Nomin Holding Co . Ltd

What Nomin Holding Co . Ltd does

Nomin Holding Co. Ltd (НОМИН Холдинг ХХК) is a privately held Mongolian conglomerate founded in 1992, headquartered in Ulaanbaatar, and operating approximately 6,000 employees across 60+ subsidiaries organized into six business segments: Banking & Finance (Arig Bank, NOMIN Union, NOMIN Unity, NOMIN Insurance, NOMIN United); Retail & Services (NOMIN Department Store, Hypermarket, Supermarket, Save & Sale Outlet, NOMIN Business Club, Eco Standard Laboratory); Import/Export Distribution (NOMIN Electronics, NOMIN Foods, NOMIN Foods International, NOMIN Fashion, NOMIN Homestyle, NOMIN Cosmetics); Aviation, Automotive & Logistics (NOMIN Motors, NOMIN Gas, NOMIN Logistic, NOMIN Lift, Chingis Airlines Unity, Fly Adventure, Dragonfly Heli, Chingis Air Travel, Top Extreme Action Mongolia, Khuvsgul Sea Way, NOMIN Standard); Information Technology (E-Commerce, Card Center); and Real Estate & Construction (NOMIN Realtor, Silk Road, Smart Energy, NOMIN Maintenance, Silver Tower, Golden Properties, NOMIN Rent). Its commercial core is a chain of 62 retail branches across Mongolia distributing 350,000+ SKUs to a customer base of 800,000+ loyalty card holders, supplemented by an exclusive warehouse mall format (NOMIN MACRO, 26,000m², opened August 2024) and digital storefronts at nomin.mn and shop.nomin.mn.

The underlying technology stack centers on an SAP S/4HANA enterprise resource planning system implemented in 2024, an online vendor management portal (vendor.nomin.mn) used by 11,000+ suppliers, and the NOMIN Bonus Card loyalty platform (card.nomin.mn) with U-Point integration offering tiered 3-10% bonus rates based on a 2-year purchase history. Nomin does not currently publish APIs or AI/ML capabilities; integration is via web applications and ISO/IEC 17025:2017 (Eco Standard Laboratory) and ISO 9001:2015 (NOMIN Insurance) certified operations. The conglomerate owns 100% of its capital — no external VC or PE backing is disclosed — and is led by Chairman B. Baabar (Supervisory Board), with G. Buyanbaatar and Ya. Navaan (Altan Gadas recipient) referenced as Chief Executive Officers.

The business model is multi-vertical and transaction-led: retail generates revenue through product sales across department stores, hypermarkets, supermarkets, outlets, and the new warehouse mall; the import/export segment earns wholesaler margins and supplier commissions (62 billion tugrik of 2025 procurement, with 52% via open tenders and 48% via comparative procurement, processed through twice-monthly commission deductions); finance and insurance segments generate recurring fee and interest income; aviation, automotive, and real estate generate hardware sales, charter income, and managed services. Cross-subsidization and captive distribution channel international brands — including Lotte Mart (choice L, good today, yorihada), Robinson Helicopter (R44), MODENA/Oppein, and Samsung — through Nomin's network. Annual procurement of 62 billion tugrik, 700+ billion tugrik in cumulative tax contributions (≈0.5% of Mongolia's GDP tax base), and 6,300+ jobs created position Nomin as Mongolia's largest diversified private conglomerate, recognized as a TOP-100 company for 22 consecutive years and a recipient of the Entrepreneur Mercury Award in 2023, 2024, and 2025.

Name

Nomin Holding Co . Ltd

Legal name

НОМИН Холдинг ХХК

Website

https://nomin.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Nomin Holding Co. Ltd is a privately held Mongolian conglomerate founded in 1992, operating 6,000+ employees across 60+ subsidiaries in retail, banking and insurance, import/export distribution, aviation and automotive, IT, and real estate. It runs 62 retail branches and the new NOMIN MACRO warehouse mall serving 800,000+ loyalty card holders nationwide.

