What Noardling does

Noardling is a Dutch privately held water technology company headquartered in Sneek, Friesland, formed through the 2024 merger of three heritage firms — Hubert (founded 1880), Landustrie (founded 1913), and Desah (founded 2005) — and rebranded under the Noardling name on 1 January 2025. The company designs, manufactures, tests, and certifies custom water technology equipment in-house at its Pieter Zeemanstraat facility, covering the full water cycle through three sub-brands: Hubert (water intake screening and filtration), Landustrie (water transport via Archimedes screw pumps, aeration, sludge handling, and hydropower screws), and Desah (decentralised and source-separated wastewater treatment, including containerised plug-and-play plants). Its technology combines proprietary screw pump selection programmes, finite element method calculations, thermophilic digestion with struvite recovery, and ISO 3834-certified welding for nuclear-grade installations. Noardling sells to municipalities, water boards, power plants (including nuclear), industrial facilities, real estate developers, hospitals, and holiday parks across 50+ countries, primarily through direct enterprise field sales, an inside sales engineering team handling tenders, and a global agent network coordinated via an Agent Council. Revenue is generated from project-based custom equipment hardware sales and recurring service, maintenance, and after-sales support delivered through a service centre in Veenendaal. The firm holds ISO 9001, ISO 3834, VCA, Kiwa BRL L14020, ATEX, Safety Culture Ladder, CO2 Performance Ladder Level 3, and PSO Step 3 certifications.

Name

Noardling

Legal name

Noardling

Website

https://noardling.nl

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Noardling is a privately held Dutch water technology company that designs, manufactures, and services custom water-cycle equipment — screw pumps, screening systems, and decentralised wastewater treatment — for municipalities, power plants, industry, and housing developers across 50+ countries.

Ownership category

akta.pro rank

Product category

Industrial Water Technology Equipment

NAICS

Sewage Treatment Facilities (22132), Sewage Treatment Facilities (221320), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Intake/Outfall & Raw Water Abstraction Works (River/Sea Intakes, Outfalls) (IMAFAGAI)

akta.pro secondary industries

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Domestic Hot & Cold Water System Hygiene (Potable Water) (BPABAJAD)

Keywords

• Water technology equipment
• Wastewater treatment systems
• Archimedes screw pumps
• Water screening solutions
• Decentralised sanitation

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Custom Water Technology Equipment: Project-specific custom-designed and manufactured water technology equipment including Archimedes screw pumps, wastewater treatment plants, screening systems, and aeration equipment. Equipment is designed, manufactured, tested and certified in-house. Revenue is project-based and capital-intensive, with long sales cycles for large infrastructure projects.
2. Service, Maintenance & After-Sales Support: Service support for pumps, controls and wastewater treatment systems. Includes maintenance, repairs, breakdown support, and inspections. Company operates a service support centre in Veenendaal alongside its Sneek headquarters.
3. Modular Containerised Treatment Systems: Containerised mobile wastewater treatment plants offered as flexible, scalable plug-and-play units. Sold as complete units for residential construction sites, holiday parks, hospitals and temporary expansion of existing treatment plants.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Noardling designs, manufactures, tests and certifies custom water technology equipment covering the full water cycle: Hubert water screening and filtration systems for intake; Landustrie Archimedes screw pumps, wastewater pumps, aeration systems, sludge handling and hydropower screws for transport and treatment; and Desah decentralised, source-separated and containerised wastewater treatment systems for local and circular water management. Solutions are project-specific, in-house engineered, and sold to municipal, industrial and infrastructure buyers.

Product overview

Noardling is a unified water technology company formed in 2025 from the merger of three specialized brands: Desah (Decentralised Water Solutions), Hubert (Water Screening Solutions), and Landustrie (Water Treatment Solutions). Together, the three brands offer complete solutions across the entire water cycle: from water intake and screening (Hubert), through water transport and treatment (Landustrie), to decentralized wastewater treatment and resource recovery (Desah). Products include Archimedes screw pumps, drum screens, screen cleaners, aeration systems, sludge management equipment, containerised treatment plants, and hydropower screws—all designed and manufactured in Sneek, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Desah: Decentralised wastewater solutions: compact and modular systems for local wastewater treatment, source-separated greywater and blackwater treatment, and containerised mobile treatment plants. Focus on circular economy and resource recovery.
• Hubert
• Landustrie

