Natur og ungdom

What Natur og ungdom does

Natur og Ungdom (NU), founded in 1967 and headquartered in Oslo, is Norway's largest membership-based environmental organization for young people aged 13-25. The organization operates a nationwide grassroots network of local chapters (lokallag) covering all 15 Norwegian counties, supported by a national staff of approximately 11-50 employees coordinating political advocacy, campaigns, events, and volunteer programs. NU is structured as a non-profit membership organization with democratic governance through an annual Landsmøte (national congress), a central board (Sentralstyre), and specialized committees covering transport, agriculture, forest policy, international affairs, and consumption.

NU's core offerings are organized into long-running programs rather than commercial products. Grønt Spatak, run jointly with Norsk Bonde- og Småbrukarlag since 1993, places youth on Norwegian farms and mountain pastures for 10-day summer exchanges. The Øst- og Barentsprosjektet, active since the early 1990s, drives cross-border environmental cooperation with Russian and Barents-region partners on nuclear safety and Arctic climate issues. Skogprosjektet, a 3-year initiative launched in 2023 with Sabima, WWF Norge, and Naturvernforbundet under Sparebankstiftelsen funding, focuses on forest knowledge. Hammarslag for framtida, established in 2015, teaches traditional building restoration as a response to Norway's 200,000+ abandoned structures. Recurring national events include Sommerleir (summer camp), Vårkonferanse (spring conference), the Stå Opp climate rally, and publication of the Putsj member magazine. NU's technology stack is minimal: a Sanity CMS-based website (nu.no), a member portal (minside.nu.no), and standard SaaS integrations (CheckIn.no, Cognito Forms, Microsoft Forms, Vipps payments) — with no proprietary technology products.

Revenue is generated through annual membership fees, small-ticket donations via Vipps (suggested at 100/500/1000 kr), project sponsorships from corporate partners (Coop, Rørosmeieriet, Felleskjøpet, plus 20+ advertisers spanning transport unions, energy firms, public entities, and universities), and institutional grants. Specific fee levels and total revenue are not publicly disclosed. The organization does not develop proprietary technology and does not disclose revenue figures; financial transparency is limited to project-level partnership announcements. Strategic significance has been demonstrated through high-profile advocacy, including the 2024 Borgarting Court of Appeal victory in the Fjord lawsuit (fjordsøksmålet) invalidating deep-sea mining permits in Førdefjorden.

Name

Natur og ungdom

Legal name

Natur og Ungdom

Website

https://nu.no

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Natur og Ungdom is Norway's largest youth environmental membership organization (13-25 year-olds), founded in 1967, operating local chapters across all 15 counties and running advocacy campaigns, agricultural exchanges (Grønt Spatak), forest projects, and the Hammarslag building-restoration program.

Ownership category

akta.pro rank

Product category

Youth Environmental Advocacy

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Climate Change Mitigation/Adaptation & Natural Resource Management Technical Assistance (BPADAEAJ), Forestry, Land Use & REDD+ Programs (BPADALAF)

Keywords

• Youth environmental advocacy
• Grassroots climate activism
• Conservation volunteer programs
• Membership nonprofit organization
• Environmental policy campaigns

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: NU generates revenue through annual membership fees. Members join via minside.nu.no and receive access to member resources, local chapters, and national events.
2. Donations and supporter contributions: The organization accepts financial contributions from supporters (NU-venner). The website features donation options with suggested amounts (100 kr, 500 kr, 1000 kr) processed via Vipps. Sponsors also contribute to specific projects such as Grønt Spatak.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Natur og Ungdom is a Norwegian youth environmental organization that mobilizes members aged 13-25 to advocate for climate and nature policy through local chapters in all 15 Norwegian counties, national campaigns, and volunteer programs. Core offerings include the Grønt Spatak farm exchange program, Øst- og Barentsprosjektet international cooperation project, Skogprosjektet forest initiative, and Hammarslag for framtida building restoration camp, along with recurring national events such as Sommarleir, Vårkonferanse, and Landsmøte.

