NATURVERNFORBUNDET I OSLO OG AKERSHUS

What NATURVERNFORBUNDET I OSLO OG AKERSHUS does

Naturvernforbundet i Oslo og Akershus (NOA) is a regional Norwegian non-profit environmental organization and a chapter of the national federation Naturvernforbundet, operating under organization number 970 013 555. Its functional mission is nature conservation across the Oslo og Akershus region, with focus areas spanning Marka (the surrounding forests), urban Oslo, the Oslofjord, and the city's river valleys. It delivers this mission through a federation structure of 20 local chapters (lokallag), supported by a small paid staff of 8 employees based in Oslo.

The organization's programmatic portfolio combines advocacy, hands-on conservation, education, and member services. Active programs include the Oslofjord conservation project, the Oslos elvedaler river valleys initiative, the Nærnaturskolen (Nature School) educational program targeting schools and learners, the Frønsvollen nature activity center, the NOA Naturkart digital mapping resource, and skills-based courses such as scythe sharpening and traditional scythe mowing. These are delivered alongside an online shop (NOA-butikken) and member/donor engagement via Facebook and Instagram.

NOA's business model is that of a federated membership-based non-profit. Revenue is generated through individual membership fees, donations, course and event fees, and sales from the online shop. There is no disclosed commercial contract base, institutional grant funding, or government contracting visible in the input. The organization operates within the Norwegian "ideell organisasjon" framework and is positioned as a grassroots civic society actor rather than a commercial enterprise.

Name

NATURVERNFORBUNDET I OSLO OG AKERSHUS

Legal name

Naturvernforbundet i Oslo og Akershus

Website

https://noa.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturvernforbundet i Oslo og Akershus is a Norwegian non-profit regional chapter of Naturvernforbundet, running nature conservation, education, and member services programs across Oslo and Akershus through 20 local chapters and an 8-person staff.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAAAFAH

Citizen Science & Conservation Volunteer Tourism Programs (On-Site)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations)

SECONDARYTHAAAGAK

Education & Community Programs (Junior Ranger, Citizen Science, School Programs)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Environmental conservation
• Nature protection
• Membership organization
• Environmental education
• Community engagement

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Revenue generated from individual members paying annual membership dues to the organization. No specific pricing disclosed.
2. NOA Shop (NOA-butikken): Sales of merchandise and nature-related products through the organization's own shop.
3. Donations: Donations accepted via bank transfer (Kontonummer: 1520.28.23146) and Vipps (81134).
4. Course and event fees: Revenue from educational courses such as sickle sharpening courses (slipekurs for ljå) and scythe mowing activities (slått med ljå).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Naturvernforbundet i Oslo og Akershus is a non-profit regional environmental association that recruits individual members, runs volunteer-led nature conservation activities, and operates educational programs focused on preserving nature and outdoor recreation values in Marka, the city, and the Oslofjord. Its deliverables include educational courses (e.g., sickle sharpening, scythe mowing), nature restoration workdays, a nature activity center (Frønsvollen), a nature school (Nærnaturskolen), thematic conservation projects (Oslofjorden, Oslos elvedaler), and a merchandise shop (NOA-butikken).

Product overview

Naturvernforbundet i Oslo og Akershus (NOA) is a regional environmental and nature conservation organization, not a technology company. Its offerings consist of environmental programs and services rather than a unified tech product platform. The portfolio includes NOA-butikken (a merchandise shop supporting the organization's work), Nærnaturskolen (an educational nature school linked externally), the Frønsvollen facility, and thematic projects focused on Oslofjorden and Oslos elvedaler (river valleys). These are mission-driven programs for nature preservation and outdoor recreation, not technology products or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Brands

• NOA-butikken: The organization's shop offering nature-related products and materials.
• Nærnaturskolen
• Frønsvollen

Products and services

• Membership in Naturvernforbundet
• NOA-butikken (NOA Shop)
• Nærnaturskolen (Near Nature School)
• Frønsvollen
• Slipekurs for ljå (Sickle Sharpening Course)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenpeace Norge: Norwegian branch of Greenpeace. Direct peer as a member/donation-funded Norwegian environmental advocacy organization, though operating at national/international scope and with a campaign-driven rather than chapter-driven model.
• Natur og Ungdom: Norwegian youth environmental organization focused on climate and nature. Direct peer as a Norwegian nonprofit environmental advocacy group relying on membership and grassroots engagement, though specifically youth-led.
• Bellona: Major Norwegian environmental NGO focused on climate and environmental advocacy. Direct peer in mission and nonprofit, member/donor-funded Norwegian environmental organization, though Bellona emphasizes climate solutions and energy policy rather than local nature conservation.
• BirdLife Norway (Fuglevernet/Landsforeningen for fuglevern): Norwegian bird and wildlife conservation organization. Direct peer in wildlife/habitat conservation and member-funded advocacy, with significant overlap in citizen-science-style activities similar to NOA Naturkart.
• WWF Norway (Verdens naturfond): Norwegian arm of WWF, working on nature conservation and biodiversity. Direct peer as a Norwegian environmental NGO combining membership fundraising, advocacy, and conservation programming — though at national/international scope.
• Sabima: Norwegian NGO dedicated to biodiversity conservation. Direct peer in nature-conservation mission and Norwegian nonprofit membership-based model, with closer overlap to NOA's biodiversity work than climate-focused peers.
• Norsk Friluftsliv: Norwegian umbrella council for outdoor recreation organizations. Direct peer in Norwegian nature/outdoor-recreation advocacy and member-network model, focused on protecting outdoor recreation areas — directly overlapping NOA's Marka and fjord mandate.

Regional players

• Den Norske Turistforening (DNT): Norwegian Trekking Association, focused on maintaining hiking trails, cabins, and outdoor recreation infrastructure. Comparable in that it also engages Norwegian nature-active members and protects Marka-area assets, though organized around hiking rather than conservation advocacy.

Broad incumbents

• IUCN Norway: Norwegian committee of the International Union for Conservation of Nature. Adjacent peer working on nature conservation policy and knowledge in Norway, comparable in mission though operating at policy/knowledge level rather than grassroots volunteer engagement.
• Naturvernforbundet (Norwegian Society for the Conservation of Nature): The national federation of which NOA is a county chapter. Direct peer in mission (environment/nature conservation) and operating model (membership-based advocacy), but at national scope, offering overlapping programs and brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Naturvern
• Instagraminstagram.com/noanaturvern
• LinkedInlinkedin.com/company/naturvernforbundet-i-oslo-og-akershus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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