No Going Back
No Going Back is a London-based UK charity that supports prison leavers and people with convictions into employment via in-prison and community workshops, the City & Guilds-co-developed Kangaroo assessment tool, and the NGB Clean social enterprise, serving participants from five London prisons and a network of 40+ Livery Companies and 42+ employer partners.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What No Going Back does
No Going Back is a UK registered charity (Charity No. 1144297; also referenced as 1205792 on its website) and company limited by guarantee (Company No. 15060483), founded in 2019 and headquartered at 204 Kennington Lane, London. It supports individuals with criminal convictions — primarily prison leavers from HMP Brixton, ISIS, Thameside, Wandsworth and Wormwood Scrubs, plus community-referred participants — into employment through a combination of in-prison and community workshops, one-to-one coaching, the City & Guilds-co-developed Kangaroo assessment and badging tool, and a multi-disciplinary case management network. The programme reports a 5% re-offending rate among participants against a 50–60% national average, £12.64 of social value per £1 spent, and £14.7m of cumulative social value created over five years, with 3,445 candidates engaged, 1,424 actively supported and 358 placed in employment.
The organisation's revenue mix combines donations and individual giving (processed via GoodHub), grants and sponsorship from 40+ City of London Livery Companies coordinated through a Pan-Livery initiative, corporate partnerships (Keltbray, Pret, Mace, Big Yellow, Admiral, Connection Crew, Clarasys), and trading income from NGB Clean — a wholly-owned social enterprise subsidiary delivering commercial cleaning, builders cleans, end-of-tenancy, biohazard and deep cleaning services primarily across Greater London. Go-to-market runs through three motions: a community-led recruitment and engagement function operating inside prisons and community settings, an employer-facing field sales capability that handles DBS, risk assessment and onboarding for hiring partners, and a direct-to-consumer commercial arm under NGB Clean. The organisation is governed by a board of trustees including figures from the Livery and Justice sectors, with Fran Findlater OBE as Executive Lead.
Operationally, No Going Back is a programme-led charity rather than a software company: its core technology is the Kangaroo digital assessment plus standard web infrastructure (Google Analytics GA4, reCAPTCHA, GTM, Gravatar, GoodHub). Strategic moat rests on the integrated Livery Company / HM Prison Service / employer ecosystem, independently evaluated longitudinal impact data (via Bean Research), and regulatory status. Geographic footprint is concentrated in Greater London with occasional project-based reach elsewhere, and the organisation has not disclosed any funding rounds, acquisitions, or revenue figures in the available data.
No Going Back firmographics
Firmographics- Name
- No Going Back
- Legal name
- No Going Back
- Website
- https://nogoingback.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- No Going Back is a London-based UK charity that supports prison leavers and people with convictions into employment via in-prison and community workshops, the City & Guilds-co-developed Kangaroo assessment tool, and the NGB Clean social enterprise, serving participants from five London prisons and a network of 40+ Livery Companies and 42+ employer partners.
- Ownership category
- akta.pro rank
No Going Back industry classification
Industry- Product category
- Rehabilitation and employability services
- NAICS
- Vocational Rehabilitation Services (62431), Vocational Rehabilitation Services (624310)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH)
- akta.pro secondary industries
- Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Disability Services & Independent Living Support (BPAGACAG)
Keywords
Where No Going Back is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
No Going Back business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Donations and Fundraising: No Going Back accepts donations from individuals and organisations. Donations can be made online (via GoodHub), by text message, or through fundraising activities. The organisation holds charity number 1205792 and is registered as a charity.
- Social Enterprise (NGB Clean): NGB Clean is a cleaning and support services social enterprise delivering commercial cleaning services including builders cleans, end of tenancy, construction sites, and social housing. Primarily operates in Greater London area. Revenue generated from providing professional cleaning services while employing No Going Back candidates.
- Corporate Partnerships and Sponsorship: Long-term relationships with corporate partners who support programme objectives. Benefits include improved CSR, community impact, enhanced employee engagement, skills development, networking opportunities, tax benefits, positive media coverage, and sense of fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Participant programme - Free |
| Unit Pricing | Pay-as-you-go | NGB Clean commercial cleaning - Quote based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
No Going Back product offering
Product offeringCore offering
No Going Back is a registered charity that runs a rehabilitation programme supporting people from prison into employment, delivering employability workshops (including the City & Guilds-credentialed Kangaroo assessment), 1:1 case management, housing advocacy, and job brokerage. The charity also operates NGB Clean, a wholly owned social enterprise providing commercial cleaning services that employs programme candidates while generating earned income.
