NorgesGruppen Finans AS

What NorgesGruppen Finans AS does

NorgesGruppen Finans AS is a Norwegian private limited company and wholly-owned financial services subsidiary of NorgesGruppen ASA, Norway's largest grocery retailer. The company issues the NorgesGruppen Bedriftskort, a closed-loop B2B payment card exclusively accepted at the 10 grocery chains under the NorgesGruppen umbrella (Kiwi, Meny, Jacob's, Joker, Spar/Eurospar, Nærbutikken, Gigaboks, Storcash, and ASKO). The product is offered in two variants — with credit (interest-free deferral of 45 days for private entities and 56 days for public entities) and without credit (prepaid) — plus an add-on tilleggskort that allows multiple employee cards on a single account. The company operates under the supervision of Finanstilsynet, the Norwegian Financial Supervisory Authority.

Name

NorgesGruppen Finans AS

Legal name

NorgesGruppen Finans AS

Website

https://norgesgruppenbedriftskort.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

NorgesGruppen Finans AS is a Finanstilsynet-supervised financial subsidiary of NorgesGruppen ASA that issues the Bedriftskort, a closed-loop B2B payment card accepted exclusively across NorgesGruppen's Norwegian grocery chains for private businesses and public-sector entities.

Ownership category

akta.pro rank

Product category

Business Payment Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Private-Label & Store Card Schemes (FSAMAAAE)

Keywords

• Business payment cards
• Corporate purchasing solutions
• B2B credit cards
• Business expense management
• Closed-loop payment cards

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Annual Card Fees: The company charges annual fees for business cards: 250 NOK for public entities and 120 NOK for private entities. Multiple cards can be issued on the same account, with fees applying per card.
2. Credit Interest and Fees: The company provides credit cards with interest-free payment deferral of up to 45 days for private entities and 56 days for public entities. Interest accrues on overdue payments. Administrative fees of 59 NOK apply per invoice and VAT report.
3. Transaction-based Revenue: Revenue generated from processing transactions when business customers make purchases at NorgesGruppen grocery stores using the bedriftskort.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NorgesGruppen Finans AS issues the NorgesGruppen Bedriftskort, a business payment card available with or without credit, designed exclusively for Norwegian business customers (private companies and public entities) to purchase goods at NorgesGruppen-owned or affiliated grocery stores. The card provides consolidated monthly invoicing, original receipt attachment, VAT summary reporting, interest-free payment deferral of 45 days (private) or 56 days (public), and the ability to issue multiple employee cards on a single account.

Product overview

NorgesGruppen Finans AS offers a unified business card platform (NorgesGruppen Bedriftskort) with two product variants: cards with credit (interest-free deferral up to 45-56 days) and cards without credit (prepaid). Multiple employee cards can be issued on a single account with consolidated monthly invoicing, VAT reports, and receipt attachments for streamlined accounting. The cards work across all NorgesGruppen grocery chains including Kiwi, Meny, Jacob's, Joker, Spar/Eurospar, Nærbutikken, Gigaboks, and Storcash.

Differentiator

Problem solved

Functional benefit

Products and services

• NorgesGruppen Bedriftskort (with credit) A business credit card issued by NorgesGruppen Finans AS for Norwegian private and public business customers to purchase goods at NorgesGruppen-owned and affiliated grocery stores. Includes interest-free payment deferral of up to 45 days (private entities) or 56 days (public entities), credit limit per account, consolidated monthly invoicing, original receipt attachment, VAT summary reports, and multiple employee cards on a single account.
• NorgesGruppen Bedriftskort (without credit) A prepaid business debit card variant of the Bedriftskort for Norwegian business customers who prefer not to use credit. Customers must transfer funds to the card account before the card can be used at NorgesGruppen grocery stores, while still benefiting from consolidated monthly invoicing and bookkeeping features.

