The Market Hotel by WestCord

What The Market Hotel by WestCord does

The Market Hotel by WestCord is a 4-star superior urban hotel located on Grote Markt 31 in central Groningen, Netherlands, operating as a flagship property of the privately held WestCord Hotels B.V. group. The property offers 123 luxury rooms across seven categories (Comfort, Superior, Deluxe with shower/bath, Deluxe Plus, Junior Suite, and WOW Suite), supplemented by an integrated on-site ecosystem that includes Café Willem Albert (a full-service Dutch-cuisine restaurant and bar open 07:00–00:00), Bakkerij Westers (an artisan bakery open 08:00–18:00 with its own Grote Markt entrance), and WellCome Wellness (a spa offering massage, facials, Turkish steam bath, and private sauna hire). Five meeting and event spaces accommodate groups from 30 to 250 persons, and ancillary services include bicycle rental, a fitness room, and Forum Groningen underground parking.

The hotel runs on a conventional hospitality technology stack: Mews as the cloud property management and reservation system, Pxier for group/event inquiries, and Resengo and Guestplan for restaurant table reservations, with automated guest communications dispatched via [email protected]. Distribution combines a direct booking channel (website + phone), online travel agencies, walk-in F&B traffic, and cross-promotion via the parent WestCord Hotels chain (14 properties). Curated stay packages — Romantic Getaway (from €102 p.p.), Seizoensspecial (from €115 p.p.), Wellness Arrangement (from €202.50 p.p.), and the seasonal Summer in the City deal — bundle accommodation with F&B and wellness to lift spend per stay.

The business model is multi-stream: room revenue (subscription/recurring in classification terms), transactional F&B and bakery sales, transactional wellness treatments, transactional meeting and event rentals, and packaged combination offerings. Customers span three core segments — leisure travelers (couples, families, and friend groups on city breaks and romantic or wellness getaways), business travelers (corporate guests using meeting facilities and central-location convenience), and local residents/groups (using Private Dining and event spaces for celebrations, babyshowers, birthdays, and corporate gatherings). The hotel is staffed by 62 employees and has earned Green Key Gold certification, a 2025 Hotelsterren 4-star superior classification, and the Tripadvisor Traveler's Choice 2026 award.

Name

The Market Hotel by WestCord

Legal name

WestCord Hotels B.V.

Website

https://themarkethotel.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Market Hotel by WestCord operates a 4-star superior, 123-room full-service hotel on Groningen's Grote Markt under WestCord Hotels B.V., serving leisure and business travelers and local groups with on-site dining (Café Willem Albert), a bakery (Bakkerij Westers), wellness, and event spaces.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodations
• Hospitality services
• Meeting event spaces
• Wellness spa services
• Restaurant dining

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from 123 luxury hotel rooms including Comfort Rooms, Superior Rooms, Deluxe Rooms, Deluxe Plus Rooms, Junior Suites, and WOW Suites. All rooms include breakfast.
2. Food & Beverage: Restaurant and café revenue from Café Willem Albert (daily 07:00-00:00, kitchen closes 22:00), including lunch, dinner, cocktails, and events. Also includes revenue from Bakkerij Westers bakery (daily 08:00-18:00).
3. Meeting & Events: Rental revenue from 5 meeting rooms and event spaces including Private Dining (30 persons), Café Willem Albert (250 persons), Grote Markt & Nieuwe Markt (60 persons), Grote Markt (40 persons), and Hereplein (60 persons).
4. Wellness Services: Revenue from WellCome Wellness treatments including massage, facial, and sauna facilities. Sauna usage priced at €12.50 per person per hour for private use.
5. Packages & Specials: Curated stay packages including Romantic Getaway (€102 p.p.), Seizoenspecial (€115 p.p.), and Wellness packages (€202.50 p.p.) combining accommodation, dining, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Market Hotel by WestCord is a 4-star superior hotel in central Groningen offering 123 luxury rooms across seven categories (Comfort, Superior, Deluxe with shower, Deluxe with bath, Deluxe Plus, Junior Suite, and WOW Suite), all with breakfast included. Beyond accommodation, the property operates three food and beverage concepts — Café Willem Albert restaurant and bar, Bakkerij Westers artisan bakery, and The Market High Tea — alongside the WellCome Wellness center (sauna, Turkish steam bath, massage, facials) and five meeting and event spaces accommodating 16 to 250 persons.

