North Bay Cooperative Taxi

What North Bay Cooperative Taxi does

North Bay Cooperative Taxi is a driver-owned taxi cooperative established in 2001 and headquartered at 757 Lincoln Ave in San Rafael, California. The company operates Marin County Permit No. 102 and runs a 24/7 radio-dispatched taxi service from a single San Rafael dispatch center, covering San Rafael, Northern Marin, Sausalito, and Southern Marin, with airport transfer service to San Francisco International Airport and Oakland International Airport. The fleet comprises Toyota Prius hybrids, Scion Xb sedans, and vans. Five office employees coordinate operations; drivers operate as independent contractors who lease vehicles and set their own schedules within the cooperative structure.

The company's core revenue streams are metered taxi fares ($4.00 per mile, $3.00 flag drop, $20.00 minimum), quoted airport flat rates, a 24-hour delivery service, and corporate account billing for healthcare, education, government, and non-profit clients including Kaiser Permanente, Marin General Hospital, Marin County Office of Education, and Guide Dogs for the Blind. Distribution is phone-based through two dedicated lines covering Northern and Southern Marin, supplemented by street hail and a dedicated review funnel. There is no mobile application, no digital booking platform, and no disclosed integration with rideshare or third-party dispatch networks.

The technology footprint is limited to traditional radio dispatch and phone-based reservation systems, with no API, no proprietary software, and no AI or machine-learning components documented. Customer acquisition is driven primarily by word-of-mouth and review-site presence rather than paid digital marketing. The company self-describes as the highest-volume taxicab dispatch center in the North Bay Area, a positioning claim that has not been independently verified in the available data.

Name

North Bay Cooperative Taxi

Legal name

North Bay Cooperative Taxi

Website

https://northbaytaxi.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

North Bay Cooperative Taxi is a driver-owned taxi cooperative operating since 2001 in Marin County, California, providing 24/7 metered taxi, airport transfer to San Francisco and Oakland, delivery, and corporate account services through radio dispatch from its San Rafael headquarters.

Ownership category

akta.pro rank

Product category

Taxi and Ground Transportation

NAICS

Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Taxi Cooperative / Owner-Driver Association Operators (TLAFAHAM)

akta.pro secondary industry

Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH)

Keywords

• Taxi services
• Airport transportation
• Corporate transportation
• Delivery services
• Ground transportation

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Taxi fares - distance-based: Metered taxi service with $4.00 per mile rate, $3.00 flag drop, $0.25 per 1/16 mile increments, and $60.00 per hour for waiting/traffic delays. Minimum fare of $20.00. Customers pay bridge and toll charges separately.
2. Airport transfer service: Airport taxi service to San Francisco and Oakland airports from anywhere in Marin County. Rates quoted per trip rather than standard meter rates.
3. Corporate account billing: Corporate account services for businesses, government agencies, healthcare organizations, and educational institutions with dedicated billing and administration support.
4. Delivery service: 24-hour delivery service offered as an additional service line, operating independently of passenger transportation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

North Bay Cooperative Taxi is a driver-owned taxi cooperative operating since 2001, providing 24/7 metered taxi service across Marin County, California, including San Rafael, Northern Marin, Sausalito, and Southern Marin. The company offers airport transportation to San Francisco and Oakland airports, a 24-hour delivery service, and corporate account billing programs for businesses and institutions. All taxis are radio-dispatched from the San Rafael headquarters.

Product overview

North Bay Cooperative Taxi is a driver-owned taxi company operating since 2001, offering a full-service taxi operation centered on metered taxi transportation across Marin County. The core offerings include Standard Taxi Service with metered fares operating 24/7, Airport Taxi Service connecting Marin County to San Francisco and Oakland Airports, and 24-Hour Delivery Service. The company operates a mixed vehicle fleet comprising Toyota Prius hybrids and Scion Xb sedans for standard taxi service, as well as vans for larger groups. Additional services include Corporate Account Services for businesses and organizations, providing billing administration, flexible payment options, and reliable professional transportation for employees and clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Taxi Service 24/7 metered taxi service covering San Rafael, Northern Marin, Sausalito, and Southern Marin with a $20 minimum fare, $3 flag drop, and $4 per mile rate. Targets local Marin County residents and visitors needing point-to-point transportation.
• Airport Taxi Service Transportation from any location in Marin County to San Francisco International Airport and Oakland International Airport, with rates quoted per trip and local Marin County drivers experienced with regional routes.
• 24-Hour Delivery Service Round-the-clock delivery service with dispatchers on duty 24 hours a day, 7 days a week, operated as an additional service line alongside passenger transportation.
• Corporate Account Services Billing and administration support program for corporations, non-profit organizations, government agencies, healthcare, and educational institutions, providing reliable professional service and flexible payment options for client and employee transportation.

Quantifiable outcome

• 24/7 service availability including holidays
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Uber: Largest app-based ride-hailing platform operating across the Bay Area including Marin County and SFO/OAK airports. Comparable as the dominant incumbent in on-demand ground passenger transportation, competing directly with NBCT's airport and consumer taxi business.
• Lyft: Major app-based ride-hailing platform with strong Bay Area coverage including Marin County and SFO. Comparable as a broad incumbent competing for the same discretionary consumer and airport trips.

Emerging players

• Via: Shared-ride and paratransit technology platform operating in select Bay Area markets, including partnerships for accessible and on-demand transit. Comparable as an emerging player intersecting with NBCT's accessibility and on-demand passenger transportation segments.
• Wingz: Pre-scheduled, flat-rate airport ride service operating in the Bay Area and other metros. Comparable as an emerging player specifically attacking the scheduled airport-transfer niche that is a core part of NBCT's business.

Direct peers

• Yellow Cab Cooperative of San Francisco: Bay Area taxi cooperative operating in San Francisco with a similar driver-owned structure and metered taxi service. Most structurally comparable peer because it shares both the cooperative ownership model and the traditional taxi dispatch business in the same metro region.
• Luxor Cabs: Bay Area taxi company providing metered taxi service across San Francisco and the broader Bay Area, including airport transfers. Comparable as a direct competitor in the regional taxi market with overlapping airport and corporate account use cases.
• SF Green Cab: San Francisco-based taxi operator offering hybrid-vehicle taxi service and airport transfers. Comparable as a regional taxi peer with similar vehicle-class offerings and airport-corridor focus.
• DeSoto Cab: San Francisco taxi company operating a metered fleet serving city and airport trips. Comparable as a direct Bay Area taxi competitor with overlapping customer use cases in corporate, individual, and airport transportation.

Regional players

• City Cabs of San Mateo: Peninsula-based taxi operator serving San Mateo County and SFO airport. Comparable as a regional taxi peer operating in an adjacent Bay Area geography with similar airport-transfer service to SFO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/north-bay-cooperative-taxi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Bay Cooperative Taxi