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NonPublic

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uuid004zdyq

Namestring
NonPublic
Legal namestring
NonPublic Pty Ltd
Websiteurl
nonpublic.io
Company typeenum
Private
Founded yearint
2023
Descriptiontext

NonPublic Pty Ltd is an ASIC-regulated investment platform that provides Australian wholesale and sophisticated investors with curated access to late-stage private market and pre-IPO positions. Founded in 2023 and headquartered in Sydney with a regional headquarters in Singapore under NonPublic Group, the company holds Australian Financial Services Licence #482668 (ABN 49607216928) and restricts participation to investors meeting Corporations Act 2001 thresholds (A$2.5 million net assets or A$250,000 gross income per year). The platform reports $350m+ in Assets Under Administration, 1,100+ global investors, and 250+ facilitated deals spanning SpaceX, OpenAI, Anthropic, Anduril, Canva, Databricks, Tenstorrent, Groq, Perplexity, Discord, Moonshot AI, Saronic, and Replit.

The underlying technology infrastructure supports deal curation, investor KYC verification, and white-labelled payment processing rails, organized around Special Purpose Vehicle (SPV) structures that pool investor capital into discrete underlying positions. Core products include the NonPublic Platform itself, the NP20 — a curated portfolio of 20 private companies — and supporting modules: a Secondaries Marketplace (launched 2024) for internal liquidity, an Investor Dashboard for portfolio tracking, and the KYC and payment-rails compliance layer. Founder relationships and global investor networks drive the deal-sourcing pipeline, with the firm operating a self-serve digital platform augmented by introduction-call-based enterprise sales.

NonPublic monetizes through three primary streams: (1) management fees charged on investment vehicles, (2) annual administration fees for the life of each SPV, and (3) carried interest on profits above defined thresholds, supplemented by transaction/deal fees at commitment. Pricing is quote-based and disclosed at subscription, with minimum investments starting at US$5,000. The go-to-market motion is enterprise field sales via introduction calls that qualify investors against AFSL thresholds, complemented by content marketing, SEO, and a curated investor community of 1,100+ members. The 24-person team is led by CEO and co-founder Milan Reinartz (ex-Orvel, 1MX AI) and CFO/COO co-founder Cheng Wei Ng (ex-CorpZap), with a senior bench across CTO, CIO, and functional heads of engineering, transactions, investor relations, and growth.

Short descriptiontext

NonPublic is an ASIC-regulated, Sydney-headquartered investment platform that gives Australian wholesale and sophisticated investors curated access to late-stage and pre-IPO private companies via SPV structures, plus a Secondaries Marketplace and the curated NP20 portfolio.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
private market investing, pre-IPO investment access, SPV investment structures, wholesale investor platform, secondary equity trading
Industry4 codes
1P2P Secondary Market / Note Trading Platforms
CodeFSAKAHAMPrimaryYes
2Secondary Offerings & Share Sales (Secondary Placements)
CodeFSACAAAGPrimaryNo
3Managed Account Platforms (Separately Managed Accounts / Customized Portfolios)
CodeFSAHAKACPrimaryNo
4KYC/Client Due Diligence & Participant Onboarding Controls
CodeFSAFAKAFPrimaryNo
NAICS code3 codes
  • Miscellaneous Intermediation52391
  • Portfolio Management and Investment Advice523940
  • Open-End Investment Funds525910
SIC code3 codes
  • Security Brokers, Dealers & Flotation Companies6211
  • Security & Commodity Brokers, Dealers, Exchanges & Services6200
  • Investment Advice6282
Product category
Private Market Investment Platform
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Management and Administration Fees
TypeSubscription Recurring
Description

NonPublic generates revenue through management fees charged on investment vehicles and annual administration fees for SPVs holding private market positions. These fees cover deal sourcing, structuring, due diligence, and ongoing portfolio administration.

nonpublic.com
2Transaction/Deal Fees
TypeTransaction Fee
Description

Fees charged at the point of investment commitment when investors participate in specific deal opportunities.

nonpublic.com
3Carried Interest
TypeSubscription Recurring
Description

SPV managers typically charge carried interest on profits above a defined threshold, aligning platform incentives with investor returns.

nonpublic.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Pricing details2 tiers
1Minimum Investment starting at US$5,000
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Minimum investment starts at US$5,000, though it varies by deal. Some opportunities, particularly larger or more sought-after deals, may require a higher commitment. The relatively low entry point is deliberate, as direct participation in private companies traditionally required cheque sizes well into the six or seven figures.

nonpublic.com
2Fee disclosure at subscription
ModelOtherBilling cadenceAnnual
Notes

Fee structures are disclosed at the point of subscription. Investors know what they are paying before they commit capital. SPV managers typically charge a management fee at the time of investment, an annual administration fee for the life of the SPV, and a carried interest on profits above a defined threshold.