Product overview

The Market Hotel by WestCord is a 4-star superior hotel in the heart of Groningen, operating as a multi-faceted hospitality venue with 123 luxury rooms across seven room categories (Comfort, Superior, Deluxe with shower, Deluxe with bath, Deluxe Plus, Junior Suite, and WOW Suite), three food and beverage outlets (Café Willem Albert restaurant and bar, Bakkerij Westers artisan bakery, and The Market High Tea service), an in-house WellCome Wellness center with treatments and sauna, and five meeting and event spaces accommodating groups from 16 to 250 persons. The hotel also offers curated stay packages including Romantic Getaway, Seizoenspecial (Seasonal Special), Wellness Arrangement, and Summer in the City deal. Ancillary services include bicycle rental and a fitness room.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations The hotel offers 123 luxury rooms across 7 room categories: Comfort Room (25m²), Superior Room (24-32m²), Deluxe Room with shower (30m²), Deluxe Room with bath (27m²), Deluxe Plus Room (31-46m² with kitchenette), Junior Suite with bath (37m²), and WOW Suite (34m² with two balconies). All rooms include breakfast. Targeted at leisure travelers, couples, families, and business guests visiting Groningen.
• Café Willem Albert Full-service restaurant and bar on the ground floor of the hotel, open daily 07:00–00:00 (kitchen closes 22:00). Serves breakfast, lunch, dinner, and cocktails, with a terrace on the Grote Markt. Features Josper oven cooking and a menu celebrating Dutch cuisine with regional products. Serves hotel guests, walk-in diners, and event attendees (capacity up to 250 persons).
• Bakkerij Westers Artisan bakery with its own entrance on the Grote Markt side, open daily 08:00–18:00. Offers freshly baked bread, pastries, cakes, patisserie, biological ice cream, and coffee. Walk-in trade is welcome without reservation. Named in tribute to the original Bakkerij Westers on Vlieland dating back to the 1950s.
• WellCome Wellness In-house wellness center offering massages, facials, sauna facilities, and Turkish steam bath. Treatments include 60-minute massage, 60-minute facial, or 30-minute massage plus 30-minute facial combinations. Sauna is available for private hire at €12.50 per person per hour for hotel guests. Targets hotel guests and wellness package buyers.
• Meeting & Event Spaces Five meeting and event rooms: Hereplein (82m², up to 60 persons), Grote Markt (55m², up to 40 persons), Grote Markt & Nieuwe Markt combined (up to 60 persons), Private Dining (37.13m², up to 30 persons), and Café Willem Albert (624m², up to 250 persons). All rooms are equipped with Wi-Fi and audiovisual equipment. Targets corporate meeting planners, event organizers, and private celebration hosts.
• Romantic Getaway Package

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• WestCord HotelsflagshipOthersThe Market Hotel is owned and operated by WestCord Hotels, a Dutch hotel chain with 50 years of hospitality experience. The chain includes 14 properties across the Netherlands including Hotel New York Rotterdam, ss Rotterdam, WTC Hotel Leeuwarden, and various island hotels. WestCord provides centralized reservations, marketing, and operational support.
• MewscoreTechnology or IntegrationMews provides the hotel's property management and reservation system. All online bookings flow through the Mews distributor system. Automated emails related to stays are sent from [email protected]. The platform enables direct booking integration on the hotel website.
• PxiercoreTechnology or IntegrationPxier system is used for group booking inquiries and meeting/event quote requests. Event quotes are sent from [email protected].
• Forum GroningenminorStrategic or Co-development PartnerForum Groningen is a neighboring cultural center adjacent to The Market Hotel. The hotel's underground parking garage is located beneath Forum Groningen at Schoolstraat 16. The two properties share proximity and collaborate on guest experience in the city center.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel New York Rotterdam: Flagship WestCord property in Rotterdam sharing the same parent group, brand standards, distribution platform (Mews), and F&B/wellness integration model as The Market Hotel. Direct comparability on operating model and target segments.
• WTC Hotel Leeuwarden: WestCord-operated full-service hotel in a Dutch provincial capital with meeting/event focus. Closely comparable in product mix (rooms, F&B, business travelers) and group structure.
• ss Rotterdam Hotel & Restaurants: Another signature WestCord property operating a multi-revenue full-service hotel with restaurants, events, and heritage positioning. Same ownership and operating playbook as The Market Hotel.
• NH Groningen Hotel de Ville: Upscale branded competitor operating in Groningen city center with similar 4-star positioning, meeting facilities, and F&B offerings. Most direct local competitive peer.
• Van der Valk Hotel Groningen: Large Dutch family-run hotel chain property in Groningen offering comparable rooms, restaurants, and event space at similar 4-star price points. Direct city-center competitor.
• Best Western Plus Hotel Groningen: International mid-upscale chain operating in Groningen with similar business and leisure mix. Competes for the same corporate and city-break demand pool.

Regional players

• Prinsenhof Groningen: Boutique heritage hotel in Groningen city center with luxury rooms and fine dining; smaller scale but directly comparable in upscale city-break positioning and local F&B.

Broad incumbents

• Fletcher Hotels: Largest Dutch hotel chain operating extensive 3-4 star properties nationwide including Groningen-area hotels; broader incumbent with overlapping mid-upscale segment and F&B/event capabilities.
• Bilderberg Hotels: Larger Dutch upscale hotel group with properties across the Netherlands; broader portfolio play than WestCord but overlapping 4-star full-service positioning and MICE focus.

Emerging players

• citizenM Groningen: Compact-luxury tech-forward hotel brand with a Groningen property targeting design-conscious business and leisure travelers; competes for the same customer pool with a different operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/the.market.hotel.groningen
• LinkedInlinkedin.com/company/the-market-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Market Hotel by WestCord