Product overview

Natur og Ungdom (NU) is Norway's largest environmental organization for young people, operating as a membership-based NGO rather than a commercial technology company. The organization offers a portfolio of environmental programs, campaigns, and member services rather than a unified software product. The core offerings include Grønt Spatak (agricultural exchange program with Norsk Bonde- og Småbrukarlag), Øst- og Barentsprosjektet (international Barents/Russia cooperation on nuclear safety and Arctic climate), and Skogprosjektet (forest conservation project with partner organizations). Additional programs include Hammarslag for framtida (building restoration crafts camp), annual Sommarleir (summer camp), Vårkonferanse (spring conference), Stå Opp national demonstrations, and a network of Lokallag (local chapters) across all Norwegian counties. The organization also publishes Putsj-magasinet, provides member resources through Min Side portal, and operates specialized Utvalg (committees) on transport, agriculture, international affairs, consumption, and forest policy.

Differentiator

Problem solved

Functional benefit

Brands

• Grønt Spatak: Summer volunteer program placing youth on farms, mountain pastures, and sheep monitoring duties to learn about sustainable agriculture and food production
• Øst- og Barentsprosjektet
• Skogprosjektet
• Hammarslag for framtida

Products and services

• NU Membership (Annual)
• Grønt Spatak (Green Spark)
• Øst- og Barentsprosjektet (East and Barents Project)
• Skogprosjektet – mer enn bare trær (Forest Project)
• Hammarslag for framtida (Hammer Strike for the Future)
• Lokallag (Local Chapters)
• Sommarleir (Summer Camp)
• Vårkonferanse (Spring Conference)

