NOFO Hotel & Wine bar

What NOFO Hotel & Wine bar does

NOFO Hotel & Wine Bar is a privately held, family-owned boutique hotel incorporated as NOFO Hotel AB in Sweden. It operates a single property of 109 uniquely designed rooms in a heritage-listed building on Tjärhovsgatan 11 in the Södermalm (SOFO) district of Stockholm. Rooms are themed around global destinations including Trastevere, La Belle Époque, SOHO, Brooklyn, Queens, and Carnaby Street, each with eclectic art and furniture. The hotel is part of the WorldHotels Crafted collection and has held Nordic Swan Ecolabel certification since 2012, with the wine bar certified since 2019.

The business extends beyond rooms into food and beverage, events, and conferences. The on-site NOFO Wine Bar operates sommelier-guided service featuring biodynamic and small-scale producers, with drop-in access in summer and reservable tables via Boka Bord. The Vault offers private group dining (6–12 guests at 795 SEK per person). Supporting revenue lines include meeting and conference facilities (Club NOFO, Le Salon, courtyard up to 100 pax) booked via Synxis, packaged stays (Gin Staycation, Lazy Sundazy, Key to Söder), free NOFO Sessions live music events, and digital/physical gift cards. Distribution runs across the direct Mews booking engine, WorldHotels Crafted, OTAs (Booking.com, Expedia, Hotels.com), phone reservations, and walk-in. Pricing is unit-based per night, per person, or per event, with VAT excluded from conference offerings.

Name

NOFO Hotel & Wine bar

Legal name

NOFO Hotel AB

Website

https://nofohotel.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NOFO Hotel & Wine Bar is a family-owned Stockholm boutique hotel with 109 uniquely themed rooms in a heritage-listed Södermalm building, operating an on-site wine bar, private Vault dining, conference facilities, and curated local experiences.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Wine Bars (THAFAEAF), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodation
• Wine bar services
• Private dining experiences
• Meeting conference venues
• Hotel stay packages

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Room Bookings: NOFO generates primary revenue from room bookings across 109 unique rooms with diverse categories (Suites, Junior Suites, Executive, Superior Double, Standard Double, Tiny Double, Single, and Twin rooms) in internationally-inspired design themes. Revenue is generated per-night stays with breakfast included in direct bookings.
2. Wine Bar Food & Beverage: The wine bar generates revenue from drinks (wines, cocktails) and small plates/kitchen offerings. The bar features biodynamic and small-scale wine producers, sommelier-guided service, and a seasonal courtyard opening. Open Mon-Sun with varying kitchen and bar hours.
3. The Vault Private Dining: A premium group dining experience priced at 795 SEK per person for groups of 6-12, featuring signature roasted chicken, shared plates, and a dedicated private setting.
4. Gift Cards: Digital and physical gift cards sold in fixed denominations (700 SEK for breakfast for two, 2000 SEK for hotel/wine bar use, 1000 SEK physical cards). Delivered via email or post.
5. Meeting & Conference Services: Revenue from renting meeting rooms (Club NOFO, The Vault, Le Salon, smaller meeting rooms, courtyard) and catering packages (coffee service, lunches, dinners, buffets) for business events and corporate groups.
6. Stay Packages & Offers: Bundled accommodation packages including the Gin Staycation (room + breakfast + cocktail + distillery tour), Lazy Sundazy (room + dinner), and seasonal Key to Söder packages. Provides upsell opportunity on top of base room rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

NOFO Hotel & Wine Bar operates a 109-room family-owned boutique hotel with individually themed rooms housed in a heritage-listed Södermalm building, supported by an on-site sommelier-led wine bar serving small plates, cocktails, and biodynamic/small-scale wines. The business extends beyond rooms into private Vault dining, meeting and conference facilities, staycation packages, gift cards, and seasonal live-music events targeting leisure travelers, corporate groups, and local wine bar patrons in Stockholm.

Product overview

NOFO Hotel & Wine bar is a boutique hotel and hospitality venue located in Södermalm, Stockholm. The core offering consists of NOFO Hotel (109 uniquely designed rooms across multiple categories) and NOFO Wine Bar (drop-in wine bar with small plates and cocktails). Supporting products include: NOFO Sessions (free live music events), Gift Cards (digital and physical), Dinner in The Vault (private group dining), and various stay packages (Gin Staycation, Lazy Sundazy, Heroes Train Discount, Key to Söder Summer Edition). The company also offers meeting and conference facilities branded as NOFO Rethink & Relax. All guests receive complimentary Key to Söder neighborhood guide. NOFO is part of WorldHotels Crafted collection.

