Normanet

What Normanet does

Normanet is a French cleaning and green spaces maintenance company founded in 1976 and headquartered in Dives-sur-Mer, Calvados, on the Côte Fleurie. Operating as a wholly-owned subsidiary of Groupe JBS (JBS Propreté) since the 2019 acquisition, the company delivers two integrated service lines: (1) Propreté (cleaning), spanning offices and administrative buildings, industrial facilities, hotels, commercial spaces, medical and paramedical premises, common areas of residential properties, and exceptional one-time cleaning projects; and (2) Espaces Verts (green spaces), covering lawn mowing, hedge trimming, weeding, brush clearing, scarification, and sod installation. The service portfolio relies on specialized operational technology including DSVA dry-fog aerial disinfection, water-fed pole (eau osmosée) cleaning systems capable of reaching 16 meters without scaffolding, and steam cleaning techniques.

The business operates primarily through recurring subscription contracts (annual billing) with enterprise and institutional clients across Normandy (Dives-sur-Mer, Cabourg, Deauville, Houlgate, Caen, Bayeux, Avranches, Saint-Lô) and Brittany, supplemented by one-time specialized projects. Customers span utilities (Veolia, SDEC Energie), automotive (Renault, Peugeot, Citroën), food manufacturing (Mondelez, Sicap), retail (E.Leclerc, Mr Bricolage, Gedimat), hospitality (Ibis, Kyriad, Mercure), property management (Foncia, Inolya, Square Habitat), and business services (Houel, Disgroup). Pricing is quote-based and not publicly disclosed; go-to-market is sales-led with direct contact (phone 02 31 24 18 18, email [email protected]) and a corporate website as the primary digital touchpoint, supplemented by industry federation membership (Fédération des Entreprises de Propreté) and cross-referrals within the Groupe JBS network.

The company maintains 30 salariés and serves its market from a 5,000 m² operational site, including a dedicated 270 m² green spaces building inaugurated in April 2021 following the October 2020 acquisition of Top Clean in Cabourg. Workforce development is supported by formal CQP certifications through training partners Kursus Formation and INHNI.

Name

Normanet

Legal name

Normanet

Website

https://normanet.net

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Normanet is a French cleaning and green spaces maintenance firm founded in 1976 in Dives-sur-Mer, serving enterprise clients across Normandy and Brittany with subscription-based and one-time cleaning, industrial, hotel, medical, and landscaping services.

Ownership category

akta.pro rank

Product category

Facility cleaning and maintenance services

NAICS

Janitorial Services (56172), Landscaping Services (561730)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Professional cleaning services
• Industrial cleaning
• Green spaces maintenance
• Aerial surface disinfection
• Facility maintenance services

Headquarters

HQ city

Dives-sur-Mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Contrats d'abonnement (recurring service contracts): Regular cleaning and maintenance services under ongoing subscription contracts with businesses, property managers, hotels, and industrial clients. Services include daily/weekly scheduled maintenance of offices, common areas, commercial spaces, and green spaces.
2. Prestations ponctuelles (one-time services): Exceptional/specialized cleaning services including end-of-construction cleaning, floor restoration, facade cleaning, and specialized disinfection services. Offered as individual projects rather than recurring contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Normanet is a regional French cleaning and green spaces maintenance service provider serving offices, industrial facilities, hotels, retail stores, medical facilities, residential common areas, and private properties across Normandy and Brittany. Services are delivered either as recurring subscription contracts (scheduled daily/weekly maintenance) or as one-time specialized jobs, and include professional disinfection (including DSVA aerial disinfection) and exterior landscaping work. The company operates on-site at customer premises using trained, CQP-certified staff and specialized equipment.

