NORWICH AND CENTRAL NORFOLK MENTAL HEALTH RESOURCES

What NORWICH AND CENTRAL NORFOLK MENTAL HEALTH RESOURCES does

Norfolk and Waveney Mind (legally Norwich and Central Norfolk Mental Health Resources) is a registered charity and limited company in England (charity no. 1118449; company no. 05729028) that delivers mental health support services across the Norfolk and Waveney region of East England. It operates as an affiliated local branch of Mind, the national mental health charity, and is headquartered at 50 Sale Road, Norwich. The organization serves individuals experiencing mental health challenges, their families, friends, and colleagues, with a primary service area covering the East of England.

Its core offering is a portfolio of human-centered support services rather than a unified software product. These include 24/7 crisis support routed through NHS 111 Option 2 and a direct helpline (0300 330 5488), an online Service Directory connecting users to local mental health resources, community support groups and activities across the region, and educational information resources. Two training channels — Commercial Training for organizations and Funded Courses for community members — provide professional development in mental health awareness. An Online Shop sells mental health-related merchandise to support operations. No proprietary technology platform, AI system, or automated service layer underpins delivery; all interactions are human-mediated through phone, email, in-person groups, and a content website.

The organization's revenue model is donation-based, supplemented by earned income. Primary revenue streams are charitable donations and fundraising events, gifts in wills, corporate partnerships and sponsorships, fee-based commercial training, and online merchandise sales. Services to end users are provided free of charge. The organization employs 7 people, operates as a non-profit governed by trustees, and maintains a multi-channel digital presence across Facebook, Twitter/X, Instagram, and LinkedIn. No financials, funding rounds, or growth metrics are publicly disclosed.

Name

NORWICH AND CENTRAL NORFOLK MENTAL HEALTH RESOURCES

Legal name

Norfolk and Waveney Mind

Website

https://norwichmind.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Norfolk and Waveney Mind is a registered UK charity and local Mind affiliate delivering free mental health support — crisis helpline, community groups, training, and information — to individuals across the Norfolk and Waveney region, funded by donations, grants, corporate partnerships, and training fees.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Vocational Rehabilitation Services (624310), Vocational Rehabilitation Services (62431)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industry

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Mental health support
• Community support groups
• Mental health training
• Crisis helpline services
• Charitable support services

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, fundraising events, and community fundraising activities
2. Commercial Training Services: Paid training courses offered to organizations and businesses, both commercial and funded training options
3. Gifts in Wills: Legacy donations and bequests from supporters
4. Corporate Partnerships: Partnership arrangements with businesses including corporate donations and sponsorships
5. Online Shop: Sale of merchandise through online shop

Distribution channels4 records

Marketing channels5 records

Core offering

Norfolk and Waveney Mind is a local mental health charity that delivers free crisis support, information resources, service directory navigation, and community-based peer support groups to individuals in the Norfolk and Waveney region of England. The organization also generates revenue through fee-based commercial training courses for organizations, free funded training courses, an online merchandise shop, and fundraising activities.

Product overview

Norfolk and Waveney Mind operates as a mental health charity offering a portfolio of interconnected support services rather than a unified software product. Core offerings include crisis support via telephone helpline (0300 330 5488 and NHS 111 option 2), a Service Directory connecting individuals to appropriate care, community support groups and activities, and educational resources. The organization also provides training services through two channels: Commercial Training for organizations and Funded Courses for community members. Additional revenue-generating activities include an Online Shop and fundraising campaigns. All services are delivered through human-centered support rather than automated or AI-powered technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Mental Health Support Crisis support services including 24/7 helpline access via NHS 111 option 2 and direct phone support at 0300 330 5488 for individuals in mental health crisis across the Norfolk and Waveney region.
• Service Directory Online directory connecting individuals to appropriate mental health services and support resources across the Norfolk and Waveney region.
• Information & Resources Educational materials and informational resources about mental health conditions, treatments, and support strategies for individuals, families, and workplaces.
• Community Support Groups & Activities Peer support groups and community activities promoting social connection and mental wellbeing for individuals across local communities in Norfolk and Waveney.
• Commercial Training Fee-based professional training programs offered to organizations and businesses for mental health awareness and skills development for employees.
• Funded Courses No-cost training opportunities funded through partnerships to increase mental health literacy in the community.
• Online Shop E-commerce platform selling mental health related merchandise, with proceeds supporting charity operations.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mind (National Mental Health Charity)coreStrategic or Co-development PartnerNorfolk and Waveney Mind is an affiliated local branch of Mind, the national mental health charity in England and Wales. This partnership provides brand affiliation, access to national resources, best practices, and a network of local Mind affiliates across the country.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YoungMinds: UK charity focused on children and young people's mental health, providing information, training for professionals, and a parent helpline. Comparable as a Mind-network-adjacent charity offering similar service lines (information, training, crisis-adjacent support).
• SANE: UK mental health charity offering helpline support, information resources, and campaigning. Closely comparable service mix to Norfolk and Waveney Mind, particularly around crisis support and educational resources.
• Mental Health Foundation: UK mental health charity focused on prevention, research, information, and public campaigns. Comparable on the information/campaign/training side of Norfolk and Waveney Mind's portfolio, with similar donation-funded model.
• Rethink Mental Illness: UK mental health charity offering support groups, helplines, information resources, and campaigning on mental illness — a directly comparable service portfolio to Norfolk and Waveney Mind's community support, training, and advocacy work.
• Mind in Camden: Another local Mind affiliate providing community mental health services, training, and information within a defined London borough. Operates the same local Mind branch service model as Norfolk and Waveney Mind, making it a structurally identical peer.
• Mind (national): The national parent mental health charity of which Norfolk and Waveney Mind is a local affiliate. Operates the same mission of mental health support, information, and campaigning across England and Wales, with shared brand, resources, and service models.
• CALM (Campaign Against Living Miserably): UK charity running a helpline and webchat for people in crisis, plus campaigns to prevent suicide. Comparable in helpline/crisis support and donation-driven funding, though with a more narrowly defined target population.
• Samaritans: UK-wide charity providing 24/7 emotional support via telephone and digital channels. Comparable in mission (crisis/emotional support) and donation-driven funding model, though operating at national scale rather than local.
• Together for Mental Wellbeing: UK mental health charity providing community-based support, recovery services, and information resources. Directly comparable service model to Norfolk and Waveney Mind's community groups and recovery support work.

Emerging players

• Anxiety UK: UK charity providing information, support services, and training around anxiety — a more narrowly scoped but structurally similar charity operating helpline, peer support, and paid training in adjacent territory to Norfolk and Waveney Mind's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NorfolkMind
• Facebookfacebook.com/norfolkandwaveneymind
• LinkedInlinkedin.com/company/norwich-and-central-norfolk-mental-health-resources
• Instagraminstagram.com/norfolkandwaveneymind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORWICH AND CENTRAL NORFOLK MENTAL HEALTH RESOURCES