noselab ats srl
NOSELAB ATS S.r.l. is an Italian laboratory instrumentation company that manufactures fire testing systems and plastic/rubber testing equipment and distributes surface testing brands, serving regulated transportation, construction, and industrial QC customers across 29 countries.
- Company typePrivate
- Founded1986
- HeadquartersBovisio, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What noselab ats srl does
NOSELAB ATS S.r.l. is an Italian private limited company (s.r.l.) headquartered in Bovisio Masciago, in the province of Monza e Brianza (Lombardy), with approximately 40 years of experience in laboratory instrumentation. The company manufactures and distributes testing equipment organized into three product categories: (1) FIRE TESTING systems covering flammability, oxygen index, smoke density, heat release (Cone Calorimeter), incombustibility, and toxic gas analysis for materials classified under ISO, ASTM, DIN, CEI, UL, BS and FAR standards; (2) PLASTIC AND RUBBER TESTING instruments for specimen preparation (including the company's own NOSELAB Pneumatic Die Cutter), physical-mechanical characterization, HDT/Vicat thermal tests, and degradation tests; and (3) TEST EQUIPMENT for surface inspection, including gloss meters, spectrophotometers, viscometers, applicators, adhesion testers, and coating thickness instruments.
The business operates a hybrid model combining own-brand manufacturing (under the NOSELAB label for fire testing systems and the pneumatic die cutter) with distribution of established international brands such as X-RITE, TQC SHEEN, DEFELSKO, RHOPOINT, LABTHINK, HANNA INSTRUMENTS, TESTO, KERN, NABERTHERM, and HILDEBRAND. Revenue is generated primarily through one-time equipment sales supplemented by professional services for installation, training, certification, and periodic calibration. GTM is sales-led B2B, executed through a worldwide distributor network covering 29 countries with direct technical support from the Italian headquarters. Pricing is provided on a contact-based quotation basis, consistent with specialized capital equipment sales. The customer base spans transportation (automotive, railway, aerospace, naval fire safety compliance), construction (building material fire classification), industrial QC laboratories, and manufacturing quality control segments.
NOSELAB ATS holds ISO 9001:2015 certification issued in September 2024 by the International Accreditation Service and operates with a tightly held ownership structure (no disclosed parent, no venture or private equity investment, €57,000 fully paid-in capital) and a small headcount of 1-10 employees. The company maintains an active market presence through trade exhibition participation (notably PLAST 2026 in Milan) and ongoing technical content publication.
noselab ats srl firmographics
Firmographics- Name
- noselab ats srl
- Legal name
- NOSELAB ATS s.r.l.
- Website
- https://noselab-ats.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NOSELAB ATS S.r.l. is an Italian laboratory instrumentation company that manufactures fire testing systems and plastic/rubber testing equipment and distributes surface testing brands, serving regulated transportation, construction, and industrial QC customers across 29 countries.
- Ownership category
- akta.pro rank
Where noselab ats srl is headquartered
LocationHeadquarters
- HQ city
- Bovisio
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
noselab ats srl business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Testing Equipment Sales: Sale of laboratory testing instruments and equipment for fire testing, plastic/rubber testing, and surface inspection. Products include spectrophotometers, gloss meters, durometers, viscometers, and other quality control instruments from branded partners.
- Technical Services: Technical assistance, installation, training, certification, and periodic calibration services to ensure long-term reliability and consistency of test results.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
noselab ats srl product offering
Product offeringCore offering
Noselab ATS s.r.l. manufactures and distributes laboratory testing instrumentation for industrial quality control. Its portfolio covers three product families: Fire Testing equipment (flammability, oxygen index, smoke density, heat release, incombustibility and toxic gas analysis per ISO/ASTM/DIN/CEI/UL/BS/FAR standards), Plastic and Rubber Testing instruments (specimen preparation, physical-mechanical, HDT/Vicat thermal and degradation tests), and Test Equipment for surface appearance, color, gloss, adhesion and coating thickness. The company combines its own NOSELAB-branded products with distribution of leading international brands (X-RITE, TQC SHEEN, DEFELSKO, RHOPOINT, HILDEBRAND, LABTHINK, HANNA INSTRUMENTS, TESTO, KERN, NABERTHERM), and supports customers with installation, training, certification and periodic calibration services.
