North Coast Dance

What North Coast Dance does

North Coast Dance (NCD) is a 501c3 non-profit dance education and performance organization headquartered at 426 F Street in Eureka, California, serving the North Coast (Humboldt County) region as the resident ballet company of the Arkley Center for the Performing Arts. The organization delivers a structured, leveled curriculum spanning Creative Movement (ages 3-4) through Ballet 6, alongside jazz, tap, contemporary, and teen/adult classes, plus seasonal programs including Summer Camps ($250/week for ages 5-12), Summer Intensives ($100/week for intermediate-advanced dancers), Tutu Tea Parties ($30/session for ages 18 months-5), and guest-artist Master Classes. Performance programming centers on two annual major productions — the Nutcracker and the Halloween-themed Zombie Ballet — alongside a Spring Show and Spring Gala, with Company and Apprentice dancers performing alongside enrolled students.

NCD operates on a session-based tuition model with three 14-week sessions (Fall, Spring, Summer) priced from $175 (1 class/week) to $1,029 (7 classes/week), plus a $35 annual registration fee, per-production participation fees of $50-$85, private lessons at $40-$75/hour, drop-in classes at $13, and a scholarship/donation program. Its technology stack is entirely commodity SaaS: Shopify powers the e-commerce storefront and class registration (northcoastdance.org), Google Forms handles supplementary registration and scholarship applications, Dropbox hosts downloadable documents, and Ticketpeak manages event ticketing. Dancewear (leotards, tights, shoes) is sold online with studio pickup only — no shipping. Marketing relies on organic channels (Facebook, Instagram, YouTube, email newsletter) plus grassroots outreach programs (Passport to Dance, Schools to Dance) rather than paid acquisition. The organization employs approximately 10 staff, including Managing Director Eliza Klinger (MFA, Dell'Arte International), Education Director Linda Maxwell (BFA/MFA Dance, UC Irvine), Associate Education Director Gina Grebe (ABT-trained), and Costume Department Head Rima Greer.

Name

North Coast Dance

Legal name

North Coast Dance

Website

https://northcoastdance.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

North Coast Dance is a 501c3 non-profit dance education organization in Eureka, California, offering leveled ballet, jazz, tap, and contemporary classes from toddlers to seniors, plus summer programs, master classes, and annual Nutcracker and Zombie Ballet productions as resident company of the Arkley Center.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Dance Companies (711120), Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Dance Theatre (Narrative/Experimental) (MPAGADAC), Contemporary & Modern Dance (MPAGADAB)

Keywords

• Dance education
• Ballet instruction
• Dance performance
• Youth dance programs
• Community dance

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Registration & Tuition: Primary revenue stream from dance class fees structured by session (Fall, Spring, Summer) with per-week pricing tiers ranging from 1 class/week at $175/session to 7 classes/week at $1,029/session. Includes leveled ballet classes (Ballet 1-6), jazz, tap, contemporary, creative movement, and teen/adult classes.
2. Performance & Participation Fees: Revenue from production participation fees including Nutcracker, Zombie Ballet, Spring Show, and Spring Gala. Fees range from $50 (Zombie Ballet, Spring Gala) to $85 (Nutcracker, Spring Show per dance).
3. Dancewear & Merchandise: Sale of dancewear items including leotards, tights, ballet shoes (child and adult), tap/jazz shoes, bun kits, and NCD gift cards. DVDs of productions (Nutcracker, Zombie Ballet) also sold.
4. Donations: Tax-deductible donations accepted to fund scholarships for students who could not otherwise afford dance instruction. Donation tiers from $10 to $500.
5. Summer Camps & Intensives: Summer Camp for ages 5-12 priced at $250 per week, and Summer Intensives at $100/week for intermediate-advanced dancers. Tutu Tea Parties at $30 per session for ages 18mo-5yr.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

North Coast Dance is a 501c3 non-profit dance education and performance organization that provides structured dance instruction in ballet, jazz, tap, contemporary, and hip-hop for all ages from toddlers (18 months) through seniors. The organization operates as the resident ballet company of the Arkley Center for the Performing Arts, presenting major annual productions including the Nutcracker and Zombie Ballet, alongside a full curriculum of weekly classes, summer camps, intensives, master classes with guest artists, and outreach programs.

