Northbrook Baptist Church

What Northbrook Baptist Church does

Northbrook Baptist Church is an independent Baptist congregation headquartered at 3691 Alabama Highway 157 in Cullman, Alabama, serving members across the lifespan from Preschool through Senior Adults. The church's core activities are weekly Sunday services (9:00 AM Life Groups, 10:30 AM Worship) and Wednesday midweek programming (5:00 PM Fellowship Dinner, 6:30 PM Intensives and age-specific activities), supported by a network of off-campus Life Groups meeting in homes across the surrounding area. Northbrook operates a multi-channel engagement model that combines in-person gatherings with digital touchpoints including a Subsplash-powered mobile app, Facebook Live worship streaming, Church Center for registrations and people management, MailChimp email newsletters, and Gloo SMS messaging, with content distributed through RightNow Media for Bible study resources.

The church's product portfolio centers on discipleship and community formation: the True North three-week membership orientation, True North Kids (a children's membership class), Rooted Journal (an annual $20 corporate Bible reading plan), Intensives (midweek adult teaching), Kids Expedition, Vacation Bible School, and the GC3 Gospel Conversation initiative. Specialized children's programming is delivered through a partnership with Pine Cove Camps, while community outreach is anchored by the Caring Center, a leased facility that recently underwent a $250,000 renovation as part of the Forward Initiative capital campaign.

Northbrook's revenue model is donation-driven, primarily through tithes and offerings (including recurring online giving via Subsplash) and legacy estate gifts facilitated through The Baptist Foundation of Alabama. Ancillary transactional revenue comes from midweek fellowship dinners (Adults $10, Kids $5, family cap $30) and the sale of the Rooted Journal at $20 per copy. The Forward Initiative, a 3-year capital campaign approved in November 2025, raised $3,303,027 against a $3M goal to fund a $3.5M campus renovation program including the Caring Center, Commons, and Main Entrance, with up to $850,000 in approved debt tolerance. The church is led by a Lead Pastor (Keith Warden) and a small pastoral team of approximately 18 staff, governed by an Elder Council under a congregational model typical of Baptist polity.

Name

Northbrook Baptist Church

Legal name

Northbrook Baptist Church

Website

https://northbrookbc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Northbrook Baptist Church is an independent Baptist congregation in Cullman, Alabama, serving members from preschool through senior adults through weekly worship, Life Groups, midweek programming, and community outreach via the Caring Center.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (81311), Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Religious services
• Worship programs
• Bible study groups
• Community outreach
• Christian education

Headquarters

HQ city

Cullman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregation members including tithe (10% of income) and offerings above and beyond
2. Legacy Planning: Estate planning donations through partnership with The Baptist Foundation of Alabama
3. Midweek Dinner Fees: Optional meal program with per-person pricing: Adults $10, Kids $5, Family maximum $30
4. Rooted Journal Sales: Annual Bible reading journal sold for $20 per copy

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

Northbrook Baptist Church delivers weekly Sunday worship services, age-segmented discipleship ministries (Preschool through Senior Adults), weekly Life Groups, and midweek Intensives as its core spiritual formation offerings. Supporting offerings include the Rooted Journal Bible reading plan, the GC3 Gospel Conversation initiative, the True North membership orientation, and the Caring Center community outreach ministry, all funded primarily through tithes and offerings. The church extends its reach through a SubSplash mobile app, Facebook Live streaming, and online giving to support both in-person and remote participation.

Product overview

Northbrook Baptist Church operates as a traditional church with a unified ministry approach rather than a platform-plus-modules architecture. The church's core offerings center on in-person and digital worship services, small group communities (Life Groups), and membership development (True North). Supporting programs include the NBC App (powered by SubSplash) for mobile engagement, the Rooted Journal Bible reading plan for daily devotionals, and various age-specific ministries such as Kids Expedition, Vacation Bible School, Pine Cove City day camp, and True North Kids. The church also runs the Caring Center community outreach ministry and the Forward Initiative capital campaign. Communications are facilitated through Church Center (registrations/forms), MailChimp (email newsletters), Gloo (text updates), and Facebook (online worship streaming). Online giving is processed through SubSplash, while legacy planning is handled in partnership with The Baptist Foundation of Alabama.

Differentiator

Problem solved

Functional benefit

Brands

• True North: Three-week membership orientation designed for anyone interested in learning more about Northbrook—who they are, what they believe, and how to be part of the church community.
• True North Kids
• Rooted Journal
• The Forward Initiative
• Acts 1:8 Partners

