NORMONT EQUIPMENT

What NORMONT EQUIPMENT does

NorMont Equipment Co. is a privately held regional dealer and service provider of municipal, construction, and truck equipment, headquartered in Black Eagle, Montana and serving customers across Montana, North Dakota, and Wyoming. Founded in 1947 in Great Falls by four partners from Billings who acquired Hi-Line Equipment Company, the business relocated to a newly built Black Eagle facility in 1958 and has been owned since 2015 by Abernathey Holdings, LLC. The company operates a small team of 9 employees and runs a sales-led go-to-market focused on direct phone and website-driven customer engagement.

The company's revenue is generated across four streams: (1) new and used equipment sales (asphalt equipment, flat beds, hooklifts, inspection equipment, jetters, JetVacs, mechanics bodies, service bodies, snow and ice equipment, tankers, and two-wheel tractors); (2) short-term rentals of heavy-duty compressors, asphalt patchers, traffic control boards, wood chippers, and pumps; (3) custom build and custom uplifting services involving in-house fabrication and installation of truck equipment for snow/ice, water/sewer, and roadway applications; and (4) comprehensive repair and parts-sourcing services, including snow plow and spreader installation, Envirosight camera repair, welding, pneumatic, electrical, hose, hydraulic, and system troubleshooting work. Pricing is quote-based and not publicly disclosed.

The business serves three primary customer verticals — municipalities, contractors, and fleet operators — and maintains distribution partnerships with approximately 27 equipment manufacturers displayed as vendor logos on its website. Distribution is regional and direct, supported by a website, Facebook/Instagram presence, and an email newsletter. There is no proprietary technology platform, no AI/ML component, no public listing, and no disclosed funding; the competitive position rests on 70+ years of brand longevity, regional dealer density, multi-brand OEM access, and custom build and service capabilities.

Name

NORMONT EQUIPMENT

Legal name

NorMont Equipment Co.

Website

https://normontequipco.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

NorMont Equipment Co. is a 9-employee, privately held regional dealer and service provider of municipal, construction, and truck equipment, serving municipalities, contractors, and fleet operators across Montana, North Dakota, and Wyoming.

Ownership category

akta.pro rank

Product category

Truck Equipment & Services

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Wheel Loaders (IMAHAAAD)

akta.pro secondary industries

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Hydraulic & Pneumatic Systems Service (Liftgates, Air Systems) (TLAKABAJ)

Keywords

• Truck equipment dealer
• Municipal equipment sales
• Construction equipment rental
• Custom truck fabrication
• Equipment repair services

Headquarters

HQ city

Black Eagle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used municipal, construction, and truck equipment to contractors, municipalities, and fleet operators. Products include asphalt equipment, flat beds, hooklifts, inspection equipment, jetters, JetVacs, mechanics bodies, service bodies, snow & ice equipment, tankers, and two-wheel tractors.
2. Equipment Rental: Rental of heavy-duty compressors, asphalt patchers, traffic control boards, wood chippers, pumps, and other equipment to provide flexible solutions for projects of any size without the commitment of ownership.
3. Custom Builds: Custom fabrication and installation of truck equipment including snow and ice control units, water/sewer/roadway configurations. Builds are planned, fabricated, and installed by experienced technicians for tailored solutions.
4. Parts Sourcing Services: Sourcing and supplying equipment parts, accessories, and components from multiple manufacturers to support equipment maintenance and repairs.
5. Repair and Service: Comprehensive repair services including snow plow and spreader installation, Envirosight camera repair, welding, pneumatic equipment repair, electrical repair, hose repair and fabrication, hydraulic repair, and system troubleshooting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NorMont Equipment Co. sells new and used municipal, construction, and truck equipment including asphalt equipment, flat beds, hooklifts, inspection equipment, jetters, JetVacs, mechanics bodies, service bodies, snow & ice equipment, tankers, and two-wheel tractors with attachments. It also provides flexible equipment rentals, custom fabrication and installation of truck equipment, parts sourcing, and comprehensive repair services covering welding, electrical, hydraulic, pneumatic, and hose work as well as Envirosight camera repair.

