Elis Norge (Norway)

What Elis Norge (Norway) does

Elis Norge AS is the Norwegian operating subsidiary of the French-listed Elis Group (Euronext Paris), providing circular textile and hygiene rental services to Norwegian businesses. The company traces its Norwegian heritage to Sophus Berendsen (founded 1854) and was rebranded from Berendsen Tekstil Service AS to Elis Norge AS in 2021 following the parent's 2017 acquisition of Berendsen for €325M. Headquartered in Oslo with nine service locations spanning Bergen, Drammen, Skien, Sandnes, Volda, Kristiansand, and Oppaker, Elis Norge operates a nationwide pickup-and-delivery network supported by approximately 450 employees.

The company's core offering is a "product-as-a-service" model covering six product categories: floor mats (entrance, dirt-trapping, anti-fatigue, logo), workwear (restaurant, healthcare, industrial, retail, public sector), hygiene dispensers and consumables, microfiber/cotton mops and cloths, towel rental, and cleanroom garments for contamination-controlled environments including lithium-battery production. All textiles are RFID-microchipped and tracked through the MyElis (formerly ServiceOnLine) IT platform, which provides customers 24/7 inventory visibility, consumption reports, and smart-locker integrations (Unimat, Qgate). Supporting technology includes a patented MicroTech microfiber mat, Cradle to Cradle-certified Fusionline dispensers, and ISO 14040/14044 lifecycle-assessment-based environmental calculators.

Revenue is generated primarily through weekly subscription rentals on garments and mats, supplemented by usage-based billing for hygiene consumables and service visits. The go-to-market is a field-sales enterprise motion supplemented by the MyElis self-service portal for mid-market customers, with no reseller or marketplace channels. Customers span six verticals — restaurant and catering, health and social care, industry, commerce and retail, cleaning and facility management, and public sector — giving the business segment diversification. The parent group's revenue mix shows 84% from service-based solutions in 2023, and Elis Norge holds Science Based Targets commitment, Svanen/Nordic Swan ecolabel certifications on multiple Norwegian laundries, and pursues a ~80% textile-recycling target by 2030.

Name

Elis Norge (Norway)

Legal name

Elis Norge AS

Website

https://no.elis.com

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Textile Rental and Laundry Services

NAICS

Linen and Uniform Supply (81233), Linen Supply (812331), Drycleaning and Laundry Services (8123)

SIC

Sanitary Services (4950), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industry

Cleanroom & Controlled-Environment Garment Laundry (HSAJAEAK)

Keywords

• Textile rental services
• Industrial laundry services
• Workwear rental
• Commercial hygiene solutions
• Cleanroom textile services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Textile Rental and Service: Rental and servicing of workwear, mats, hygiene products, mops, towels, and cleanroom solutions. The circular model ('produkt som tjeneste') involves delivering, washing, quality checking, repairing, and replacing textiles. Customers pay weekly rental fees regardless of delivery frequency. 84% of group revenue in 2023 came from service-based solutions.
2. Hygiene Products and Consumables: Supply of hygiene consumables including soap dispensers, paper towels, toilet paper, seat cleaners, and air fresheners. Consumables are delivered and replenished based on usage and service agreements.
3. Mop and Cloth Rental: Rental and washing service for microfiber mops, cotton mops, and cleaning cloths. Includes electronic registration to track products and prevent loss.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elis Norge rents, launders, delivers, and maintains textiles and hygiene products for businesses across Norway under a circular 'product-as-a-service' model. Core offerings include workwear, floor mats, hygiene dispensers and consumables, mops and cloths, towels, and reusable cleanroom garments. Customers pay recurring rental fees while Elis handles pickup, washing, quality control, repair, and replacement through its nationwide service driver network and laundry facilities.

Product overview

Elis Norge operates as a textile and hygiene service company offering a comprehensive portfolio of rental and laundry solutions built on a circular economy model. The core offerings span six product categories: (1) Matter (floor mats including entrance, dirt-trapping, anti-fatigue, and logo mats), (2) Arbeidsklær (workwear for restaurants, healthcare, industry, retail, and public sector), (3) Hygiene (bathroom dispensers, soap, paper, and sanitation products), (4) Mopper og kluter (microfiber and cotton mops and cloths for professional cleaning), (5) Håndklær (towel rental and laundering), and (6) Cleanroom (reusable contamination-control garments and equipment). These services are supported by the MyElis digital platform for textile tracking and inventory management using RFID/microchip technology, environmental calculators for lifecycle comparison, and the Fusionline dispenser system. All products are delivered, maintained, washed, quality-checked, repaired, and replaced through Elis's network of laundries and service centers across Norway, following a 'product-as-a-service' model.