Products and services

• NBC Mobile App (SubSplash) Mobile application for iPhone and Android that enables church members to access sermons, events, the Rooted Journal reading plan, and receive updates, available for download via SubSplash.
• Online Giving Platform Digital tithes and offerings platform powered by SubSplash providing convenient online contributions in addition to traditional offering baskets passed during services, with legacy giving routed through The Baptist Foundation of Alabama.
• Life Groups Weekly small group communities meeting on Sundays at 9:00 AM at the Cullman campus and various off-campus locations, designed for building relationships, growing in faith, and walking alongside others as they follow Jesus.
• True North Membership Orientation Three-week membership orientation designed for anyone interested in learning more about Northbrook — who they are, what they believe, and how to be part of the church community. Sessions meet at 9:00 AM with Sessions 1 & 2 in the conference room and Session 3 as a True North Connect Life Group visit.
• Midweek Intensives Midweek focused learning environments for adults held Wednesdays at 6:30 PM, designed to grow attendees in godliness and spiritual maturity through teaching in Scripture, theology, apologetics, and spiritual habits. Offered in spring and fall semesters.
• Rooted Journal Bible Reading Plan Annual Bible reading plan available as a print journal ($20) or digital download, designed to cultivate corporate Bible reading and equip disciples as kingdom investors, including a structured reading plan.
• Kids Expedition Six-week midweek program for kids in K-4th grade with track options including God and Science, Jesus and the World (missions), and Art Studio for memorizing God's Word.
• Vacation Bible School Annual summer program for kids ages 3 through 4th grade (plus Preteen Week for 5th-6th graders), featuring Bible study, worship, games, crafts, and missions, with free dinner provided each evening.
• Pine Cove City Day Camp Day camp program hosted at Northbrook for completed K-5th graders in partnership with Pine Cove Camps, featuring counselors, skits, activities, and Bible studies, running May 25-29 annually.
• True North Kids Two-week class for kids in K-4th grade who have been recently baptized or are asking questions about salvation and baptism, helping them understand baptism, Lord's Supper, and church membership.
• Caring Center Community Outreach Community outreach ministry providing a 'go and tell' presence in Cullman, renovated as part of the Forward Initiative and serving as a front door to the community for service and gospel presence.
• Forward Initiative Capital Campaign Capital campaign with a $3 million giving goal funding renovations to the Caring Center ($250,000), Commons area ($2.5 million), and Main Entrance/signage ($750,000), with debt tolerance of up to $850,000 over 5 years.
• 21 Days of Prayer & Fasting Annual spiritual formation initiative preceding Commitment Sunday, featuring daily devotional guides, one-hour prayer rhythms, corporate prayer sessions, and weekly themes focusing on stewarding life, relationships, and mission.
• Gospel Conversations (GC3) Program equipping members to have gospel conversations using conversation starters, the 3 Circles tool, and the Life On Mission app, including prayer cards for three people and a GC3 Update Form for sharing conversation outcomes.
• Midweek Fellowship Dinner Optional Wednesday meal program at 5:00 PM with per-person pricing of $10 for adults, $5 for kids, and a $30 family maximum, with first-time visitors eating free.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Baptist Foundation of AlabamacoreStrategic or Co-development PartnerLegacy Planning partnership for estate planning services. The Baptist Foundation of Alabama provides ministry-focused estate planning tools and support, enabling Northbrook members to include the church in their estate plans as a tool for long-term ministry impact.
• Favor City (Las Vegas)minorStrategic or Co-development PartnerActs 1:8 mission partner serving Las Vegas, Nevada. Northbrook sends volunteer mission teams to serve alongside Favor City in ministry. Part of the church's commitment to global mission beyond Cullman.
• Pine Cove CampscoreStrategic or Co-development PartnerSummer day camp program hosted at Northbrook for completed K-5th graders (May 25-29). Pine Cove provides programming, counselors, curriculum, and camp experience while Northbrook hosts the local site.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Church of the Highlands: The largest church in Alabama and one of the largest in the US, based in Birmingham. Compares directly as a Southern Baptist-affiliated multisite congregation using modern technology platforms (similar Subsplash ecosystem) and a small-groups-driven discipleship model serving a similar demographic region.
• Bellevue Baptist Church: Mid-South Southern Baptist megachurch with comparable age-segmented programming, dedicated children's and student ministry wings, midweek programming, and capital expansion initiatives. Comparable congregational governance and discipleship philosophy.
• First Baptist Church Dallas: Historic Southern Baptist flagship church with comparable ministry structure including Life Groups, family ministry across age segments, capital campaigns for campus expansion, and a strong teaching/preaching program. Comparable in governance and congregational model though much larger in scale.
• Prestonwood Baptist Church: Large Southern Baptist church in Plano, TX with comparable age-segmented ministry (Kids, Students, Adults, Senior Adults), small group ministry, and capital campaign-driven campus expansion. Similar in theology and program architecture though serves a much larger metro area.

Direct peers

• McLean Bible Church: Non-denominational evangelical church of comparable mid-size scale with similar multi-generational ministry model (Kids, Students, Adults, Seniors), small groups (Life Groups equivalent), and digital engagement infrastructure including mobile app and online giving. Comparable operational footprint and program architecture.
• North Point Community Church: Andy Stanley-led evangelical church known for strategic small groups ministry and age-segmented family programming, closely mirroring Northbrook's Life Groups and Bridge-style adult ministry. Comparable in programming philosophy and mid-size scale, though larger.
• Cross Church: Southern Baptist multisite congregation in Northwest Arkansas with directly comparable age-segmented ministry, small groups model, and capital expansion approach. Closest geographic and theological peer for an Alabama Baptist church evaluating growth strategy.
• The Church at Brook Hills: Birmingham-area Southern Baptist church with comparable theological alignment, small-group-driven ministry model, and missions partnership structure (Acts 1:8-style global engagement). Closest direct regional peer for benchmarking Alabama Baptist operations.
• Saddleback Church: Orange County-based evangelical church with comparable small group (Life Group) model, Purpose-Driven discipleship framework, and multi-generational ministry. Similar in scale ambition and pastoral-teaching-led programming model.
• Elevation Church: Southern Baptist-affiliated multisite church with comparable digital-first engagement strategy, small groups model, and modern worship programming. Compares on tech adoption (mobile app, online giving) and demographic targeting of families and young adults.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiIj3_CeeRWHc-fI2GCsScg
• Facebookfacebook.com/northbrookbc
• Instagraminstagram.com/northbrookbc
• LinkedInlinkedin.com/company/northbrook-baptist-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northbrook Baptist Church