Quantifiable outcome

• Won the Borgarting Court of Appeal case against deep-sea mining permits in Førdefjorden (fjordsøksmålet)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SabimacoreStrategic or Co-development Partner · 1 January 2023NU, along with Sabima, WWF, and Naturvernforbundet, received funding from Sparebankstiftelsen in 2023 for a 3-year joint forest project (Skogprosjektet) to spread knowledge and joy about forests across Norway.
• WWF NorgecoreStrategic or Co-development Partner · 1 January 2023Joint recipient with NU, Sabima, and Naturvernforbundet of a Sparebankstiftelsen grant for the 3-year Skogprosjektet (forest project) focused on spreading knowledge about forests.
• Naturvernforbundet (Norwegian Society for the Conservation of Nature)coreStrategic or Co-development Partner · 1 January 2023Part of the joint forest project (Skogprosjektet) with Sabima, WWF, and NU, funded by Sparebankstiftelsen. Also co-plaintiff with NU in the Fjord lawsuit (fjordsøksmålet) against deep-sea mining permits.
• Norsk Bonde- og Småbrukarlag (Norwegian Farmers and Smallholders Association)coreStrategic or Co-development Partner · 1 January 1993Since 1993, NU and Norsk Bonde- og Småbrukarlag have co-organized Grønt Spatak, a program sending youth to volunteer on farms during summer. The partnership creates mutual understanding between the environmental movement and agriculture, with farmers providing labor exchange and youth gaining agricultural knowledge.
• RørosmeierietminorOthersSponsor of the Grønt Spatak project, providing support that enables the farm volunteer program to operate.
• CoopminorOthersSponsor of the Grønt Spatak project, contributing to the operational costs of the farm volunteer exchange program.
• FelleskjøpetminorOthersSponsor of the Grønt Spatak project, supporting the farm volunteer program through agricultural supply sponsorship.
• Grenselandmuseet (Borderland Museum) in KirkenesminorOthersThe Øst- og Barentsutvalget visited Grenselandmuseet in Kirkenes as part of a study trip, learning about border region history, environmental struggles, and cross-border cooperation in the Barents region.
• Barentsinstituttet (The Barents Institute)coreStrategic or Co-development PartnerA multidisciplinary research center in Kirkenes focusing on borders and border regions in and outside the Arctic. The Øst- og Barentsutvalget visited for research presentations on Norwegian-Russian border dynamics as part of their study trip.
• The Barents ObserverminorOthersAn independent Norwegian online newspaper covering the Barents region in English and Russian. NU has historical ties dating to the late 1980s when early NU members traveled to Murmansk. The Barents Observer received the Sønsteby Award for promoting freedom of information. NU's study trip included a visit to their Kirkenes office.
• Barentssekretariatet (Barents Secretariat)coreStrategic or Co-development PartnerThe Barents Secretariat aims to strengthen communities in Northern Norway through international cooperation with neighboring countries in the Barents region. NU's Øst- og Barentsutvalget visited for presentations on cross-border cooperation and project funding opportunities.
• Naturvernforbundet Sør-VarangercoreStrategic or Co-development PartnerNU's oldest local society (established 1950s), presenting on their historical environmental campaigns and work protecting Øvre Pasvik nature reserve during the study trip to Kirkenes.
• Fortidsminneforeininga (National Heritage Association of Norway)minorStrategic or Co-development PartnerCollaborated with NU on the 2024 Hammarslag for framtida project in Rollag, combining building restoration with environmental and cultural heritage education.
• Lys i gamle hus (Light in Old Houses project)minorStrategic or Co-development PartnerCollaborated with NU on Hammarslag for framtida projects, providing expertise on traditional building restoration and heritage buildings.
• Eidsvoll museumminorStrategic or Co-development PartnerNU partnered with Eidsvoll museum for the 2025 Hammarslag for framtida course, focused on traditional building restoration techniques.
• Norsk Nukleær Dekommisjonering (NND)minorOthersNU's political advisor and Øst- og Barents project coordinator participate in NND's civil society reference group, providing input on the decommissioning of Norwegian nuclear facilities and the cleanup of radioactive waste from Halden and Kjeller.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Besteforeldrenes klimaaksjon: Grandparents Climate Action — Norwegian grassroots environmental movement engaging an older demographic on climate policy. Comparable as a Norwegian environmental advocacy organization with grassroots mobilization, member-based funding, and Norwegian climate policy engagement.
• Naturvernforbundet: Norwegian Society for the Conservation of Nature (Friends of the Earth Norway) — the largest general-purpose Norwegian environmental NGO and NU's direct co-litigant in the Førdefjorden fjord lawsuit. Directly comparable membership/donation model, advocacy focus, and Norwegian environmental policy engagement.
• Bellona: Norwegian environmental foundation founded in 1986, focused on climate, energy, and industrial pollution. Comparable Norwegian environmental NGO with technical-policy expertise, advocacy campaigns, and media presence similar to NU's profile.
• Sabima: Norwegian Biodiversity Network — a Norwegian NGO coordinating species and habitat conservation efforts and a core Skogprosjektet partner with NU. Compares as a peer Norwegian environmental NGO with project-based funding (Sparebankstiftelsen) and advocacy overlap.
• Framtiden i våre hender: Future in Our Hands — Norwegian NGO focused on sustainable consumption, ethical trade, and environmental policy. Comparable Norwegian environmental NGO with donation/membership funding, advocacy campaigns, and consumer/climate policy focus overlapping with NU's Forbruksutvalget.
• Spire: Norwegian student organization working on environment and international development, focused on youth mobilization and policy advocacy. Comparable as a Norwegian youth environmental/development NGO with a similar advocacy and member-activist model.
• ZERO: Norwegian climate foundation focused on climate solutions, policy advocacy, and emissions reduction. Comparable as a Norwegian environmental NGO/think-tank hybrid driving climate policy debate and member mobilization.
• Changemaker Norge: Norwegian youth-led development and climate organization affiliated with the international Changemaker network. Comparable as a Norwegian NGO targeting a similar youth demographic with advocacy campaigns, chapter structure, and policy engagement.
• Greenpeace Norge: Norwegian chapter of Greenpeace, running high-visibility climate and nature campaigns in Norway. Directly comparable advocacy model targeting Norwegian environmental policy and mobilizing public support through demonstrations and media.
• WWF Norge: Norwegian chapter of the World Wildlife Fund and a core Skogprosjektet partner with NU. Compares directly as a major Norwegian environmental NGO with fundraising, advocacy, and project-based program delivery across biodiversity and climate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturogungdom
• Instagraminstagram.com/naturogungdom
• TikToktiktok.com/@naturogungdom
• Xx.com/valdresnu
• LinkedInlinkedin.com/company/natur-og-ungdom

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Natur og ungdom