Noble Inns

What Noble Inns does

Noble Inns is a privately-held, family-owned bed and breakfast operator based in San Antonio, Texas, running three historic properties — the Oge House (antebellum mansion, 10 rooms, built 1857), Jackson House (Victorian, 6 rooms, built 1894, whole-house rentals only), and Pancoast Carriage House (3 suites, built 1896) — within the King William Historic District adjacent to the San Antonio Riverwalk. The properties are listed on the National Register of Historic Places and the Oge House is included in the Library of Congress Historic American Buildings Survey. The business is operated by co-owners Don and Liesl Noble, descendants of early San Antonio settlers, and the operating base of 6 employees supports a high-touch, owner-present service model.

Revenue is generated primarily through nightly room rentals across 19 keys, with ancillary income from continental breakfast add-ons ($8.99/person), parking ($15/day), tiered romance packages ($69-$299), in-room massage services, an all-inclusive elopement package ($799), gift certificates, and whole-property bookings that accommodate groups of up to 23 guests. Distribution is direct-to-consumer through the company website (nobleinns.com) integrated with the ThinkReservations platform, plus phone reservations (210-223-2353 / 800-242-2770) — no third-party OTA or marketplace channel is used. Marketing emphasizes content (blog), organic social (Facebook, Pinterest), email newsletters, and earned-media recognition including Select Registry membership, AAA Four Diamond, BedandBreakfast.com Diamond Collection, and Trip Advisor Certificate of Excellence.

The core technology layer is off-the-shelf: standard property management and reservation systems with no proprietary platform, no mobile app, and no disclosed AI or data capabilities. The business targets four customer segments — couples and romance seekers, business and convention travelers (proximity to the 750,000-delegate Henry B. González Convention Center), wedding parties, and group/family travelers — with no enterprise accounts and a fully consumer-driven revenue mix.

Name

Noble Inns

Legal name

Noble Inns

Website

https://nobleinns.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Noble Inns is a privately-held, family-owned operator of three historic bed and breakfast properties (19 rooms total) in San Antonio's King William Historic District near the Riverwalk, serving leisure couples, business travelers, wedding parties, and small groups via direct booking.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room Rentals: Primary revenue stream from renting 19 elegant rooms across three historic properties (Oge House, Carriage House, Jackson House). Room rates vary by season and room type, with options for individual rooms or whole-property rentals for groups up to 23 guests.
2. Packages and Add-ons: Romantic packages (Rekindle Romance $69, Indulgent Romance $139, Ultimate Romance $299), massage services ($139-$299), elopement package ($799), fresh flowers ($65), celebration cakes ($49). These are one-time add-on purchases at booking or during stay.
3. Gift Certificates: Gift certificates sold in any dollar amount, redeemable for future stays, packages, or enhancements at any of the three properties.
4. Breakfast and Parking Add-ons: Optional continental in-room breakfast ($8.99 each), parking ($15/day), and other incidentals. These are optional add-ons to the base room rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Noble Inns operates a portfolio of three historic bed and breakfast properties in San Antonio's King William Historic District near the Riverwalk—the Oge House (10-room antebellum mansion), Jackson House (6-bedroom Victorian, whole-house rental), and Pancoast Carriage House (3-room suites with outdoor pool and spa). The core offering is overnight lodging in individually appointed historic rooms with antique furnishings, modern amenities (WiFi, flat-panel TVs, Keurig coffee makers, luxury bathrooms), complemented by add-on romance, massage, elopement, breakfast, and gift certificate packages.

Product overview

Noble Inns operates three historic bed and breakfast properties in San Antonio's King William Historic District near the Riverwalk: the Oge House (antebellum mansion with 10 rooms), Jackson House (Victorian with 6 rooms, whole-house rental only), and Pancoast Carriage House (3 rooms/suites). The portfolio offers individual room bookings, whole-property rentals, and add-on packages including romance packages (Rekindle, Indulgent, Ultimate), massage services, elopement packages, gift certificates, and breakfast enhancements. The Oge House is located directly on the Riverwalk while all properties are within walking distance of downtown attractions.