Quantifiable outcome

• Interest-free payment deferral of up to 45 days for private entities and 56 days for public entities
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• KIWI (Kiwi Norge AS)coreChannel Partner/ Reseller/ DistributorKIWI is one of Norway's largest grocery chains under NorgesGruppen. The bedriftskort can be used at all KIWI stores. The card application page includes a specific referrer link for KIWI customers (referrerChainId=kiwi). KIWI is a core retail partner within the NorgesGruppen ecosystem.
• MenycoreChannel Partner/ Reseller/ DistributorMeny is a premium grocery chain within the NorgesGruppen portfolio. The bedriftskort is accepted at all Meny stores. The application page includes a dedicated Meny referrer link.
• Jacob'scoreChannel Partner/ Reseller/ DistributorJacob's grocery chain operates as part of NorgesGruppen's retail network. The bedriftskort is accepted at all Jacob's stores.
• JokercoreChannel Partner/ Reseller/ DistributorJoker is a neighborhood grocery chain within the NorgesGruppen franchise system. The bedriftskort works at all Joker stores.
• SPAR/EurosparcoreChannel Partner/ Reseller/ DistributorSPAR and Eurospar stores are part of the NorgesGruppen franchise network. The bedriftskort is accepted at all SPAR and Eurospar locations.
• NærbutikkencoreChannel Partner/ Reseller/ DistributorNærbutikken is a local grocery chain operating under franchise agreements with NorgesGruppen. The bedriftskort can be used at all Nærbutikken stores.
• GigabokscoreChannel Partner/ Reseller/ DistributorGigaboks operates as part of the NorgesGruppen retail chain. The bedriftskort is accepted at Gigaboks stores.
• StorcashcoreChannel Partner/ Reseller/ DistributorStorcash is a discount grocery chain under NorgesGruppen. The bedriftskort is accepted, though customers need to establish a separate customer relationship at Storcash stores (storcash.no/bli-kunde).
• ASKOcoreChannel Partner/ Reseller/ DistributorASKO is a wholesale and retail chain within the NorgesGruppen group. The bedriftskort is accepted at ASKO stores.
• NorgesGruppen ASAflagshipStrategic or Co-development PartnerNorgesGruppen Finans AS is a wholly-owned subsidiary of NorgesGruppen ASA. The company issues bedriftskort exclusively for use at NorgesGruppen stores and affiliated chains. NorgesGruppen ASA is Norway's largest grocery retailer, providing the foundation for this payment card product.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ICA Banken: Bank owned by ICA Gruppen, Sweden's largest grocery retailer, offering private-label cards, consumer credit, and savings inside the ICA store network — the closest international comparable to a grocery-anchored closed-loop card program.
• Migros Bank: Bank owned by Switzerland's Migros cooperative, offering private-label payment cards and consumer credit integrated with the Migros retail network — a direct functional analogue to NorgesGruppen Finans' captive business card.
• Tesco Bank: UK grocery retailer's banking subsidiary historically built on store-card credit programs — comparable captive retail-finance model that evolved into broader financial services, illustrating a potential expansion path.
• Reitan Finans: Financial services arm of Reitan Group (parent of Rema 1000, Narvesen, 7-Eleven Norway) issuing payment and gift cards across its retail chains — directly analogous to NorgesGruppen Finans' captive card model within Norwegian grocery.
• Coop Bank (Switzerland): Banking arm of Coop Switzerland, issuing payment cards and credit products redeemable at Coop retail outlets — structurally identical to a grocery-retailer-owned closed-loop card business.
• S-Bank (S-Group): Banking subsidiary of Finnish retail cooperative S-Group, providing cards, credit, and payment services usable across S-Group stores — operates the same retail-anchored card and credit model in a Nordic market.

Regional players

• Bank Norwegian: Norwegian consumer and small-business card issuer owned by Norwegian Air Shuttle parent — comparable Norwegian-only card-issuing competitor, though focused on consumer travel/airline-linked rewards rather than B2B grocery.

Broad incumbents

• SpareBank 1 Bedriftskort: Norwegian banking alliance issuing corporate cards with broad merchant acceptance — overlaps with bedriftskort on B2B expense management but operates as a general-purpose issuer rather than a captive program.
• DNB Bedriftskort: Norway's largest bank offering general-purpose corporate cards accepted anywhere — competes for the same B2B procurement wallet as bedriftskort but lacks captive grocery-chain acceptance.

Emerging players

• Pleo: European B2B expense-management and corporate card fintech addressing the same receipt/VAT automation pain points bedriftskort solves — an emerging competitor in the corporate-card software stack, though without captive merchant acceptance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norgesgruppen-finans-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorgesGruppen Finans AS