DesignTorget
- Company typePrivate
- Founded1993
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What DesignTorget does
Designtorget is a Swedish curated design retailer and marketplace founded in 1993 and headquartered in Stockholm. It operates a multi-channel commerce model combining a Swedish-language e-commerce platform (designtorget.se) with 10 physical retail showrooms across six major Swedish cities (Stockholm, Göteborg, Malmö, Helsingborg, Jönköping, and Uppsala). The company sells a curated assortment of Scandinavian and international design products across more than twelve categories, including kitchenware, interior décor, lighting, storage, furniture, jewelry, accessories, children's products, games and books, and gifts. It also operates two proprietary sub-brands — 'Created By Designtorget' (private label) and 'Atelier by Designtorget' (exclusive designer collaborations) — alongside seasonal sale and gift card offerings.
The business model is direct-to-consumer, generating revenue from one-time unit sales through both online and in-store channels. Pricing follows standard retail unit pricing, supported by free shipping over 600 SEK, payment processing via Klarna and Swish, gift cards, a 10% newsletter-signup discount, and gift-wrapping services. Marketing is conducted primarily through email/newsletter, organic SEO, and organic social media (Instagram, Facebook, Pinterest), and the company operates a dedicated corporate gifting program (Företagspresenter) for Swedish businesses. The technology stack is described as a standard e-commerce platform with no disclosed mobile app, no public API, and no disclosed AI/ML capability layer.
The customer base is bifurcated: individual consumers form the primary segment (purchasing design goods and gifts for personal use across occasions including weddings, birthdays, graduations, corporate events, and holidays), while corporate/business customers represent a secondary segment procuring design items for corporate gifting and events. With 51–100 employees and three decades of continuous operation, Designtorget functions as a long-standing, independently-held specialty design retailer with reach limited to the Swedish domestic market.
DesignTorget firmographics
Firmographics- Name
- DesignTorget
- Legal name
- Designtorget AB
- Website
- https://designtorget.se
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
DesignTorget industry classification
Industry- Product category
- Design Home Retail
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where DesignTorget is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
DesignTorget business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Designtorget generates revenue through direct sales of design products including home décor, furniture, jewelry, kitchen items, lighting, accessories, and gifts through its e-commerce website and physical retail stores in Sweden.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
DesignTorget product offering
Product offeringCore offering
DesignTorget is a Swedish retailer operating both an e-commerce platform and a network of physical stores that curates and sells Scandinavian design products from multiple independent and established designers. Its assortment spans home decor, furniture, lighting, kitchenware, storage, jewelry, accessories, children's products, games, and books, complemented by gift-wrapping, gift cards, and a dedicated corporate gifting program.
Product overview
DesignTorget is a Swedish e-commerce platform and retail chain offering curated design products, home decor, and gifts across multiple categories including kitchen (cookware, utensils, tableware), interior (lighting, storage, decoration), furniture, jewelry, accessories, kids products, and games/books. The company operates both online and physical stores, with an integrated gift card system and seasonal sale sections. The platform features products from numerous Nordic and international design brands alongside their own private label designs.
Differentiator
Problem solved
Functional benefit
Brands
- Created By Designtorget: House brand product line featuring own-designed items
- Atelier by Designtorget
Products and services
- Gift Cards (Presentkort) A standalone gift card service that can be purchased and redeemed across DesignTorget's full product range, both online and in physical stores, aimed at individual gift givers and corporate buyers.
- Corporate Gifting Program (Företagspresenter) A dedicated corporate gifting program for Swedish businesses offering bulk orders, employee gifts, and custom corporate solutions drawn from the design product catalog.
- Gift Wrapping Service (Presentinslagning) An add-on service offering professional gift wrapping, wrapping paper, gift bags, and greeting cards sold as a discrete service accompanying any product purchase.
- Created By Designtorget (House Brand) An in-house private label product line featuring items designed by or for DesignTorget, sold under the "Created By Designtorget" brand.
