Northland Fence
- Company typePrivate
- Founded2004
- HeadquartersRamsey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Northland Fence firmographics
Firmographics- Name
- Northland Fence
- Legal name
- Northland Fence
- Website
- https://northlandfence.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Northland Fence industry classification
Industry- Product category
- Fence Installation Services
- akta.pro primary industry
- Fence Installation & Replacement (HSAPALAC)
- akta.pro secondary industries
- Fence Repair & Restoration (HSAIAJAB), Gate Installation (Manual & Automated) (HSAIAJAC)
Keywords
Where Northland Fence is headquartered
LocationHeadquarters
- HQ city
- Ramsey
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Northland Fence business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fence Installation Services: One-time fence installation services for residential and commercial properties. Revenue generated from material costs and labor charges. Services include ornamental steel, vinyl privacy/picket, and black chain link fences. No ongoing subscription revenue.
- Financing Services: Partnership with GreenSky to offer financing options to customers including 12-month no interest plans and 12.99% fixed rate for 120 months. Northland Fence receives payment from customer who financed through GreenSky.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | GreenSky Financing - 12 Month No Interest |
| Other | Multi-year contract | GreenSky Financing - Low Monthly Payments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Northland Fence product offering
Product offeringCore offering
Northland Fence is a Minnesota-based residential fence installation company that professionally installs ornamental steel, vinyl, and chain link fences for homeowners. The company uses a proprietary driven-posts installation method (pneumatically driven posts rather than concrete footings) for enhanced durability and weather resistance. Installations are backed by a 10-year labor warranty, lifetime non-prorated warranty on vinyl materials, and 15-year warranties on ornamental steel and chain link materials.
Product overview
Northland Fence is a residential fence installation company offering three core fence products: Ornamental Steel Fences (galvanized steel with powder-coating in flat top and spear top styles), Vinyl Fence Installation (PVC-based privacy and picket fences in multiple colors), and Chain Link Fences (black vinyl coated steel). The company supplements these with a Fence Builder instant quote tool, GreenSky financing options, and warranty/repair services. All products are backed by industry-leading warranties (10-year labor, up to lifetime on vinyl materials, 15-year on ornamental steel and chain link). The company operates primarily in Minnesota's Twin Cities metro area and uses driven posts installation method as a key differentiator.
Differentiator
Problem solved
Functional benefit
Products and services
- Ornamental Steel Fences Premium ornamental steel fencing made from galvanized steel with powder-coating for rust and weather resistance; available in flat-top and spear-top styles in 4' and 5' heights with a 3-rail design, marketed as HOA-friendly.
- Vinyl Fence Installation Durable, low-maintenance vinyl privacy and picket fences made from polyvinyl chloride (PVC) combined with other ingredients for strength, durability, and weather resistance; available in white, tan, khaki, and two-tone colors and designed to be maintenance-free in Minnesota's extreme weather.
- Chain Link Fences Residential black chain link fencing using galvanized or black vinyl-coated steel wire, available in 4' and 5' heights and installed using the driven-posts method for durability.
Quantifiable outcome
- 10-year labor warranty on all installations
- +2 more outcomes
Companies that use Northland Fence
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Northland Fence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Northland Fence partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Northland Fence competitors and assessment
Company assessmentEmerging players
- Thumbtack: Home-services marketplace connecting homeowners to local fence installers. Acts as an alternative lead-generation channel that competes with Northland's website and showroom funnel for the same DIY-curious homeowner.
Broad incumbents
- Lowe's Installation Services: National home improvement retailer with a professional installation program that includes fencing. Operates in the same Twin Cities catchment and competes for budget-conscious homeowners and DIY-curious customers.
- ActiveYards: National vinyl and aluminum fence manufacturer selling through a dealer/installer network. Overlaps with Northland's vinyl fence category as both a competitor brand customers may request and a supply-side counterpart to Northland's fabrication.
- Master Halco: Largest fence product manufacturer and distributor in North America, with a nationwide network of independent installers. Comparable on product breadth and contractor channel, though Master Halco's role is upstream supplier rather than direct installer.
- Home Depot Installation Services: Big-box retailer offering fence material purchase with optional professional installation referrals across the Twin Cities. Represents the alternative purchase path Northland competes against for the same residential fence buyer.
Direct peers
- Long Fence: Long-running mid-Atlantic residential and commercial fence installer with comparable product breadth and direct-sales quoting process. Operates as a regional specialty contractor analogous to Northland's Minnesota footprint.
- Peerless Fence: Chicago-area residential fence installation company with a similar emphasis on professional estimators, warranties, and multi-product offerings (vinyl, ornamental, chain link). A close regional-services analog.
- Superior Fence & Rail: National residential fence installation franchise with a similar sales-led, on-site estimate model. Directly comparable in target customer (homeowners), service mix (vinyl, wood, chain link, ornamental), and sales motion (estimator visits + quote-based pricing).
Regional players
- Bloomington Fence Company: Long-established Twin Cities fence contractor serving residential and commercial customers with comparable product breadth. Closest in-market local competitor to Northland's geographic footprint.
Others
- Jerith Manufacturing: Manufacturer of ornamental aluminum fencing with a regional installer network. Adjacent supplier-side peer: not a direct installer but competes for the ornamental-fence share of Northland's product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Northland Fence social profiles
Digital presenceNorthland Fence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northland Fence leadership team
Management profileNumber of profiles
Profiles1 record
Northland Fence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northland Fence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northland Fence
What does Northland Fence do?
Northland Fence is a Minnesota-based residential fence installation company that professionally installs ornamental steel, vinyl, and chain link fences for homeowners. The company uses a proprietary driven-posts installation method (pneumatically driven posts rather than concrete footings) for enhanced durability and weather resistance. Installations are backed by a 10-year labor warranty, lifetime non-prorated warranty on vinyl materials, and 15-year warranties on ornamental steel and chain link materials.
Is Northland Fence a public or private company?
Northland Fence is a private company. It is classified as family owned and is currently operating.
When was Northland Fence founded?
Northland Fence was founded in 2004. It employs 11 to 50 people.
Where is Northland Fence based?
Northland Fence is headquartered in Ramsey, United States, in the North America region.
How does Northland Fence make money?
Two revenue lines are on record. Fence Installation Services are the primary driver. The others are financing Services.
Who are Northland Fence's main competitors?
Thumbtack is listed as an emerging player. Broad incumbents are Lowe's Installation Services, ActiveYards, Master Halco and Home Depot Installation Services. Direct peers are Long Fence, Peerless Fence and Superior Fence & Rail. Bloomington Fence Company is listed as a regional player. Jerith Manufacturing is listed as an others.
Does Northland Fence have an API?
No public API is recorded for Northland Fence.
What industry is Northland Fence in?
Northland Fence's product category is Fence Installation Services. Its primary akta.pro industry code is HSAPALAC, Fence Installation & Replacement, with a secondary code of HSAIAJAB, Fence Repair & Restoration.