Dress for Success® Northern NJ – 10 Counties

Workforce Development and Career Readiness Servicesnorthernnj.dressforsuccess.org

Dress for Success Northern New Jersey - 10 Counties is a 501(c)(3) nonprofit that provides free professional attire, career coaching, and job-readiness programs to unemployed and under-employed women across ten Northern New Jersey counties, funded by donations and corporate sponsorships.

Company typePrivate
Founded1997
HeadquartersMadison, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Dress for Success® Northern NJ – 10 Counties does

Dress for Success Northern New Jersey - 10 Counties (DFSNNJ) is a 501(c)(3) nonprofit organization and a local affiliate of Dress for Success Worldwide, founded in 2009 and headquartered at 300 Madison Avenue, Madison, New Jersey. The organization provides free career readiness and professional development services to unemployed and under-employed women across ten Northern New Jersey counties (Bergen, Morris, Essex, Hunterdon, Middlesex, Passaic, Somerset, Sussex, Union, and Warren). Its service model is built on a referral network of over 80 social service agencies that channel clients into a structured suite of programs: the Suiting program (professional attire and styling), the Career Center (resume, interview, and career coaching), Employment Retention services including the Professional Women's Group, and Job Training programs (Steps 2 Success, an ADP-powered 10-week bootcamp; Going Places Network; Bridge 2 Success; Foundations of Success Workshops). The affiliate has served 22,000+ women since inception and 2,451 women in 2025 alone.

The technology stack is intentionally lightweight: an online agency referral system, virtual program delivery infrastructure, and integrations with Skillsoft, Coursera, Metrix, and AARP for online skill enhancement. The GTM motion is community-led and referral-driven, with client acquisition resting almost entirely on the 80+ agency partner network rather than direct consumer marketing. Marketing channels are non-transactional — content via website/blog, organic social (Instagram, Twitter/X, LinkedIn, YouTube), email newsletters, and event-driven awareness (Annual Power Walk, Evening of Empowerment gala, Women's Leadership Summit). The Evening of Empowerment 2025 gala alone raised over $50,000 from a multi-tier sponsor stack (TC Energy, Merck, Kearny Bank as platimum; Brown-Forman, Verizon as gold; Fedway, KPMG, Insperity as silver/bronze).

Revenue mechanics are entirely donation-based: individual monetary gifts (including PayPal), corporate sponsorships (ADP, FedEx, Robert Half, Talbots, CBIZ, Benefit Cosmetics, Optimum, Berjé), and gross proceeds from fundraising events. All client services are free at point of use. Leadership comprises Executive Director Loraimy Kendall, Board President Maria Diaz (first Latina Board President, appointed September 2024), Vice President Lora Boltniew, and a 16-member governance team with pro-bono legal counsel from Porzio, Bromberg & Newman. The organization reported no AI/ML capabilities, no proprietary technology, and no disclosed revenue figures.

Dress for Success® Northern NJ – 10 Counties firmographics

Firmographics

Name: Dress for Success® Northern NJ – 10 Counties
Legal name: Dress for Success Northern New Jersey - 10 Counties
Website: https://northernnj.dressforsuccess.org
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 11–50 employees
Short description: Dress for Success Northern New Jersey - 10 Counties is a 501(c)(3) nonprofit that provides free professional attire, career coaching, and job-readiness programs to unemployed and under-employed women across ten Northern New Jersey counties, funded by donations and corporate sponsorships.
Ownership category
akta.pro rank

Dress for Success® Northern NJ – 10 Counties industry classification

Industry

Product category: Workforce Development and Career Readiness Services
NAICS: Employment Services (5613), Technical and Trade Schools (6115)
SIC: Services-Employment Agencies (7361)
akta.pro primary industry: Employment & Job Readiness Support Services (BPAGAEAJ)
akta.pro secondary industries: Dislocated Worker & Rapid Response / Reemployment Programs (EDAAAOAF), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM), Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

Keywords

Workforce development services
Career readiness programs
Professional attire donation
Women's empowerment nonprofit
Employment retention support