nonpublic.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

NonPublic operates a curated digital investment platform that provides wholesale and sophisticated investors with direct access to late-stage private market positions and pre-IPO companies through professionally administered Special Purpose Vehicle (SPV) structures. The platform sources deals via longstanding founder and global investor relationships, structures each investment into a dedicated SPV, and adds a built-in Secondaries Marketplace that lets existing investors list positions and buyers acquire them within the NonPublic ecosystem. KYC verification, white-labelled payment rails, and an investor dashboard support the end-to-end investment lifecycle.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • $350m+ Assets Under Administration
+2 more records
Product overview1 text field

NonPublic operates as a unified investment platform for wholesale and sophisticated investors to access private market opportunities. The core platform (NonPublic Platform) provides curated deal flow and SPV investment vehicles for exposure to late-stage and pre-IPO companies, while the NP20 offers a curated portfolio of 20 private companies. Supporting modules include the Secondaries Marketplace for liquidity, KYC & Payment Rails for compliance and payments, and an Investor Dashboard for portfolio tracking. All offerings are structured exclusively for wholesale investors under Australian Financial Services Licence #482668.

Product and service3 records
1NonPublic Platform
CategoryPrivate Market Investment Platform
Description

An investment platform providing wholesale and sophisticated investors with curated access to late-stage private market positions, pre-IPO companies, and structured investment vehicles through SPV structures, including KYC, white-labelled payments, and an investor dashboard.

2NP20
CategoryCurated Private Portfolio
Description

A curated portfolio of 20 private companies, structured for wholesale investors and family offices to emphasize transparency, alignment, and long-term participation across a diversified basket of late-stage private market positions.

3Secondaries Marketplace
CategorySecondary Trading Marketplace
Description

A regulated marketplace that allows existing NonPublic investors to list eligible private market positions for sale and enables other qualified investors to acquire them directly, providing a secondary liquidity pathway within the NonPublic investor ecosystem.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1SharesPost
TypeDirect peer
Description

SharesPost operates a private securities secondary marketplace and liquidity platform. Its historical focus on secondary trading of late-stage private company shares aligns with the secondaries component of NonPublic's model.

2Moonfare
TypeDirect peer
Description

Moonfare enables individual investors to access private equity and private market funds with lower minimums. Its European/Asian focus on democratized private market access overlaps directly with NonPublic's APAC wholesale investor proposition.

3Masterworks
TypeEmerging player
Description

Masterworks enables individuals to invest in fractional shares of blue-chip artwork. While the asset class differs, it shares NonPublic's model of pooling individual investor capital into professionally administered vehicles for access to institutional-quality assets.

4Republic
TypeEmerging player
Description

Republic is a private investment platform with both secondary trading and primary deal flow across consumer, crypto, and tech private companies. While broader in scope, its individual investor private market access mission overlaps with NonPublic's curated offering.

5EquityZen
TypeDirect peer
Description

EquityZen provides accredited investors with access to pre-IPO shares through SPVs and a secondary marketplace. Its SPV structuring and curated deal flow directly mirror NonPublic's investment vehicle architecture and deal curation approach.

6Forge Global
TypeDirect peer
Description

Forge Global operates the largest secondary trading marketplace for private company shares, serving institutional and accredited investors globally. It is the most directly comparable platform to NonPublic's curated access and secondaries marketplace model.

7CapBridge
TypeRegional player
Description

CapBridge runs a Singapore-based private securities exchange supporting both primary and secondary transactions in private company shares. As a regional peer operating in Asia with overlapping investor segments, it is a relevant comparable for NonPublic's Singapore-linked operations.

8Linqto
TypeDirect peer
Description

Linqto facilitates private company share transactions and secondary liquidity for accredited investors. Its combination of SPV structuring, secondary trading, and KYC-enabled access to late-stage private companies is structurally similar to NonPublic.

9Hiive
TypeDirect peer
Description

Hiive is a private stock marketplace enabling buyers and sellers of late-stage private company shares across North America. Its secondaries marketplace design closely parallels NonPublic's Secondaries Marketplace offering.

10Microventures
TypeDirect peer
Description

MicroVentures offers curated private placements and secondary liquidity for high-growth private companies. Its SPV-led deal structuring and inclusive minimums make it comparable to NonPublic on wholesale private market access mechanics.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

NonPublic

Private Market Investment Platformnonpublic.io

NonPublic is an ASIC-regulated, Sydney-headquartered investment platform that gives Australian wholesale and sophisticated investors curated access to late-stage and pre-IPO private companies via SPV structures, plus a Secondaries Marketplace and the curated NP20 portfolio.