Product overview
NOSELAB ATS is an Italian laboratory instrumentation company with 40 years of experience, operating as both a manufacturer of its own products and a distributor for multiple international brands. The portfolio consists of three main product categories: (1) FIRE TESTING - equipment for fire behavior testing of building and furnishing materials including flammability, oxygen index, smoke density, heat release rate (Cone Calorimeter), and toxic gas analysis; (2) PLASTIC AND RUBBER TESTING - laboratory instruments for characterization, specimen preparation (including NOSELAB's own Pneumatic Die Cutter), physical-mechanical tests, degradation tests, and thermal tests (HDT/Vicat); (3) TEST EQUIPMENT (Superfici) - instruments for surface appearance testing including gloss meters (RHOPOINT), color measurement systems (X-RITE), viscometers, adhesion testers, abrasion testers (TQC SHEEN, DEFELSKO), and environmental test chambers. The company distributes internationally recognized brands including DEFELSKO, X-RITE, TQC SHEEN, RHOPOINT, LABTHINK, HANNA INSTRUMENTS, TESTO, KERN, and NABERTHERM alongside its own NOSELAB-branded products.
Differentiator
Problem solved
Functional benefit
Brands
- NOSELAB: Own brand for FIRE TESTING equipment for testing fire behavior of building and furnishing materials; resistance, incombustibility, flammability, toxicity and optical density tests of smokes for classification according to international standards: ISO, ASTM, DIN, CEI, UL, BS, FAR. Also for PLASTIC AND RUBBER TESTING laboratory instruments for control and research on plastics and rubbers.
Products and services
- FIRE TESTING Equipment for testing fire behavior of building and furnishing materials, including resistance, incombustibility, flammability, toxicity and optical density tests of smokes, for classification according to international standards (ISO, ASTM, DIN, CEI, UL, BS, FAR). For industrial laboratories in construction, automotive, railway, aerospace and naval sectors requiring fire safety certification.
- PLASTIC AND RUBBER TESTING Laboratory instruments for control and research on plastics and rubbers, including characterization, specimen preparation, physical-mechanical tests, degradation tests, and HDT/Vicat thermal tests. For plastics and rubber producers, packaging manufacturers and polymer testing laboratories.
- TEST EQUIPMENT (Superfici) Instruments for laboratory testing of industrial surface and coating finishes, including viscometers, applicators, physical-mechanical resistance and adhesion tests, plus spectrophotometers, gloss meters, durometers, coating thickness gauges and light booths sourced from partner brands (X-RITE, RHOPOINT, TQC SHEEN, DEFELSKO, HILDEBRAND, LABTHINK). For paint, coating and industrial finishing manufacturers and surface quality control labs.
- Pneumatic Die Cutter (NOSELAB ATS) Pneumatic specimen preparation tool for cutting standardized test specimens from plastics, rubber, elastomers, technical films and polymeric materials using precision hardened steel dies. For polymer QC laboratories needing standardized specimen preparation.
- Spectralight QC Light Booth SPLQC (D65/TL84) standardized light booth for color evaluation under controlled lighting conditions. For surface quality and color management laboratories.
- Judge LED Light Booth LED light booth for color evaluation offering 7 light sources including LED D50, LED D65, LED-B2 3000K, LED 3500K and LED-B3 4000K. For color matching and visual color assessment labs.
- Aesthetix Surface Brilliance Instrument Instrument for surface brilliance measurement, texture, effect finish, cross-cut adhesion and polishing quality. For surface finishing and coating QC laboratories.
- Novo Gloss Gloss Meter (Rhopoint) Gloss meter available in 60° and 45° versions with integrated plate for surface gloss measurement. For surface quality control and coating inspection labs.
- Pull Off AT-A Adhesion Tester PosiTest pull-off adhesion tester for measuring coating adhesion strength. For coating and paint QC laboratories.
