What Nobu Hotel does

Nobu Hotel Miami Beach is a privately operated, oceanfront luxury hotel property located in Mid-Beach, Miami Beach, Florida, operating under the global Nobu hospitality brand co-owned by Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper. The property delivers a full-service luxury resort experience built around nine documented accommodation categories spanning 380 sq ft rooms to 1,900 sq ft one-bedroom villas, complemented by four oceanfront pools, beach access, the signature Nobu Miami restaurant by Chef Matsuhisa, a secondary Ocean Social dining venue, the Esencia Wellness Spa and Fitness Center, dedicated meeting and event spaces, and an exclusive 4525 Membership program targeting affluent local residents.

The business model is direct-to-consumer-led with an enterprise overlay. Revenue is generated across five streams: room reservations (variable unit pricing by category and season), on-site food and beverage at Nobu Miami and Ocean Social (transaction-based), wellness and spa services operated by Esencia (transaction-based), meetings and events handled through a dedicated 'Request a Proposal' sales channel (professional services pricing), and the recurring 4525 Membership program. Guests primarily book through the owned reservations.nobuhotels.com platform and the nobuhotels.com/miami-beach marketing site, supported by email, social, and PR channels, while corporate and event bookings flow through a field sales motion.

Underlying technology consists of a standard hotel property management and reservation system integrated with the global Nobu booking stack; no proprietary technology, AI/ML systems, or differentiated platform architecture is disclosed. The company's competitive positioning rests on the Nobu brand's global recognition, signature culinary content from Chef Matsuhisa, the proprietary Omotenashi hospitality and Shiawase wellness philosophies, and the integrated nature of accommodations, dining, wellness, and events under one luxury roof.

Name

Nobu Hotel

Website

https://nobuhotelmiamibeach.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nobu Hotel Miami Beach is a private, oceanfront luxury hotel in Mid-Beach, Florida, serving affluent leisure travelers, corporate event planners, and local wellness members with rooms, villas, Nobu dining, spa, and event offerings under the global Nobu brand.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Beachfront resort stays
• Japanese fusion dining
• Wellness spa services
• Corporate event venues

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Reservations and Accommodations: The primary revenue stream is generated through room reservations across various room categories including standard rooms, suites, and luxury villas. Room types include Bay View Junior Suite (539-627 sq ft), Ocean View Room with Balcony (440 sq ft), Bay View Room (380-420 sq ft), Resort View Room, Nobu Ocean View One Bedroom Villa (up to 1900 sq ft), Asahi Ocean View One Bedroom Villa (up to 1500 sq ft), Yuhi Bay View One Bedroom Villa (up to 1300 sq ft), Umi Ocean View One Bedroom Suite (up to 725 sq ft), and Zen Ocean View Suite (593 sq ft). Pricing varies by season and availability.
2. Food and Beverage - Nobu Restaurant: On-site dining revenue is generated through Nobu Miami restaurant, offering signature Japanese fusion cuisine crafted by Chef Nobu Matsuhisa. The restaurant features an iconic menu of signature dishes and local specialties, serving both hotel guests and external patrons. Additional dining venues include Ocean Social.
3. Wellness and Spa Services: Revenue from Esencia Wellness Spa and Fitness Center, offering holistic wellness, fitness, and relaxation experiences. The spa is operated by Esencia Wellness Spa.
4. Meetings and Events: Revenue from hosting corporate meetings, celebrations, and events. The property offers dedicated event spaces and planning services through a 'Request a Proposal' process.
5. Membership - 4525 Membership: Exclusive membership program offering preferential access and benefits to repeat guests and local affluent individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nobu Hotel Miami Beach operates a luxury oceanfront hotel offering overnight accommodations across rooms, suites, and villas, anchored by on-site signature Nobu Japanese fusion dining, beachfront social dining at Ocean Social, the Esencia Wellness Spa and Fitness Center, four oceanfront pools, dog-friendly accommodations, dedicated meeting and event spaces, and the 4525 recurring membership program. The property delivers an integrated luxury stay experience grounded in Japanese Omotenashi hospitality and the Shiawase well-being philosophy, primarily serving affluent leisure travelers, corporate event clients, and local elite members.

Product overview

Nobu Hotel Miami Beach is a luxury oceanfront hotel offering a unified hospitality experience combining Japanese-inspired accommodations, signature dining, and wellness services. The property features diverse room categories including standard rooms (Bay View, Ocean View, Resort View), suites (Umi Ocean View Suite, Zen Ocean View Suite), and premium villas (Nobu Ocean View Villa, Asahi Ocean View Villa, Yuhi Bay View Villa). Dining is anchored by the signature Nobu Miami restaurant by Chef Nobu Matsuhisa, complemented by Ocean Social venue. Wellness offerings include Esencia Wellness Spa and Fitness Center along with four oceanfront pools. The hotel also provides meeting and event spaces, with a focus on the Japanese philosophy of Omotenashi hospitality and Shiawase (happiness and well-being).

