Name

Etagi

Legal name

Компания «Этажи»

Website

https://etagi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Etagi is a Russian residential real estate agency founded in 2000, operating across 168 cities in 7 countries with 17,000+ employees. It provides property brokerage, legal verification, and transaction support on a pay-for-result basis through a franchise network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Property transaction services
• Legal support real estate
• Real estate franchise network
• Property buyer seller services

Headquarters

HQ city

Tyumen

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Transaction-based commissions: The company charges customers only after a successful deal is completed. All consultations and services are provided free of charge to customers; revenue is generated from transaction fees upon closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Etagi is a residential real estate agency that brokers property transactions for buyers and sellers, providing property search from a vetted database, legal verification of documents, free legal accompaniment during and after registration of ownership, and transaction closing under a pay-only-after-deal pricing model. The company operates through a franchise network of 168 cities across 7 countries and supplements its agency services with mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Etagi Real Estate Agency Services Full-service residential real estate brokerage for individual buyers and sellers, including property selection from a vetted database, document and legal-purity verification, free legal accompaniment during and after property registration, and transaction closing under a pay-only-after-deal pricing model.
• Etagi Mobile Application Mobile application for iOS and Android that lets individual customers browse property listings, contact agents, and access Etagi's real estate services on their smartphones.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators3 records

Regional players

• Idealista: Leading property portal across Spain, Portugal, and Italy. Comparable to Etagi in serving southern/emerging European residential markets, though operates as a listings portal rather than a brokerage; useful peer for understanding Etagi's potential European expansion markets.

Broad incumbents

• Rightmove: UK's largest property portal connecting listings, agents, and consumers. Comparable to Etagi in serving residential real estate transactions, but as a marketplace intermediary rather than a brokerage, providing a useful benchmark for portal-side competitive dynamics.
• Zillow: US-dominant online real estate marketplace with growing agent services arm. Comparable to Etagi in serving residential buyers/sellers, but operates at vastly larger scale with a tech-first, marketplace-led model rather than Etagi's franchise-brokerage-led model.

Direct peers

• DomClick: Sberbank-owned Russian real estate platform combining listings, mortgage origination, and agent services. Competes head-to-head with Etagi for residential transaction flow, with the additional advantage of integrated mortgage financing from Russia's largest bank.
• Century 21: One of the world's largest franchised real estate brokerages with 14,000+ offices globally. Comparable to Etagi in franchise-driven residential brokerage model, brand-driven lead generation, and multi-country presence strategy.
• Avito NEDVIZHIMOST: Real estate classifieds vertical of Avito, Russia's largest general classifieds platform. Directly competes for listing inventory and consumer traffic; while primarily a listings site, it pushes into agent/broker services adjacent to Etagi's core offering.
• Coldwell Banker: Global franchised residential real estate brokerage with deep international presence. Comparable to Etagi in franchise network structure, residential focus, and reliance on brand reputation and agent productivity to drive transactions.
• CIAN: Russia's leading online real estate marketplace and classifieds platform. Direct competitor for residential listings, agent leads, and transaction flow in the same Russian market Etagi dominates, though CIAN leads on the digital/marketplace side while Etagi leads on full-service brokerage.
• Yandex.Realty: Real estate vertical of Yandex, Russia's dominant search and digital services company. Competes with Etagi for listing visibility, agent leads, and consumer mindshare in the Russian residential market, leveraging Yandex's traffic and data assets.
• RE/MAX: Global franchise-based real estate brokerage network operating in 110+ countries. Closest international comparable to Etagi's franchise model and full-service agent network, providing a benchmark for how Etagi could expand standardized franchise operations internationally.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etagi