What NonPublic does

NonPublic Pty Ltd is an ASIC-regulated investment platform that provides Australian wholesale and sophisticated investors with curated access to late-stage private market and pre-IPO positions. Founded in 2023 and headquartered in Sydney with a regional headquarters in Singapore under NonPublic Group, the company holds Australian Financial Services Licence #482668 (ABN 49607216928) and restricts participation to investors meeting Corporations Act 2001 thresholds (A$2.5 million net assets or A$250,000 gross income per year). The platform reports $350m+ in Assets Under Administration, 1,100+ global investors, and 250+ facilitated deals spanning SpaceX, OpenAI, Anthropic, Anduril, Canva, Databricks, Tenstorrent, Groq, Perplexity, Discord, Moonshot AI, Saronic, and Replit.

The underlying technology infrastructure supports deal curation, investor KYC verification, and white-labelled payment processing rails, organized around Special Purpose Vehicle (SPV) structures that pool investor capital into discrete underlying positions. Core products include the NonPublic Platform itself, the NP20 — a curated portfolio of 20 private companies — and supporting modules: a Secondaries Marketplace (launched 2024) for internal liquidity, an Investor Dashboard for portfolio tracking, and the KYC and payment-rails compliance layer. Founder relationships and global investor networks drive the deal-sourcing pipeline, with the firm operating a self-serve digital platform augmented by introduction-call-based enterprise sales.

NonPublic monetizes through three primary streams: (1) management fees charged on investment vehicles, (2) annual administration fees for the life of each SPV, and (3) carried interest on profits above defined thresholds, supplemented by transaction/deal fees at commitment. Pricing is quote-based and disclosed at subscription, with minimum investments starting at US$5,000. The go-to-market motion is enterprise field sales via introduction calls that qualify investors against AFSL thresholds, complemented by content marketing, SEO, and a curated investor community of 1,100+ members. The 24-person team is led by CEO and co-founder Milan Reinartz (ex-Orvel, 1MX AI) and CFO/COO co-founder Cheng Wei Ng (ex-CorpZap), with a senior bench across CTO, CIO, and functional heads of engineering, transactions, investor relations, and growth.

NonPublic firmographics

Firmographics
Name
NonPublic
Legal name
NonPublic Pty Ltd
Website
https://nonpublic.io
Company type
Private
Founded year
2023
Operating status
Operating
Headcount range
11–50 employees
Short description
NonPublic is an ASIC-regulated, Sydney-headquartered investment platform that gives Australian wholesale and sophisticated investors curated access to late-stage and pre-IPO private companies via SPV structures, plus a Secondaries Marketplace and the curated NP20 portfolio.
Ownership category
akta.pro rank

NonPublic industry classification

Industry
Product category
Private Market Investment Platform
NAICS
Miscellaneous Intermediation (52391), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
SIC
Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)
akta.pro primary industry
P2P Secondary Market / Note Trading Platforms (FSAKAHAM)
akta.pro secondary industries
Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC), KYC/Client Due Diligence & Participant Onboarding Controls (FSAFAKAF)

Keywords

  • Private market investing
  • Pre-IPO investment access
  • SPV investment structures
  • Wholesale investor platform
  • Secondary equity trading

Where NonPublic is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Offices2 records

Markets served

NonPublic business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

  1. Management and Administration Fees: NonPublic generates revenue through management fees charged on investment vehicles and annual administration fees for SPVs holding private market positions. These fees cover deal sourcing, structuring, due diligence, and ongoing portfolio administration.
  2. Transaction/Deal Fees: Fees charged at the point of investment commitment when investors participate in specific deal opportunities.
  3. Carried Interest: SPV managers typically charge carried interest on profits above a defined threshold, aligning platform incentives with investor returns.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goMinimum Investment starting at US$5,000
OtherAnnualFee disclosure at subscription

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

NonPublic product offering

Product offering

Core offering

NonPublic operates a curated digital investment platform that provides wholesale and sophisticated investors with direct access to late-stage private market positions and pre-IPO companies through professionally administered Special Purpose Vehicle (SPV) structures. The platform sources deals via longstanding founder and global investor relationships, structures each investment into a dedicated SPV, and adds a built-in Secondaries Marketplace that lets existing investors list positions and buyers acquire them within the NonPublic ecosystem. KYC verification, white-labelled payment rails, and an investor dashboard support the end-to-end investment lifecycle.

Product overview

NonPublic operates as a unified investment platform for wholesale and sophisticated investors to access private market opportunities. The core platform (NonPublic Platform) provides curated deal flow and SPV investment vehicles for exposure to late-stage and pre-IPO companies, while the NP20 offers a curated portfolio of 20 private companies. Supporting modules include the Secondaries Marketplace for liquidity, KYC & Payment Rails for compliance and payments, and an Investor Dashboard for portfolio tracking. All offerings are structured exclusively for wholesale investors under Australian Financial Services Licence #482668.