Where Dress for Success® Northern NJ – 10 Counties is headquartered

Location

Headquarters

HQ city: Madison
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Dress for Success® Northern NJ – 10 Counties business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Individual Monetary Donations: Individual donors contribute one-time or recurring monetary donations (monthly, quarterly, annually) to support the organization's programs and operations. The organization also accepts PayPal donations.
Corporate Sponsorships: Corporate partners provide financial support, volunteer hours, clothing donations, and board service. Sponsors receive branding opportunities and curated marketing exposure.
Fundraising Events: Annual and special events including Power Walk, Evening of Empowerment, Women's Leadership Summit, and Designer Pocketbook Bingo generate revenue through ticket sales and sponsorships.
Clothing Donations: Community members donate gently-used professional attire which is provided to clients at no cost. Corporate clothing drives also contribute inventory.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free career readiness services for unemployed women

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Dress for Success® Northern NJ – 10 Counties product offering

Product offering

Core offering

DFSNNJ provides free career readiness and workforce development services to unemployed and under-employed women across 10 Northern New Jersey counties, including professional suiting and styling, job training bootcamps, employment retention workshops, and Career Center coaching. Programs are delivered through a Madison, NJ boutique, an in-person Career Center, and virtual workshops, with clients referred through a network of 80+ partner social service agencies.

Product overview

Dress for Success Northern NJ – 10 Counties is a nonprofit organization offering a comprehensive suite of career readiness and development services to unemployed and under-employed women. The core offerings include the Suiting program (providing professional attire and styling), Employment Retention services (with the Professional Women's Group), Job Training programs (Steps 2 Success bootcamp, Going Places Network, Bridge 2 Success, and Foundations of Success Workshops), and a Career Center providing resume, interview, and career coaching support. Additional programs include donation drives, volunteer opportunities, and corporate partnerships. Major annual events include the Power Walk, Women's Leadership Summit, and Evening of Empowerment gala. The organization operates as a 501(c)(3) nonprofit serving ten New Jersey counties: Bergen, Morris, Essex, Hunterdon, Middlesex, Passaic, Somerset, Sussex, Union, and Warren.

Differentiator

Problem solved

Functional benefit

Products and services

Suiting Program Provides unemployed and under-employed women with professional clothing, styling assistance, and interview preparation support, including suits, blouses, accessories, shoes, and handbags fitted by trained volunteer stylists at the Madison, NJ boutique.
Career Center
Job Training
Employment Retention
Steps 2 Success Bootcamp 10-week job preparation program powered by ADP for unemployed and under-employed women, covering interview techniques, resume sharpening, and professional skill development.
Professional Women's Group (PWG)
Bridge 2 Success
Going Places Network
Foundations of Success Workshops (FSW)
COVID-19 Response Program
Volunteer Program
Corporate Partnerships Program
Annual Power Walk
Women's Leadership Summit
Evening of Empowerment

Quantifiable outcome

Served 2,451 women in 2025 alone
+4 more outcomes

Companies that use Dress for Success® Northern NJ – 10 Counties

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Dress for Success® Northern NJ – 10 Counties technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Dress for Success® Northern NJ – 10 Counties partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered minor and core.

