Monroe Truck Equipment

What Monroe Truck Equipment does

Monroe Truck Equipment is a Wisconsin-based manufacturer, upfitter, and distributor of commercial and municipal truck equipment, operating as a wholly-owned subsidiary of Aebi Schmidt Group since November 2021. Founded in 1958 and headquartered in Monroe, Wisconsin, the company runs four operating divisions — Commercial Trucks, Municipal Trucks, Towmaster Trailers, and Southern Coach — across nine U.S. manufacturing and service locations in Wisconsin, Illinois, Kentucky, Minnesota, North Carolina, and Michigan, with an estimated ~600 employees.

The core technology is the design and assembly of custom-engineered truck bodies and chassis-mounted equipment, including D-Series dump bodies (Z-DumpPRO, Crysteel variants), S-Series service bodies (ServicePRO, ServicePRO XP, Reading), P-Series platform bodies (TradesPRO, Parkhurst), T-Series tow bodies (TowPRO, Hillsboro), municipal snowplows, spreaders, liquid de-icing systems, wings, underbody scrapers, and all-season live-floor bodies (RDS, DTS, DVS, FFDS). Differentiated engineering features include HUCK Lock Bolt vibration-proof fasteners, ArmorGloss coating validated to 1,000-hour salt-spray testing, InfinityStrut modular mounting, and no-CDL platforms (MD Plow, DTS Metro, Snow Fighter) addressing municipal driver shortages. The company also distributes BOSS snowplow products through a sub-distributor network.

Revenue is generated primarily through one-time hardware sales of custom upfit and manufactured equipment, supplemented by parts and accessories sales via online channels and warranty/service programs. Pricing is quote-based and configuration-driven, with multi-year fleet and government contracts. Go-to-market combines direct field sales across nine company-owned facilities, a network of commercial preferred dealers, BOSS sub-distributors, snow & ice distributors, and the Sourcewell cooperative purchasing contract (062222-AEB) for government, education, and nonprofit buyers. Customer segments split between commercial businesses (contractors, delivery, trade professionals) and municipal/government entities, with selective Canadian market exposure.

Name

Monroe Truck Equipment

Legal name

Monroe Truck Equipment Inc.

Website

https://monroetruck.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Monroe Truck Equipment manufactures and upfits commercial and municipal truck equipment, including dump bodies, service bodies, snow plows, spreaders, and de-icing systems. Operating as an Aebi Schmidt Group subsidiary across nine U.S. facilities, it serves contractors, commercial fleets, and municipal governments.

Ownership category

akta.pro rank

Product category

Commercial and Municipal Truck Equipment Manufacturing

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Truck & Bus Bodies (3713), Truck Trailers (3715)

akta.pro primary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

akta.pro secondary industry

Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)

Keywords

• Truck equipment manufacturing
• Commercial truck bodies
• Snow ice management equipment
• Municipal vehicle upfitting
• Work truck chassis modification

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Truck Equipment Manufacturing and Upfitting: Monroe designs, manufactures, and upfits custom truck bodies and equipment including dump bodies, service bodies, platform bodies, tow bodies, snow plows, spreaders, liquid systems, wings, and scrapers. Products are sold directly to commercial customers, municipalities, and through dealer networks as complete truck solutions.
2. Parts and Accessories Sales: Sale of replacement parts, BOSS plow products, and accessories through online parts stores and distribution network. Parts include hydraulics, warranty parts, and accessories for installed equipment.
3. Warranty and Service Programs: Industry-leading warranty programs covering hydraulics, installation, powder coat paint, and uninstalled parts. Service and warranty claim processing for customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Monroe Truck Equipment designs, manufactures, and upfits custom commercial and municipal truck bodies and snow/ice management equipment from nine U.S. facilities. Core offerings include dump bodies, service bodies, platform bodies, tow bodies, snow plows, spreaders, liquid de-icing systems, underbody scrapers, plow wings, all-season live-floor bodies, and Towmaster trailers, sold directly and through a national dealer and cooperative purchasing network. The company serves commercial contractors, municipalities, airports, and government fleets with engineered, configuration-based solutions backed by warranties and field service.

