NOISIA
NOISIA was an electronic music trio (Nik Roos, Martijn van Sonderen, Thijs de Vlieger) operating 2003–2022 from Groningen, Netherlands, producing albums, game and ballet soundtracks, sample packs, and the VISION 4X audio analyzer VST for music producers and electronic music fans.
- Company typePrivate
- Founded2003
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What NOISIA does
NOISIA was a Dutch electronic music trio — Nik Roos, Martijn van Sonderen, and Thijs de Vlieger — founded in 2003 and based in a high-tech studio complex in Groningen, Netherlands. The group produced and released drum & bass and experimental electronic music across multiple output formats: artist albums (Split The Atom, 2010; Outer Edges, 2016; Closer, 2022), EPs, remixes, and collaborations. Beyond music, NOISIA scored video games (Devil May Cry, 2013; Armajet, 2020; Motorstorm Apocalypse) and composed music for contemporary ballet (Sleeping Beauty Dreams), and ran the Vision and Division record labels that championed new talent alongside their own releases.
The trio's product surface evolved into a creator-tools and content ecosystem. Core product offerings include the VISION 4X spectrum analyzer VST plugin (developed jointly with Excite Audio and distributed through Plugin Boutique), three volumes of curated sample packs sold through the VISION store and the Splice marketplace, the Noisia Radio weekly podcast (six seasons, 2015–2020, succeeded by VISION Radio), and a Patreon-based VISION membership platform with three tiers (Radio, Recordings, Producer) offering tutorials and remix stems. Underlying technology relies on standard DAWs (Ableton Live, Bitwig, Cubase), modular and hardware synthesizers (Roland MC505, 303, Korg N5, Access Virus TI), and modern VSTs (Serum, Fabfilter), with custom sound design techniques built over 20+ years.
NOISIA generated revenue through a diversified mix of one-time digital product sales (sample packs, VISION 4X plugin), recurring Patreon/VISION subscriptions across three tiers, merchandise sales via the Vision Recordings store, music streaming royalties across Spotify/SoundCloud/Juno/Deezer, and licensing fees for game and media soundtracks. Distribution ran globally through marketplaces (Splice, Plugin Boutique) and direct channels (noisia.nl, visionrecordings.nl). In 2022 the members announced the end of the NOISIA project, releasing a final album 'Closer' and hosting a last live show at Melkweg, Amsterdam; the VISION ecosystem continues as the successor brand under which the catalog, community, and tooling persist.
NOISIA firmographics
Firmographics- Name
- NOISIA
- Legal name
- NOISIA
- Website
- https://noisia.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- NOISIA was an electronic music trio (Nik Roos, Martijn van Sonderen, Thijs de Vlieger) operating 2003–2022 from Groningen, Netherlands, producing albums, game and ballet soundtracks, sample packs, and the VISION 4X audio analyzer VST for music producers and electronic music fans.
- Ownership category
- akta.pro rank
NOISIA industry classification
Industry- Product category
- Electronic Music Production
- NAICS
- Record Production and Distribution (512250), Music Publishers (512230)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Sample Library & Sound Design Creation (for production use) (MPAIAHAM)
- akta.pro secondary industry
- Game Music Licensing & Interactive/Adaptive Music Providers (MPAIALAI)
Keywords
Where NOISIA is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
NOISIA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- VISION/Patreon Subscription: Three-tier subscription model: Radio Tier for podcast supporters, Recordings Tier for music lovers, and Producer Tier offering monthly tutorial videos and remix stem packs
- Sample Pack Sales: Digital sample packs sold through VISION store and Splice marketplace, including Vol. 1, 2, and 3 of Noisia Sample Packs
- VISION 4X Plugin Sales: Spectrum analyzer VST plugin sold through Plugin Boutique
- Merchandise: Physical merchandise including clothing and accessories sold through Vision Recordings store
- Music Sales and Streaming: Releases available on streaming platforms including their final album 'Closer' and extensive catalog of singles, EPs, and collaborations
- Licensing and Scoring: Music licensing for video games (Devil May Cry, Armajet, Motorstorm Apocalypse) and other media properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VISION 4X plugin sold as one-time purchase |
| Subscription | Monthly | VISION (Patreon) subscription with Radio, Recordings, and Producer tiers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
NOISIA product offering
Product offeringCore offering
NOISIA is an electronic music trio that produces and sells electronic music, sample packs, and a proprietary VST spectrum analyzer plugin (VISION 4X). They also operate record labels (Vision Recordings, Division), license music for video games and ballet, and run a tiered membership platform (Patreon/VISION) offering tutorials and remix stems.
