North End Fitness & Training

What North End Fitness & Training does

North End Fitness & Training is a privately held, single-location neighborhood fitness facility operating from the Wykagyl Shopping Center at 1293 North Avenue in New Rochelle, New York, with a secondary on-site training presence at the Tennis Innovators Academy (TIA) facility at 55 Quaker Ridge Road. Founded and owned by Philip Censoprano (Coach Phil), a Gettysburg College Exercise Sciences graduate with 15+ years of training experience, the business offers an integrated portfolio that combines 1-on-1 personal training, group fitness classes (including CrossFit, Adult Strength & Conditioning, Women's Strength, Adult Performance, and Sunday Morning Bootcamp), CrossFit Kids & Teens, Senior Fitness, assisted stretching, and full-time nutrition counseling delivered by an on-staff Master's-level nutritionist. The facility trains a broad demographic spanning children, adults, competitive athletes, and seniors — including clients managing osteoporosis, post-partum recovery, neuromuscular disorders, and deconditioning — and serves households from New Rochelle and adjacent Westchester County communities (Scarsdale, Eastchester, Bronxville, Larchmont, Tuckahoe, Pelham, Mamaroneck). A strategic partnership with Tennis Innovators Academy adds a tennis-specific performance vertical covering High Performance training, personal training, physio-stretch sessions, group programming, and open gym access across four pillars: Strength & Power, Speed & Agility, Endurance & Conditioning, and Injury Prevention & Recovery.

The operating technology stack is built entirely on third-party, off-the-shelf infrastructure: WellnessLiving Systems Inc. powers the e-commerce, scheduling, and member-management platform; the WellnessLiving Achieve mobile app on iOS and Android handles client-side class scheduling and engagement; Google Analytics provides web-traffic measurement; and InBody body composition scans are offered as a quarterly member benefit for progress tracking. There is no proprietary technology, no AI/ML capability, no API product, and no SDK — the differentiated value comes from in-person coaching expertise, relationship continuity between named trainers and clients, and integrated programming rather than from technology.

The revenue model is a hybrid of recurring subscriptions, prepaid session cards, and unit-priced transactions. Personal training is sold as monthly memberships (30/45/60-minute sessions at $499–$999/mo, depending on frequency and duration), prepaid 10-session cards valid for 3 months ($649–$1,099), and single sessions ($75–$125). Group fitness is sold as monthly memberships ($99 for 4 classes, $175 for 8 classes, $250 for unlimited classes) plus prepaid class cards valid for one year ($325 for 10 classes, $600 for 20 classes). Open gym access is priced at a flat $25/hour. Nutrition counseling and physio-stretch sessions are sold either standalone or bundled into personal training packages. Customer acquisition runs through a community-led GTM: free personal-training and group-fitness trials serve as the primary conversion mechanism, supported by word-of-mouth, partnerships with 40+ local schools, PTAs, nonprofits, youth leagues, and healthcare organizations, plus a content-marketing blog distributing weekly workouts and nutritionist-authored recipes. In 2024, the owner merged his separate CrossFit POP gym into North End Fitness & Training, consolidating the brand under sole ownership.

Name

North End Fitness & Training

Legal name

North End Fitness & Training

Website

https://northendfitness.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

North End Fitness & Training is a privately held, single-location neighborhood gym in New Rochelle, NY offering 1-on-1 personal training, group fitness, CrossFit (including Kids/Teens), senior fitness, stretching, and on-staff nutrition counseling for individuals and athletes across Westchester County, plus a tennis-specific training partnership at Tennis Innovators Academy.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Functional Fitness & Mobility Training (HSADAAAD), Senior & Active Aging Personal Training (HSADAAAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Personal training services
• Group fitness classes
• CrossFit training
• Nutrition counseling
• Sports conditioning programs

Headquarters

HQ city

New Rochelle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one and small group personal training sessions sold as monthly memberships (billed monthly with 30-day cancellation), session cards (pay-upfront, valid 3 months), or single sessions. Sessions are available in 30, 45, and 60-minute durations.
2. Group Fitness Memberships: Monthly group fitness memberships billed automatically with set number of classes per month. Also available as class cards (prepaid, valid 1 year) for clients preferring no recurring commitment.
3. Open Gym Access: Flat-rate open gym access at $25 per hour for athletes who want self-directed court-ready conditioning.
4. Physio-Stretch Sessions: 30-minute, full-body table stretch sessions guided by a certified trainer, available by appointment as part of personal training packages or as standalone sessions.
5. Nutrition Coaching: Nutrition counseling sessions with a full-time nutrition counselor, available as standalone consultations or bundled into personal training packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

North End Fitness & Training is a single-location fitness facility in New Rochelle, NY, delivering 1-on-1 personal training, group fitness classes (Adult Strength & Conditioning, Women's Strength, Adult Performance, Sunday Morning Bootcamp, CrossFit), kids and teens CrossFit, senior fitness, assisted stretching, and nutrition counseling. Services are sold as monthly memberships, session cards, and single sessions, with a satellite tennis-specific program operated at Tennis Innovators Academy.