Product overview

Monroe Truck Equipment is a truck equipment manufacturer and upfitter offering a comprehensive portfolio of commercial and municipal truck equipment under the Aebi Schmidt Group umbrella. The company operates through four divisions: Commercial Trucks (providing dump bodies, service bodies, platform bodies, and tow bodies), Municipal Trucks (specializing in snow and ice management equipment), Trailers (Towmaster brand), and Southern Coach. Commercial products span the D-Series dump bodies (Z-DumpPRO, Crysteel), S-Series service bodies (ServicePRO, ServicePRO XP, Reading), P-Series platform bodies (TradesPRO, Parkhurst), and T-Series tow bodies (TowPRO, Hillsboro), along with BOSS snowplow products and mTEC accessories. Municipal offerings include snowplows, spreaders, liquid systems, wings, underbody scrapers, and all-season bodies (RDS, DTS, DVS, FFDS). Featured products include the MD Plow, DTS Metro, RDS gen4, De-Icing Trailer, Air Blade Lights, and Snow Fighter package. The company operates 9-10 locations across the Midwest serving customers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• ServicePRO: Service body product line for commercial work trucks
• Z-DumpPRO
• TradesPRO
• TowPRO
• mTEC
• ServicePro XP
• Duramag
• Royal
• Royal XP Gen II
• MD Plow
• DTS Metro
• RDS Gen4
• Snow Fighter
• De-Icing Trailer
• Air Blade Lights

Products and services

• D-Series Dump Bodies Heavy-duty dump truck bodies for commercial contractors and hauling operations, including Z-DumpPRO and Crysteel variants engineered for durability and material handling.
• S-Series Service Bodies Commercial service bodies including ServicePRO Elite, ServicePRO Premier, ServicePRO, ServicePRO XP (extreme-duty with HUCK Lock Bolt construction), Reading Classic II, Reading CSV Utility Van, and Reading Crane Body for trade and service applications.
• P-Series Platform Bodies Platform bodies including TradesPRO Elite, TradesPRO Premier, TradesPRO, Parkhurst Structurline, and Parkhurst Versaline for commercial utility and service applications.
• T-Series Tow Bodies Tow bodies including TowPRO Elite, TowPRO Premier, TowPRO, Hillsboro GI, Hillsboro GII, and Hillsboro STA 1000 for towing and recovery applications.
• BOSS Snowplow Products Snowplow products including Heavy Duty Snowplow available in Straight or V-Blade configurations, with poly, carbon, and stainless steel options for parking lots, driveways, and alleyways, distributed through Monroe's BOSS sub-distributor network.
• Municipal Snowplows Municipal snowplows for harsh winter conditions including Dual Trip, Full Trip Reversible, Deep C-Shaped, Torsion, Multi-Cast Flex Plow, One Way Full Trip, MP Series, One Way High Speed Slotted Trip, and Expressway models, available for Class 5 through Class 8 chassis.
• Municipal Spreaders Material spreaders including tailgate spreaders and V-box spreaders for de-icing applications, designed for easy operation across various roadway conditions.
• Municipal Liquid De-Icing Systems Liquid application systems including Salt Slurry Generator, Pre-Wet System, Anti-Icing systems, and trailers for anti-icing and dust abatement applications for pre-treatment and ongoing snow/ice management.
• Municipal Snowplow Wings Snowplow wings extending plow surface width while minimizing snow spin-off, including Junior Wing, Mid-Mount Extendable Wing, Single/Double Patrol Wing, and Heavy Duty Benching Wing for Class 5 through Class 8 chassis.
• Municipal Underbody Scrapers Underbody scrapers including reversible and fixed angle models (MS4500, FMB 3500, MF5, MS4500 FX) that use constant down pressure to break up and remove compacted snow and ice and can also be used for road grading in warm months.
• Municipal All-Season Bodies Live floor bodies functioning as dump bodies or material spreaders using chain conveyor or dual auger systems, with RDS, FFDS, DVS, and DTS models for year-round municipal road maintenance including refuse collection and landscaping.
• MD Plow Medium Duty snow plow bridging the gap between lighter and heavy duty trucks, designed for Class 5 and Class 6 chassis with high-strength Exten Grade 50 material, tubular pushframe, 2.5 x 10 inch reversing cylinders, and low profile standard pin hitch; no CDL required for operation.
• DTS Metro System Dump, Tilt, Spread body that operates as a live floor dump body with efficient operation and quick changeover, featuring tilt function for material spreading, lower center of gravity design, full stainless steel understructure, and single lever release double acting tailgate; no CDL required.
• RDS Gen4 All-Season Body Fourth generation live-bottom body functioning as dump body and spreader with improved material flow reducing bridging, radius side wall design for better flow, chain conveyor maintenance access, and easy conversion for warm weather municipal road maintenance.
• Snow Fighter Package Multi-purpose non-CDL workhorse package combining BOSS snowplow, auger-driven under tailgate spreader, and hoistable dump body, convertible in warm months for landscaping and road maintenance and available in Electric or Hydraulic configurations.
• Towmaster Trailers Towmaster trailers for reliable equipment transport, manufactured at Monroe's Litchfield, Minnesota facility as part of Monroe's product portfolio under the Towmaster brand.
• Parts and Accessories Sales Sale of replacement parts, BOSS plow products, and accessories through online parts stores and distribution network, including hydraulics, warranty parts, and accessories for installed equipment.
• Warranty and Service Programs Warranty and service programs covering hydraulics, installation, powder coat paint, and uninstalled parts, with service and warranty claim processing for customer support on installed Monroe and BOSS equipment.

