Nordiske Medier A/S - Danmark
Nordiske Medier A/S is a Nordic B2B media house operating 20+ specialized trade publications and digital platforms across construction, transport, automotive, retail, manufacturing, and defense sectors in Denmark, Sweden, and Norway, serving professional decision-makers through subscriptions, advertising, membership portals, and the Projektagenten construction project monitoring SaaS.
- Company typePrivate
- Founded2004
- HeadquartersCopenhagen, Capital Region, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Nordiske Medier A/S - Danmark does
Nordiske Medier A/S is a privately held Nordic B2B media house headquartered in Copenhagen, Denmark, operating as a wholly-owned subsidiary of the Det Nordjyske Mediehus conglomerate. The company publishes 20+ specialized trade media brands across construction, transport, automotive, food and retail, manufacturing, defense, electronics, energy, plastics, and metals, serving professional audiences in Denmark, Sweden, and Norway through seven regional offices. Its portfolio includes Licitationen (founded 1908, Denmark's oldest construction trade newspaper), Motor-magasinet, Søfart, Plastforum, Metal Supply, and the newly launched Defence Nordic (2025). The company reaches over 450,000 print readers across its publications.
The company generates revenue through six core product streams: subscriptions to trade publications, print advertising, online/digital advertising (banners, newsletter ads, SEO, Google Ads), B2B membership portals enabling companies to publish news and jobs across Nordiske Medier platforms, media consulting services (Medierådgivning) offering 360-degree marketing solutions, and Projektagenten — a SaaS platform for monitoring Nordic construction and civil engineering projects. Projektagenten aggregates data on over 40,000 building projects, 11,000+ active tenders, and 85,000+ companies, with customers including Spncom, DAN-doors, Rheinzink, NIC Denmark, and D-Line. Pricing is predominantly annual subscription-based with auto-renewal, multi-year advertising contracts, and 12-month binding periods for Projektagenten SaaS.
Nordiske Medier employs a hybrid go-to-market combining direct field sales with named account managers for enterprise customers, inside sales and customer service for mid-market accounts, and digital self-service platforms for SMB and individual subscribers. Strategic partnerships include integration with Jobindex, Denmark's largest job portal, enabling automatic cross-posting of membership job listings. The company differentiates through its century-old editorial heritage, Nordic-wide distribution scale, and proprietary construction project database, though it faces structural headwinds in traditional print media alongside expansion opportunities in vertical SaaS (Projektagenten) and pan-Nordic verticals such as defense.
Nordiske Medier A/S - Danmark firmographics
Firmographics- Name
- Nordiske Medier A/S - Danmark
- Legal name
- Nordiske Medier A/S
- Website
- https://nordiskemediehus.dk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nordiske Medier A/S is a Nordic B2B media house operating 20+ specialized trade publications and digital platforms across construction, transport, automotive, retail, manufacturing, and defense sectors in Denmark, Sweden, and Norway, serving professional decision-makers through subscriptions, advertising, membership portals, and the Projektagenten construction project monitoring SaaS.
- Ownership category
- akta.pro rank
Nordiske Medier A/S - Danmark industry classification
Industry- Product category
- Trade Publishing & B2B Media Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Software Publishers (513210), Media Buying Agencies (54183)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where Nordiske Medier A/S - Danmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen, Capital Region
- HQ country
- Denmark
- HQ region
- Europe
Offices7 records
Markets served
Nordiske Medier A/S - Danmark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: Annual subscriptions to industry-specific media publications, including both print and digital access. Subscriptions auto-renew yearly with 3-month termination notice. Individual and corporate solutions available.
- Print Advertising: Print advertisement placements in industry publications including newspapers and magazines. With over 450,000 print readers across business-interested audiences, advertisers can reach professional decision-makers, executives, and purchasing managers.
- Online/Digital Advertising: Digital advertising including banner ads on media websites, newsletter ads, sponsored content, and advertorials. Online ads can include video and HTML5 formats with performance tracking available.
- Membership Portal: B2B membership providing companies a direct channel to their industry for sharing news, courses, jobs, and products on major B2B news media platforms. Annual membership billed yearly with access to marketing tools and newsletter exposure.