Differentiator

Problem solved

Functional benefit

Products and services

  • NonPublic Platform An investment platform providing wholesale and sophisticated investors with curated access to late-stage private market positions, pre-IPO companies, and structured investment vehicles through SPV structures, including KYC, white-labelled payments, and an investor dashboard.
  • NP20 A curated portfolio of 20 private companies, structured for wholesale investors and family offices to emphasize transparency, alignment, and long-term participation across a diversified basket of late-stage private market positions.
  • Secondaries Marketplace A regulated marketplace that allows existing NonPublic investors to list eligible private market positions for sale and enables other qualified investors to acquire them directly, providing a secondary liquidity pathway within the NonPublic investor ecosystem.

Quantifiable outcome

  • $350m+ Assets Under Administration
  • +2 more outcomes

Companies that use NonPublic

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

NonPublic technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

NonPublic partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

NonPublic competitors and assessment

Company assessment

Direct peers

  • SharesPost: SharesPost operates a private securities secondary marketplace and liquidity platform. Its historical focus on secondary trading of late-stage private company shares aligns with the secondaries component of NonPublic's model.
  • Moonfare: Moonfare enables individual investors to access private equity and private market funds with lower minimums. Its European/Asian focus on democratized private market access overlaps directly with NonPublic's APAC wholesale investor proposition.
  • EquityZen: EquityZen provides accredited investors with access to pre-IPO shares through SPVs and a secondary marketplace. Its SPV structuring and curated deal flow directly mirror NonPublic's investment vehicle architecture and deal curation approach.
  • Forge Global: Forge Global operates the largest secondary trading marketplace for private company shares, serving institutional and accredited investors globally. It is the most directly comparable platform to NonPublic's curated access and secondaries marketplace model.
  • Linqto: Linqto facilitates private company share transactions and secondary liquidity for accredited investors. Its combination of SPV structuring, secondary trading, and KYC-enabled access to late-stage private companies is structurally similar to NonPublic.
  • Hiive: Hiive is a private stock marketplace enabling buyers and sellers of late-stage private company shares across North America. Its secondaries marketplace design closely parallels NonPublic's Secondaries Marketplace offering.
  • Microventures: MicroVentures offers curated private placements and secondary liquidity for high-growth private companies. Its SPV-led deal structuring and inclusive minimums make it comparable to NonPublic on wholesale private market access mechanics.

Emerging players

  • Masterworks: Masterworks enables individuals to invest in fractional shares of blue-chip artwork. While the asset class differs, it shares NonPublic's model of pooling individual investor capital into professionally administered vehicles for access to institutional-quality assets.
  • Republic: Republic is a private investment platform with both secondary trading and primary deal flow across consumer, crypto, and tech private companies. While broader in scope, its individual investor private market access mission overlaps with NonPublic's curated offering.

Regional players

  • CapBridge: CapBridge runs a Singapore-based private securities exchange supporting both primary and secondary transactions in private company shares. As a regional peer operating in Asia with overlapping investor segments, it is a relevant comparable for NonPublic's Singapore-linked operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

NonPublic social profiles

Digital presence

NonPublic compliance and trust

Trust signal

Compliance1 record

NonPublic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NonPublic leadership team

Management profile

Number of profiles

Profiles9 records

NonPublic funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NonPublic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NonPublic

What does NonPublic do?

NonPublic operates a curated digital investment platform that provides wholesale and sophisticated investors with direct access to late-stage private market positions and pre-IPO companies through professionally administered Special Purpose Vehicle (SPV) structures. The platform sources deals via longstanding founder and global investor relationships, structures each investment into a dedicated SPV, and adds a built-in Secondaries Marketplace that lets existing investors list positions and buyers acquire them within the NonPublic ecosystem. KYC verification, white-labelled payment rails, and an investor dashboard support the end-to-end investment lifecycle.

Is NonPublic a public or private company?

NonPublic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was NonPublic founded?

NonPublic was founded in 2023. It employs 11 to 50 people.

Where is NonPublic based?

NonPublic is headquartered in Sydney, Australia, in the Oceania region.

How does NonPublic make money?

Three revenue lines are on record. Management and Administration Fees are the primary driver. The others are transaction/Deal Fees and carried Interest.

Who are NonPublic's main competitors?

Direct peers on record are SharesPost, Moonfare, EquityZen, Forge Global, Linqto, Hiive and Microventures. Emerging players are Masterworks and Republic. CapBridge is listed as a regional player.

Does NonPublic have an API?

No public API is recorded for NonPublic.

What industry is NonPublic in?

NonPublic's product category is Private Market Investment Platform. Its primary akta.pro industry code is FSAKAHAM, P2P Secondary Market / Note Trading Platforms, with a secondary code of FSACAAAG, Secondary Offerings & Share Sales (Secondary Placements). Its NAICS code is 52391 and its SIC code is 6211.

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