Products and services

• Archimedes Screw Pumps (Landustrie) Customer- and project-specific Archimedes screw pumps for water transport, polderbemaling (land drainage), hydropower generation, and sewage applications. Designed using proprietary selection programmes and Finite Element Method calculations; manufactured in-house. Examples include two 15.5m length, 2.5m diameter units supplied to the Norte sewage treatment plant in Monterrey, Mexico.
• Wastewater Pump Range (Landustrie)
• Aeration Systems (Landustrie)
• Sludge Scrapers, Thickeners and Central Drive Systems (Landustrie)
• Hydropower Screws (Landustrie)
• Water Screening and Filtration Systems (Hubert)
• Decentralised Wastewater Treatment Systems (Desah)
• Containerised Mobile Wastewater Treatment Plants (Desah)
• Service, Maintenance & After-Sales Support

Quantifiable outcome

• 370,000 litres of drinking water saved per year in Noardling's own office through Desah vacuum toilet and low-water urinal systems
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• REEL (France)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Hubert entered an agreement with French company REEL in 2015 for the supply of drum screens. These large drum filters are used for water intake systems at nuclear power plants. Installed at Flamanville nuclear power plant in 2018. Partnership underscores Hubert's presence in the nuclear energy sector.
• OPTAR (Mexico)coreChannel Partner/ Reseller/ DistributorOPTAR is Noardling's Mexican agent for Landustrie products. The partnership covers the supply and local realisation of Archimedes screw pump projects in Mexico, including the Norte sewage treatment plant project in Monterrey where OPTAR coordinates installation of two large screw pumps (15.5m length, 2.5m diameter).
• Biocompact (Netherlands)minorStrategic or Co-development PartnerBiocompact collaborated with Noardling/Desah on a joint webinar about smart sanitation at events. The partnership combined Biocompact's vacuum toilet and water-saving systems with Desah's local wastewater treatment solutions to demonstrate comprehensive sustainable event sanitation.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• KSB: German pump and valve manufacturer with a strong European municipal water and wastewater portfolio, including sewage, sludge and process water pumps. Directly comparable to Landustrie's wastewater pump range and Hubert's role in water intake infrastructure.
• Wilo: German pump manufacturer with deep municipal and industrial water/wastewater pump lines and growing focus on energy-efficient and digital pumping solutions. Comparable on the pumping side of Landustrie's portfolio and on European municipal market access.
• Fluence Corporation: Provider of decentralised, modular and containerised water and wastewater treatment plants for municipalities, industry and remote communities. Closest direct comparable to Desah's containerised plug-and-play treatment systems and circular-sanitation positioning.
• Sulzer: Swiss-headquartered manufacturer of pumps, mixers and wastewater treatment equipment serving municipal and industrial water markets. Comparable product breadth to Landustrie (cutting, vortex and centrifugal pumps) and a global sales footprint that competes for the same municipal and industrial tenders as Noardling.
• Andritz: Global supplier of pumps and separation equipment for water, wastewater and hydropower, including screw-type pumps and municipal water infrastructure. Most direct overlap with Landustrie's Archimedes screw pumps and screening equipment for water and wastewater applications.

Broad incumbents

• Pentair: US-listed water treatment and flow technology company serving residential, commercial and industrial water markets. Overlaps with Noardling's water treatment and filtration exposure, particularly Hubert's screening/filtration products.
• Veolia Water Technologies: Division of Veolia offering engineered systems, mobile water services and treatment technologies for municipal and industrial clients. Competes with Noardling's Desah decentralised plants and Landustrie pumping solutions in European tenders, but as part of a much broader portfolio.
• SUEZ Water Technologies & Solutions: Global water treatment equipment and services provider serving municipal and industrial customers. Comparable to Noardling's water-cycle coverage but with a much wider chemical, membrane and services portfolio.
• Xylem: Large US-listed water technology company covering pumps, treatment, metering and services across municipal and industrial water chains. Operates at much greater scale across multiple water-cycle segments that overlap with Noardling's Huber/Desah/Landustrie portfolio.

Emerging players

• De Nora Water Technologies: Italian-headquartered provider of electrochemical and filtration water treatment technologies for industrial and municipal applications. Partial overlap with Desah's circular-water and resource-recovery focus, particularly around nutrient removal and disinfection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noardling

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noardling