- Projektagenten Subscription: SaaS subscription for project monitoring in construction and civil engineering sectors. Provides access to projects, tenders, and company information across the Nordic region. 12-month binding period with corporate sales setup through representatives.
- Media Consulting Services: Consulting services helping companies reach new business customers through comprehensive marketing solutions covering print advertising, advertorials, online advertising, SEO, and recruitment support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual digital subscriptions providing access to single publication content |
| Subscription | Annual | Corporate Solutions for organizations requiring multiple user access |
| Unit Pricing | Multi-year contract | Print advertising space in industry publications |
| Unit Pricing | Multi-year contract | Online advertising including banners and newsletter ads |
| Subscription | Annual | Annual membership providing B2B marketing platform access |
| Subscription | Multi-year contract | Projektagenten construction project monitoring platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Nordiske Medier A/S - Danmark product offering
Product offeringCore offering
Nordiske Medier is a Nordic B2B media house that operates a portfolio of 20+ specialized trade publications, industry newsletters, and digital platforms serving construction, transport, automotive, food/retail, manufacturing, defence, energy, and metal sectors across Denmark, Sweden, and Norway. The company sells subscriptions to its trade publications, print and digital advertising, B2B membership portals for direct industry outreach, media consulting services, and a SaaS construction project monitoring platform (Projektagenten) that tracks 40,000+ projects and 11,000+ tenders across the Nordic region.
Product overview
Nordiske Medier operates a multi-brand B2B media portfolio across Denmark, Sweden, and Norway, combining trade publishing with digital marketing services and a SaaS product intelligence platform. The core offerings include six main product categories: Medierådgivning (full-service media consulting), Abonnement (subscription-based trade journalism), Printanktonering (print advertising across 450,000+ business readers), Onlineanktoning (digital advertising including banners, newsletters, SEO, and Google Ads), Medlemskab (a B2B membership portal for direct industry outreach), and Projektagenten (a digital construction project monitoring SaaS with roots in Licitationen dating to 1908). The portfolio spans over 20 specialized trade media brands covering construction, transport, automotive, food/retail, defense, electronics, energy, and metals sectors, distributed across print, digital newsletters, and online platforms. The company also recently launched Defence Nordic, a new English-language B2B defense industry publication covering the broader Nordic region.
Differentiator
Problem solved
Functional benefit
Brands
- Projektagenten: Digital platform for monitoring construction and civil engineering projects, tenders, and companies across the Nordic region.
Products and services
- Medierådgivning (Media Consulting) A 360-degree media consulting service that helps companies reach new business customers through print advertising, advertorials, online advertising, SEO, and recruitment. Described as the only media house in Scandinavia offering full-cycle marketing coverage.
- Abonnement (Subscriptions) Subscription-based access to Nordiske Medier's trade publications, delivering industry-specific news not found in mainstream media. Subscribers receive both print and digital access to targeted trade journals covering their specific sector. Available as individual and corporate subscriptions with annual auto-renewal.
- Printannoncering (Print Advertising) Print advertising placement in Nordiske Medier's newspapers and trade journals, reaching over 450,000 business-interested print readers. Advertisements target business leaders, decision-makers, and procurement managers. Special placements, color, and cover positions available at premium rates.
- Medlemskab (B2B Membership Portal) A B2B membership portal providing companies a direct channel to their industry for sharing news, courses, jobs, and products on Nordiske Medier's major B2B news platforms. Members can publish sales posts, news posts, and job listings targeted at decision-makers, customers, and partners across Denmark, Norway, and Sweden. Job postings are automatically distributed to Jobindex at no extra cost.
- Onlineannoncering (Digital Advertising) Digital advertising services including banner ads, newsletter ads, website production, search engine optimization (SEO), and Google Ads management. Online ads generate leads, drive traffic to websites, and increase brand awareness among precisely targeted B2B audiences.
- Projektagenten A digital SaaS platform for monitoring construction and civil engineering projects, tenders, and political processes across the Nordic region. Built on over 100 years of experience from Licitationen, the platform aggregates project data, company information, and tender notices into one searchable tool with customizable search agents and automated notifications.
Quantifiable outcome
- Over 450,000 print readers across Nordiske Medier's publications, reaching more readers than other trade media.
