North American Insurance Agency, Inc.
North American Insurance Agency, Inc. is a privately held, Worcester, Massachusetts-based independent insurance brokerage placing auto, homeowner, and tenant policies for individual consumers through multiple undisclosed carriers on a commission basis.
- Company typePrivate
- Founded-
- HeadquartersWorcester, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What North American Insurance Agency, Inc. does
North American Insurance Agency, Inc. is a privately held, independent insurance brokerage incorporated in Massachusetts and headquartered at 11 Pleasant Street, Suite 100, Worcester, MA. With roughly six employees, of whom two principals — Walter and Matt — are explicitly named and credited with 88 years of combined industry experience, the firm operates a relationship-driven, advisor-led distribution model targeting individual consumers and families seeking personal-property and vehicle coverage.
The agency offers three core personal-lines products: Auto Insurance, Homeowner Insurance, and Tenant Insurance, supplemented by a bundle-pricing program that combines auto coverage with either a homeowner or tenant policy for a discount. The technical stack is minimal — a GoDaddy-powered marketing website, a phone line (508-757-0950), an online quote request form, and an email subscription list — with no proprietary platform, API, or SaaS product. Under the hood, the firm functions as a broker, not a carrier: it does not underwrite or assume risk, but rather places policies with multiple undisclosed insurance carriers and earns commission on placements.
Revenue is generated exclusively through carrier commissions on personal-lines policies (auto, home, tenant) sold to a horizontally segmented base of individual insurance consumers in Massachusetts. Pricing is fully quote-based and non-public; bundles are the only disclosed cross-sell lever. Distribution is direct-to-consumer via inbound phone and online form, with operating hours of Monday through Friday 9 a.m. to 5 p.m. No enterprise segment, no commercial lines, and no geographic expansion beyond Massachusetts are indicated.
North American Insurance Agency, Inc. firmographics
Firmographics- Name
- North American Insurance Agency, Inc.
- Legal name
- North American Insurance Agency, Inc.
- Website
- https://northamericaninsuranceagencyinc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- North American Insurance Agency, Inc. is a privately held, Worcester, Massachusetts-based independent insurance brokerage placing auto, homeowner, and tenant policies for individual consumers through multiple undisclosed carriers on a commission basis.
- Ownership category
- akta.pro rank
North American Insurance Agency, Inc. industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk AdvisoryStandard Personal Auto Insurance (Liability, Collision & Comprehensive)
Keywords
Where North American Insurance Agency, Inc. is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North American Insurance Agency, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Agency Commissions: The agency operates as an independent insurance agency, earning commissions from multiple insurance carriers for policies placed. Revenue is generated through commissions on home, auto, and tenant insurance policies sold to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
North American Insurance Agency, Inc. product offering
Product offeringCore offering
North American Insurance Agency, Inc. is an independent insurance brokerage that places Auto, Homeowner, and Tenant insurance policies for individual consumers by shopping rates across multiple carriers. The firm operates on a commission basis and supports its offerings with a bundle-pricing program that combines auto coverage with either a homeowner or tenant policy for discounted premiums.
Product overview
North American Insurance Agency, Inc. is an independent insurance agency that operates as a single-service insurance brokerage rather than a technology platform. The agency offers a portfolio of three core insurance products: Auto Insurance, Homeowner Insurance, and Tenant Insurance. The primary value proposition is bundling—clients can combine auto coverage with either homeowner or tenant policies to receive discounted pricing. The agency acts as an intermediary, working with multiple insurance carriers to compare rates and find competitive pricing for clients. No technology platform, API, or SaaS product is offered; the offering is purely insurance brokerage services.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance coverage that protects against financial loss from accidents, theft, or damage, sourced by the agency across multiple carriers to obtain competitive pricing for individual drivers and vehicle owners in the Massachusetts market.
- Homeowner Insurance Property insurance coverage that protects homeowners against damage to their residence and personal belongings, available for bundling with auto insurance for additional savings.
- Tenant Insurance Renter's insurance that protects tenants' personal belongings and liability, available for bundling with auto insurance for cost savings.
