Noor

Name

Noor

Legal name

Restaurant Noor

Website

https://noor.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Fine dining restaurant
• Tasting menu experience
• Michelin-starred cuisine
• Chef's Table dining
• Private dining events

Headquarters

HQ city

Groningen, Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Fine Dining Restaurant Cover Revenue: Noor generates revenue primarily through per-cover charges for its multi-course tasting menus. The main Menu Noor is offered in 5-course (€155) and 7-course (€175) formats, while the exclusive Chef's Table experience commands €250 per person. Revenue is supplemented by optional beverage pairing add-ons, celebratory cakes, and corkage fees for guests bringing their own wine.
2. Beverage Pairings and Add-ons: Optional beverage pairing packages are offered alongside menus. The non-alcoholic 'Zuiver' (sappen & infusies) pairing is priced at €50–€90 depending on menu, while the 'Essentie' wine selection ranges from €75–€135. Additional charges apply for on-the-spot dietary adjustments (€30 per person) and celebratory cakes (€18 per piece).
3. Private Event Buyouts: The restaurant offers exclusive buyouts for groups of 15 to 46 guests, with separate pricing and minimum revenue guarantees, generating incremental revenue from private dining events such as celebrations and corporate gatherings.
4. Gift Vouchers: Noor previously sold gift vouchers but has discontinued new sales. Existing vouchers remain valid for 2 years from issue and can be redeemed against any dining experience. Vouchers are non-refundable and non-transferable for cash.
5. Hotel Accommodation Partnership: Through a partnership with The Market Hotel, Noor offers a combined stay-and-dine package including overnight accommodation, prosecco welcome, breakfast, late checkout, and taxi transfers. Revenue from the hotel stay is captured by The Market Hotel, with Noor benefiting as the dining anchor of the package.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Noor is a Michelin-starred fine dining restaurant in Groningen, Netherlands, offering seasonal multi-course tasting menus rooted in French cuisine with global influences and Japanese flavours. The core offering centers on Menu Noor (5-course at €155 or 7-course at €175) and an exclusive 10-course Chef's Table experience (€250 per person), with curated beverage pairings, celebratory cakes, and corkage options. The restaurant also offers a stay-and-dine arrangement with The Market Hotel and private buyouts for groups of 15 to 46 guests.

Product overview

Restaurant Noor is a Michelin-starred fine dining restaurant offering an intimate culinary experience through its tasting menus and exclusive Chef's Table experience. The core offering is the seasonal Menu Noor (5 or 7 courses), complemented by the premium Chef's Table Menu (10 courses, €250). Additional offerings include beverage pairings (non-alcoholic 'Zuiver' and wine 'Essentie' selections), the seasonal Summer Special menu, and the Market Hotel Arrangement for overnight stays. The restaurant does not sell gift vouchers but honors existing ones. All offerings center on French cuisine with Japanese influences, emphasizing fish, shellfish, and vegetables from Dutch waters.

Differentiator

Problem solved

Functional benefit

Brands

• Chef's Table Menu: An exclusive kitchen table experience accommodating 2-8 guests with direct view into the kitchen.
• Market Hotel Arrangement

Products and services

• Menu Noor A seasonal multi-course tasting menu rooted in French cuisine with global influences and Japanese flavours, featuring fish, shellfish, vegetables, and occasional game meat from Dutch waters. Available in 5-course (€155 per person) or 7-course (€175 per person) formats, served to the entire table. From 30 September 2026, only the full Menu Noor will be served.
• Chef's Table Menu An exclusive 10-course dining experience at a kitchen table accommodating 2-8 guests, offering direct views of the kitchen and chefs. Priced at €250 per person; not available in vegetarian format.
• Summer Special Menu A limited-time 3-course summer menu including 3 amuse-bouches for €65 per person, available on Wednesday-Thursday evenings and Saturday lunch. Requires a €65 per person deposit at booking, fully refundable up to 48 hours before the reservation.
• Market Hotel Arrangement (Stay-and-Dine Package) An overnight package in partnership with The Market Hotel in Groningen, including a Superior room, prosecco welcome, extensive breakfast buffet, late checkout until 13:00, and taxi transfers to and from the restaurant. Available Wednesday through Saturday only when Noor is open. A discount code is automatically applied in the hotel's Mews booking system.
• Private Restaurant Buyout Exclusive buyout of the entire restaurant for groups of 15 to 46 guests for private lunches or dinners, suitable for corporate events, celebrations, and special gatherings. Includes tailored pricing and minimum revenue guarantees negotiated directly with the restaurant.

