TicketPeak
TicketPeak is a web-based ticketing and box-office SaaS serving performing arts organizations, community theaters, and arts education providers across North America, charging per-transaction fees on integrated ticket sales, subscriptions, class registration, and audition scheduling.
- Company typePrivate
- Founded2008
- HeadquartersHinsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TicketPeak does
TicketPeak is a privately held, web-based event ticketing and box-office software provider founded in 2008 and headquartered in Hinsdale, Illinois. The platform is purpose-built for performing arts organizations, community theaters, dance companies, opera companies, and arts education providers that run recurring events and seasons rather than one-off events. Its core offering integrates ticket sales (online, in-person, and by phone), reserved seating with a self-service venue/seating map builder, season subscriptions and flex passes, gift certificates, merchandise, class registration, and audition scheduling within a single system. Underlying infrastructure includes PCI-compliant credit card processing through Heartland Payments, SOC 2-assessed hosting with Contegix, QR-code mobile ticketing, social distancing seat blocking, dynamic/variable pricing, virtual event pages with live streaming, and a white-label embedding option for event promoters.
The company monetizes exclusively through per-transaction fees - $0.50 plus 1.5% per ticket for government-recognized nonprofits and $0.75 plus 1.5% per ticket for for-profit organizations - with no monthly minimums or long-term contracts. Payouts occur twice monthly, typically before events occur, addressing cash-flow pain points that competitors with delayed payouts create. A service-fee-recovery option allows organizations to pass ticketing costs to patrons, with some clients reportedly netting positive economics versus absorbing the cost.
TicketPeak pursues a hybrid go-to-market: self-serve signup via ticketpeak.com, with free audition management available standalone, supplemented by a sales-assisted demo-request motion collecting annual ticket volume for qualification. Demand generation is content-led, with a blog, comparison guides targeting Eventbrite/TicketLeap alternatives, and an interactive 13-platform pricing calculator. All 13 disclosed customer logos are small performing arts nonprofits across North America, and the platform carries third-party review badges from Capterra, Software Advice, and GetApp. There is no disclosed external funding, parent company, M&A activity, or AI/ML capability.
TicketPeak firmographics
Firmographics- Name
- TicketPeak
- Legal name
- TicketPeak Inc.
- Website
- https://ticketpeak.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TicketPeak is a web-based ticketing and box-office SaaS serving performing arts organizations, community theaters, and arts education providers across North America, charging per-transaction fees on integrated ticket sales, subscriptions, class registration, and audition scheduling.
- Ownership category
- akta.pro rank
TicketPeak industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where TicketPeak is headquartered
LocationHeadquarters
- HQ city
- Hinsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TicketPeak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Ticket Transaction Fees (Nonprofit): TicketPeak charges nonprofit organizations $0.50 flat fee plus 1.5% of ticket price per transaction. This is the primary revenue stream and is usage-based, scaling with client ticket sales volume.
- Per-Ticket Transaction Fees (For-Profit): For-profit organizations are charged $0.75 flat fee plus 1.5% of ticket price per ticket sold. Funds are typically sent twice monthly, before events occur.
- Service Fee Recovery Option: Organizations can choose to set a service fee that patrons pay instead of the organization absorbing costs. Some clients recover more than the cost of ticketing this way, with patrons paying less than competing systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Nonprofit Organization Pricing |
| Transaction based/ take rate | Pay-as-you-go | For-Profit Organization Pricing |
| Transaction based/ take rate | Pay-as-you-go | Service Fee Model (Optional) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
TicketPeak product offering
Product offeringCore offering
TicketPeak sells web-based event ticketing software that enables performing arts organizations, community theaters, schools, and event promoters to sell tickets online, in-person, and by phone. The platform bundles ticketing with class registration, audition scheduling, season subscriptions, flex passes, gift certificates, and merchandise in a single system. It charges per-ticket transaction fees ($0.50–$0.75 flat plus 1.5%) with twice-monthly payouts and offers a white-label embedding option for promoters.
Product overview
TicketPeak is an event ticketing software platform designed primarily for performing arts organizations. The core product is the Event Ticketing Software, which integrates with Audition Management for casting scheduling, Class Registration for participant enrollment, Subscriptions & Flex Passes for season ticket holders, Gift Certificates, and Merchandise sales. The platform also offers Virtual Events & Live Streaming for hybrid events and White Label Ticketing for promoters seeking to rebrand the experience. All these modules work together within a unified system to handle tickets, classes, and auditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Ticketing Software Primary web-based ticketing platform that enables performing arts organizations, community theaters, schools, and event promoters to sell tickets online, in-person, and by phone for individual events, with integrated box office management, reserved seating, and configurable venue maps.
- Audition Management Streamlines audition scheduling and management for casting directors and talent, with features to generate and print audition day schedules, collect performer information including conflicts, experience, and vocal range, take real-time notes, and export cast lists.
- Class Registration Feature module for musical theaters, schools, colleges, universities, and performing arts venues to create class registration pages for summer programs and ongoing education, eliminating downloadable registration forms.
- Subscriptions and Flex Passes Enables organizations to offer season subscriptions and flex passes where patrons can purchase package vouchers to use as they wish, integrated alongside single-event ticketing within the same platform.
- Gift Certificates Digital gift certificates that patrons can purchase and redeem for event tickets, sold within the same ticketing platform.
- Merchandise Allows organizations to sell merchandise alongside tickets within the same ticketing workflow.
