Nordeus Fondacija

What Nordeus Fondacija does

Nordeus Fondacija is a Serbian non-profit educational foundation established in April 2021 by the founders of Nordeus (the Belgrade-based gaming company behind Top Eleven), with an initial $3 million USD grant from its founders and headquartered in Novi Beograd, Belgrade. The foundation's mission is to act as a catalyst for education reform in Serbia by building 21st-century competencies — critical thinking, creativity, problem-solving, and entrepreneurship — in secondary school students, with the stated intent of positioning Serbian youth to participate in the digital economy and reduce brain drain.

The foundation operates a portfolio of free, school-embedded programs targeting secondary school students, teachers, and educational institutions across Serbia. Its core offerings are Mejkers Labovi (Maker Labs), a growing network of 39+ STEAME-equipped maker spaces installed inside secondary schools across 25+ Serbian cities, and the Gejmlab digital platform (gejmlab.rs), which delivers free online courses on gaming industry careers co-developed with Nordeus experts and the Serbian Gaming Association. Complementary programs include the Financial Literacy Program (4,500+ students reached across 43+ secondary schools, delivered with nine corporate mentor partners), the Galaksija Kup national competition for electrical-engineering schools (10th edition in 2026), the Game Dev Bootcamp (600+ applicants in its first cohort), and EduGejming (math teaching via games). The foundation co-leads the 'Grupa za obrazovanje' coalition alongside Centar za promociju nauke, Dostignuća mladih u Srbiji, and Inicijativa Digitalna Srbija, and partners with UNICEF Srbija, USAID, and corporate mentors from banks, insurers, and telecom firms.

The business model is non-commercial: all programs are free to participants, the foundation generates no revenue from its activities, and the entity is funded by the initial $3 million founder grant with no subsequent funding rounds disclosed. The foundation is operated by a five-person team (Branko Milutinović as co-founder plus four named functional leads: Miloš Đuričanin on strategy and development, Marija Beslać on communications and partnerships, Miloš Paunović on programs and projects, and Sandra Tanacković on operations and communications). It is structured as an independent non-profit entity, though it retains close ties to parent company Nordeus for gaming-industry content credibility.

Name

Nordeus Fondacija

Legal name

Nordeus Fondacija

Website

https://nordeusfondacija.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordeus Fondacija is a Serbian non-profit educational foundation founded in April 2021 by the founders of Nordeus, operating free STEAME maker labs, gaming-education and financial-literacy programs, and competitions in secondary schools across 25+ Serbian cities.

Ownership category

akta.pro rank

Product category

Education Programs

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics, Engineering & Makers Camps (EDAMALAE)

akta.pro secondary industries

Coding, Game Design & Computer Science Camps (EDAMALAD), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC)

Keywords

• STEAME education
• Maker labs
• Financial literacy
• Gaming education
• Youth entrepreneurship

Headquarters

HQ city

Novi Beograd

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Foundation Funding: Nordeus Fondacija operates as a non-profit foundation. Initial funding of 3 million USD provided by Nordeus founders. The foundation generates no commercial revenue from its programs which are offered free to students and schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nordeus Fondacija is a non-profit educational foundation that delivers free STEAME-based programs to secondary schools across Serbia. Its core offerings include in-school maker spaces (Mejkers Labovi), a digital learning platform for gaming industry careers (Gejmlab), national student competitions (Galaksija Kup, EduGejming), a four-week Game Dev Bootcamp, and a Financial Literacy Program delivered in partnership with banks and insurers.

Product overview

Nordeus Fondacija operates as an educational foundation offering a portfolio of programs rather than a single unified product. The core offerings include: Mejkers labovi (multidisciplinary maker spaces in schools), Gejmlab (digital platform for gaming education), Galaksija Kup (national competition for electrical engineering schools), Program Finansijska pismenost (financial literacy), Game Dev Bootcamp (game development training), and EduGejming (educational game competition). These programs work together through the Group for Education coalition (partnering with Centar za promociju nauke, Dostignuća mladih, and Digitalna Srbija) to support modern education in Serbia.

Differentiator

Problem solved

Functional benefit

Brands

• Gejmlab: A digital platform helping children and youth turn their interest in video games into career opportunities through courses and mentorship about the gaming industry.
• Mejkers Labovi (Makers Labs)

Products and services

• Mejkers Labovi (Maker Labs) Innovative multidisciplinary maker spaces installed inside secondary schools where students and teachers explore, create, and connect with the local and broader community; equipped with electronics, programming, metal/wood processing, and 3D fabrication tools for STEAME-based project learning.
• Gejmlab Program Free digital learning platform that helps children and youth turn their interest in video games into career opportunities by providing courses on gaming industry disciplines, practical experience, and mentorship from Nordeus and Serbian Gaming Association experts.
• Game Dev Bootcamp Four-week online educational program teaching game development skills; participants learn technical game development and create prototypes of their first games with guidance from top foreign and domestic industry experts.
• Galaksija Kup Largest national competition for electrical engineering secondary schools in Serbia, encouraging students to develop creative technological solutions for real global challenges through teamwork and use of modern technologies and digital tools.
• Program Finansijska pismenost (Financial Literacy Program) Program teaching secondary school students practical knowledge about money management, budget planning, savings, and responsible financial decision-making, implemented in partnership with Junior Achievement Serbia and connecting education with business mentors from partner banks and insurers.
• EduGejming Competition for teachers and students to develop educational games for mathematics teaching as part of the Maj mesec matematike (M3) manifestation, promoting math through gaming and game development.

