Northern Stars Dance Competition
- Company typePrivate
- Founded2008
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Northern Stars Dance Competition firmographics
Firmographics- Name
- Northern Stars Dance Competition
- Legal name
- Northern Stars Dance Competition
- Website
- https://northernstarsdance.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Northern Stars Dance Competition industry classification
Industry- Product category
- Dance Competition Events
- NAICS
- Dance Companies (71112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industry
- Dance Performances (THAJAFAD)
Keywords
Northern Stars Dance Competition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Competition Entry Fees: Dance studios pay entry fees to register routines for competition. Entry fees are non-refundable (refunds only as credit with a doctor's note at directors' discretion). This is the primary revenue stream for the competition.
- Program Sales: Proceeds from program sales go to support the Canadian Amyloidosis Support Network, promoting amyloidosis disease awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Entry fees per routine/dancer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Northern Stars Dance Competition product offering
Product offeringCore offering
Northern Stars Dance Competition organizes and hosts regional competitive dance events across Ontario at professional concert-hall venues, where registered dance studios enter routines across multiple performance levels and dance categories. The competitions are administered through the Dance Bug online registration portal, with adjudicators' commentary captured via Video Judge and distributed online and on DVD to participating studios, and select events streamed live for remote audiences.
Product overview
Northern Stars Dance Competition is a dance competition company offering live competitive dance events across Ontario venues. The company provides a unified platform consisting of in-person competition events at multiple locations (Hamilton, Markham, London, Niagara Falls, Peterborough), integrated with Dance Bug for online registration and Video Judge for adjudication feedback. Competitions feature multiple performance levels (Novice, Competitive, Advanced Competitive) across various dance categories including Jazz, Tap, Ballet, Contemporary, Hip Hop, and more. Additional offerings include live streaming, awards ceremonies with crystal trophies, and qualification pathways to Cadence Dance Finals.
Differentiator
Problem solved
Functional benefit
Products and services
- Dance Competition Services
Quantifiable outcome
- Up to 175 overall awards per competition including cash prizes and scholarships
- +2 more outcomes
Companies that use Northern Stars Dance Competition
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
Northern Stars Dance Competition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Northern Stars Dance Competition partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Cadence Dance FinalsflagshipCadence Dance Finals is a national dance competition. Northern Stars serves as a qualifying competition, meaning dancers who compete at NSDC can qualify for the Cadence Dance Finals event in Niagara Falls.
- Dance BugcoreDance Bug provides the registration platform for Northern Stars, enabling streamlined routine entries and data sharing among competitions. Studios can use the same platform across multiple competitions they attend.
- Canadian Amyloidosis Support NetworkminorProceeds from Northern Stars program sales support the Canadian Amyloidosis Support Network. The partnership honors Valerie Copeland, a family member lost to this disease, and promotes amyloidosis disease awareness in the medical community.
- Holiday Inn Peterborough WaterfrontminorPreferred hotel partner offering $145 per night for 2 double beds with group booking discount for Northern Stars participants. Located 1 minute from venue with free parking, WiFi, and indoor salt water pool.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Northern Stars Dance Competition competitors and assessment
Company assessmentDirect peers
- Cadence Dance Finals: National dance competition held in Niagara Falls, Ontario, that Northern Stars feeds into as a qualifying competition. Closest direct peer in Ontario competitive dance with shared customer base of Ontario studios.
- Showtime Dance Competition: Regional dance competition touring across Ontario with multi-level structure (similar Novice/Competitive divisions), serving the same dance studio customer base with comparable entry-fee revenue model.
- Rainbow Dance Competition: Regional dance competition operating across Ontario venues with multi-tier performance levels, directly competing for the same Ontario dance studio customer base that Northern Stars serves.
- StarQuest Dance Competition: Touring dance competition with multiple regional stops across North America, including Ontario. Direct competitor for mid-market dance studios seeking multi-level competitive events with adjudication feedback.
- Ultra Dance Competition: Touring dance competition in Ontario with multi-tier level structure (Novice through Elite), serving the same studio customer base and competing directly on schedule and venue selection.
- Turn It Up Dance Challenge: Regional dance competition touring Ontario venues with comparable Novice/Competitive/Advanced tiers, targeting the same studio director decision-maker as Northern Stars.
- Imagine Dance Challenge: Ontario-based dance competition with multi-level structure and professional venues, serving comparable mid-market dance studios seeking tiered competition and adjudication.
- KAR Dance Competition: Touring dance competition with regional Ontario stops, similar Novice/Competitive/Advanced tier structure, and comparable entry-fee revenue model targeting mid-market dance studios.
Others
- Dance Bug: Technology platform that powers registration for Northern Stars and many other competitions. Comparable as the underlying infrastructure layer across regional dance competitions rather than as a direct competitor.
Broad incumbents
- New York City Dance Alliance (NYCDA): Larger national dance competition with regional Ontario events, multiple performance levels, and adjudication feedback. Broader incumbent competing for the same elite studio customers with wider geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Northern Stars Dance Competition social profiles
Digital presenceNorthern Stars Dance Competition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Stars Dance Competition leadership team
Management profileNumber of profiles
Profiles2 records
Northern Stars Dance Competition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Stars Dance Competition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Stars Dance Competition
What does Northern Stars Dance Competition do?
Northern Stars Dance Competition organizes and hosts regional competitive dance events across Ontario at professional concert-hall venues, where registered dance studios enter routines across multiple performance levels and dance categories. The competitions are administered through the Dance Bug online registration portal, with adjudicators' commentary captured via Video Judge and distributed online and on DVD to participating studios, and select events streamed live for remote audiences.
Is Northern Stars Dance Competition a public or private company?
Northern Stars Dance Competition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northern Stars Dance Competition founded?
Northern Stars Dance Competition was founded in 2008. It employs 1 to 10 people.
How does Northern Stars Dance Competition make money?
Two revenue lines are on record. Competition Entry Fees are the primary driver. The others are program Sales.
Who are Northern Stars Dance Competition's main competitors?
Direct peers on record are Cadence Dance Finals, Showtime Dance Competition, Rainbow Dance Competition, StarQuest Dance Competition, Ultra Dance Competition, Turn It Up Dance Challenge, Imagine Dance Challenge and KAR Dance Competition. Dance Bug is listed as an others. New York City Dance Alliance (NYCDA) is listed as a broad incumbent.
Does Northern Stars Dance Competition have an API?
No public API is recorded for Northern Stars Dance Competition.
What industry is Northern Stars Dance Competition in?
Northern Stars Dance Competition's product category is Dance Competition Events. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 71112 and its SIC code is 7900.