Companies that use North American Insurance Agency, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
North American Insurance Agency, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North American Insurance Agency, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance CarrierscoreAgency works with multiple insurance carriers to shop around and compare rates for clients. This allows them to find the best coverage at competitive prices by presenting options across different carriers. The specific carrier names are not disclosed on the website.
Scale indicators1 record
Recent moves3 records
Expansion highlights1 record
North American Insurance Agency, Inc. competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Goosehead Insurance is an independent personal lines insurance agency that shops across multiple carriers on behalf of consumers and earns commissions, structurally identical to North American Insurance Agency. It represents a scaled franchise model of the same brokerage model and is the closest comparable publicly-traded peer.
- Brightway Insurance: Brightway Insurance is a franchise-based independent insurance agency that distributes home, auto, and other personal lines across multiple carriers. Like North American Insurance Agency, it earns commissions by shopping multiple carriers for retail customers and offers bundled coverage.
Broad incumbents
- Acrisure: Acrisure is one of the largest independent insurance brokerages in the world, distributing personal and commercial lines across numerous carriers. While much larger and broader in scope, Acrisure represents the scaled version of the multi-carrier brokerage model and is an active acquirer of smaller agencies.
- Liberty Mutual Insurance: Liberty Mutual is a major national property and casualty insurance carrier headquartered in Boston, MA that offers personal auto and homeowners insurance. It competes in the same Massachusetts personal lines market and is a likely carrier partner as well as a direct competitor to independent brokers.
- The Hanover Insurance Group: Hanover Insurance Group is a Worcester, Massachusetts-based property and casualty insurer offering personal and commercial lines. Operating in the same hometown market as North American Insurance Agency, Hanover is both a direct competitor and a potential carrier placement option.
Regional players
- Quincy Mutual Fire Insurance Company: Quincy Mutual is a Massachusetts-based regional property and casualty insurer that writes personal and commercial lines through independent agents. It competes in the same MA personal lines market and is a likely carrier partner for independent agencies like North American.
- Arbella Insurance Group: Arbella is a Massachusetts-based regional property and casualty insurance carrier that writes personal auto and homeowners coverage. While a carrier rather than a broker, Arbella competes for the same Massachusetts personal lines customer and is a counterparty carrier North American could place business with.
- Mapfre Insurance: Mapfre operates a regional insurance business in the United States with a strong presence in Massachusetts, writing personal auto and homeowners coverage. It is a relevant regional competitor and a potential carrier partner for North American Insurance Agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Customer concentration
North American Insurance Agency, Inc. social profiles
Digital presenceNorth American Insurance Agency, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Insurance Agency, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
North American Insurance Agency, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Insurance Agency, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Insurance Agency, Inc.
What does North American Insurance Agency, Inc. do?
North American Insurance Agency, Inc. is an independent insurance brokerage that places Auto, Homeowner, and Tenant insurance policies for individual consumers by shopping rates across multiple carriers. The firm operates on a commission basis and supports its offerings with a bundle-pricing program that combines auto coverage with either a homeowner or tenant policy for discounted premiums.
Is North American Insurance Agency, Inc. a public or private company?
North American Insurance Agency, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North American Insurance Agency, Inc. founded?
North American Insurance Agency, Inc. was founded in -1. It employs 1 to 10 people.
Where is North American Insurance Agency, Inc. based?
North American Insurance Agency, Inc. is headquartered in Worcester, United States, in the North America region.
How does North American Insurance Agency, Inc. make money?
One revenue line is on record: insurance Agency Commissions.
Who are North American Insurance Agency, Inc.'s main competitors?
Direct peers on record are Goosehead Insurance and Brightway Insurance. Broad incumbents are Acrisure, Liberty Mutual Insurance and The Hanover Insurance Group. Regional players are Quincy Mutual Fire Insurance Company, Arbella Insurance Group and Mapfre Insurance.
Does North American Insurance Agency, Inc. have an API?
No public API is recorded for North American Insurance Agency, Inc..
What industry is North American Insurance Agency, Inc. in?
North American Insurance Agency, Inc.'s product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 52421 and its SIC code is 6411.