Ownership category

akta.pro rank

Product category

Diversified Retail Conglomerate

NAICS

General Merchandise Retailers (455), Department Stores (45511), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Management of Companies and Enterprises (551), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Retail-Variety Stores (5331), Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Off-Price Department Stores (Outlet / Clearance Centers) (CRAGAEAI)

Keywords

• Diversified retail holding
• Consumer goods distribution
• Department store operations
• Banking financial services
• Aviation logistics services

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Revenue from retail sales through 62 chain store branches including department stores, hypermarkets, supermarkets, and Save & Sale outlets. Products include household goods, electronics, food, fashion, cosmetics, and building materials.
2. Banking and Finance: Revenue from financial services including Arig Bank, NOMIN Union, NOMIN Unity (non-bank financial services), NOMIN Insurance, and NOMIN United. Services include deposits, lending, and insurance products.
3. Import/Export Distribution: Import and distribution of electronics (NOMIN Electronics), foods (NOMIN Foods, NOMIN Foods International), fashion, cosmetics, and home style products from international brands.
4. Aviation and Automotive: Revenue from aviation services (Chingis Airlines Unity with ATR 72-600 aircraft), helicopter sales and service (Robinson Helicopter R44, Bell 505), automotive sales and service (NOMIN Motors, GAC GS4 distribution), and travel services.
5. Real Estate and Construction: Revenue from real estate management (NOMIN Realtor, Silk Road, Golden Properties), rental services (NOMIN Rent), property maintenance (NOMIN Maintenance), smart energy solutions, and construction projects.
6. E-commerce and Technology: Revenue from online retail through nomin.mn and shop.nomin.mn platforms, plus card center services and technology solutions.
7. Supplier Fees and Commissions: Commission-based revenue from supplier partnerships, with fees deducted as sales commission according to contracts, processed twice monthly.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Nomin Holding Co. Ltd operates Mongolia's largest diversified retail conglomerate with 62 retail branches across the country, spanning department stores, hypermarkets, supermarkets, outlets, and the new NOMIN Macro warehouse mall. The company sells consumer goods including household items, electronics, food, fashion, cosmetics, and building materials through both physical stores and e-commerce platforms, while also providing integrated banking, insurance, automotive, aviation, and real estate services through 60+ wholly-owned subsidiaries.

Product overview

Nomin Holding Co. Ltd is a diversified Mongolian conglomerate founded in 1992 operating 60+ subsidiary companies across 6 distinct business segments: (1) Retail — department stores, hypermarkets, supermarkets, and outlets under the NOMIN brand, plus the Eco Standard Laboratory for quality assurance; (2) Import/Export Distribution — handling electronics, foods, fashion, home goods, and cosmetics under branded subsidiaries; (3) Finance — banking (Arig Bank, NOMIN Union, NOMIN United) and insurance (NOMIN Insurance) services; (4) Aviation, Automotive & Logistics — covering airlines (Chingis Airlines Unity), helicopter services (Fly Adventure, Dragonfly Heli), motors (NOMIN Motors), logistics, and gas stations; (5) Information Technology — e-commerce platform and Card Center managing the NOMIN Bonus loyalty program; and (6) Real Estate & Construction — including NOMIN Realtor, Silk Road, Smart Energy, NOMIN Maintenance, Silver Tower, Golden Properties, and NOMIN Rent. The portfolio includes NAMED brands such as Arig Bank, NOMIN Union, NOMIN Insurance, NOMIN United, NOMIN Foods/Foods International/Electronics/Fashion/Homestyle/Cosmetics, E-Commerce, Card Center, NOMIN Bonus Card, Fly Adventure, Dragonfly Heli, Chingis Airlines Unity, NOMIN MACRO, and the NOMIN Scholarship Program. The company also operates a network of 62 retail branches serving over 800,000 loyalty card holders.

