Clarion Collection Hotel Skagen Brygge

What Clarion Collection Hotel Skagen Brygge does

Clarion Collection Hotel Skagen Brygge is an individual hotel property located in Stavanger, Rogaland, Norway, operating under the Clarion Collection brand within the Strawberry Hotels AS portfolio (formerly Nordic Choice Hotels). The property is part of Strawberry's network of more than 250 hotels spanning six countries (Norway, Sweden, Finland, Denmark, Lithuania, and the Faroe Islands) across five brand tiers — Clarion Hotel (premium), Quality Hotel (midscale), Comfort Hotel (budget), Home Hotel (inclusive-dining boutique), and Stopover (airport/transit).

The underlying technology platform is built and operated at the Strawberry group level rather than by the individual property. This includes a unified booking and loyalty infrastructure integrated with Choice Hotels International systems in the USA, a proprietary Strawberry mobile app (iOS/Android, 4.7-star rating), a digital room key solution powered by ASSA ABLOY's Seos platform (deployed across 90+ hotels), and the Spenn loyalty currency administered by dedicated entity Spenn Group AS (org.nr. 932435888). The portfolio carries 239 Nordic Swan Ecolabel certifications — among the world's strictest government-backed environmental standards.

Revenue mechanics span room bookings (direct and corporate), food and beverage, conference and event hosting (100,000+ events annually across the group), loyalty-driven repeat bookings via Spenn earning mechanics (3-6 Spenn per 10 kr/EUR), and ancillary services including spa, restaurants, gift cards, experience packages, and co-branded Mastercard interchange. The group operates a direct-to-consumer model that explicitly excludes OTA bookings (Expedia, Hotels.com, Booking.com) from loyalty earning, supplemented by enterprise field sales for corporate accounts and conference clients. The company is privately held with no disclosed funding rounds or revenue figures.

Name

Clarion Collection Hotel Skagen Brygge

Legal name

Strawberry Hotels AS

Website

https://nordicchoicehotels.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Hospitality (Hotel) Property Management (BPAJAGAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Conference meeting facilities
• Restaurant and bar services
• Loyalty rewards program
• Nordic hospitality services

Headquarters

HQ city

Stavanger, Rogaland

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Revenue: Core revenue from room bookings across owned and managed hotel properties including Clarion Hotel, Quality Hotel, Comfort Hotel, Home Hotel, and Stopover brands. Pricing varies by brand tier (budget to upscale), cancellation flexibility, and booking channel. Direct bookings receive best pricing and price guarantee.
2. Food & Beverage: Revenue from on-site restaurants, bars, room service, and breakfast service at hotel properties. Home Hotel brand includes breakfast, fika, and dinner as standard inclusions. Restaurant coupons are issued to loyalty members as a redemption mechanism.
3. Loyalty Program (Spenn): Spenn loyalty currency generates revenue through member engagement, driving repeat bookings. Spenn Group AS handles currency administration. The program creates data assets for customer segmentation and personalization, which drive more targeted upselling and cross-selling across the hotel portfolio.
4. Conference & Events: Strawberry arranges 100,000 tailored conferences and meetings annually across Nordic properties. Revenue generated from venue hire, catering, event planning, and bundled accommodation packages for corporate clients.
5. Strawberry Mastercard: Co-branded credit card partnership generating interchange revenue and loyalty engagement. Subject to separate terms and conditions. Cardholders earn Spenn on spending.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Clarion Collection Hotel Skagen Brygge operates an upper-upscale hotel property in Stavanger, Norway, providing overnight accommodation, on-site restaurant and bar service, and conference/event facilities under the Clarion Collection brand within the Strawberry portfolio. The property participates in the group-wide Spenn loyalty program and Strawberry mobile app ecosystem (booking, mobile check-in, digital keys) and benefits from the parent group's Nordic Swan Ecolabel sustainability certification program.

Product overview

Strawberry (formerly Nordic Choice Hotels) operates a multi-brand hotel portfolio across the Nordic region with 250+ hotels in 6 countries. The company offers a unified loyalty ecosystem centered on the Spenn rewards program and Strawberry App, which provides mobile booking, check-in/check-out, and Mobile Keys functionality. The hotel brands include Clarion Hotel® (premium), Quality Hotel™ ( midscale/family), Comfort Hotel™ (budget), Home Hotel (historic properties with inclusive dining), and Stopover (airport transit). Additional services encompass conference/meeting facilities (100,000+ events annually), spa services, restaurants/bars, and gift cards. Digital innovations include Mobile Keys (ASSA ABLOY Seos®), Google Wallet Key, and Apple Wallet Key integrations. The company processes bookings through Choice Hotels International systems and manages loyalty points through Spenn Group AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Clarion Collection) Upper-upscale overnight accommodation at the Clarion Collection Hotel Skagen Brygge property in Stavanger, Norway, with full-service amenities, on-site dining, and access to the Strawberry booking platform, mobile app, and Spenn loyalty program.
• Restaurant & Bar Services On-site restaurant and bar service available at the property, serving Nordic cuisine and beverages; F&B revenue is generated from dining, room service, and breakfast service across Strawberry hotels.
• Conference & Meeting Facilities Conference and meeting venue hosting offered at the property for small and large groups, with flexible setups, event technology, and experienced event teams; part of Strawberry's 100,000-event annual portfolio.
• Spa & Wellness Facilities Wellness and spa facilities including relaxation treatments, saunas, pools, and wellness experiences, available at select Clarion-tier properties within the Strawberry portfolio.

