Century 21 Northern Choice Realty Ltd.

What Century 21 Northern Choice Realty Ltd. does

Century 21 Northern Choice Realty Ltd. is a privately held real estate brokerage headquartered at 213 Main Street South in Kenora, Ontario, operating as an independently owned and operated franchise of Century 21 Canada Limited Partnership. The brokerage serves residential buyers and sellers, commercial property clients, and real estate investors across five Northwestern Ontario communities: Kenora, Fort Frances, Red Lake, Dryden, and Sioux Lookout. Its core offering is the brokerage relationship itself, anchored by an agent directory, residential and commercial property listings, and consumer-facing tools such as the Home Value Tool and monthly Neighborhood News market statistics.

The company's technology stack is franchisor- and vendor-provided rather than proprietary. The website at northernchoicerealty.com is powered by the MoxiWorks platform, which delivers property search, CRM, listing management, and comparative market analysis capabilities. Agents additionally use HUB21 as a back-office management system and access Century 21 franchisor tools including C21 Engage (sphere-of-influence CRM with Google Suite integration), C21 Promote (automated social media advertising), C21 Present (real-time MLS-driven presentation builder), and the C21 Marketing Centre for print and digital marketing. Consumer-facing listing pages integrate Walk Score data, and the brokerage's listings are syndicated to MLS/CREA's REALTOR.ca and to Zillow.com for extended buyer reach. Payments are processed through Shopify and Braintree, SMS communications run on Twilio, and site analytics run on Google Analytics with DoubleClick cookies.

The business model is a traditional commission-based residential and commercial real estate brokerage. Revenue is generated as a percentage of each closed property transaction, with rates negotiated on a per-deal basis and not publicly disclosed. The go-to-market is sales-led and relationship-driven, with experienced REALTORS delivering personalized service in each of the five local markets while leveraging the Century 21 brand, marketing resources, and global referral network. Customer segments are horizontal and fragmented: individual homebuyers and sellers are the primary segment, with commercial clients and investors as secondary segments, and no enterprise or institutional customers disclosed. The brokerage employs approximately 20 people and operates under CREA's REALTOR Code.

Name

Century 21 Northern Choice Realty Ltd.

Legal name

Century 21 Northern Choice Realty Ltd.

Website

https://northernchoicerealty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Century 21 Northern Choice Realty Ltd. is a privately held real estate brokerage franchise serving residential buyers and sellers, commercial clients, and investors across five Northwestern Ontario communities (Kenora, Fort Frances, Red Lake, Dryden, Sioux Lookout) under the Century 21 brand, earning commission-based revenue on property transactions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJADAD

Recreational Land Brokerage (Hunting, Fishing, Wildlife)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property search platform
• Real estate agent directory
• Home valuation tools

Headquarters

HQ city

Kenora

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents facilitate buying and selling of residential and commercial properties, earning a percentage of each transaction value.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Century 21 Northern Choice Realty Ltd. is a full-service real estate brokerage operating as an independently owned franchise under the Century 21 brand. The company facilitates residential, recreational, and commercial property buying and selling across Northwestern Ontario, including Kenora, Fort Frances, Red Lake, Dryden, and Sioux Lookout. Agents provide personalized representation, market analysis, and transaction management supported by the MoxiWorks technology platform, MLS/CREA listings, and global Century 21 marketing resources.