Differentiator

Problem solved

Functional benefit

Brands

• НОМИН Бонус Карт (NOMIN Bonus Card): Loyalty program offering 3–10% bonus points on purchases across all NOMIN branches and stores. Includes U-Point integration with tiered bonus rates.
• U-Point Card
• НОМИН Gift Card
• NOMIN Makro Moll
• Majestic Bookstore
• NOMIN Majestic

Products and services

• NOMIN Department Store (Номин Их Дэлгүүр) Flagship department store retail operation under Nomin Holding, serving as the anchor of the company's retail and service business segment and offering consumer goods across categories.
• NOMIN Hypermarket Large-format hypermarket retail store offering a wide range of consumer goods, building materials, and household products across Mongolia.
• NOMIN Supermarket Supermarket-format retail chain under the company's sales and services business segment offering groceries and consumer goods.
• Save & Sale Outlet Discount and outlet retail format offering value-oriented consumer goods to budget-conscious shoppers.
• NOMIN MACRO Warehouse Mall Large-scale Warehouse Mall retail concept featuring 26,000m2 across 3 floors with warehouse retail, Korean Lotte Mart brands, automotive showroom, indoor vertical farming, restaurants, and entertainment. Mongolia's first Warehouse Mall concept.
• NOMIN Bonus Card Loyalty Program Loyalty card program offering 3-10% bonus rewards on purchases at all NOMIN stores, with tiered reward rates based on accumulated purchase amounts over a 2-year period. Includes U-Point integration with additional bonus percentages. Currently has 800,000+ cardholders across Mongolia.
• Arig Bank (Ариг Банк) Banking services subsidiary providing deposit, lending, and other financial services in branches co-located with or adjacent to Nomin retail locations.
• NOMIN Insurance (Номин Даатгал) Insurance company offering coverage products, certified to ISO 9001:2015 quality management standards; recognized as 2023 Best Insurance Sector winner.
• NOMIN E-Commerce Platform Online shopping platforms (nomin.mn, shop.nomin.mn) enabling online retail purchases with bonus card integration and 24-hour delivery service.
• Chingis Airlines Unity (ЧИНГИС Аэрлайнс Юнити) Regional airline operating ATR 72-600 aircraft, providing domestic flights including the Ulaanbaatar-Khovd route.
• NOMIN Motors Automotive dealership offering new vehicles including GAC brand automobiles, with integrated showroom, service, parts, and car wash facilities.
• Fly Adventure Helicopter Services Aviation company authorized to sell, distribute, and service Robinson Helicopter Company R44 helicopters in Mongolia.
• NOMIN Realtor Real estate agency and property management services under the real estate and construction segment.
• NOMIN Gift Cards Gift cards available in denominations of 20,000-500,000 MNT, valid at all NOMIN branches and stores for one-time use within 90 days from purchase or activation.

Quantifiable outcome

• 6% of Mongolia's labor market employment created by the company
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and strategic.