Differentiator

Problem solved

Functional benefit

Products and services

• NOFO Hotel (room accommodations) Family-owned boutique hotel offering 109 individually themed rooms across categories (Suite, Junior Suite, Executive, Superior, Standard, Tiny Double, Single, Twin) in a heritage-listed Södermalm building; targeted at leisure travelers and small group stays in Stockholm.
• NOFO Wine Bar Sommelier-led on-site wine bar serving wines (including biodynamic and small-scale producers), cocktails, and small plates, with drop-in service during summer and full kitchen/bar hours the rest of the year; targeted at hotel guests and Södermalm local patrons.
• The Vault Private Dining Private group dining experience for 6-12 people in the vault beneath NOFO, featuring signature roasted chicken, sharing dishes, dedicated waiter, custom soundtrack, priced at 795 SEK per person all-inclusive.
• Meeting & conference services (NOFO Rethink & Relax) Rental of Club NOFO (up to 22 people), The Vault (up to 10), Le Salon (up to 30), smaller meeting rooms, and courtyard (60 seated/100 standing), paired with catering packages (coffee service, 2-course lunch, sharing menu, 3-course dinner, seasonal and Apertivo buffets) for corporate meetings, team off-sites, and conferences.
• Gift cards (digital and physical) Preset-denomination gift cards sold for use at the hotel and wine bar — digital cards (700 SEK breakfast for two; 2,000 SEK general hotel/wine bar use; custom amounts) delivered by email, and physical cards from 1,000 SEK delivered by post in ~5-6 days.
• Gin Staycation Package Bundled staycation including one night in a Double Room, breakfast, a local cocktail at NOFO Wine Bar, and a guided Distillery Tour & Tasting at Stockholms Bränneri, available Thursdays (not in July) from 2,145 SEK for two persons or 1,845 SEK for one.
• Lazy Sundazy Package Sunday staycation package combining one night in a Standard/Twin or Superior room with a Sunday chicken dinner for two and breakfast, from 1,650 SEK for two persons.
• Key to Söder Summer Edition package Two-night-minimum-stay summer package that bundles the hotel room with a curated Södermalm local guide including tickets/vouchers for coffee, ice cream, and cava, plus neighborhood hotspots, swim spots, and dining recommendations.

Quantifiable outcome

• Nordic Swan ecolabel certified since 2012 (hotel) and 2019 (wine bar)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Stockholms BrännericoreStrategic or Co-development PartnerStockholms Bränneri is a local urban craft gin distillery located at Folkungagatan 136, Södermalm. NOFO offers the 'Gin Staycation' package combining hotel stay with a guided Distillery Tour & Tasting experience at Stockholms Bränneri. The partnership includes a cocktail in NOFO Wine Bar featuring Stockholms Bränneri products. NOFO describes them as 'our best neighbors and friends.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ett Hem: Small luxury boutique hotel in a heritage townhouse in Stockholm with residential design language and intimate dining. Highly comparable to NOFO's heritage-listed, design-led, F&B-integrated boutique model.
• Hotel J: Design boutique hotel in Stockholm with strong F&B and bar offering. Targets similar design-conscious leisure travelers as NOFO and competes in the same mid-upper boutique segment.
• Miss Clara by Nobis: Design boutique hotel in a former schoolhouse in central Stockholm with on-site dining and bar. Directly comparable in size, design heritage-led positioning, and urban boutique concept.
• Hotel Rival: Boutique design hotel on Södermalm, Stockholm, owned by Benny Andersson. Directly competes with NOFO for design-conscious leisure travelers in the same neighborhood with comparable room count and on-site bar/restaurant.
• Hellsten Hotels: Family-owned group of boutique hotels in Stockholm with character-driven properties. Closely comparable ownership structure, scale, and design-led positioning to NOFO.
• Story Hotel Riddargatan: Boutique design-led hotel in central Stockholm with a strong F&B and bar program. Comparable to NOFO in size, design positioning, and target leisure/business traveler mix.

Broad incumbents

• Scandic Hotels: Largest hotel operator in the Nordics with multiple Stockholm properties. Competes for meeting/conference business and broader Stockholm demand but lacks NOFO's boutique, heritage-listed character.
• Elite Hotels of Sweden: Swedish hotel chain operating multiple properties in Stockholm. Competes in the mid-to-upper segment with F&B offerings and conferences, but is broader and less design-niche than NOFO.
• Nobis Hotel Stockholm: Larger luxury design hotel in central Stockholm with multiple F&B venues. Broader portfolio and higher price point but competes for the same design-conscious, experience-seeking traveler segment.
• Hotel Diplomat Stockholm: Historic full-service hotel on Strandvägen with strong F&B and event programming. Competes for premium leisure and corporate demand in Stockholm with a heritage building similar to NOFO's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nofohotel
• Instagraminstagram.com/nofo_hotel_winebar
• LinkedInlinkedin.com/company/nofo-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOFO Hotel & Wine bar