Product overview

North Coast Dance is a 501c3 non-profit dance education organization offering a comprehensive suite of dance instruction and performance programs. The core offerings include leveled Ballet classes from Creative Movement (ages 3-4) through Ballet 6, Jazz, Tap, Contemporary, and Teen/Adult classes. Seasonal programs include Summer Camp (ages 5-12, $250), Summer Intensive for intermediate-advanced dancers ($100/week), and Tutu Tea Parties for toddlers (18mo-5yr, $30). The organization presents major productions including the Nutcracker and annual Zombie Ballet at the Arkley Center for the Performing Arts, serving as the resident ballet company. Additional offerings include a Dancewear Boutique (shoes, tights, leotards), Master Classes with guest instructors, Performance Participation Fees, and a Donation/Scholarship program. The studio operates on a session-based tuition model (Fall, Spring, Summer) with class fees ranging from $58-$205 per session depending on frequency, plus $35 annual registration fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballet Classes (Creative Movement to Ballet 6) Structured ballet instruction graded from Creative Movement (ages 3-4) through Ballet 6, including Intro to Ballet (ages 7-8) and Ballet 1-6 levels, with leveled classes meeting multiple times per week at session-based price points.
• Jazz and Tap Classes Beginning and Intermediate Jazz classes, Beginning Tap for ages 8-13, Junior Jazz/Tiny Tap combination class (ages 5-7), and Teen/Adult Tap classes taught by studio instructors.
• Teen/Adult Classes Adult and senior movement classes including Cardio/Fitness, Ballet, Stretch, and Tap offered on various days with flexible payment options including semester registration, drop-in, or punch card.
• Summer Camp 2026 Summer dance camps for ages 5-12 featuring ballet, jazz, hip hop, musical theater and more, held Monday-Friday 9am-1pm with themed weeks including Safari Explorers, priced at $250 per week.
• Summer Intensive 2026 Intensive program for intermediate-advanced dancers running Mon-Fri 4:30-8:30pm with three weeks available (May 26-29, June 1-4, June 8-11), priced at $100/week with an end-of-intensive showing on June 11th.
• TuTu Tea Party Interactive parent-and-child sessions for ages 18 months to 5 years featuring dance activities, crafts, and themed adventures (Frozen princesses, Space Adventurers, Safari Explorers), held Saturdays 10:00-12:00pm, priced at $30 per session.
• Master Classes with Valery Lantratov Specialized master class sessions with guest instructor Valery Lantratov including Ballet 5/6 Technique, Company/Apprentice Technique, and Partnering sessions, priced at $25 per class.
• Dance Productions (Nutcracker, Zombie Ballet) Major annual productions including the Nutcracker and the Halloween-themed Zombie Ballet extravaganza, featuring Company members and students performing at the Arkley Center for the Performing Arts.
• Private Lessons Private dance instruction available with multiple instructors at rates ranging from $40-$75 per hour, scheduled directly with the instructor.
• Passport to Dance Outreach program introducing children with no dance experience to the arts, directed by Gina Grebe as part of community outreach initiatives.

Quantifiable outcome

• Two major productions per year featuring Company members and students at the Arkley Center for the Performing Arts.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Arkley Center for the Performing ArtscoreStrategic or Co-development PartnerNorth Coast Dance is the resident ballet company of the Arkley Center for the Performing Arts in Eureka, CA. NCD presents at least two major productions per year at this venue, featuring both Company members and students. This partnership provides NCD with its primary performance venue and positions the organization as the anchor dance company in the North Coast region.
• Shopify Inc.coreTechnology or IntegrationNCD's online store is hosted on Shopify's e-commerce platform, enabling class registration, merchandise sales, donations, and event ticket integration. Shopify provides the payment processing and storefront infrastructure for all online transactions.
• TicketpeakminorChannel Partner/ Reseller/ DistributorTicketpeak is used as the third-party ticketing platform for event sales, specifically for Zombie Ballet and other productions. Customers purchase tickets through Ticketpeak's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alonzo King LINES Ballet: San Francisco-based nationally recognized ballet company with LINES Ballet BFA program and community education. Overlaps with NCD on dance education mission, but operates at significantly larger scale.
• San Francisco Ballet: Largest US ballet company with associated San Francisco Ballet School. Represents the dominant ballet-education incumbent in Northern California against which regional organizations like NCD are indirectly benchmarked.

Direct peers

• Diablo Ballet: Walnut Creek-based professional ballet company with associated education programming. Comparable regional ballet organization combining performance and educational outreach in Northern California.
• Smuin Contemporary Ballet: San Francisco-based contemporary ballet company with associated school programming. Similar regional resident-company-plus-school model, though with a contemporary focus relevant to NCD's contemporary class offerings.
• Marin Dance Theatre: San Rafael, CA-based nonprofit combining a community dance school with a small resident performing company. Closely mirrors North Coast Dance's model of leveled ballet instruction plus community-style annual productions.
• Peninsula Ballet Theatre: San Mateo-based nonprofit ballet school and performing company producing Nutcracker and other works. Highly comparable regional community-ballet model with school + performance company structure.
• Berkeley Ballet Theater: Nonprofit ballet school and pre-professional company serving the East Bay. Operates a comparable tuition-based curriculum with leveled progression and seasonal productions, similar in scale and mission to NCD.

Regional players

• Eugene Ballet: Oregon-based regional ballet company with academy programming. Comparable small-city resident ballet company model serving a comparable Pacific Northwest/non-metro region.
• Oakland Ballet Company: Historic Bay Area ballet company with associated school. Serves the broader Northern California market, comparable in geographic and competitive context but operating at larger scale.

Others

• Regional Dance America: National dance organization supporting regional ballet festivals and education. NCD participates in similar regional dance networks; comparable as an ecosystem enabler relevant to community ballet organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKg3aA1lPHCWdfJbCYdkHNg/featured
• Facebookfacebook.com/NorthCoastDance
• Instagraminstagram.com/northcoastdance
• LinkedInlinkedin.com/company/north-coast-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Coast Dance