Differentiator

Problem solved

Functional benefit

Products and services

• Bay View Junior Suite A junior suite offering 539–627 square feet with choice of 1 King or 2 Queen beds, accommodating 2–4 guests with views of the bay.
• Ocean View Room With Balcony A deluxe ocean view room featuring 440 square feet with a private balcony overlooking the ocean, accommodating 2–4 guests with 1 King or 2 Queen bed options.
• Bay View Room A deluxe bay view room offering 380–420 square feet with scenic bay views, accommodating 2–4 guests with 1 King or 2 Queen bed options.
• Resort View Room A room offering 380–420 square feet with views of the hotel grounds, accommodating 2–4 guests with 1 King or 2 Queen bed options.
• Nobu Ocean View One Bedroom Villa King with Balcony A premium ocean view villa spanning up to 1,900 square feet with 1 King bed and wraparound balcony, accommodating up to 3 guests.
• Asahi Ocean View One Bedroom Villa King with Balcony A luxury ocean view villa offering up to 1,500 square feet with a private balcony and 1 King bed.
• Yuhi Bay View One Bedroom Villa King with Balcony A bay view villa offering up to 1,300 square feet with balcony and ocean views, with 1 King bed.
• Umi Ocean View One Bedroom Suite King with Balcony An ocean view suite spanning up to 725 square feet with private balcony, living area, and 1 King bed, accommodating up to 3 guests.
• Zen Ocean View Suite King with Balcony A Japanese-inspired ocean view suite with 593 square feet of space, a private balcony, and 1 King bed, accommodating up to 3 guests.
• Nobu Miami Restaurant Signature Japanese fusion restaurant by Chef Nobu Matsuhisa offering iconic cuisine and an Omotenashi hospitality experience for hotel guests and external patrons.
• Ocean Social Beachfront dining venue offering ocean views and social dining experiences to hotel guests and outside visitors.
• Esencia Wellness Spa and Fitness Center A seaside wellness facility featuring holistic wellness, fitness, and relaxation experiences delivered in alignment with the Shiawase philosophy of happiness and well-being.
• 4525 Membership An exclusive wellness membership offering recurring access to spa facilities, specialized wellness programs, and preferential access to resort amenities for repeat guests and local elite customers.
• Meetings & Events Dedicated event spaces (including the Taiyo venue) and full planning services for corporate meetings, social celebrations, weddings, and private gatherings at the oceanfront hotel.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Esencia Wellness SpacoreOthersEsencia Wellness Spa operates the on-site spa and fitness center at Nobu Hotel Miami Beach. The partnership provides guests with holistic wellness, fitness, and relaxation services as an integral part of the Nobu Hotel experience, aligned with the property's Shiawase philosophy of happiness and well-being.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Setai Miami Beach: Boutique luxury oceanfront hotel in South Beach with a strong Asian-influenced design language and curated guest experience; competes for the same affluent leisure traveler.
• 1 Hotel South Beach: Full-service luxury beachfront hotel in Miami Beach with wellness-driven branding and multiple F&B outlets; directly comparable in target customer, price band, and amenity mix.
• The St. Regis Bal Harbour Resort: Ultra-luxury oceanfront resort on Bal Harbour with villas, signature dining, and spa; directly comparable in premium positioning and target affluent leisure/gala segment.
• Mandarin Oriental Miami: Luxury waterfront hotel on Brickell Key with spa and signature dining; a peer on luxury positioning, though it serves the downtown/Brickell market more than Mid-Beach leisure.
• SLS South Beach: Lifestyle luxury hotel on Collins Avenue mixing signature dining, party-driven demand, and event venues; competes for premium leisure guests in Miami Beach.
• Faena Miami Beach: Luxury oceanfront resort in Mid-Beach Miami Beach with a distinctive experiential positioning; competes head-to-head with Nobu Hotel Miami Beach for luxury leisure and MICE in the same neighborhood.
• Four Seasons Hotel at The Surf Club, Surfside: Beachfront luxury resort just north of Miami Beach on a similar mid-Miami coast footprint; comparable in villa-inclusive, high-touch luxury product.
• Nobu Hotel Los Cabos: Sister property in the Nobu hotel portfolio operating a Japanese-inspired beachfront concept; directly comparable brand, F&B, and service protocols.
• The Miami Beach EDITION: Lifestyle luxury hotel on Miami Beach operated as a Marriott boutique brand; similar urban-beach luxury positioning, signature restaurant, and event-driven revenue mix.

Broad incumbents

• Fontainebleau Miami Beach: Iconic large-scale oceanfront luxury resort in Mid-Beach with multiple restaurants, spa, and meeting space; competes for the same luxury leisure and MICE demand at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nobu-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobu Hotel