TV PRATO

What TV PRATO does

TV PRATO SRL is a privately held Italian local television station headquartered in Prato (Via Roma 133) with offices in Florence, broadcasting on digital terrestrial channel 75 across Prato and the Tuscany region. Founded in 1977, the station produces a daily Telegiornale (Monday-Saturday, 13:45 and 20:30), original programs spanning news, sport (notably AC Prato), culture, and municipal information, plus weekly cinema, regional-government coverage, podcasts, and a video-news vertical, all distributed through DTT plus a WordPress-backed website with live streaming (Diretta), archive (back to 2010), and social channels on YouTube, Facebook, Instagram, and X.

Underlying infrastructure is conventional broadcast-tech: DTT transmission on Canale 75, a WordPress CMS for the web platform, live streaming for the Diretta service, and on-demand hosting for the archive. A 'Spazio 1999' series draws on a 50-year audiovisual archive of Prato's history, positioning the station as a documentary memory of the city.

The business model is local advertising: banners and sponsored-content slots on the website carry local-business advertisers (Prato Servizi, Pratoallarmi, SVRA, Publiacqua, and similar SMBs). Pricing for ad packages and sponsorships is quote-based and undisclosed. The single revenue stream, combined with a sub-50-employee team and a single regional market, frames TV PRATO as a niche local-media operator rather than a scalable digital platform.

Name

TV PRATO

Legal name

TV PRATO SRL

Website

https://tvprato.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

TV PRATO SRL is an Italian local television station in Prato broadcasting on DTT channel 75, serving Prato and Tuscany viewers with daily news, sport, cultural, and regional-council programming, plus web streaming and podcasts, funded primarily by local-business advertising.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Independent Local TV Stations (MPABACAB)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local TV broadcasting
• Regional news media
• Digital terrestrial television
• Podcast content production
• Live video streaming

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: Local television station generating revenue through local business advertising. The website features sponsored content sections and advertising banners from local businesses including Prato Servizi, Pratoallarmi, SVRA, Publiacqua, and others.

Distribution channels1 record

Marketing channels4 records

Core offering

TV PRATO is a local television station broadcasting on digital terrestrial channel 75 in Prato, Italy. It produces and airs daily local news (Telegiornale), original programming, cultural and sports content, and a live streaming feed for viewers in the Prato and Tuscany region, while also offering on-demand video archive and podcast content via its website.

Product overview

TV PRATO is a local terrestrial television station broadcasting on digital terrestrial channel 75 in Prato, Italy. The company operates as a unified local media platform offering news programming (Telegiornale), original TV programs (Programmi including talk shows, sports programs, cultural shows, and municipal information), live streaming (Diretta), a TV guide (Guida Tv), podcast content, and a historical archive. The station covers local news across multiple thematic categories including city, crime, culture, economy, politics, province, health, entertainment, sports, and church life. TV PRATO serves as a comprehensive local media ecosystem for the Prato community and surrounding Tuscany region.

Differentiator

Problem solved

Functional benefit

Products and services

• Telegiornale (TG) Daily local news program broadcast Monday through Saturday at 13:45 and 20:30 on channel 75, covering local news, politics, sports, and current affairs of Prato and surrounding province.
• Programmi (Original TV Programs) Original television programs including news magazines, sports shows, cultural programs, and local information shows covering Prato and surrounding municipalities.
• Podcast Audio podcast content including religious and cultural programming, with series about local history, religious sites, and the Holy Belt (Sacra Cintola) of Prato.
• Live Streaming (Diretta) Live broadcasting service allowing viewers to watch TV Prato content in real-time through the website.
• Archivio (Archive) Historical archive containing past television content, including news broadcasts, sports coverage, and special programming dating back to 2010.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Antenna 5: Tuscan regional broadcaster operating on local DTT, offering local news, talk, and cultural programming funded by regional advertising — directly comparable in station size, content scope, and business model.
• Toscana TV: Independent regional television broadcaster serving Tuscany, directly comparable to TV Prato in scope (regional DTT + web), content mix (local news, sports, culture), and target market (Tuscan local audience and SMB advertisers).
• NoiTV: Tuscan regional broadcaster on DTT and web, focused on local news and cultural programming — similar in scale, distribution, and revenue model to TV Prato.
• 50 Canale: Local Tuscan television broadcaster serving the Pisa/Pontedera area via DTT and online streaming, focused on local news and regional content — closely comparable in production scale, multi-platform distribution, and SMB advertising model.
• Canale 3 Toscana: Independent Tuscan regional TV station operating on local DTT, producing news and cultural content for the Tuscany region — comparable in operating model, geographic scope, and content verticals.
• Teletruria: Long-established Tuscan local television station broadcasting on DTT and online, producing regional news and cultural programming — directly comparable in distribution model, revenue mix (local advertising), and editorial focus.
• RTV38: Tuscan regional television broadcaster operating on local DTT, producing news, original programs, and web streaming for the Tuscany region — a near-identical business model to TV Prato, differing mainly in its broader regional footprint.

Regional players

• TV9 Firenze: Local broadcaster serving the Florence metropolitan area, overlapping with TV Prato's Tuscany region. Comparable in local news format and SMB advertiser base but with a different primary city.

Broad incumbents

• RAI: Italy's national public broadcaster, which produces extensive regional news programming including Tuscany editions. Not a direct competitor for hyperlocal Prato coverage but represents the dominant national incumbent whose ad and audience share shape TV Prato's market.
• Mediaset: Italy's largest commercial broadcaster, operating national DTT channels that compete for the same Tuscan advertising budgets and audiences as TV Prato — a broad incumbent whose scale and digital push define the competitive environment for local broadcasters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tvprato
• YouTubeyoutube.com/@tvprato
• Facebookfacebook.com/TVPRATO
• Instagraminstagram.com/tvprato
• LinkedInlinkedin.com/company/tv-prato-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV PRATO