Product overview

NorMont Equipment Co. is a truck equipment dealer and service provider offering a diversified portfolio centered on three core offerings: equipment sales (new and used municipal, construction, and truck equipment), rental equipment (flexible short-term solutions), and custom build services (tailored fabrication and installation). Their equipment portfolio spans multiple categories including asphalt equipment, flat beds, hooklifts, inspection cameras, jetters, JetVac units, mechanics bodies, service bodies, snow & ice equipment, tankers, and two-wheel tractors with various attachments. Complementing equipment sales, they provide comprehensive repair and maintenance services including snow plow installation, welding, pneumatic and hydraulic repair, electrical services, hose fabrication, system troubleshooting, and parts sourcing. The company operates primarily serving municipalities, contractors, and fleet operators across Montana, North Dakota, and Wyoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Sales New and used municipal, construction, and truck equipment including asphalt equipment, flat beds, hooklifts, inspection equipment, jetters, JetVac units, mechanics bodies, service bodies, snow & ice equipment, tankers, and two-wheel tractors with attachments. Sold to contractors, municipalities, and fleet operators across Montana, North Dakota, and Wyoming.
• Equipment Rental Flexible short-term rental of heavy-duty compressors, asphalt patchers, traffic control boards, wood chippers, pumps, and related equipment for contractors, municipalities, and professionals who need project-based access without the commitment of ownership.
• Custom Build Service Tailored truck equipment fabrication and installation including snow and ice control units, water/sewer configurations, and roadway setups. Each build is planned, fabricated, and installed by experienced technicians to integrate with the customer's operations and deliver dependable performance.
• Parts Sourcing Services Parts sourcing service that locates and supplies equipment parts, accessories, and components from multiple manufacturers to support equipment maintenance and repairs for customers across the region.
• Equipment Repair and Maintenance Services Comprehensive repair and maintenance services covering snow plow and spreader installation, Envirosight inspection camera repair, welding, pneumatic equipment repair, electrical repair, hose repair and fabrication, hydraulic repair, and system diagnostics and troubleshooting. Delivered to contractors, municipalities, and fleet operators with service scheduling via the website.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Equipment Manufacturers (Vendor Logos)coreChannel Partner/ Reseller/ DistributorNorMont Equipment Co. has access to a wide range of manufacturers for equipment, parts, and accessories. The company displays approximately 27 vendor logos on their website indicating established supplier and distribution relationships.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Reading Truck: Manufacturer and upfitter of truck bodies, service bodies, and equipment solutions with a national dealer network. Comparable in the truck equipment distribution and upfitting space, with overlapping commercial fleet customer base.
• Tractor & Equipment Co. Montana-based Caterpillar dealer providing construction, mining, and heavy equipment sales, rental, parts, and service. Direct competitor in the same Montana geography serving similar contractor and municipal customers.
• MacAllister Machinery: Caterpillar dealer serving Indiana and Michigan with new/used equipment, rentals, parts, service, and custom solutions for construction, forestry, and municipal customers. Comparable multi-product dealer business model with similar end-market focus.
• Honnen Equipment: Montana-headquartered CASE Construction Equipment dealer with operations across the Mountain West region. Highly comparable as a multi-line equipment dealer serving contractors, municipalities, and fleet operators in the same Northern Rockies geography.
• Monroe Truck Equipment: Truck equipment dealer and upfitter serving the Midwest with snow & ice equipment, service bodies, and municipal truck solutions. Comparable in product categories (snow & ice, service bodies) and customer base (municipalities, contractors, fleets).
• RDO Equipment Co. John Deere construction and agricultural equipment dealer with a strong presence across Montana, North Dakota, Wyoming, and the broader Upper Midwest. Highly comparable as a multi-line dealer serving contractors, municipalities, and fleet operators with new/used equipment, rentals, parts, and service.
• Wyoming Machinery Company: Caterpillar dealer serving Wyoming and surrounding states with new and used equipment, rentals, parts, repair, and custom upfits for construction, mining, and municipal customers. Direct overlap in product lines and customer base across NorMont's Wyoming territory.

Broad incumbents

• Knapheide: One of the largest manufacturers of truck bodies, service bodies, and upfitting equipment in North America. Comparable as a supplier and category leader in the truck equipment segment that NorMont distributes and upfits onto customer chassis.

Regional players

• Foley Equipment: Caterpillar dealer serving Kansas, Missouri, and surrounding states with construction and power systems equipment, parts, service, and rentals. Comparable dealer business model with similar end-market exposure but operates in a different regional territory.
• Stutsman & Gerbaz: Heavy equipment dealer in Colorado focused on cranes, earthmoving, and lifting equipment with sales, rental, parts, and service. Similar dealer model with regional Mountain West presence, though primarily in Colorado rather than the MT/ND/WY footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nmeqco
• Instagraminstagram.com/normontequipmentco/?hl=en
• LinkedInlinkedin.com/company/normont-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORMONT EQUIPMENT