Norwood Elementary School

What Norwood Elementary School does

Norwood Elementary School is a public Kindergarten through 5th grade elementary school operated by Knox County Schools and located at 1909 Merchant Drive in Knoxville, Tennessee. Founded in 1956, the school serves the families and students of Board of Education District 6 within KCS Region 2 and identifies with the Tigers mascot. It is described in district materials as the "newest" school in the network despite nearly 70 years of operation, suggesting recent facility investment. The school delivers a standard K-5 academic program focused on academics, healthy habits, and problem-solving, supplemented by after-school care (operated on-site by the Boys and Girls Club with off-site pickup options including Kid's First, Jon Paul Roberts Tae Kwon Do, and Wallace Knox), extracurricular activities (Safety Patrol, Track & Field), a school counseling program following the American School Counseling Association national model with bullying and suicide prevention resources, and a library/media center staffed by a dedicated media specialist.

The school's technology footprint is inherited entirely from the Knox County Schools district infrastructure rather than built independently. Students receive Chromebooks through the district's 1:1 Technology Initiative, coursework is delivered via Canvas LMS, families access records through the Aspen Family Portal, and district communications flow through ParentSquare. The library adds Mackin Via, Pebble Go, Learn 360, Teaching Books, and an OPAC catalog on top of this base. Norwood holds no patents, trademarks of note, or proprietary technology assets of its own and operates in compliance with FERPA and the Protection of Pupil Rights Amendment.

Norwood's business model is that of a government-funded public school: services are provided at no direct cost to families, with revenue sourced from Knox County Schools district allocations and state education funding rather than tuition or commercial fees. The only direct pricing to families is for school meals (breakfast $2; elementary lunch $2.75), with free and reduced-price options available and some KCS schools operating under the Community Eligibility Program. Enrollment is geography-driven via school-zone assignment based on family residence, with transfer options administered centrally by the district. The school's staff directory lists 89 constituents, and leadership comprises Principal Beki Jones, Assistant Principal Noelle Stuteville (since 2022), and Assistant Principal James Slay (since 2025).

Name

Norwood Elementary School

Legal name

Norwood Elementary School

Website

https://norwoodes.knoxschools.org

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Norwood Elementary School is a public K-5 elementary school in Knoxville, Tennessee, operated by Knox County Schools since 1956. It delivers standard academic instruction plus counseling, after-school care, extracurricular activities, and library services to families assigned to Board of Education District 6 at no direct cost.

Ownership category

akta.pro rank

Product category

K-12 Public Elementary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Literacy & ELA Instruction (School-Delivered) (EDAJAFAF)

Keywords

• Elementary education
• K-5 public education
• Student support services
• School counseling programs
• After-school care

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Funded through Knox County Schools district and government education funding. Serves students in Kindergarten through 5th Grade at no direct cost to families.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Norwood Elementary School is a public K-5 elementary school providing academic instruction for students in Kindergarten through 5th Grade, focusing on academics, healthy habits, and problem-solving skills. The core offering is supplemented by school counseling services following the American School Counselor Association national model, a library/media center with digital resources, after-school care through a partnership with Boys and Girls Club, extracurricular activities (Safety Patrol, Track & Field), enrollment services, and student support programs including bullying and suicide prevention.

Product overview

Norwood Elementary School is a public K-5 elementary school within Knox County Schools offering a single unified educational program. The core offering is academic instruction for students in Kindergarten through 5th grade, supplemented by add-on programs including after-school care (Boys and Girls Club), extracurricular activities (Safety Patrol, Track & Field), school counseling services, library/media center with digital resources, enrollment services, and student support programs. The school follows the American School Counseling Association model and provides resources for bullying prevention, suicide prevention, and special education. The school integrates with district-wide platforms including Canvas LMS, Aspen Family Portal, and ParentSquare for communication and academic management.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Academic Programs (K-5) Core educational services for students in Kindergarten through 5th grade, focusing on academics, healthy habits, and problem-solving skills development, delivered by Knox County Schools faculty at the Norwood Elementary campus.
• After School Care Program On-site after-school care provided by Boys and Girls Club at the Norwood Elementary campus, with additional off-site options including Kid's First, Jon Paul Roberts Tae Kwon Do, and Wallace Knox offering pickup and transportation.
• Extracurricular Activities
• School Counseling Services Comprehensive school counseling program following the American School Counselor Association's national model, including bullying prevention and suicide prevention resources for Norwood Elementary students.
• Library/Media Center School library hub for student learning, reading, and discovery with access to digital resources including OPAC, Mackin Via, Pebble Go, Learn 360, and Teaching Books.
• Enrollment Services Student enrollment services for Kindergarten through 5th grade, including registration packet pickup and in-person enrollment assistance at the school during regular business hours.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Boys and Girls ClubcoreStrategic or Co-development PartnerBoys and Girls Club provides the only on-site after-care program at Norwood Elementary School. The program focuses on learning through play, ensuring each child feels safe, valued, and respected while fostering meaningful connections. Contact: Taylor Gideon ([email protected]).
• Kid's FirstminorChannel Partner/ Reseller/ DistributorOff-site after care provider offering pickup and transportation services to families.
• Jon Paul Roberts Tae Kwon DominorChannel Partner/ Reseller/ DistributorOff-site after care provider offering pickup and transportation services to families.
• Wallace KnoxminorChannel Partner/ Reseller/ DistributorOff-site after care provider offering pickup and transportation services to families.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pond Gap Elementary School: KCS public K-5 elementary school. Directly comparable district peer sharing the same KCS technology infrastructure and enrollment framework.
• Inskip Elementary School: KCS public elementary school serving similar K-5 population within the same district framework, technology stack, and funding model.
• Lonsdale Elementary School: KCS public K-5 elementary school in Knoxville. Comparable peer school; one of the prior KCS placements for Norwood's current principal.
• Pleasant Ridge Elementary School: KCS public K-5 elementary school in Knoxville. Comparable in size, scope, and district-supported programming; site where Norwood's principal began her KCS career.
• Bearden Elementary School: Another public K-5 elementary school within Knox County Schools serving the Knoxville area. Directly comparable in grade range, funding model, district-provided technology stack, and wraparound services.
• Ritta Elementary School: KCS public K-5 elementary school. Comparable district peer; prior workplace for Norwood's assistant principal in a K-5 special education role.
• Ball Camp Elementary School: KCS public K-5 elementary school in Knoxville. Directly comparable as a peer district school where Norwood's current principal previously served as Assistant Principal.
• Karns Elementary School: KCS public K-5 elementary school in the Knoxville area; directly comparable district peer with shared funding, enrollment, and district-provided services.

Emerging players

• KIPP Nashville: Public charter K-5 operator in Tennessee offering an alternative to district zoned schools. Comparable as a K-5 public school competitor within the broader Tennessee public education market.

Broad incumbents

• Knox County Schools: The parent district operating Norwood and ~50 other elementary schools. Sets curriculum standards, technology infrastructure (Canvas, Aspen, ParentSquare, 1:1 Chromebooks), and funding allocation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/knox_schools
• YouTubeyoutube.com/knoxcyschools
• Facebookfacebook.com/knoxcyschools
• Instagraminstagram.com/knox_schools
• LinkedInlinkedin.com/company/norwood-elementary-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norwood Elementary School