Norway Design

What Norway Design does

Norway Designs is a privately held Norwegian specialty retailer that curates and sells handcrafted Scandinavian and Nordic design products through both a Shopify-powered e-commerce site and a single physical store at Lille Grensen 7 in central Oslo. The company's assortment spans more than a dozen categories including ceramics, glass art, jewelry, interior textiles, kitchen and table linens, bath and wellness items, clothing and accessories, paper and stationery, handicraft, and watches, featuring brands and makers such as Anette Krogstad, Odd Standard, Kari Mølstad, Ida Siebke, Bertil Vallien, Bjørg Jewellery, Røros Tweed, Aiayu, Oleana, Marimekko, and Nygårdsanna. Select lines, such as the Pink Swirl series by Anette Krogstad and Kuppi cups by Odd Standard, are designed exclusively for the retailer, and the paper department draws on stated 20+ years of expertise, including custom printing services for weddings and confirmations offered as coordinated stationery series.

The company operates a direct-to-consumer go-to-market serving individual consumers, gift buyers, design enthusiasts, and event planners across Norway, with no disclosed geographic expansion beyond the domestic market. Revenue mechanics are based on one-time product transactions (Kr 270 to Kr 28,750+ price range), gift card sales (Kr 200–Kr 5,000 denominations, currently in-store only), and fee-based custom printing services. Distribution is dual-channel: the central Oslo storefront (open six days/week) provides personalized service and gift wrapping, while the online store handles nationwide shipping at Kr 99 (free over Kr 1,500). Marketing is conducted primarily through organic social (Facebook, Instagram, Vimeo, YouTube) plus email and on-site content. The technology stack is a standard Shopify storefront with no disclosed proprietary features, mobile app, API, or AI/ML capability, and the company operates with a small team of approximately 11 employees, with no disclosed funding, ownership structure beyond private independence, or financial performance metrics.

Name

Norway Design

Legal name

Norway Designs

Website

https://norwaydesigns.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Norway Designs is a privately held Norwegian DTC retailer curating handcrafted Scandinavian and Nordic design products — ceramics, glass, jewelry, textiles, fashion, paper goods — sold through a Shopify online store and a single physical shop in central Oslo.

Ownership category

akta.pro rank

Product category

Home Decor and Scandinavian Design Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Scandinavian design retail
• Nordic home decor
• Handcrafted ceramics store
• Norwegian fashion brands
• Wedding stationery printing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time transaction sales of curated design products including ceramics, glass art, jewelry, interior decor, kitchen items, clothing, accessories, and paper/office supplies. Products range from affordable accessories (Kr 270) to high-end art pieces (Kr 28,750+).
2. Gift Cards: Gift cards sold in denominations from Kr 200 to Kr 5,000, redeemable in all store departments but not yet usable in the online store.
3. Printing Services: Custom printing services for weddings and confirmations, including invitation cards, menus, place cards, and thank-you cards. Most designs are created as coordinated series for cohesive event styling.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Norway Designs is a Norwegian retailer that curates and sells handcrafted Norwegian and Nordic design products across categories such as ceramics, glass art, jewelry, interior textiles, kitchen items, bath and wellness, clothing, accessories, paper goods, and watches, through a Shopify-based online store and a physical retail location in Oslo. The company also provides custom printing services for weddings, confirmations, and related events, producing coordinated stationery series such as invitations, menus, place cards, and thank-you cards. Prices range from around Kr 200 for accessories to Kr 28,750+ for high-end art pieces, with gift cards sold in denominations from Kr 200 to Kr 5,000.