Product overview

Normanet is a cleaning and green spaces maintenance company founded in 1976, operating as a service business rather than a software product. The company offers a portfolio of complementary cleaning and maintenance services organized around two main divisions: (1) Propreté (Cleaning) covering office and commercial cleaning, industrial cleaning, hotel/hospitality cleaning, common area maintenance for condominiums, medical facility cleaning, and specialized exceptional works; and (2) Espaces Verts (Green Spaces) providing garden and landscape maintenance including lawn care, hedge trimming, and sod installation. The portfolio is unified under Normanet's brand identity following its acquisition by Groupe JBS in 2019, with services available through subscription contracts or one-time engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Office, public-sector, and tertiary cleaning Scheduled cleaning services for offices, administrative buildings, schools, training centers, nurseries, and commercial spaces, delivered under subscription or on-demand contracts. Targets the tertiary-sector customer base across Normandy.
• Common-area maintenance for residential buildings Common-area and parking maintenance for condominiums, social housing providers, and residential buildings on the Côte Fleurie, including garbage container management and exterior building upkeep.
• Industrial cleaning Industrial cleaning services for production lines, workshops, paint booths, and ventilation ducts across automotive, mechanical, textile, electronics, and food-processing industries. HACCP-aligned options available for food industry clients.
• Hotel and hospitality cleaning Hotel cleaning and maintenance services including room turnover, common areas, kitchens, and floor restoration, backed by over 20 years of experience serving hotel chains such as Ibis, Kyriad, and Mercure.
• Commercial space maintenance Cleaning and maintenance services for large retailers, specialty stores, shopping centers, and other commercial spaces, including parking and warehouse cleaning.
• Medical and paramedical facility cleaning Cleaning services for medical offices, clinics, hospitals, and retirement/care homes with daily disinfection protocols, infection control, and DASRI regulated medical waste management.
• Exceptional cleaning works (one-time projects) Specialized one-time cleaning projects including window washing, floor restoration, post-construction cleanup, carpet shampooing, steam cleaning, and facade treatment.
• Green spaces maintenance Lawn mowing, hedge trimming, weeding, brush clearing, scarification, leaf collection, small tree pruning, and pre-cultivated sod installation for businesses, condominiums, and private property owners on the Côte Fleurie.
• COVID-19 disinfection services Preventive and curative disinfection services for coronavirus-contaminated premises using manual surface disinfection and DSVA aerial surface disinfection methods.
• DSVA aerial surface disinfection Aerial surface disinfection service using dry-fog diffusion technology to reach inaccessible areas, providing virucidal, bactericidal, and fungicidal treatment. Targets healthcare, hospitality, food industry, and other sensitive environments, with colorimetric test strip verification and HACCP-compatible options.

Quantifiable outcome

• Reach windows at 16 meters height using water purification (eau osmosée) without scaffolding rental

Named customers18 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Top Clean (Cabourg)minorStrategic or Co-development Partner · 1 October 2020Acquisition of Top Clean located in Cabourg in October 2020. This acquisition led to the consolidation of all Normanet cleaning and green spaces activities at the Dives-sur-Mer site.
• Groupe JBScoreStrategic or Co-development Partner · 1 January 2019Groupe JBS acquired Normanet in 2019, integrating it into their cleaning services network covering Normandy and Brittany. Normanet strengthens JBS's presence in Calvados and the Côte Fleurie region. Parent company provides operational scale and cross-referrals.
• Kursus FormationminorOthersTraining partner for professional cleaning certifications (CQP Agent Machiniste, CQP Agent d'Entretien, CQP Chef d'Equipe) and employee development programs.
• INHNI (Institut National Hyginène)minorOthersTraining partner for professional cleaning certifications and environmental services training.
• ChrysalisminorImplementation/ SI/ Consulting PartnerLocal Normandy construction partner that built the new 270 m² green spaces facility at Normanet's Dives-sur-Mer site.
• 2NM PropretéminorChannel Partner/ Reseller/ DistributorSister company within Groupe JBS network. Normanet provides green spaces and exterior cleaning services to 2NM Propreté clients in the region.
• JBS PropretéminorChannel Partner/ Reseller/ DistributorGroupe JBS company operating in Bayeux area. Cross-referrals for cleaning services extending coverage across Normandy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elior Services: French cleaning and facility services business serving enterprise, industrial, healthcare and hospitality segments. Overlaps with Normanet's core verticals at larger scale and broader geographic reach.
• Onet (France): Major French cleaning and facility services group with national coverage. Competes for the same enterprise cleaning contracts (industrial, commercial, healthcare) but at much larger scale and broader service portfolio.
• Sodexo (Facilities Management, France): Large French-headquartered FM and cleaning services group operating across commercial, industrial and hospitality cleaning. Directly competes for the same enterprise accounts Normanet serves, with national reach and bundled FM offerings.
• ISS France: Global facility services provider with substantial French operations covering office cleaning, industrial cleaning, and specialty disinfection. Overlaps with Normanet on enterprise cleaning tenders but offers broader integrated FM.
• Idverde: Leading European commercial landscaping and grounds maintenance company. Most direct comparable to Normanet's green spaces division, operating at significantly larger scale across France and other European markets.

Regional players

• Cleanway: France-based cleaning services provider with regional coverage focused on commercial, industrial, and healthcare cleaning. Comparable service portfolio to Normanet, though operating in different regional geographies within France.

Direct peers

• H橙色net Propreté: Regional French commercial cleaning company serving Normandy and adjacent regions. Comparable headcount, geographic footprint and customer segments including offices, retail and hospitality.
• Vert L'Environnement: French commercial landscaping and grounds maintenance company offering routine maintenance, planting, and green space care. Comparable in services offered and target customer types (commercial properties, HOAs).
• JBS Propreté: Sister company within Groupe JBS, also providing commercial cleaning services in the Bayeux/Normandy area. Same group structure, same services, and direct cross-referrals make it the closest comparable to Normanet.
• 2NM Propreté: Another Groupe JBS entity operating in the region, providing complementary cleaning services with cross-referrals from Normanet's green spaces division. Same group ownership, overlapping service portfolio and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/normanet-proprete

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normanet