Quantifiable outcome

• 4,500+ students completed Financial Literacy Program
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• Centar za promociju nauke (Science Promotion Center)coreStrategic or Co-development Partner · 1 January 2022Public institution founded by Serbian Ministry of Science in 2010. One of four founding members of 'Grupa za obrazovanje' coalition. Provides expertise in science popularization and STEAM education.
• Dostignuća mladih u Srbiji (Junior Achievement Serbia)coreStrategic or Co-development Partner · 1 January 2022Non-profit organization focused on youth development and entrepreneurship education. One of four founding members of 'Grupa za obrazovanje' coalition. Organizes student company competitions and programs.
• UNICEF SrbijamajorStrategic or Co-development Partner · 1 January 2022Collaboration on 'Best Start for Every Child' project opening development counseling centers in health clinics. Also collaborated on Halobeba/Bebbo mobile application helping parents with early childhood development questions.
• Banca IntesamajorGTM or Marketing Partner · 1 January 2022Leading Serbian bank providing business mentors for the Financial Literacy Program across 43+ secondary schools in Serbia. One of 9 partner companies in the program.
• UniCredit BankcoreGTM or Marketing Partner · 1 January 2022Main partner of Galaksija Kup competition (national technical schools competition). Provides business mentors for Financial Literacy Program. Award sponsor for student competitions.
• Erste BankamajorGTM or Marketing Partner · 1 January 2022Austrian banking group subsidiary in Serbia providing business mentors for the Financial Literacy Program in secondary schools.
• Bosch SrbijamajorGTM or Marketing Partner · 1 January 2022Technology company providing mentors for Galaksija Kup competition and other educational programs. Partner in student company competitions.
• MastercardmajorGTM or Marketing Partner · 1 January 2022Global technology company providing business mentors for the Financial Literacy Program in Serbian secondary schools.
• Playstudios EuropemajorGTM or Marketing Partner · 1 January 2022Gaming studio supporting M3 Gaming Weekend and game jam competitions. Provided mentorship and prizes for student game development competitions.
• Inicijativa Digitalna Srbija (Digital Serbia Initiative)coreStrategic or Co-development Partner · 1 April 2021Founded in 2017 with Nordeus as one of the founders. Non-profit organization focused on developing a globally competitive digital economy in Serbia. One of four organizations in 'Grupa za obrazovanje' coalition.
• Srpska asocijacija industrije video igara (Serbian Gaming Association - SGA)coreStrategic or Co-development Partner · 1 January 2018Founded alongside seven other gaming companies. Non-profit organization focused on developing the national video game industry, supporting members, developing talent and creativity from the sector, educational institutions, and the overall ecosystem.
• Udruženje KROKODILmajorStrategic or Co-development PartnerLiterary and cultural association known for the KROKODIL festival. Partnership for 'Napiši priču za svoju igru' (Write a story for your game) program helping secondary school students develop narrative design skills for video games.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• FIRST Robotics: Global nonprofit running youth robotics competitions and STEAME programs. Comparable to Galaksija Kup and Maker Labs in engaging secondary school students through project-based technology competitions, though at a much larger global scale.
• Teach For All: Global network of educational nonprofits focused on educational equity and teacher development. Comparable as a high-profile, donor-funded education nonprofit operating through local partners across multiple countries.
• Khan Academy: Major global nonprofit providing free educational content and platforms. Comparable to Gejmlab as a free digital learning platform, though Khan Academy operates at much larger scale and is more broadly academic.
• UNICEF Serbia: UN agency running early childhood and youth programs in Serbia. Partner of Nordeus Fondacija on Halobeba/Bebbo app and Best Start for Every Child — comparable as a large, well-funded education/youth-impact organization in the same geography.

Direct peers

• Junior Achievement Worldwide: Global nonprofit delivering entrepreneurship and financial literacy education to students. The foundation partners with JA Serbia (Dostignuća mladih) and runs nearly identical student company and financial literacy programs at scale.
• Code.org: Nonprofit dedicated to expanding access to computer science in schools through free curricula and platforms. Comparable to Gejmlab and Nordeus Fondacija's game development bootcamps in providing free CS/gaming education to secondary school students.
• Raspberry Pi Foundation: Global nonprofit focused on digital maker education and computing literacy for young people. Both organizations operate free maker/STEAME programs that combine physical learning spaces with technology and educator support, targeting similar youth audiences.
• Centar za promociju nauke: Public Serbian institution for science popularization and STEAM education. Coalition partner within Grupa za obrazovanje, running comparable school-based programs and educator training in the same geography and audience.
• Inicijativa Digitalna Srbija: Coalition partner of Nordeus Fondacija within Grupa za obrazovanje. A Serbian nonprofit focused on building a competitive digital economy, with overlapping education initiatives and talent-development programs targeting the same youth segment.

Others

• Wikimedia Foundation: Nonprofit operating major free educational/information resources. Comparable peer category as a scale global education nonprofit with a free-access content model, though operating in a different content domain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NFondacija
• YouTubeyoutube.com/channel/UCVV0DyKPh_VMKH7epVIJpuA
• Facebookfacebook.com/nordeusfondacija
• Instagraminstagram.com/nordeusfondacija
• LinkedInlinkedin.com/company/nordeus-fondacija

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordeus Fondacija