Product overview

CENTURY 21 Northern Choice Realty Ltd. is a real estate brokerage operating as part of the CENTURY 21 franchise network, offering a platform-based approach to residential and commercial property services across Northwestern Ontario. The core product is the Property Search Platform, which provides access to residential, recreational, and commercial listings through a searchable database organized by city (Kenora, Fort Frances, Red Lake, Dryden, Sioux Lookout), property type, and price range. Supporting the core platform are agent-facing marketing and operational tools including HUB21 (back-office management and CRM), C21 Engage (lead generation and CRM integration with Google Suite), C21 Promote (social media automation), C21 Present (presentation builder), C21 Marketing Centre (print/digital marketing resources), and the C21 Concierge Program for training support. For agent development, the company provides CAMPUS 21 TV, C21 University, and C21 Coaching Academy as training resources. Consumer-facing tools include the Home Value Tool for property valuation and Neighborhood News for local market intelligence. The company operates under the CENTURY 21 brand (independently owned and operated) and utilizes the MoxiWorks technology platform for website and listing management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Recreational Property Sales Full-service representation for buyers and sellers of single-family homes, manufactured homes, multi-family properties, and recreational properties across Northwestern Ontario, led by local REALTORS with market expertise.
• Commercial Property Sales Brokerage services for commercial real estate transactions, including sales and purchases of commercial properties in Kenora, Fort Frances, Dryden, Red Lake, and Sioux Lookout, targeted at business owners and investors.
• Property Search Platform Web-based property search portal powered by MoxiWorks that allows users to search residential, recreational, and commercial listings by city, property type, and price range across Northwestern Ontario.
• Home Value Tool Free online property valuation tool that provides estimated market value, recently sold comparable properties nearby, and neighborhood real estate trend data for homeowners and prospective sellers.
• REALTOR Agent Directory Online directory of the brokerage's REALTORS across five Northwestern Ontario offices, allowing consumers to find and connect with agents by location and view client testimonials.
• Neighborhood News Monthly market statistics and neighborhood-specific real estate content designed to inform consumers about local market trends and generate leads for agents.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core.

• Century 21 Canada Limited PartnershipcoreChannel Partner/ Reseller/ DistributorThe brokerage operates as an independently owned and operated franchise under the Century 21 brand. This provides access to the global Century 21 network, marketing resources, technology platforms, training programs, and brand recognition. The franchisor relationship includes support for lead generation, brand standards, and operational resources.
• MoxiWorkscoreTechnology or IntegrationTechnology platform provider powering the brokerage's website with property search functionality, CRM capabilities, listing management, and comparative market analysis tools. The platform enables automated marketing and lead management.
• CREA (Canadian Real Estate Association)coreTechnology or IntegrationProvides MLS (Multiple Listing Service) data access and listing distribution through the REALTOR.ca platform. The brokerage's agents are members of CREA and operate under CREA's by-laws, rules, and REALTOR Code.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX Ontario-Atlantic Canada: Major competing franchise real estate network operating across Canada, including Northwestern Ontario. Competes head-to-head with Century 21 on franchise model, commission-based brokerage, and shared CREA MLS distribution.
• Coldwell Banker Canada: International franchise brokerage with Canadian operations offering residential and commercial brokerage. Comparable on commission-based franchise model, MLS distribution, and multi-community regional operations.
• eXp Realty: Cloud-based brokerage operating across North America with a low-overhead franchise/agent model. Competes with traditional franchises like Century 21 on commission-based residential brokerage while pressuring commission economics through technology.
• Keller Williams Realty: Large US-headquartered franchise brokerage expanding in Canada. Comparable on agent-centric franchise model, commission-based revenue, and shared CREA MLS listing distribution for residential transactions.
• Royal LePage: Canadian-headquartered franchise brokerage serving residential and recreational markets nationally. Directly comparable on residential brokerage, brand-affiliated model, and coverage of small/rural Canadian markets.
• Sotheby's International Realty Canada: Luxury-oriented international franchise brokerage active in Canada. Comparable as a global brand-affiliated brokerage offering residential and recreational properties, including waterfront markets like Northwestern Ontario.
• Better Homes and Gardens Real Estate: International franchise brokerage affiliated with the Better Homes and Gardens brand. Comparable as a brand-licensed franchise model serving residential buyers/sellers with shared technology and marketing resources.

Broad incumbents

• Zillow Group: Largest US real estate listing platform and broader-market incumbent. Comparable as the upstream listing-distribution partner that amplifies Century 21 Northern Choice listings to millions of buyers and an adjacent consumer-facing property-search brand.

Others

• Century 21 Canada Limited Partnership: Franchisor of the Century 21 brand in Canada. Comparable as the parent/ecosystem participant providing brand standards, technology platform access, training, and referral network to the subject brokerage.
• Canadian Real Estate Association (CREA / Realtor.ca): National MLS provider and trade association governing REALTOR standards in Canada. Comparable as the upstream infrastructure provider whose MLS system and REALTOR Code enable the subject brokerage's listing distribution and agent licensing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/century21northernchoicerealty
• Instagraminstagram.com/c21northernchoice
• LinkedInlinkedin.com/company/century-21-northern-choice-realty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Northern Choice Realty Ltd.