- +3 more outcomes
Companies that use Nordiske Medier A/S - Danmark
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles3 records
Nordiske Medier A/S - Danmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Nordiske Medier A/S - Danmark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JobindexminorNordiske Medier has a collaboration with Jobindex, Denmark's largest job portal. When members create job postings on Nordiske Medier's membership platform, postings are automatically displayed on Jobindex as an advertisement link at no extra cost to the member.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Nordiske Medier A/S - Danmark competitors and assessment
Company assessmentBroad incumbents
- IDG Communications: Global B2B technology media company operating trade publications, events, and research. Comparable as an established multi-vertical B2B media operator, though focused on technology rather than construction/industrial verticals.
- Schibsted: Nordic media and online classifieds group operating across Norway, Sweden, and other markets. Comparable as a large diversified Nordic media operator with digital subscriptions and advertising businesses.
- Egmont Publishing: Danish-headquartered media group operating newspapers, magazines, and digital media properties across the Nordics. Competes in adjacent B2B and consumer media categories with similar multi-brand, multi-country Nordic portfolio structure.
- Amedia: Norway's largest media house with local newspapers, national titles, and digital platforms. Operates in the same Norwegian market as Nordiske Medier Norway and shares multi-brand Nordic media economics.
- Aller Media: Nordic media group publishing magazines, newspapers, and digital media across Denmark, Sweden, and Norway. Comparable in multi-vertical, multi-country trade and consumer publishing footprint.
- Bonnier AB: Major Nordic media conglomerate with multiple B2B trade publications and digital media brands across Sweden, Norway, Denmark, and Finland. Overlaps with Nordiske Medier's multi-vertical B2B media model and Nordic geographic footprint.
Direct peers
- Byggeindustrien: Norwegian construction industry trade publication providing news, project coverage, and market intelligence to the same construction audience served by Licitationen and Building Supply. Direct editorial peer in the Nordic construction trade media space.
- Byggfakta: Swedish-headquartered construction project intelligence platform providing tender and project data across the Nordics. Direct competitor to Projektagenten on the SaaS side, with overlapping target customers in construction and civil engineering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nordiske Medier A/S - Danmark social profiles
Digital presenceNordiske Medier A/S - Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordiske Medier A/S - Danmark leadership team
Management profileNumber of profiles
Profiles10 records
Nordiske Medier A/S - Danmark subsidiaries and ownership
Company hierarchySubsidiaries6 records
Nordiske Medier A/S - Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordiske Medier A/S - Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordiske Medier A/S - Danmark
What does Nordiske Medier A/S - Danmark do?
Nordiske Medier is a Nordic B2B media house that operates a portfolio of 20+ specialized trade publications, industry newsletters, and digital platforms serving construction, transport, automotive, food/retail, manufacturing, defence, energy, and metal sectors across Denmark, Sweden, and Norway. The company sells subscriptions to its trade publications, print and digital advertising, B2B membership portals for direct industry outreach, media consulting services, and a SaaS construction project monitoring platform (Projektagenten) that tracks 40,000+ projects and 11,000+ tenders across the Nordic region.
Is Nordiske Medier A/S - Danmark a public or private company?
Nordiske Medier A/S - Danmark is a private company. It is classified as corporate owned and is currently operating.
When was Nordiske Medier A/S - Danmark founded?
Nordiske Medier A/S - Danmark was founded in 2004. It employs 101 to 250 people.
Where is Nordiske Medier A/S - Danmark based?
Nordiske Medier A/S - Danmark is headquartered in Copenhagen, Capital Region, Denmark, in the Europe region.
How does Nordiske Medier A/S - Danmark make money?
Six revenue lines are on record. Subscription Revenue is the primary driver. The others are print Advertising, online/Digital Advertising, membership Portal, projektagenten Subscription and media Consulting Services.
Who are Nordiske Medier A/S - Danmark's main competitors?
Broad incumbents on record are IDG Communications, Schibsted, Egmont Publishing, Amedia, Aller Media and Bonnier AB. Direct peers are Byggeindustrien and Byggfakta.
Does Nordiske Medier A/S - Danmark have an API?
No public API is recorded for Nordiske Medier A/S - Danmark.
What industry is Nordiske Medier A/S - Danmark in?
Nordiske Medier A/S - Danmark's product category is Trade Publishing & B2B Media Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 5131 and its SIC code is 2731.