Differentiator

Problem solved

Functional benefit

Brands

• Oge House: Exquisite antebellum mansion set on the San Antonio Riverwalk with 10 elegant guest rooms on three floors. Features expansive verandas, gazebo and lush gardens.
• Jackson House
• Pancoast Carriage House

Products and services

• Oge House Antebellum mansion bed and breakfast built in 1857 with 10 elegant guest rooms on three floors overlooking the San Antonio Riverwalk, featuring period antiques, fireplaces, expansive verandas, gazebo, and lush gardens. Includes whole-house rental options for groups up to 23 guests.
• Jackson House Victorian bed and breakfast built in 1894, listed on the National Register of Historic Places, featuring 6 bedrooms with romantic fireplaces and marble bathrooms in every room. Available exclusively as a whole-house vacation rental for up to 12 guests (minimum 2-night stay).
• Pancoast Carriage House Secluded bed and breakfast near the Riverwalk offering 3 guest rooms/suites with access to a full kitchen, outdoor pool, and heated spa. Children of all ages welcome, with full apartment-style options (Carriage House Suite 1 and the upstairs 2&3 combination) featuring private entrances, kitchens, and living/dining areas.
• Rekindle the Romance Package Romance enhancement package at $69 including a chilled bottle of Champagne and Godiva chocolates awaiting arrival in the room.
• Indulgent Romance Package Enhanced romance package at $139 with etched champagne flutes, six electric votive candles, plus champagne and chocolates awaiting in the room.
• Ultimate Romance Package Complete romance experience at $299 including everything in the Indulgent Romance Package plus a horse-drawn carriage tour of downtown or the King William Historic District.
• Melt Your Cares Away Massage Package In-room massage service available in multiple configurations: $139 for 1 hour / 1 person, $265 for 2 hours / 2 persons (one therapist), or $299 for 1 hour / 2 persons simultaneously (two therapists).
• Special Occasion Surprise Package Custom decorated cake for two at $49 with personalized message, delivered to the room with a greeting card for birthdays or anniversaries.
• Fresh Flowers Enhancement Fresh flower arrangement at $65 delivered to the guest room upon arrival.
• Gift Certificates Gift certificates sold in any dollar amount, redeemable for future stays, packages, or enhancements at any of the three Noble Inns properties.
• Intimate Elopement Package All-inclusive elopement ceremony for 2 at $799 including licensed officiant, bouquet and boutonniere, wedding cake for 2, and sparkling wine. Held at the Oge House gazebo or gardens with 2-night minimum stay required; additional guests $50/person.
• Whole House Booking Options Exclusive whole-property rental options for groups and events: Jackson House (6 bedrooms, 6 baths, max 12 guests, minimum 2-night stay), Oge House main and 3rd floors (7 bedrooms, max 14 guests), or full Oge House (10 bedrooms, 10 baths, max 23 guests).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inn at Craig Place: Small historic B&B in San Antonio's Monte Vista Historic District with similar romantic positioning, antique furnishings, and Texas B&B Association membership. Competes for the same San Antonio leisure and romance traveler segment at comparable scale.
• Mokara Hotel & Spa: Upscale boutique hotel directly on the San Antonio Riverwalk with spa services and romantic positioning. Competes head-to-head with Noble Inns for couples, honeymoons, and leisure travelers seeking Riverwalk-adjacent premium lodging with package-based add-ons.
• Hotel Havana: Boutique historic hotel in San Antonio on the Riverwalk's Museum Reach section with 27 rooms and tropical/Old World decor. Comparable small luxury heritage property serving similar leisure and experiential travelers in the same market.
• Hotel Emma: Luxury boutique hotel in San Antonio's Pearl District. Operates as a heritage-conversion property (former Pearl Brewery) targeting experiential and culinary travelers with comparable historic positioning and premium ADR, directly competing for the same San Antonio leisure and convention traveler segment.

Broad incumbents

• Driskill Hotel: Historic luxury hotel in Austin, TX built 1886, part of Hyatt's Unbound Collection. Comparable Texas-heritage positioning with curated romance and event packages, and is a fellow Texan competitor for destination wedding and heritage-travel demand, though serving Austin rather than San Antonio.
• Omni La Mansión del Rio: National-brand historic hotel on the Riverwalk with 338 rooms. Larger competitor addressing the same business and convention travel segment Noble Inns targets, but at much greater scale and with loyalty program distribution that Noble Inns cannot match.

Regional players

• The Guenther House: San Antonio River-adjacent historic property founded by the same Guenther family of which co-owner Liesl Noble is a descendant. Functions as a restaurant/event venue rather than lodging, but represents the local heritage hospitality ecosystem Noble Inns is part of and is recommended by Noble Inns for guest breakfast.
• Ye Kendall Inn: Historic 1859 B&B in Boerne, TX (outside San Antonio) operating as a Select Registry member. Comparable heritage Texas inn with romance packages, though in a different geographic sub-market (Texas Hill Country) within driving distance of San Antonio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NobleInns
• Pinterestpinterest.com/nobleinns
• LinkedInlinkedin.com/company/noble-inns

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Inns