Quantifiable outcome

• Up to 64% cost savings in de-icing expenditures when using liquid brine instead of traditional rock salt
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Meyer ProductscoreStrategic or Co-development Partner · 1 January 2026Meyer Products, a sister company under Aebi Schmidt Group, celebrated its 100-year anniversary in 2026. Both Monroe and Meyer have long-standing relationships with NTEA and collaborate at industry events. Meyer launched its Centennial Plow Raffle during Work Truck Week 2026.
• Meyer DistributingminorChannel Partner/ Reseller/ Distributor · 1 January 2026Meyer Distributing recognized Meyer Products with its Snow Equipment – Vendor of the Year award, celebrating strong partnership and performance within their supplier network.
• Aebi Schmidt GroupflagshipStrategic or Co-development Partner · 1 January 2025Monroe Truck Equipment was acquired by Aebi Schmidt Group in a landmark transaction. As part of the merger in 2025, Monroe now operates under the Aebi Schmidt Group umbrella alongside brands including Meyer Products, Swenson, Magnum, Utilimaster, Schmidt, Aebi, Blue Arc, and Strobes-R-Us. The partnership provides access to shared R&D resources, European sweeping technology, cross-selling opportunities, and expanded product portfolio.
• SourcewellcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Sourcewell is a governmental unit providing cooperative purchasing solutions for government, educational, and nonprofit entities. Monroe-branded snow and ice equipment is available through Sourcewell contract 062222-AEB, simplifying procurement for qualifying entities.
• NTEA (The Work Truck Association)coreStrategic or Co-development Partner · 1 January 1964Monroe Truck Equipment has been a member of NTEA since 1964 (over 60 years). NTEA represents over 2,100 companies and plays a critical role in shaping policies impacting the work truck sector. Monroe actively participates in Work Truck Week and uses the association for networking, industry advocacy, and regulatory guidance.
• Towmaster (Trailers)coreStrategic or Co-development PartnerTowmaster is a Monroe brand under the Aebi Schmidt Group specializing in trailer manufacturing. Monroe and Towmaster share purchasing departments across eight locations and maintain joint supplier management systems.
• BOSS ProductscoreStrategic or Co-development PartnerBOSS is a major snow plow brand distributed through Monroe Truck Equipment locations. BOSS snow plows are available as accessories for commercial and municipal trucks. Monroe supports BOSS product distribution through authorized sub-distributor network.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Reading Truck Body: Reading manufactures service bodies, dump bodies, and custom truck equipment for commercial and municipal fleets. It is a direct competitor to Monroe's ServicePRO and D-Series product lines across the same end markets.
• Hillsboro Industries: Hillsboro manufactures tow bodies, platform bodies, and trailers for commercial and municipal fleets, overlapping directly with Monroe's T-Series tow body and Towmaster trailer offerings.
• Meyer Products: Meyer manufactures snowplows and ice control systems for municipal and commercial fleets. As a sister brand within Aebi Schmidt Group alongside Monroe, the two compete in overlapping channels and customer segments.
• Crysteel Manufacturing: Crysteel manufactures dump bodies, hoists, and material handling equipment for commercial trucks, competing directly with Monroe's Z-DumpPRO and D-Series dump body lines. Now part of the Aebi Schmidt Group portfolio.
• JOMAC: JOMAC builds custom truck bodies and equipment upfitting solutions for municipalities and commercial customers, overlapping with Monroe's core upfitting and body manufacturing business.
• Henderson Products: Henderson is a major manufacturer of snow and ice management equipment (plows, spreaders, liquid systems) for municipal customers, directly competing with Monroe's Municipal Division product portfolio.
• Swenson Products: Swenson manufactures snowplows, spreaders, and municipal winter maintenance equipment. A direct competitor to Monroe's Municipal Division and also a sibling under Aebi Schmidt Group.
• Stahl Truck Bodies: Stahl manufactures service bodies, dump bodies, and truck equipment for commercial and municipal customers, directly competing with Monroe across multiple product categories.
• BOSS Snowplow: BOSS designs and manufactures snowplows and ice control equipment distributed in part through Monroe's network. It is a direct competing product line for both consumer and municipal snow removal applications.

Broad incumbents

• Heil Environmental (Environmental Solutions Group): Heil/ESG is a much larger manufacturer of refuse and recycling truck bodies, as well as dump bodies, serving municipal waste management and construction — overlapping with Monroe's all-season body and dump body segments at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MonroeTruckEquipment
• LinkedInlinkedin.com/company/892659
• Xx.com/MonroeTrkEqp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monroe Truck Equipment