Product overview

North End Fitness & Training is a single-location fitness facility offering a unified service portfolio centered on personal training, group fitness classes, and nutrition coaching. The core offerings include 1-on-1 Personal Training, Group Fitness Classes (Adult Strength & Conditioning, Women's Strength, Adult Performance, Sunday Morning Bootcamp), CrossFit, CrossFit Kids & Teens, Senior Fitness, Stretching Sessions, Nutrition Coaching, and North End Fitness @ TIA (tennis-specific programming). The company also operates a physical merchandise store and offers free trials, session cards, and single-session options alongside monthly membership tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training 1-on-1 personal training with certified trainers available seven days a week, offering customized programs for strength, power, agility, endurance, mobility, flexibility, and coordination. Specializes in osteoporosis, post-partum recovery, pregnancy, neuromuscular disorders, deconditioning, obesity, and muscle loss. Sold as monthly subscriptions, session cards, or single sessions.
• Group Fitness Classes Group fitness classes including Adult Strength & Conditioning, Women's Strength, Adult Performance, and Sunday Morning Bootcamp, incorporating kettlebell work, barbell training, bodyweight exercises, and functional movement training. Available as monthly memberships (unlimited, 8-class, 4-class tiers) or prepaid class cards.
• CrossFit High-intensity CrossFit classes blending Olympic weightlifting, cardio, high-intensity interval training, and mobility exercises for all fitness levels.
• CrossFit Kids & Teens Age-appropriate CrossFit program for kids and teens focused on developing strength, coordination, agility, and confidence through safe movement patterns and fun, engaging workouts.
• Senior Fitness Program Low-impact strength training program for adults 65+, focusing on safety, functional fitness, mobility, and injury prevention. Discounted rate available through the Return to Move program.
• Stretching Sessions (Physio-Stretch) Hands-on, 1-on-1 assisted 30-minute stretching sessions designed to improve flexibility, mobility, and active recovery while preventing injuries. Available by appointment as part of personal training packages or as standalone sessions.
• Nutrition Coaching Nutrition counseling program led by a full-time nutritionist with a Master of Science in Nutrition from Hunter College, offering personalized meal plans, grocery shopping strategies, meal prep guidance, and ongoing accountability. Available as standalone consultations or bundled into personal training packages.
• North End Fitness @ TIA (Tennis Innovators Academy) Sub-brand partnership with Tennis Innovators Academy at 55 Quaker Ridge Road, New Rochelle, offering tennis-specific fitness programming including High Performance training sessions, personal training, physio-stretch sessions, group programming, and open gym access focused on lateral speed, rotational power, hip and shoulder stability, and anaerobic endurance.
• Open Gym Access Flat-rate independent gym access at $25 per hour for athletes who want self-directed court-ready conditioning, available by appointment.

Quantifiable outcome

• Trainers available seven days a week on client schedules
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Tennis Innovators Academy (TIA)coreStrategic or Co-development PartnerNorth End Fitness & Training partners with Tennis Innovators Academy to deliver structured, tennis-specific fitness programming at TIA's facility at 55 Quaker Ridge Road in New Rochelle. The partnership serves TIA athletes at every level, from High Performance competitors to recreational kids and adults. Coaches work on-site throughout the week providing High Performance training sessions, personal training, physio-stretch sessions, group programming, and open gym access. Programming is built around four pillars: Strength & Power, Speed & Agility, Endurance & Conditioning, and Injury Prevention & Recovery.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain with multiple Westchester County locations. Represents the discount end of the market that competes with North End's price-sensitive casual members.
• Equinox: Premium fitness operator with multiple locations across the New York metro area including Westchester County. Overlaps with North End's personal training and group fitness at the premium end of the market.
• Life Time Fitness: National premium fitness operator with full-service amenities including personal training, group classes, and family programming. Affordable luxury competitor targeting the same Westchester clientele.

Regional players

• New York Sports Clubs (Town Sports International): Regional fitness chain with multiple locations across the New York metro area, including Westchester County. Mid-market competitor offering personal training and group classes at price points overlapping with North End.

Direct peers

• Orangetheory Fitness: Group fitness franchise specializing in heart-rate-based interval training with strength and cardio components. Comparable to North End's adult strength & conditioning and high-intensity group classes, with a similar subscription model.
• TITLE Boxing Club: Franchise offering group boxing-based fitness classes with strength training. Comparable high-energy group fitness model with membership-based pricing targeting similar demographics.
• F45 Training: Global functional fitness franchise offering 45-minute group training sessions with a HIIT/strength conditioning model. Directly comparable to North End's group CrossFit and strength & conditioning offerings, with similar membership-based pricing structure.
• Burn Boot Camp: Group fitness franchise offering 45-minute strength and conditioning camps. Comparable to North End's Sunday Morning Bootcamp and strength-focused group programming for adults.
• CrossFit (Corporate): Headquartered brand governing thousands of affiliated CrossFit gyms (boxes) worldwide. North End Fitness operates CrossFit programming directly, making it a small-scale affiliate within the broader CrossFit ecosystem.

Emerging players

• StretchLab: Assisted stretching and mobility franchise with one-on-one and small-group sessions. Directly comparable to North End's Physio-Stretch Sessions offering, representing a focused emerging threat in the recovery/stretching niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY2ylv9HDKq-qOz6j30wVpg
• Facebookfacebook.com/northendfitnessandtraining
• Instagraminstagram.com/northendfitnesstraining
• LinkedInlinkedin.com/company/northendfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North End Fitness & Training