• Mongolian National University (MNU/MUIS)coreStrategic or Co-development Partner · 21 December 2025Memorandum of cooperation signed between NOMIN Holding and Mongolian National University for student internship programs, talent development, and collaborative research initiatives.
• World Vision Mongolia (Child Protection)coreStrategic or Co-development Partner · 2 September 2025Joint project with World Vision Mongolia for child protection and health initiatives, continuing the 'Gerel Tugee' campaign and supporting children's welfare programs.
• Shambala 2056 ProjectminorStrategic or Co-development Partner · 4 July 2025Second year of partnership with Shambala 2056 project for insurance and social responsibility initiatives.
• Robinson Helicopter CompanystrategicChannel Partner/ Reseller/ Distributor · 16 June 2025Official authorized distributor for Robinson Helicopter R44 in Mongolia for sales, maintenance, and repair services through Fly Adventure LLC subsidiary.
• World Vision MongoliacoreStrategic or Co-development Partner · 22 January 2025Partnership with World Vision Mongolia for child welfare programs, including 'Gerel Tugee' (Sharing Light) campaign, fatherhood training programs, and support for children with congenital heart defects.
• IMS Consulting Experts LLCminorImplementation/ SI/ Consulting Partner · 22 January 2025Partnership with IMS Consulting Experts LLC for ISO 9001:2015 Quality Management System implementation at NOMIN Insurance.
• Lotte Mart (South Korea)strategicChannel Partner/ Reseller/ Distributor · 8 August 2024Exclusive distribution partnership for Lotte Mart brands (choice L, good today, yorihada) with up to 1,000 product SKUs sold through NOMIN Macro warehouse stores in Mongolia.
• Richardson CompanystrategicImplementation/ SI/ Consulting Partner · 28 November 2023Partnership with global sales and retail training leader Richardson Company for international-level employee training programs. The collaboration enables NOMIN employees access to world-class training from companies like Walmart, Amazon, Intel, and Dell.
• 6one5 Company (Australia)strategicImplementation/ SI/ Consulting Partner · 28 November 2023Partnership with Australian retail training and consulting company 6one5 for international-level employee training programs. Combined with Richardson partnership for comprehensive staff development.
• MODENAstrategicStrategic or Co-development Partner · 29 June 2023Partnership with MODENA, an international kitchen and furniture brand (Oppein), to bring modern home design and technology to Mongolian consumers through Nomin's retail network.
• Art'n Tech Land ArtminorStrategic or Co-development Partner · 22 June 2023Partnership for environmental conservation through tree planting initiatives, with NOMIN Holding serving as general sponsor for tree planting campaigns aiming to plant 36,000 trees to combat desertification.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Central Group: Thai conglomerate operating Central Department Store, Central World, and Big C hypermarket formats, plus hotels and real estate. Directly comparable to Nomin's department store + hypermarket + diversified services model in an emerging Asian market.
• Ayala Corporation: Philippine diversified conglomerate with retail (Ayala Malls, retail holdings), banking (BPI), real estate, and telecommunications. Closely parallels Nomin's six-segment structure combining consumer retail with financial services and real estate.
• Dairy Farm International Holdings: Asian retail conglomerate operating supermarket, hypermarket, and convenience formats across Asia (Wellcome, Cold Storage, Hero). Comparable multi-format general merchandise retailer serving Asian consumers through diversified retail brands.
• SM Investments Corporation: Philippine diversified holding company combining retail (SM Department Store, SM Supermarket, SM Hypermarket) with banking (BPI) and real estate. Closely comparable conglomerate structure to Nomin's retail + finance + real estate mix.
• AEON Group: Japanese retail conglomerate with department stores, hypermarkets (AEON), and one of Asia's largest loyalty programs (WAON). Comparable to Nomin's general merchandise retail + loyalty ecosystem model in an Asian market context.
• Lotte Group: Korean diversified conglomerate with major retail (Lotte Mart, Lotte Department Store) and food manufacturing operations. Nomin is an exclusive distribution partner for Lotte Mart brands in Mongolia, and the two share a department store + hypermarket business model.
• Charoen Pokphand Group: Thai conglomerate with retail (7-Eleven Thailand, Makro), telecommunications, and diversified industrial operations. Comparable as a diversified conglomerate with both consumer retail and business-to-business operations in an emerging Asian economy.
• CJ Group: Korean conglomerate spanning retail, food manufacturing, logistics, and entertainment. Comparable diversified structure with integrated supply chain and loyalty/customer engagement programs across multiple consumer categories.

Regional players

• Samsung C&T Corporation (Retail/Fashion): Korean conglomerate with department store and fashion retail operations in Asia. Comparable to Nomin's department store flagship (Nomin Ikh Delguur) in format and target customer, though Samsung C&T does not operate in Mongolia.

Emerging players

• TBC Bank Group: Emerging market banking and retail holding company from Georgia, where TBC operates a universal banking platform alongside retail and digital consumer businesses. Relevant comparator for the holding-company-plus-banking structure Nomin uses with Arig Bank.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCR7Sz7SYZAi782AnYuXOWzQ
• Facebookfacebook.com/NominHoldingOfficial
• LinkedInlinkedin.com/company/nomin-holding-co-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries40 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomin Holding Co . Ltd