Automobielbedrijf 'De Nobelpoort' B.V.

What Automobielbedrijf 'De Nobelpoort' B.V. does

Automobielbedrijf 'De Nobelpoort' B.V. is a privately held, family-owned multi-brand automotive dealership headquartered at Oudeweg 2 in Zierikzee, Netherlands (Zeeland province), operating continuously since 1970 and currently employing 11 people. The company is an authorized dealer for Peugeot (since 1970) and Citroën (since June 2019), and has broadened its portfolio to include DS, Hyundai, and Nissan new vehicles alongside a used-car ('occasions') inventory with BOVAG warranty and 100% Onderhouden certification. Service operations include a workshop for maintenance and repairs, APK (Dutch MOT) inspections, parts and accessories, tire service, a car wash, and an on-site Avia fuel station.

The business serves two primary customer segments: retail consumers ('Particulieren') purchasing new or used vehicles, requesting test drives, and booking maintenance; and business customers ('Zakelijk') acquiring commercial vehicles and fleet solutions with dedicated financing, leasing, and vehicle outfitting. Revenue is generated across four streams: one-time vehicle sales (new and used), recurring workshop service and maintenance, managed financing and private/business leasing arrangements, and parts/accessories/insurance resale. Supporting offerings include the Nobelpoort Service Card (24/7 European roadside assistance), structured 'afleverpakketten' delivery packages (e.g., €650 Comfort package for used vehicles), and the Peugeot & Citroën Care extended warranty program extending factory coverage to up to 8 years or 160,000 km.

Go-to-market is a traditional physical showroom and workshop model in Zierikzee with no online sales; marketing is conducted through the company website (nobelpoort.nl), Facebook and Instagram, and participation in local community events such as 'Ontdek Elektrisch Zierikzee' (June 2026). Leadership has been in the van Ast family since 1995 (Robert van Ast), with no institutional investors, parent company, or external funding disclosed. The company has no proprietary technology, no AI/ML capabilities, and operates a single physical location with regional (Zeeland) geographic scope.

Name

Automobielbedrijf 'De Nobelpoort' B.V.

Legal name

Autobedrijf "De Nobelpoort" B.V.

Website

https://nobelpoort.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Automobielbedrijf 'De Nobelpoort' B.V. is a family-owned, single-location multi-brand car dealership in Zierikzee, Netherlands, authorized for Peugeot, Citroën, DS, Hyundai, and Nissan, serving retail consumers and regional business customers with new and used vehicle sales, workshop service, financing, leasing, and parts.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

New Car Dealers (44111), Used Car Dealers (44112), New Car Dealers (441110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive dealership
• New car sales
• Vehicle maintenance
• Private leasing
• Commercial vehicles

Headquarters

HQ city

Zierikzee

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new Peugeot and Citroën vehicles, as well as used cars (occasions). New car sales include manufacturer warranty. Used cars sold with BOVAG warranty and 100% onderhouden certification.
2. Service and Maintenance: Workshop services including regular maintenance, repairs, MOT testing (APK), and parts sales. Also offers maintenance plans and the Nobelpoort Service Card with 24/7 Europe roadside assistance.
3. Financing and Leasing: Provides vehicle financing options and private lease arrangements for customers. Also offers business leasing solutions.
4. Parts and Accessories: Sale of spare parts and accessories for Peugeot and Citroën vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Authorized Peugeot and Citroën dealership in Zierikzee selling new and used passenger and commercial vehicles across multiple brands (Peugeot, Citroën, DS, Hyundai, Nissan). The dealership operates an in-house workshop providing scheduled maintenance, APK (MOT) inspections, repairs, and parts, and offers private lease, business lease, vehicle financing, insurance intermediation, vehicle appraisal, and a customer Service Card with 24/7 European roadside assistance.

Product overview

De Nobelpoort operates as a multi-brand automotive dealership offering a comprehensive range of vehicle sales and mobility services. The core business encompasses new vehicle sales across Peugeot, Citroën, DS, Hyundai, and Nissan brands, alongside a substantial used vehicle (occasion) inventory. The company provides integrated services including maintenance and repair workshops, vehicle financing and private leasing options, commercial fleet services, and electric vehicle consulting. Supplementary offerings include the Nobelpoort Service Card loyalty program, delivery packages (afleverpakketten), and extended warranty programs through Peugeot & Citroën Care. The company has been operating for over 55 years as a Peugeot dealer and expanded to include Citroën in June 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cars Sales

Quantifiable outcome

• 55+ years in business demonstrating sustained customer trust and satisfaction

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer since 1970. Sells new and used Peugeot vehicles, provides warranty services, and performs maintenance using Peugeot-approved procedures and parts.
• CitroëncoreChannel Partner/ Reseller/ DistributorAuthorized Citroën dealer since June 2019. Offers new and used Citroën vehicles for sale and service. Expansion of brand portfolio broadened customer offerings.
• BOVAGcoreChannel Partner/ Reseller/ DistributorMember of BOVAG (Netherlands automotive trade association). Provides BOVAG warranty on used vehicles, ensuring quality and reliability standards for customers.
• 100% Onderhouden (Stichting)minorChannel Partner/ Reseller/ DistributorParticipates in the 100% Onderhouden certification program, verifying complete service history for vehicles sold, providing transparency to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Van Mossel Automotive Group: Largest Dutch automotive dealer group with multi-brand showrooms across the Netherlands. Comparable as a multi-brand franchise retailer of new/used cars, service, and leasing, though operating at vastly greater scale and geographic breadth than the single-location Nobelpoort.
• Hedin Automotive: Large European dealer group with extensive Dutch retail footprint across multiple OEM brands. Comparable as a multi-brand new/used car and service retailer; differs in scale and geographic coverage versus Nobelpoort's single Zeeland site.
• Louwman Group: Long-established Dutch automotive group with multiple brands and dealerships. Comparable as a multi-brand full-service dealership operator (sales, service, financing) though at significantly larger scale and national reach than Nobelpoort.
• Broekhuis Groep: Dutch multi-brand dealer group operating numerous showrooms across the Netherlands. Comparable business model (new/used sales, service, financing, leasing) but with broad regional coverage rather than Nobelpoort's single-town focus.
• Stern Groep: Dutch listed automotive retail group operating dealerships and service centers across the Netherlands. Comparable as a multi-brand dealer of new/used vehicles with integrated service operations, though far larger and geographically dispersed.
• Pon Holdings (Volkswagen/Premium brands dealers): Large Dutch mobility group with significant automotive retail operations through subsidiaries. Comparable as an authorized multi-brand dealer with full sales/service/leasing offerings; differs in scale and OEM mix versus the Peugeot/Citroën-anchored Nobelpoort.

Others

• BOVAG: Dutch automotive trade association of which Nobelpoort is a member. Comparable not as a competitor but as an industry body setting the BOVAG warranty standards that Nobelpoort leverages on used-vehicle sales.

Direct peers

• Staalman Automotive (regional Stellantis dealer): Regional Dutch Stellantis-affiliated dealer group operating showrooms in select Dutch regions. Comparable as a Stellantis franchise dealer offering new/used sales and service; similar single/limited-location focus to Nobelpoort but in different Dutch catchments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nobelpoortzierikzee
• Instagraminstagram.com/nobelpoort
• LinkedInlinkedin.com/company/autobedrijfdenobelpoort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automobielbedrijf 'De Nobelpoort' B.V.