Product overview

Norway Designs is a Norwegian design, interior, textile, and handicraft retailer based in Oslo. The company operates as a multi-category e-commerce platform and physical store, offering a curated portfolio of Scandinavian and Nordic design products. The product range includes ceramics (featuring exclusive Pink Swirl by Anette Krogstad and Kuppi cups by Odd Standard), glass art (from Kari Mølstad, Ida Siebke, Bertil Vallien), jewelry and watches, interior textiles and decorations (including Røros Tweed), kitchen and table linens, bath and wellness products, clothing and accessories from brands like Aiayu and Oleana, paper and office supplies, and a gift card program. The company also offers printing services for wedding and confirmation stationery as coordinated design series. The online store is built on Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card (Gavekort) Gift cards available in denominations from Kr 200 to Kr 5,000, redeemable across all store departments and delivered in a decorative envelope with optional personalized message; currently used in-store with online redemption planned.
• Printing Services (Trykkeritjenester) Custom printing services for weddings and confirmations, producing invitation cards, menu cards, thank-you cards, place cards, table numbers, and table plans, with most designs offered as coordinated series for cohesive event styling.
• Glass Art (Glasskunst) Curated collection of glass art from Norwegian and Nordic glassblowers such as Kari Mølstad, Ida Siebke, and Bertil Vallien, including limited-edition hand-painted pieces from Kosta Boda and handcrafted birds by Iittala.
• Ceramics (Keramikk) Curated ceramics collection from Norwegian and Nordic designers, featuring the exclusive Pink Swirl series by Anette Krogstad designed specifically for Norway Designs and handcrafted Kuppi cups by Odd Standard from their micro-factory in Stavanger.
• Jewelry (Smykker) Large selection of unique jewelry from Norwegian and Nordic designers including Aur Studio, Bjørg Jewellery, Hedvig Sommerfeldt, Mom of Sweden, Berit Blindheim, and Anne Léger, covering pendants, necklaces, rings, earrings, bracelets, brooches, and cufflinks.
• Interior & Textiles (Interiør) Interior decoration collection including blankets and cushions, decorations, furniture and accessories, table linens, and home textiles, with Røros Tweed blankets and throws as a featured brand.
• Kitchen (Kjøkken) Kitchen range that includes table linens in 100% linen, 100% cotton, and blended fabrics, table settings, serving items, kitchen textiles (hand towels, cloths, aprons, pot holders), and kitchen equipment.
• Bath & Wellness (Bad og velvære) Bathroom accessories, bath textiles (pajamas, bathrobes, towels, bathmats), and skincare and wellness products from brands such as Sprekenhus, L:A Bruket, Fitjar, C Soaps, and Son Venin.
• Clothing & Accessories (Klær og tilbehør) Clothing and accessories from quality Nordic brands such as Aiayu, Oleana, Livid, Nygårdsanna, and Marimekko, including dresses, tops, shirts, sweaters, pants, outerwear, underwear, and accessories.
• Paper & Office (Papir og kontor) Paper and stationery category with over 20 years of specialist experience, including invitation cards, drawing paper, notebooks, bookbinding supplies, writing instruments, and organization items, alongside event print materials.
• Handicraft (Kunsthåndverk) Handicraft collection spanning glass art, ceramics, metalwork, and woodwork from Norwegian and Nordic craftspeople, with 249 products from designers including Anette Krogstad, Henrik Rasmussen, and Ida Siebke.
• Watches & Clocks (Klokker) Selection of watches and clocks including wrist watches, alarm clocks, and wall clocks.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marimekko: Iconic Finnish Nordic design brand with global retail and e-commerce presence across home, fashion, and accessories. Comparable Scandinavian design DNA; operates as both supplier (carried by Norway Designs) and adjacent incumbent retailer.
• H&M Home: Mass-market Scandinavian home and interior retailer with global e-commerce reach. Adjacent incumbent in the same Scandinavian design aesthetic but operating at much lower price points and far broader scale.

Direct peers

• Tilbords: Norwegian retailer focused on kitchen, table, and home design with curated Scandinavian and European brands. Comparable category overlap (kitchen textiles, ceramics, glass) and Norwegian customer base.
• Husfliden: Norwegian national chain for traditional crafts, textiles, and handcraft products. Comparable category overlap on handicrafts, textiles, and curated Norwegian designer assortment in the domestic market.
• Designtorget: Swedish design retailer carrying Scandinavian designer goods across home, gifts, jewelry, and accessories. Highly comparable curated multi-designer model with both physical and online channels, operating in adjacent Nordic geography.
• Nordic Nest (formerly Royal Design): Sweden-based Scandinavian design and home décor e-commerce retailer with broad multi-category assortment and international shipping. Directly comparable as a multi-brand Nordic design curator operating at significantly larger scale than Norway Designs.
• Hus & Hem: Norwegian specialty retailer of home textiles, interior accessories, kitchenware, and Scandinavian design brands. Same domestic Norwegian market and overlapping category mix, though broader and more mainstream than Norway Designs.
• Svenskt Tenn: Iconic Stockholm-based Scandinavian design retailer specializing in textiles, furniture, ceramics, and Josef Frank designs. Comparable premium curation, strong flagship retail, and design-focused positioning.
• Illums Bolighus: Danish flagship retailer of Scandinavian design across home, kitchen, lighting, and gifts. Comparable curated multi-category assortment and premium positioning; serves as the Copenhagen equivalent of Norway Designs' Oslo flagship role.

Others

• Kosta Boda / Orrefors: Swedish heritage glassmaker whose products Norway Designs carries (Kosta Boda hand-painted limited editions). Listed as an OTHERS peer because they are a key supplier brand as well as a direct retailer themselves through Kosta Boda outlets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYmoO7IhzeybJAVM-zTC9pg?view_as=subscriber
• Facebookfacebook.com/norwaydesigns
• Instagraminstagram.com/norwaydesigns
• LinkedInlinkedin.com/company/norway-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norway Design