- Atelier by Designtorget (Designer Collaboration Line) An exclusive collaboration line featuring limited or co-designed products from selected designers, sold under the "Atelier by Designtorget" brand.
Companies that use DesignTorget
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
DesignTorget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DesignTorget partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
DesignTorget competitors and assessment
Company assessmentDirect peers
- Nordic Nest: Swedish-born Nordic design e-commerce retailer and one of the most direct comparables to DesignTorget, also curating Scandinavian home goods, furniture and gifts from hundreds of Nordic brands with international shipping capability.
- Jotex: Swedish e-commerce and catalogue retailer focused on home textiles, decor, lighting and gifts. Highly comparable to DesignTorget on multi-category home/gift curation and Sweden-only geographic focus.
- Marimekko: Finnish heritage design brand selling textiles, home decor, bags and accessories through its own stores and online. Comparable to DesignTorget on curating Nordic-design-led product ranges for the home and gifts occasion.
- Iittala: Finnish design brand for tableware, glassware and home objects with own-brand retail and online stores. Comparable to DesignTorget's kitchen, tableware and interior categories through a design-led Nordic identity.
Broad incumbents
- H&M Home: H&M Group's home interiors vertical, a Swedish-founded broad mass-market retailer offering design-forward home textiles and decor at scale; competes with DesignTorget for the same Swedish value-conscious design shopper but across a much larger assortment and global footprint.
- IKEA: Swedish-founded global furniture and home goods giant. While overlapping with DesignTorget on furniture, lighting, storage and kitchen accessories, IKEA operates at much larger scale and competes primarily on affordability and self-assembly rather than curated Scandinavian design.
- Design Within Reach: US-based curated modern design retailer (now part of Herman Miller/MillerKnoll). Demonstrates the curated-multibrand-designer-retailer model that DesignTorget operates, scaled through studios, e-commerce and contract channels.
Regional players
- Åhléns: Major Swedish department store chain with a sizeable home, beauty and gift assortment. Åhléns overlaps with DesignTorget on home decor and gifting but competes as a broader lifestyle retailer rather than a curated design specialist.
- Hus & Hem: Swedish home/interior brand retailing Nordic lighting, furniture and decor, overlapping directly with DesignTorget's interior product taxonomy for the Swedish market.
- Toast: UK-based curated Scandinavian-style home and lifestyle retailer. Comparable in spirit to DesignTorget's curated multi-brand Nordic-design marketplace positioning, although primarily serving UK rather than Swedish customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
DesignTorget social profiles
Digital presenceDesignTorget financial estimates
Financial estimateRevenue estimate
Valuation estimate
DesignTorget leadership team
Management profileNumber of profiles
DesignTorget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DesignTorget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DesignTorget
What does DesignTorget do?
DesignTorget is a Swedish retailer operating both an e-commerce platform and a network of physical stores that curates and sells Scandinavian design products from multiple independent and established designers. Its assortment spans home decor, furniture, lighting, kitchenware, storage, jewelry, accessories, children's products, games, and books, complemented by gift-wrapping, gift cards, and a dedicated corporate gifting program.
Is DesignTorget a public or private company?
DesignTorget is a private company. It is classified as unknown and is currently operating.
When was DesignTorget founded?
DesignTorget was founded in 1993. It employs 51 to 100 people.
Where is DesignTorget based?
DesignTorget is headquartered in Stockholm, Sweden, in the Europe region.
How does DesignTorget make money?
One revenue line is on record: direct Product Sales.
Who are DesignTorget's main competitors?
Direct peers on record are Nordic Nest, Jotex, Marimekko and Iittala. Broad incumbents are H&M Home, IKEA and Design Within Reach. Regional players are Åhléns, Hus & Hem and Toast.
Does DesignTorget have an API?
No public API is recorded for DesignTorget.
What industry is DesignTorget in?
DesignTorget's product category is Design Home Retail. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141 and its SIC code is 5945.