NoiTv (pagina ufficiale)

What NoiTv (pagina ufficiale) does

NoiTV is a privately held Italian local television broadcaster operating under the legal entity Noi TV S.r.l., headquartered in Lucca with additional offices in Viareggio and Massa and a registered seat in Castelvecchio Pascoli. Founded in 1989, the station holds ministerial broadcasting concession No. 905667 and is registered with Italy's ROC. It serves viewers in the province of Lucca, the Versilia coast, the Piana di Lucca, the Valle del Serchio, and the Massa-Carrara province through over-the-air broadcasting supplemented by the Noi Play on-demand streaming platform and active social/newsletter distribution.

The station's core product is TgNoi, a local news service produced in 15 daily editions, with a dedicated sports segment (TgNoi Sport), a regional Versilia/Costa Apuana edition, and a sign-language-interpreted variant (Tg Lis) for deaf viewers. Programming extends beyond news into cultural shows (L'Altra Età for seniors, Zoom), culinary content (Quattro Minuti in Cucina), regional magazines (Rotocalco Versilia, Rotocalco Toscana, Noi Toscana), political commentary (Monitor Italia), cycling (Colpo di Pedale), and event coverage including the annual Palio della Balestra di San Paolino. A weather service (Meteo) sources data from LaMMA Toscana.

NoiTV's commercial model is not publicly disclosed, but visible revenue mechanisms include on-site sponsored content (Brotini, Oro Più Viareggio, Sistema Ambiente/Comune di Lucca placements) and an institutional Rai partnership in place since January 2000 for provincial news production. The company has 13 employees and no disclosed external funding, M&A activity, or AI/ML capabilities; technology is limited to standard web CMS, social plugins, Google Analytics, and MailUp newsletter infrastructure.

Name

NoiTv (pagina ufficiale)

Legal name

Noi TV S.r.l.

Website

https://noitv.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

NoiTV is a privately held Italian local television broadcaster serving Lucca, Versilia, and Massa-Carrara since 1989, producing 15 daily TgNoi news editions, a sign-language variant, regional magazines, and cultural/sports programming for provincial viewers under a ministerial broadcasting concession.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM)

Keywords

• Local television broadcasting
• Regional news production
• On-demand video streaming
• Accessible broadcasting
• Cultural programming

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

NoiTv is a local television broadcaster serving the province of Lucca with daily news (TgNoi), sports coverage, cultural programming, and a sign-language edition (Tg Lis) for deaf viewers. It complements its on-air schedule with the Noi Play on-demand streaming platform and has been an official Rai partner since 2000. The company operates from offices in Lucca, Viareggio, and Massa with a small editorial staff.

Product overview

NoiTV is a local television station serving the province of Lucca and surrounding areas in Tuscany, Italy. Founded in 1989, the station has established itself as the leading local broadcaster in the area. The core product is the TgNoi news service, produced in 15 daily editions with dedicated sports coverage (TgNoi Sport) and a sign language version (Tg Lis) for deaf viewers. The station operates the Noi Play on-demand platform for archived content. Programming includes cultural shows (L'Altra Età, Zoom), culinary programs (Quattro Minuti in Cucina), regional magazines (Rotocalco Versilia, Rotocalco Toscana), sports coverage (Colpo di Pedale), and event programming including the annual Palio di San Paolino. Since January 2000, NoiTV has been an official Rai partner for news production in the province.

Differentiator

Problem solved

Functional benefit

Products and services

• TgNoi

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• RaicoreStrategic or Co-development Partner · 1 January 2000Since January 2000, NoiTV has been an official partner of Rai for the production of news content for the Lucca province. This partnership provides provincial news content to the national broadcaster.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mediaset: Italy's largest private commercial broadcaster. Relevant incumbent because it competes for the same Italian TV advertising budgets and audience attention that NoiTV relies on for revenue.
• RAI: Italy's national public service broadcaster and NoiTV's official news partner since 2000. Comparable as a TV broadcaster but operating at national scale with broader programming portfolio and significantly larger resources.

Regional players

• Antenna 5: Local television broadcaster serving the Emilia-Romagna region. Comparable as a small-scale Italian provincial TV station with similar news-driven programming model and local advertising revenue base.
• TV Prato: Local TV station serving the Prato area in Tuscany. Comparable as a small Italian provincial broadcaster with similar headcount scale, daily local news format, and dependence on local advertising.

Direct peers

• RTV38: Tuscan local television station based in Florence. Comparable as a regional broadcaster operating within the same Tuscany media market with overlapping advertiser pool and similar production economics.
• Teletirreno: Local television broadcaster serving the Tuscan coastal area including Versilia. Direct peer because it covers part of the same geographic footprint as NoiTV and competes for the same local advertising and audience.
• Granducato TV: Tuscan regional television broadcaster covering Florence and surrounding provinces. Directly comparable as a provincial Italian local TV station producing daily news and regional programming for a defined geographic audience.
• Videotoscana: Tuscan regional TV broadcaster covering Florence and broader Tuscany. Comparable as another local/regional station producing news and lifestyle programming for a Tuscan audience with similar business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/noitv
• YouTubeyoutube.com/channel/noitv
• Facebookfacebook.com/noitv
• LinkedInlinkedin.com/company/noitv-pagina-ufficiale-
• Instagraminstagram.com/noitv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoiTv (pagina ufficiale)