Product overview
No Going Back is a charity operating primarily as a programme (not a software platform) that supports people from prison into employment. The core offering is the NGB Programme, which combines workshops (Kangaroo assessment, CV writing, interview skills, employer sessions) delivered in prisons and the community with 1-to-1 case management support. The portfolio includes NGB Clean, a cleaning and facilities management social enterprise that provides employment for programme graduates. Additional offerings include the Lived Experience Employment Support Programme for community participants and NGB Network, a freelance case management team. The organization functions as a social enterprise charity, not a technology product company.
Differentiator
Problem solved
Functional benefit
Brands
- NGB Clean: A cleaning and support services Social Enterprise focused on changing lives and delivering social value, operating in the cleaning and facilities management sectors.
Products and services
- NGB Programme (Core Rehabilitation Programme) A rehabilitation programme supporting people from prison into employment, offering workshops, 1-to-1 support, training, upskilling opportunities, and job brokerage across sectors including construction, driving, cleaning, hospitality, administration, and engineering.
- Kangaroo Assessment Tool A unique assessment tool developed in partnership with City & Guilds to evaluate individuals on their journey towards employment, identifying skills, areas for development, and transferable skills. Offers digitally badged 3-hour sessions with access to holistic modules including nutrition, mindfulness, money management, and self-employment. Participants receive City & Guilds Digital Badges for completed learning outcomes.
- NGB Workshop Programme A series of employability workshops delivered in prisons and the community including Kangaroo (assessment), Boost Your Profile (strengths identification), CV Writing, Interview Skills, and Employer Sessions. Additional bespoke sessions cover Money Management, Catapult (self-employment programme), Think Green (sustainability), and Lifeskills.
- Lived Experience Employment Support Programme A two-day intensive course specifically designed for individuals with convictions featuring comprehensive assessment, five pre-employment workshops (CV writing, interview techniques, job search support), and up to one year of continuous support from qualified practitioners.
- NGB Network A freelance-based multi-disciplinary case management team bringing together specialist professionals including those with experience in probation, mental health, housing, and employment, as well as those with lived experience. Offers flexible, person-centred support for individuals in prison and the community.
- NGB Clean (Commercial Cleaning Social Enterprise) A cleaning and support services social enterprise providing commercial cleaning services including daily/routine cleaning, construction cleaning, biohazard cleaning, deep cleaning, end of tenancy cleaning, and void clearances. The enterprise employs No Going Back candidates and those with challenging backgrounds, delivering social value while providing quality professional cleaning services. Teams are fully insured, qualified, supervised and work to industry standards. Primarily operates in Greater London area but undertakes ad hoc projects further afield.
Quantifiable outcome
- 5% re-offending rate vs 50-60% national average
- +4 more outcomes
Companies that use No Going Back
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
No Going Back technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
No Going Back partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- City & GuildscoreCity & Guilds partnered with No Going Back to develop Kangaroo, a unique assessment tool for evaluating individuals on their journey towards employment. City & Guilds provides digital badges for completed learning outcomes that are recognised by employers and further education providers. The City & Guilds Foundation generously funds the Kangaroo programme.
- Food Behind BarsminorFood Behind Bars enables participants to join sessions on cooking and home economy, advising on health, wellness and nutrition including 'You are what you eat'. Sessions are delivered in and out of prison.
- HabitsminorHabits works with No Going Back inside and out of prison, delivering courses including Procrastination, Anger Management and Breaking Bad Habits.
- Goldsmiths UniversityminorGoldsmiths University contributes to the Kangaroo programme modules, providing academic expertise to support participant development.
- Worshipful Company of Environmental CleanerscoreThis Livery Company provides ongoing support and guidance to NGB Clean, the cleaning and facilities management social enterprise. The partnership supports training and development of cleaning sector employees.
- Velorim Group LtdminorWaste management firm collaborating with NGB Clean to place recycling bins in corporate clients' bike stores across London. Bicycle tubes and tyres are recycled into non-slip flooring, cycle paths and construction materials.
- KeltbrayminorConstruction partner providing employment opportunities for programme participants. Logos displayed on the No Going Back partners section.
- PretminorRetail employer providing employment opportunities for programme participants. Logos displayed on the No Going Back partners section.
- AdmiralminorInsurance company partner providing employment opportunities for programme participants.
- Big YellowminorSelf-storage company partner providing employment opportunities for programme participants.
- MaceminorLogistics and consulting firm providing employment opportunities for programme participants.
- Only a Pavement AwayminorCharitable organisation supporting ex-offenders into hospitality employment. Partnership for referring and supporting participants.
