Northern Bay Resort

What Northern Bay Resort does

Northern Bay Resort is a privately held golf resort and marina operated by Regency Hotel Management, Inc. on the shores of Castle Rock Lake in Arkdale, Wisconsin, approximately 30 minutes north of Wisconsin Dells. The property spans more than 300 acres of Wisconsin northwoods and is anchored by an 18-hole championship replica golf course built in 2005 as one of the first of its kind in the country, recreating holes from Augusta National, TPC Sawgrass, Bay Hill, Oakland Hills, Firestone Country Club, and Oakmont Country Club. Supporting amenities include GPS-enabled golf carts, a heated outdoor pool, sandy beach, fishing, on-site dining at the Island View Pub & Grille and a seasonal Tiki Bar, and a comprehensive private events operation hosting weddings, meetings, golf outings, and reunions for up to 400 guests.

The business operates through five core revenue streams: golf green fees with dynamic pricing between $55 and $150 per 18 holes plus twilight and range fees; rental management of more than 200 luxury privately-owned condominium units and two purpose-built rental houses (Bay House and Northern Ridge House) accommodating 4 to 16 guests each; annual golf memberships at $1,900 for a Single, $3,400 for a Couple or Friend, and $3,400 plus $700 per family member for Family tiers; on-site food and beverage plus banquet services; and event hosting fees. Distribution is direct-to-consumer via the company website, phone reservations, the ForeUp online tee time platform, and a dedicated group sales department pursuing corporate, wedding, and reunion business. Additional commercial levers include bundled Stay & Play packages, early-payment membership discounts, and a partnership with Big Papas Pontoon Rentals for water recreation.

Name

Northern Bay Resort

Legal name

Regency Hotel Management, Inc.

Website

https://northernbayresort.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Bay Resort operates a 300+ acre golf resort and marina on Castle Rock Lake in Arkdale, Wisconsin, featuring the Midwest's only replica-style 18-hole championship course, 200+ managed luxury condos, two rental houses, on-site dining, and event hosting for golfers, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Golf Resort & Hospitality

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf resort
• Replica golf course
• Vacation rentals
• Wedding venues
• Lakefront marina

Headquarters

HQ city

Arkdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Golf Green Fees: Revenue from 18-hole green fees with dynamic pricing ranging from $55-$150, plus range balls at $5 for 25 balls. Additional revenue from twilight rates after 2pm or 3pm depending on day.
2. Condominium and House Rentals: Over 200 luxury condo units available for rental, plus two rental homes (Bay House and Northern Ridge House). Units accommodate 4-400 guests with various floor plans from 1-4 bedrooms up to 2,532 square feet.
3. Golf Memberships: Annual memberships providing unlimited course access, advance tee time booking, discounted guest rates, golf shop discounts, and handicap services. Single membership at $1,900, Couple/Friend at $3,400, Family at $3,400 plus $700 per family member.
4. Food and Beverage: Island View Pub & Grille restaurant and seasonal Tiki Bar offering dining, drinks, and live entertainment. Banquet services available for events.
5. Private Event Hosting: Revenue from hosting weddings, corporate meetings, golf outings, family reunions, and other private events. Includes event planning support and comprehensive event services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Northern Bay Resort operates a 300+-acre lakefront resort built in 2005 featuring the Midwest's only replica-style 18-hole golf course, with holes modeled after Augusta National, TPC Sawgrass, Bay Hill, Oakland Hills, Firestone Country Club, and Oakmont Country Club. The resort sells green fees, memberships, Stay & Play packages, condominium lodging (200+ units), two private rental houses (Bay House and Northern Ridge House), a marina on Castle Rock Lake, on-site dining, and private event services including weddings and corporate meetings.

Product overview

Northern Bay Resort offers a unified golf and hospitality experience centered around its signature 18-hole championship replica golf course, which replicates legendary holes from courses like Augusta National, TPC Sawgrass, Bay Hill, Oakland Hills, Firestone Country Club, and Oakmont Country Club. The resort's portfolio includes three distinct lodging options (Condominiums, The Bay House, and Northern Ridge House) that together accommodate groups from couples to large parties. Supporting services include wedding and meeting/event venues, on-site dining (Island View Pub & Grille and seasonal Tiki Bar), golf memberships, Stay & Play packages, and online tee time booking. All offerings are designed to create an integrated resort experience combining world-class golf recreation with lodging, dining, and event hosting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Replica-Style 18-Hole Championship Golf Course

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Big Papas Pontoon RentalsminorOthersLocal area partner offering pontoon boat rentals for Northern Bay guests. Located near the resort, providing water recreation options for visitors staying at the lake resort.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Streamsong Resort: Florida destination golf resort featuring distinctively designed courses, luxury lodging, and F&B. Comparable to Northern Bay as a multi-course destination resort that monetizes course design uniqueness, lodging bundles, and group events.
• Erin Hills: Public-access championship golf course in Wisconsin that hosted the U.S. Open. Direct geographic peer to Northern Bay for premium Wisconsin golf demand and Stay & Play packaging, though without the replica-course positioning.
• Pinehurst Resort: Historic North Carolina golf resort with multiple courses, extensive lodging, spa, and event venues. Comparable to Northern Bay as a multi-course destination resort monetizing iconic course pedigree, lodging bundles, and group/event business.
• Sand Valley Golf Resort: Wisconsin destination golf resort offering multiple courses, lodging, and F&B. Direct geographic and conceptual peer to Northern Bay's Wisconsin golf-resort model, targeting the same regional golfer with a bundled stay-and-play experience.
• Grand Geneva Resort & Spa: Wisconsin full-service resort with golf, lodging, spa, and conference facilities. Direct peer in the Wisconsin golf-resort segment with overlapping event, wedding, and stay-and-play offerings.
• Big Cedar Lodge: Missouri outdoor destination resort combining multiple golf courses, lodging, fishing, and F&B. Comparable to Northern Bay as a nature-anchored, multi-course resort with bundled lodging and event hosting.
• Bandon Dunes Golf Resort: Oregon destination golf resort built around multiple links-style courses, lodging, and F&B. Comparable to Northern Bay as a destination-built golf resort whose value proposition rests on course design and bundled lodging rather than amenity sprawl.
• Whistling Straits (The American Club): Kohler-owned luxury Wisconsin resort featuring championship golf (host of PGA events), lodging, and spa. Direct peer competing for the same destination golfer within driving distance of Northern Bay.

Regional players

• Wilderness Resort: Wisconsin Dells waterpark/resort complex competing for the same family and group travel demand in the broader Wisconsin Dells corridor as Northern Bay, though without the golf-led positioning.
• Kalahari Resorts & Conventions: Wisconsin Dells convention/resort operator competing for the same family vacation, group, and corporate event demand as Northern Bay within the Wisconsin Dells drive market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/113714468666293
• Instagraminstagram.com/northernbayresort
• LinkedInlinkedin.com/company/northern-bay-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Bay Resort