Product overview
NOISIA is an electronic music trio (Nik Roos, Martijn van Sonderen, Thijs de Vlieger) offering a portfolio of music products and production tools. Core offerings include their artist discography and VISION 4X spectrum analyzer VST plugin developed with Excite Audio, available at Plugin Boutique. The ecosystem extends through Vision Recordings label (releasing their own work and championing new talent), sample packs distributed via Splice, a Patreon-based VISION membership with tiered content (Radio, Recordings, Producer tutorials), and Noisia Radio weekly podcast spanning six seasons from 2015-2020. The group has also created game soundtracks (Devil May Cry, Armajet) and an A/V live performance concept. The trio operates from a high-tech studio complex in Groningen.
Differentiator
Problem solved
Functional benefit
Brands
- VISION: Music label and community platform that succeeded NOISIA's Patreon, featuring radio content, recordings, and producer tutorials.
- Division
Quantifiable outcome
- Six seasons of Noisia Radio (2015-2020) with dedicated audience
- +1 more outcomes
Companies that use NOISIA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
NOISIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NOISIA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Excite AudiocoreCollaborative development of VISION 4X spectrum analyzer VST plugin. NOISIA provided 20+ years of audio engineering expertise and requirements; Excite Audio provided technical development and implementation of the analyzer plugin.
- Plugin BoutiquecoreExclusive/primary distribution partner for VISION 4X plugin sales. Plugin Boutique serves as the storefront for purchasing the analyzer VST.
- SplicecoreDistribution partner for Noisia Sample Pack Vol. 1, 2, and 3. Sample packs available through Splice's marketplace platform.
- streamnerd.nlminorLivestream production partner for Noisia Invites 2022 final event from Melkweg Amsterdam.
- VISION RadiocoreSucceeded Noisia Radio as the continuation platform. Part of the VISION ecosystem that NOISIA is transitioning focus toward after ending the Noisia project.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NOISIA competitors and assessment
Company assessmentBroad incumbents
- Splice: Largest marketplace for sample packs and presets plus creator tools. Hosts Noisia's sample packs and competes with their direct sales channel.
- iZotope: Major audio software company producing professional mixing, mastering, and analysis tools (Ozone, Neutron, RX). Their audio analysis capabilities overlap with VISION 4X's value proposition.
- Native Instruments: Major audio software and hardware company (Massive, Kontakt, Komplete). Sells production tools and sounds to the same electronic music producer customer base.
Direct peers
- Output: Premium instrument and effect plugins plus sample/loop packs targeted at producers. Direct comparable in high-end plugin + sample content business.
- Cymatics: Sample pack and preset company selling directly to music producers. Direct competitor to Noisia Sample Packs on Splice and through their own storefront.
- Loopmasters: Established sample library and loop provider serving electronic music producers. Comparable business model around curated production sound content.
- FabFilter: High-end audio plugin maker (EQs, compressors, analyzers) sold through Plugin Boutique and direct. VISION 4X competes in the same spectrum analysis plugin category.
- Xfer Records (Serum): Independent developer of Serum, one of the most popular wavetable synth plugins used in Noisia's sound design. Indie plugin maker comparable in scale and ethos.
- Excite Audio: Audio plugin developer and NOISIA's direct collaboration partner for VISION 4X. Operates in the same audio plugin category with creative-focused products for music producers.
Emerging players
- Plugin Boutique: Primary distribution partner for VISION 4X and a leading plugin marketplace with their own label (Plugin Boutique Instruments). Comparable as both channel and indie audio product developer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NOISIA social profiles
Digital presenceNOISIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOISIA leadership team
Management profileNumber of profiles
Profiles3 records
NOISIA subsidiaries and ownership
Company hierarchySubsidiaries2 records
NOISIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOISIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOISIA
What does NOISIA do?
NOISIA is an electronic music trio that produces and sells electronic music, sample packs, and a proprietary VST spectrum analyzer plugin (VISION 4X). They also operate record labels (Vision Recordings, Division), license music for video games and ballet, and run a tiered membership platform (Patreon/VISION) offering tutorials and remix stems.
Is NOISIA a public or private company?
NOISIA is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was NOISIA founded?
NOISIA was founded in 2003. It employs 1 to 10 people.
Where is NOISIA based?
NOISIA is headquartered in Groningen, Netherlands, in the Europe region.
How does NOISIA make money?
Six revenue lines are on record. VISION/Patreon Subscription is the primary driver. The others are sample Pack Sales, VISION 4X Plugin Sales, merchandise, music Sales and Streaming and licensing and Scoring.
Who are NOISIA's main competitors?
Broad incumbents on record are Splice, iZotope and Native Instruments. Direct peers are Output, Cymatics, Loopmasters, FabFilter, Xfer Records (Serum) and Excite Audio. Plugin Boutique is listed as an emerging player.
Does NOISIA have an API?
No public API is recorded for NOISIA.
What industry is NOISIA in?
NOISIA's product category is Electronic Music Production. Its primary akta.pro industry code is MPAIAHAM, Sample Library & Sound Design Creation (for production use), with a secondary code of MPAIALAI, Game Music Licensing & Interactive/Adaptive Music Providers. Its NAICS code is 512250 and its SIC code is 3652.