Berjé Inc.minorGTM or Marketing Partner · 4 June 2026Berjé Inc., a leading supplier within the fragrance and flavor industry, has partnered with DFSNNJ as an Opportunity Partner. The partnership supports DFSNNJ's mission to provide career readiness programs to unemployed women in Northern New Jersey.
OptimumminorGTM or Marketing Partner · 29 April 2026Optimum, a leading provider of fiber internet and mobile services, partnered with DFSNNJ as a Community Partner. The collaboration includes a $1,000 financial donation, 50+ professional outfits for clients, and employee volunteer services at the DFSNNJ facility.
ADP (Automatic Data Processing)coreStrategic or Co-development PartnerADP powers the Steps 2 Success bootcamp program, a 10-week job preparation program for unemployed women. ADP provides curriculum design and facilitation support for this workforce development initiative.
Benefit CosmeticscoreGTM or Marketing PartnerBenefit Cosmetics' Bold is Beautiful initiative has partnered with Dress for Success since 2015, donating 100% of brow wax service proceeds during August to organizations including DFSNNJ. The project has raised over $21 million globally for charity.
CBIZ Women's AdvantagecoreStrategic or Co-development PartnerCBIZ Women's Advantage has partnered with Dress for Success since 2008, providing financial contributions, volunteer hours, clothing donations, and affiliate board service. Through Dress for Success Leadership University, CBIZ creates and delivers leadership development training to affiliates globally.
FedExcoreStrategic or Co-development PartnerFedEx is a founding partner of the Dress for Success online network community to enhance client experience. They offer technology-enabled self-directed activities and sponsor the Your Hour, Her Power Campaign and Virtual Power Walk.
Robert HalfcoreStrategic or Co-development PartnerRobert Half has partnered with Dress for Success since 2005, supporting Career Centers and Professional Women's Groups, providing skills training through Skillsoft, and sponsoring the Annual Affiliate Conference and Success Summit Gala.
TalbotscoreStrategic or Co-development PartnerTalbots' Give Confidence, Hope and Style initiative, in partnership with O, The Oprah Magazine, supports Dress for Success through exclusive limited-edition capsule collections (30% of net proceeds benefit DFS), national marketing campaigns, in-store events, leadership mentoring, and clothing donations.
TC EnergycoreGTM or Marketing PartnerTC Energy is an Empowerment Sponsor of DFSNNJ's Evening of Empowerment 2025 event, supporting the nonprofit's annual fundraising efforts.
Kearny BankcoreGTM or Marketing PartnerKearny Bank is a Platinum Sponsor of DFSNNJ's Evening of Empowerment 2025 event.
MerckcoreGTM or Marketing PartnerMerck is a Platinum Sponsor of DFSNNJ's Evening of Empowerment 2025 event.
Brown-FormanminorGTM or Marketing PartnerBrown-Forman is a Gold Sponsor of DFSNNJ's Evening of Empowerment 2025 event.
VerizonminorGTM or Marketing PartnerVerizon is a Gold Sponsor of DFSNNJ's Evening of Empowerment 2025 event.
FedwayminorGTM or Marketing PartnerFedway is a Silver Sponsor of DFSNNJ's Evening of Empowerment 2025 event.
KPMGminorGTM or Marketing PartnerKPMG is a Bronze Sponsor of DFSNNJ's Evening of Empowerment 2025 event and corporate partner supporting the organization's workforce development programs.
InsperityminorGTM or Marketing PartnerInsperity is a Bronze Sponsor of DFSNNJ's Evening of Empowerment 2025 event.
FLOMO/Nygala Corp.minorGTM or Marketing PartnerFLOMO/Nygala Corp. President Wendy Shen moderated the UN CSW70 Forum panel at which DFSNNJ Executive Director Loraimy Kendall spoke on youth and women's empowerment.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Dress for Success® Northern NJ – 10 Counties competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Dress for Success® Northern NJ – 10 Counties financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dress for Success® Northern NJ – 10 Counties leadership team

Management profile

Number of profiles

Profiles16 records

Dress for Success® Northern NJ – 10 Counties funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dress for Success® Northern NJ – 10 Counties M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dress for Success® Northern NJ – 10 Counties

What does Dress for Success® Northern NJ – 10 Counties do?

Is Dress for Success® Northern NJ – 10 Counties a public or private company?

Dress for Success® Northern NJ – 10 Counties is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Dress for Success® Northern NJ – 10 Counties founded?

Dress for Success® Northern NJ – 10 Counties was founded in 1997. It employs 11 to 50 people.

Where is Dress for Success® Northern NJ – 10 Counties based?

Dress for Success® Northern NJ – 10 Counties is headquartered in Madison, United States, in the North America region.

How does Dress for Success® Northern NJ – 10 Counties make money?

Four revenue lines are on record. Individual Monetary Donations are the primary driver. The others are corporate Sponsorships, fundraising Events and clothing Donations.

Does Dress for Success® Northern NJ – 10 Counties have an API?

No public API is recorded for Dress for Success® Northern NJ – 10 Counties.

What industry is Dress for Success® Northern NJ – 10 Counties in?

Dress for Success® Northern NJ – 10 Counties's product category is Workforce Development and Career Readiness Services. Its primary akta.pro industry code is BPAGAEAJ, Employment & Job Readiness Support Services, with a secondary code of EDAAAOAF, Dislocated Worker & Rapid Response / Reemployment Programs. Its NAICS code is 5613 and its SIC code is 7361.