- Virtual Events and Live Streaming Allows customers to purchase tickets for virtual events in TicketPeak the same way as in-person events, with virtual event pages supporting live streaming alongside in-person event support.
- White Label Ticketing Enables event promoters to embed the TicketPeak ticketing system into their own app or website with full white-label customization, so the entire ticketing experience is presented under the promoter's brand name, logo, and design, with patrons seeing only the promoter's brand.
Quantifiable outcome
- Organizations selling 5,000 tickets at $30 can save approximately $8,000-$12,000 annually by switching from Eventbrite to TicketPeak
- +2 more outcomes
Companies that use TicketPeak
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
TicketPeak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
TicketPeak partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core infrastructure.
- Contegixcore infrastructureContegix hosts TicketPeak data on secure servers at their St. Louis, Missouri data center. The hosting infrastructure is hardened based on customized CIS benchmarks at the OS layer and subject to SOC 2 assessment and certification. This is a core infrastructure partnership for data storage and security compliance.
- Heartland Payments (Global Payments)core infrastructureHeartland Payments processes all credit card transactions for TicketPeak. No credit card information is entered or stored on TicketPeak pages or servers; all payment processing occurs on Heartland PCI-compliant servers. TicketPeak maintains a certificate of PCI Compliance from Heartland Control Scan. This is the primary payment processing partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TicketPeak competitors and assessment
Company assessmentDirect peers
- TicketLeap: TicketLeap is repeatedly named in TicketPeak's alternative-comparison pages. Both serve small/mid event organizers with online ticketing, and TicketPeak positions itself as the lower-cost performing-arts alternative — a directly substitutable offering.
- Brown Paper Tickets: Brown Paper Tickets is a low-cost ticketing platform frequently used by small community events, nonprofits, and independent producers. TicketPeak competes with Brown Paper Tickets on price-sensitive, community-oriented organizers — its core SMB segment.
- AudienceView: AudienceView is a ticketing and CRM platform used by performing arts organizations, theaters, and live-event venues. It overlaps with TicketPeak in subscription management, patron CRM, and box office features, but typically serves higher-end and larger venues.
- Spektrix: Spektrix is a ticketing, CRM, and marketing platform purpose-built for arts and cultural organizations (theaters, galleries, concert halls). It is the most directly comparable vertical-specialized competitor to TicketPeak in the performing-arts ticketing niche.
- Vendini: Vendini offers ticketing, box office, and patron engagement tools focused on arts, entertainment, and live-event venues. It addresses the same performing-arts and mid-size venue buyer that TicketPeak targets, with overlapping subscription and CRM functionality.
- ShowClix: ShowClix is a ticketing and live event box-office platform serving performing arts venues, theaters, and small-to-mid venues. It competes directly with TicketPeak on the same buyer profile and use cases (subscriptions, reserved seating, season tickets).
- Eventbrite: Eventbrite is the most-cited competitor across TicketPeak's content. Both sell online ticketing on a per-transaction fee to SMB and nonprofit organizers; TicketPeak is positioned almost entirely as a lower-fee, performing-arts-specialized alternative to Eventbrite.
- ThunderTix: ThunderTix is an SMB-focused ticketing platform explicitly named in TicketPeak's comparison content. Both target community theaters, schools, and small venues with low-fee, no-monthly-fee pricing and similar feature sets like reserved seating and pass/subscription support.
Emerging players
- Givebutter: Givebutter is a fast-growing fundraising, donor management, and event ticketing platform for nonprofits. It overlaps with TicketPeak's nonprofit segment on ticketing and donations, often at very low or no cost, and represents an emerging adjacent threat.
Broad incumbents
- Ticketmaster: Ticketmaster is the dominant incumbent in live-event ticketing across concerts, sports, and large theaters. Even though TicketPeak's SMB niche differs, Ticketmaster sets pricing benchmarks and buyer expectations that influence every direct competitor including TicketPeak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TicketPeak social profiles
Digital presenceTicketPeak financial estimates
Financial estimateRevenue estimate
Valuation estimate
TicketPeak leadership team
Management profileNumber of profiles
TicketPeak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TicketPeak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TicketPeak
What does TicketPeak do?
TicketPeak sells web-based event ticketing software that enables performing arts organizations, community theaters, schools, and event promoters to sell tickets online, in-person, and by phone. The platform bundles ticketing with class registration, audition scheduling, season subscriptions, flex passes, gift certificates, and merchandise in a single system. It charges per-ticket transaction fees ($0.50–$0.75 flat plus 1.5%) with twice-monthly payouts and offers a white-label embedding option for promoters.
Is TicketPeak a public or private company?
TicketPeak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TicketPeak founded?
TicketPeak was founded in 2008. It employs 11 to 50 people.
Where is TicketPeak based?
TicketPeak is headquartered in Hinsdale, United States, in the North America region.
How does TicketPeak make money?
Three revenue lines are on record. Per-Ticket Transaction Fees (Nonprofit) is the primary driver. The others are per-Ticket Transaction Fees (For-Profit) and service Fee Recovery Option.
Who are TicketPeak's main competitors?
Direct peers on record are TicketLeap, Brown Paper Tickets, AudienceView, Spektrix, Vendini, ShowClix, Eventbrite and ThunderTix. Givebutter is listed as an emerging player. Ticketmaster is listed as a broad incumbent.
Does TicketPeak have an API?
No public API is recorded for TicketPeak.
What industry is TicketPeak in?
TicketPeak's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 711320 and its SIC code is 7900.