Differentiator

Problem solved

Functional benefit

Products and services

• Matter (Floor Mats) Rental, laundering, and maintenance of entrance mats, dirt-trapping mats, anti-fatigue mats, and logo mats for commercial premises. Service includes regular washing, quality control, and replacement.
• Arbeidsklær (Workwear) Rental of professional workwear including chef wear, healthcare garments, industrial safety wear (flame-resistant), food industry compliance wear, ESD protection, and public sector uniforms. Covers sectors such as restaurants, healthcare, industry, retail, and public services.
• Hygiene (Hygiene Products) Rental and replenishment of bathroom hygiene products including soap dispensers (touch-free foam soap, hand sanitizer), paper dispensers, hand towel cabinets, toilet paper holders, toilet seat cleaners, toilet brushes, and air fresheners.
• Mopper og kluter (Mops and Cloths) Rental, washing, and replacement of microfiber mops, microfiber cloths, cotton mops, and mop stands for professional cleaning operations. Includes electronic product registration to track items and prevent loss.
• Håndklær (Towel Service) Rental, washing, and delivery of terry cloth hand towels and bath towels in various colors. Includes regular laundering to hygiene standards and delivery on agreed schedules.
• Cleanroom Solutions Rental and laundering of reusable cleanroom garments, ESD-certified coveralls and boots, underwear, shoes, protective glasses, socks, and footwear for contamination-controlled environments including lithium battery production and healthcare facilities.
• MyElis Customer Platform IT platform enabling customers to track microchipped textiles, monitor inventory, review consumption reports, and manage textile deliveries 24/7. Includes locker solutions (Unimat, Qgate) for automated garment distribution.
• Helsemote (Healthcare Workwear Collection) Healthcare workwear collection compliant with Norwegian Standards NS 3361 and NS 3357, consisting of four collections with various models, colors, and fits designed for healthcare and social care workers.
• Fusionline Dispenser System Cradle to Cradle certified dispenser line for soap, paper towels, toilet paper, seat cleaners, toilet brushes, and air fresheners. Features touch-free sensor technology and environmentally certified refills.

Quantifiable outcome

• 28.5% reduction in climate footprint since 2019
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Regnskogfondet (Rainforest Foundation)minorStrategic or Co-development PartnerEnvironmental partnership for rainforest conservation as part of Elis CSR strategy. Collaboration to offset environmental impact and support sustainable practices.
• Lendager GroupminorStrategic or Co-development PartnerPartnership for upcycling and resource efficiency solutions, particularly related to textile recycling and sustainable materials.
• FretexminorStrategic or Co-development PartnerPartnership with Norwegian textile recycling and reuse organization. Supports circular economy goals and textile lifecycle extension.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lindström Group: Finnish-headquartered textile rental company with deep Nordic presence. Closest geographic peer to Elis Norge with comparable workwear and mat rental offerings.
• Mewa: German family-owned textile service provider with pan-European footprint. Competes head-to-head in workwear, mats, and industrial wiping cloth rental.
• CWS International: European textile and hygiene services group operating a circular rental model across multiple countries. Direct competitor with overlapping workwear, mat, hygiene, and washroom solutions.
• Textilia: Swedish textile rental company serving healthcare, hotels, and industry. Nordic competitor with similar circular service offerings.
• RCO: Swedish workwear and textile services provider with a comparable subscription-based rental model focused on Nordic enterprise customers.

Broad incumbents

• Alsco: Global uniform and textile services company with European operations. Larger, established incumbent offering comparable rental and laundering services.

Regional players

• ImageFIRST: US-focused healthcare laundry and linen services provider. Comparable linen and uniform supply model but primarily North American operating geography.
• CleanCare: UK-based textile rental and laundry group serving hospitality and healthcare. Comparable product breadth but different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/berendsen-norge-norway-

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elis Norge (Norway)