Quantifiable outcome

• Michelin star earned within 3 months of opening in March 2022
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Market HotelcoreGTM or Marketing PartnerNoor has a strategic partnership with The Market Hotel in Groningen to offer a combined stay-and-dine package. The 'Noor Arrangement' includes a Superior room, prosecco welcome, extensive breakfast buffet, late checkout until 13:00, and taxi transfers to and from Noor. The package is available Wednesday through Saturday and only when Noor is open. A discount code is automatically applied in the hotel's Mews booking system. The arrangement is booked separately from the restaurant reservation, with Noor recommended to be booked first.

Scale indicators5 records

Recent moves6 records

Direct peers

• Bolenius: Michelin-starred restaurant in Amsterdam focusing on Dutch ingredients and a tasting menu format. Comparable as a Dutch chef-driven Michelin restaurant emphasizing local produce and seasonal tasting menus.
• De Librije: Three-Michelin-star fine dining restaurant in Zwolle, Netherlands, run by chef Jonnie Boer. Comparable as a top-tier Dutch destination tasting menu restaurant with hotel component (Librije's Hotel), chef-ownership, and Michelin-led positioning.
• Restaurant Inter Scaldes: Three-Michelin-star family-run restaurant in Kruiningen, Zeeland. Comparable as a Dutch destination fine dining restaurant run by chef-owners, featuring multi-course tasting menus with a single-location, intimate setting.
• Restaurant K (Kuro): Michelin-starred restaurant in Groningen serving Asian-accented cuisine. Direct local competitor in the same Groningen market, with similar premium tasting menu positioning; the Asian/Japanese flavor influence at Noor overlaps with K's cuisine profile.
• De Leest: Three-Michelin-star restaurant in Vaassen (now relocated). Historically one of the Netherlands' most acclaimed tasting menu destinations; comparable as a top-tier Dutch Michelin tasting menu concept with similar chef-driven intimate positioning.
• FG Food Labs: Michelin-starred restaurant in Rotterdam by chef Francois Geurds, featuring an experimental tasting menu concept. Comparable as an innovative, chef-driven Michelin tasting menu restaurant in the Netherlands with strong brand storytelling.
• De Vlindervallei: Michelin-starred fine dining restaurant in Ugchelen (near Apeldoorn) by chef Ralf Berendsen, set in a wooded estate. Comparable intimate, multi-course tasting menu format with chef-driven storytelling and rural/scenic positioning similar to Noor's chapel setting.

Broad incumbents

• Bord'Eau: Two-Michelin-star fine dining restaurant within the Waldorf Astoria Amsterdam (formerly operated under separate ownership). Comparable as a high-end Michelin tasting menu destination in the Netherlands, but located in a major city hotel with significantly larger infrastructure.
• Spectrum: Two-Michelin-star restaurant at the Waldorf Astoria Amsterdam. Comparable as a high-tier Michelin tasting menu restaurant in the Netherlands, though operating within a luxury hotel context with broader F&B infrastructure rather than as an independent single-location concept.

Others

• The Market Hotel: Noor's strategic hospitality partner in Groningen offering the bundled stay-and-dine arrangement. Included as an ecosystem partner that drives qualified demand to Noor rather than a direct competitor; relevant for understanding Noor's referral distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noorgroningen
• YouTubeyoutube.com/watch?v=n4E3PofClM0
• Facebookfacebook.com/noorgroningen
• Instagraminstagram.com/noorgroningen
• LinkedInlinkedin.com/company/noor-groningen

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor