Noor Fès

What Noor Fès does

Noor Fès is a single-estate producer of extra virgin organic olive oil based in Fès, Morocco. The company grows, cold-presses, and bottles its olives on the same estate, with each tree individually numbered and oil pressed within three hours of harvest. Production specifications include polyphenol content of 584 mg/L and acidity below 0.15%, which the company positions as differentiating technical metrics versus mass-market olive oil.

The company's commercial offering is a single product — its Moroccan Single Estate Extra Virgin Olive Oil — sold through a direct-to-consumer e-commerce storefront at noorfes.us. Distribution is global via direct shipping; pricing is unit-based and not publicly disclosed. The go-to-market targets two segments: premium home cooks (primary) and professional chefs (secondary), with the latter addressed via a dedicated contact page rather than a self-serve channel. Supporting marketing infrastructure includes a culture blog ("Culture of Good Taste"), a recipe blog, and an email newsletter for seasonal and limited-edition communications.

The business model is a one-time purchase transaction on a physical good with no disclosed subscriptions, enterprise contracts, or wholesale arrangements. The company is privately held, with no disclosed founder, management team, employees, funding history, ownership structure, founding date, or financial figures. No certifications, patents, awards, partnerships, regulatory actions, or AI/technology hires are documented in the source material beyond the production process itself.

Name

Noor Fès

Website

https://noorfes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Noor Fès is a single-estate olive oil producer in Fès, Morocco, selling premium cold-pressed extra virgin organic olive oil directly to consumers and professional chefs through its DTC e-commerce website.

Ownership category

akta.pro rank

Product category

Premium Extra Virgin Olive Oil

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Extra virgin olive oil
• Single estate olive oil
• Cold pressed olive oil
• Organic olive oil
• Moroccan olive oil

Headquarters

HQ city

Fès

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Extra Virgin Olive Oil Sales: Direct sale of premium Moroccan single-estate extra virgin organic olive oil to consumers through e-commerce. One-time purchase model for physical product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Noor Fès produces and sells a single premium SKU — Moroccan Single Estate Extra Virgin Organic Olive Oil — grown, cold pressed, and bottled on its own estate in Fès, Morocco. The oil is positioned as ultra-premium based on verified metrics (584 mg/L polyphenols, acidity below 0.15%) and sold directly to consumers worldwide via the company's e-commerce website.

Product overview

Noor Fès offers a single unified product: their Moroccan Single Estate Extra Virgin Olive Oil. The oil is grown, pressed, and bottled on their own estate in Fès, Morocco, representing a complete farm-to-bottle operation with direct quality control.

Differentiator

Problem solved

Functional benefit

Products and services

• Moroccan Single Estate Extra Virgin Olive Oil Award-winning Moroccan extra virgin organic olive oil, cold pressed within three hours of picking from single-estate groves in Fès, with polyphenols at 584 mg/L and acidity below 0.15%, sold directly to consumers and professional buyers.

Quantifiable outcome

• 584 mg/L polyphenol content linked to heart protection and cellular aging
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• California Olive Ranch: Largest US-domestic olive oil producer with established retail and DTC distribution. Comparable as a premium, estate-sourced olive oil brand at greater scale and broader distribution.
• Lucini Italia: Established premium Italian extra virgin olive oil brand with broad retail and foodservice distribution. Comparable as a premium-positioned EVOO brand operating at scale.
• Colavita USA: Major Italian extra virgin olive oil brand with wide retail and foodservice distribution. Comparable as a broad-line premium olive oil brand competing for the same premium consumer.

Direct peers

• McEvoy Ranch: Single-estate California olive oil producer with vertical integration from grove to bottle. Comparable as a vertically integrated, single-estate premium olive oil brand.
• Corto Olive Co. Premium olive oil brand focused on freshness, early-harvest and traceability. Comparable as a quality-credentialed, premium-positioned olive oil marketer.
• Brightland: US DTC premium olive oil brand emphasizing estate-grown, single-origin oils with elegant packaging and direct e-commerce. Closely comparable brand-led, premium DTC model.
• Kosterina: Premium Greek extra virgin olive oil brand with a DTC channel and emphasis on polyphenols and traceability. Comparable as a single-origin, polyphenol-forward, premium DTC olive oil.
• Graza: US-based DTC premium olive oil brand selling single-origin, chef-focused extra virgin olive oil direct to consumers. Comparable as a digitally native, premium-positioned olive oil company with a single hero product.

Regional players

• Ziyad Brothers: Mediterranean/Middle Eastern food brand with olive oil and other specialty products. Comparable as a regional brand offering premium olive oil and Mediterranean staples.
• Atlas Olive Oils: Moroccan olive oil exporter focused on premium and organic positioning. Comparable as a Moroccan-origin olive oil brand operating in adjacent export channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noorfes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor Fès