МИЭЛЬ Офис "В Ногинске"

What МИЭЛЬ Офис "В Ногинске" does

МИЭЛЬ Офис "В Ногинске" (MIEL Office "In Noginsk") is a privately held regional real estate brokerage operating as part of the MIEL network, headquartered at ul. 3-go Internatsionala, 78, Noginsk, Moscow Oblast, Russia. Founded in 2011 and employing 34 staff, the firm serves residential and commercial property clients across Eastern Moscow Oblast, covering Noginsk, Elektrostal, Pavlovsky Posad, Elektrougli, Chernogolovka, Staraya Kupavna, Losino-Petrovsky, Elektrogorsk, and Orekhovo-Zuevo. Its services span rental, purchase, sale, commercial real estate, mortgage arrangement, legal support, and a business analytics offering, delivered through a physical office, phone/email channels, and an online property catalog (miel.estate).

The business model is transaction-based: the agency earns commissions on successful real estate deals, with no publicly disclosed pricing. At the time of data capture, the catalog listed approximately 280 apartments and 105 houses (plus 134+ additional objects), with a cumulative track record of 1,912 properties sold and 20+ transactions per month. The technology stack is a standard listing platform with no proprietary AI or analytics features disclosed; there is no mobile app, no public API, and no SDK. Marketing is conducted through the website, SEO-optimized city pages, and blog/news content, with conversion through direct phone and email contact.

Customer segments are vertical and primarily consumer-facing: residential buyers and renters, suburban property clients, commercial real estate parties, and new-construction buyers. No named enterprise customers or B2B contracts are disclosed, indicating a long tail of individual and SMB transactions. The single identified subject-matter expert is Maria Borisova, designated "Realtor of the Month" and "Expert." No funding rounds, M&A, parent-subsidiary structure, awards, patents, or regulatory actions are disclosed; the office appears to operate as a local franchise within the broader MIEL brand network.

Name

МИЭЛЬ Офис "В Ногинске"

Legal name

МИЭЛЬ Офис «В Ногинске»

Website

https://noginsk.miel.ru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MIEL Office "In Noginsk" is a regional real estate brokerage in Eastern Moscow Oblast, part of the MIEL network, offering residential and commercial property sales, rentals, mortgage and legal services to individual and SMB clients across nine nearby cities.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property rental services
• Mortgage brokerage
• Legal property support

Headquarters

HQ city

Noginsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real estate transaction commissions: The agency earns commissions on successful property sales, purchases, and rental transactions. Agents facilitate deals between buyers/renters and sellers/landlords, earning a percentage of the transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Traditional real estate agency providing brokerage services for residential and commercial properties in Eastern Moscow Oblast. Core offerings include property rental, purchase, sale, commercial real estate transactions, mortgage brokerage, and legal support, delivered through a physical office in Noginsk plus an online property catalog. The agency operates as a regional office of the MIEL network and completes 20+ transactions per month.

Product overview

МИЭЛЬ Офис «В Ногинске» is a traditional real estate agency offering a unified set of services for residential and commercial property transactions in Noginsk and the Eastern Moscow Region. The company provides core services including property rental (Аренда), purchase (Покупка), sale (Продажа), commercial real estate (Коммерческая недвижимость), mortgage assistance (Ипотека), legal support, and business analytics (Аналитика для бизнеса). Services are delivered through an online property catalog containing approximately 280 apartments and 105 houses currently listed, with over 1,912 properties sold and 20+ transactions completed monthly. The company operates a physical office in Noginsk serving the Eastern Moscow Oblast market including cities such as Elektrostal, Pavlovsky Posad, Elektrougli, Chernogolovka, Staraya Kupavna, Losino-Petrovsky, Elektrogorsk, and Orekhovo-Zuyevo.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Rental Services (Аренда недвижимости)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• ЦИАН (CIAN): Russia's leading online real estate classifieds platform; increasingly extends into transaction services and mortgage. Threatens traditional agencies by owning property search demand and adjacent services.
• Avito Real Estate: Major Russian classifieds platform with a substantial real estate vertical. Indirectly competes for buyer/seller attention and increasingly offers paid promotion and transaction-adjacent services that erode traditional broker value.
• DomClick (Sberbank): Sberbank-owned real estate platform integrating listings, mortgage origination, and transaction services. Competes with traditional brokers by bundling financing and search, materially impacting Moscow Oblast transaction flow.

Direct peers

• Inkom: Established Moscow-area real estate agency providing residential and commercial brokerage, legal support, and mortgage services. Comparable operating model with similar service breadth and target customers in the Moscow region.
• Etagi: One of the largest real estate agency chains in Russia, offering brokerage, mortgage, and ancillary services across multiple cities. Directly comparable as a multi-service residential and commercial brokerage with chain-network economics.
• МИЭЛЬ (MIEL head office network): The parent MIEL real estate brand under which the Noginsk office operates; other MIEL offices in Moscow and the region directly compete for sellers, buyers, and renters using the same brand, pricing model, and service menu.

Broad incumbents

• Knight Frank Russia: Global real estate advisory with a Russia office; operates broadly across commercial and premium residential brokerage. Overlaps on the commercial and high-ticket residential side but at a different price segment and scale.
• CBRE Russia: Global real estate services firm present in Russia; overlaps on commercial leasing, investment sales, and advisory. Far larger and broader in scope, serving institutional rather than individual customers.
• Colliers International Russia: Global real estate services firm active in Russia; comparable on commercial brokerage and advisory but operates at significantly larger scale and at the upper end of the market.

Regional players

• Blackwood: Moscow-focused commercial and residential real estate agency. Comparable in service menu (brokerage, consulting) but primarily concentrated in Moscow City rather than Eastern Moscow Oblast suburbs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%D0%BC%D0%B8%D1%8D%D0%BB%D1%8C-%D0%BE%D1%84%D0%B8%D1%81-%D0%B2-%D0%BD%D0%BE%D0%B3%D0%B8%D0%BD%D1%81%D0%BA%D0%B5-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about МИЭЛЬ Офис "В Ногинске"