Quantifiable outcome

• 239 of Strawberry's 250+ hotels are Swan Ecolabel certified, covering the majority of the portfolio under one of the world's strictest environmental certification schemes.
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Choice Hotels International (CHI)coreTechnology or IntegrationAs part of Choice Hotels International, Strawberry uses the same booking system as CHI globally. Booking data for stays is processed in the USA with CHI as the data processor. Data transfers from Europe to the USA are based on EU Standard Contractual Clauses. This integration provides Strawberry access to CHI's global franchise network, booking infrastructure, and international distribution.
• Spenn Group AScoreTechnology or IntegrationSpenn Group AS (org.nr. 932435888) administers all Spenn loyalty currency accounts, including account management, currency handling, transaction overview, and balance tracking for each Strawberry member. Spenn Group automatically receives member and transaction data for administration, data analysis, and personalization purposes. The account administrator agreement governs all Spenn terms.
• ASSA ABLOY (Seos Platform)coreTechnology or IntegrationStrawberry's Mobile Keys solution is built on ASSA ABLOY's Seos® platform. This technology enables digital room keys and elevator activation via smartphone. The partnership enabled world-first implementations: first hotel globally to offer Google Wallet room keys (Clarion Hotel Post, Gothenburg) and first hotel in Europe to offer Apple Wallet room keys (Clarion Hotel Post).
• Nordic Choice Hotels (Own Brand Network)coreChannel Partner/ Reseller/ DistributorStrawberry includes independently operated hotels within the Nordic Hotels & Resorts (NRH) network, some of which are not eligible for price guarantee. These independent hotels operate under the 'Frittstående hotell' (Independent hotels) brand category. The portfolio also includes hotels from the former Nordic Choice Hotels network, now unified under the Strawberry brand.
• Nordic Swan EcolabelcoreStrategic or Co-development PartnerThe Nordic Swan Ecolabel (Nordisk Miljømerking) is the official ecolabel of all Nordic governments. Strawberry's 239 Swan-certified hotels must comply with comprehensive environmental criteria covering energy use, water consumption, waste management, chemical restrictions, food waste reduction, and sustainable sourcing. The partnership positions Strawberry as the leading sustainable hotel operator in the Nordics.
• Red Carpet / Event PartnersminorGTM or Marketing PartnerRed Carpet members receive marketing and information about exclusive events and activities in the Nordic region. Partners include concert venues, festival organizers, and event promoters who provide discounted tickets and early access for Strawberry loyalty members.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Radisson Hotel Group: European-origin global hotel group with Nordic roots operating premium and upscale brands (Radisson Blu, Radisson). Overlaps in full-service accommodation and conference services but operates at much larger global scale.
• Marriott International: Global hospitality incumbent with premium and luxury brands operating in major Nordic cities. Overlaps with Strawberry on the upper-upscale segment and corporate/leisure customer base but operates globally at significantly larger scale.
• Choice Hotels International: International franchisor and parent affiliate of Strawberry. Overlaps through shared booking infrastructure and brand standards while operating thousands of properties primarily in North America at a broader scale.
• Best Western Hotels & Resorts (Nordic region): Global hotel franchise with a presence in the Nordics through independently operated midscale properties. Comparable mid-tier accommodation offering though with a less consolidated Nordic footprint.

Direct peers

• Thon Hotels: Major Norwegian hotel chain with strong domestic presence including Stavanger properties. Comparable full-service and limited-service offering, similar leisure and corporate traveler base, and overlapping conference/meeting business.
• First Hotels: Nordic hotel chain with full-service and boutique properties across Norway, Sweden, and Denmark. Comparable geographic footprint, customer segments, and conference/meeting capabilities.
• Scandic Hotels: The largest Nordic full-service hotel operator with a comparable multi-brand portfolio across Norway, Sweden, Finland, and Denmark. Directly comparable on geography, brand tiers (Resort, Business, Budget), and conference/leisure customer mix.
• Comwell Hotels: Danish full-service hotel group specializing in conference and meeting hotels across Denmark and Sweden. Comparable focus on conferences, meetings, and corporate accounts, though with a more focused conference-hotel positioning.

Others

• Booking Holdings (Booking.com): OTA and metasearch platform that is a critical alternative distribution channel in the Nordic hotel market. Strawberry explicitly excludes Booking.com from earning loyalty benefits, making it a competitive distribution counterpart rather than a property-level peer.
• Airbnb: Alternative accommodation platform competing for the same Nordic leisure traveler demand, particularly in harbor and waterfront locations like Stavanger. Relevant as a substitute rather than direct competitor for full-service hotels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/clarion-collection-hotel-skagen-brygge
• Instagraminstagram.com/strawberry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarion Collection Hotel Skagen Brygge