- DivertminorJustice sector charity partner supporting individuals with convictions into employment.
- ClarasysminorTechnology partner providing employment opportunities for programme participants.
- BouncebackcoreRelated social enterprise providing training in prisons. Fran Findlater, Executive Lead of No Going Back, was the visionary founder of Bounceback. Organisations share expertise and resources.
- New Future NetworkminorCharitable organisation providing employment support and opportunities for ex-offenders.
- Plias ResettlementminorResettlement charity partner supporting individuals leaving prison.
- Inside JobminorSocial enterprise supporting people with convictions into employment.
- HM Prison ServicecoreHMP's Brixton, ISIS, Thameside, Wandsworth and Wormwood Scrubs are operational partner prisons where the programme is delivered. Engagement managers are regularly in these prisons to recruit and support participants.
- Bean ResearchcoreIndependent research partner conducting Social Return on Investment analysis and programme impact measurement. Works with No Going Back to track and analyse progress accurately.
Scale indicators6 records
No Going Back competitors and assessment
Company assessmentDirect peers
- Working Chance: UK charity helping ex-offenders into quality work, with a particular focus on women and people from minority backgrounds. Listed among the organisations feeding into No Going Back's team experience base.
- Only a Pavement Away: UK charitable foundation supporting ex-offenders into hospitality, cleaning and construction employment. Directly comparable in mission, employer-brokering approach and target beneficiary population, and is listed as a partnership of No Going Back.
- Forward Trust: UK charity providing substance misuse treatment, resettlement and employment support for people in prison and leaving custody. Broader scope than NGB but directly comparable on rehabilitation and employment reentry services.
- Bounce Back: UK charity training prison leavers in construction and other trades, founded by Fran Findlater — the same founder of No Going Back. Operates a closely related in-prison training and employment model and shares staff, governance and partner ecosystem.
- Divert: UK justice-sector charity focused on diverting young adults from the criminal justice system into employment and training. Closely aligned beneficiary population and re-engagement model.
- New Future Network: UK charity helping people with convictions find employment through mentoring, training and employer engagement. Competes for the same donor and corporate partner pool and serves overlapping populations.
- Inside Job: Social enterprise supporting people with convictions into employment through training and employer matching. Direct competitor in the ex-offender-to-employment niche with a similar London base.
- Plias Resettlement: Resettlement charity supporting people leaving prison with housing, training and employment pathways. Overlapping participant population and reentry support services.
Broad incumbents
- Shaw Trust: Large UK disability and disadvantage employment charity operating government contracts to move people into work. Overlaps with NGB's employer-brokering and vocational rehabilitation function at much greater scale and with public-sector funding.
Others
- Restorative Justice Council: UK membership body for restorative justice practitioners and providers in the criminal justice sector. Thematically adjacent — not a direct service competitor but operates within the same policy and funding ecosystem around reducing reoffending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
No Going Back social profiles
Digital presenceNo Going Back compliance and trust
Trust signalCompliance2 records
No Going Back financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Going Back leadership team
Management profileNumber of profiles
Profiles12 records
No Going Back subsidiaries and ownership
Company hierarchySubsidiaries1 record
No Going Back funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Going Back M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Going Back
What does No Going Back do?
No Going Back is a registered charity that runs a rehabilitation programme supporting people from prison into employment, delivering employability workshops (including the City & Guilds-credentialed Kangaroo assessment), 1:1 case management, housing advocacy, and job brokerage. The charity also operates NGB Clean, a wholly owned social enterprise providing commercial cleaning services that employs programme candidates while generating earned income.
Is No Going Back a public or private company?
No Going Back is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was No Going Back founded?
No Going Back was founded in 2019. It employs 11 to 50 people.
Where is No Going Back based?
No Going Back is headquartered in London, United Kingdom, in the Europe region.
How does No Going Back make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are social Enterprise (NGB Clean) and corporate Partnerships and Sponsorship.
Who are No Going Back's main competitors?
Direct peers on record are Working Chance, Only a Pavement Away, Forward Trust, Bounce Back, Divert, New Future Network, Inside Job and Plias Resettlement. Shaw Trust is listed as a broad incumbent. Restorative Justice Council is listed as an others.
Does No Going Back have an API?
No public API is recorded for No Going Back.
What industry is No Going Back in?
No Going Back's product category is Rehabilitation and employability services. Its primary akta.pro industry code is BPAKANAH, Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management), with a secondary code of BPAGADAL, Dropout Prevention, Alternative Education & Re-Engagement Nonprofits. Its NAICS code is 62431 and its SIC code is 7340.