- A-MELT Plastometer Plastometer (melt flow index tester) for measuring melt flow rate of plastics. For polymer characterization and plastics QC laboratories.
- MEP Extrusion Plastometer Extrusion plastometer for measuring melt flow properties of plastic materials. For polymer characterization and plastics QC laboratories.
- Technical Assistance, Installation, Training, Certification and Periodic Calibration Services Professional services delivered alongside equipment sales to ensure long-term reliability and consistency of test results: installation, operator training, certification and periodic calibration. For industrial laboratory customers worldwide.
Companies that use noselab ats srl
Customer profileSegments4 records
Ideal customer profiles4 records
noselab ats srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
noselab ats srl partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- X-RITEcoreBrand partnership for complete range of spectrophotometers for color measurement in laboratory and production environments, including bench and portable instruments, lighting booths, and color management systems.
- TQC SHEENcoreBrand partnership for instruments checking appearance of surfaces and paints including viscometers, applicators, physical-mechanical resistance and adhesion tests.
- DEFELSKOcoreBrand partnership for coating and substrate thickness measurement with portable instruments for all types of materials and applications, including probes for hardness, humidity, roughness, and salinity measurement.
- HILDEBRANDminorBrand partnership for durometers for the plastic and rubber industry.
- RHOIPOINTcoreBrand partnership for gloss meters for various applications, measurement of haze and opacity.
- LABTHINKminorBrand partnership for equipment for study and characterization of plastic films and packaging materials including permeability, strength, durability, tarnish, and heat sealing properties.
- HANNA INSTRUMENTSminorBrand partnership for liquid analysis instruments and multiparameters.
- TESTOminorBrand partnership for portable multiparameter instruments.
- KERNminorBrand partnership for balances, microscopes and measurement techniques.
- NABERTHERMminorBrand partnership for laboratory ovens and muffles.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
noselab ats srl competitors and assessment
Company assessmentDirect peers
- MTS Systems: Global supplier of mechanical testing and simulation systems for materials and structures. Direct competitor in the mechanical/physical testing space that NOSELAB addresses for plastics, rubber, and elastomer customers.
- Instron: Global leader in materials testing equipment for plastics, rubber, elastomers, and polymers. Direct competitor to NOSELAB's plastic and rubber testing portfolio including tensile, HDT/Vicat, and physical-mechanical testing categories.
- Tinius Olsen: Manufacturer of materials testing equipment including tension, compression, hardness, and impact testers. Directly comparable to NOSELAB's plastic/rubber physical-mechanical testing instruments and serves overlapping industrial QC customers.
- ZwickRoell: German manufacturer of materials testing machines for plastics, rubber, metals, and composites. Direct overlap with NOSELAB's plastic and rubber testing product line, particularly for physical-mechanical and thermal characterization.
- Fire Testing Technology (FTT): UK-based manufacturer of fire testing equipment for construction products and transportation materials. Direct competitor in the same fire testing standards space (ISO, EN13823 SBI, IMO FTP) addressed by NOSELAB's fire testing product line.
- BYK-Gardner: Manufacturer of surface testing instruments including gloss meters, haze meters, color measurement systems, and coating thickness gauges. Directly competes with the distributed RHOPOINT, X-RITE, and DEFELSKO product lines NOSELAB offers.
- ATS FAAR: Italian manufacturer of fire testing equipment for transportation sectors (railway, automotive, aerospace, naval). Closest direct competitor to NOSELAB's own-brand fire testing portfolio, sharing the same Italian base and customer overlap in EN 45545-2 and FMVSS302 testing.
Emerging players
- SDL Atlas: Provider of testing instruments for textiles, packaging, and polymer materials including permeability, durability, and strength testers. Comparable in scope to NOSELAB's LABTHINK-distributed plastic film and packaging testing line.
Broad incumbents
- Mettler Toledo: Large diversified manufacturer of analytical and precision instruments for laboratory and industrial applications, including material characterization. Overlaps with NOSELAB's QC lab instrumentation portfolio but as part of a much broader enterprise offering.
- Konica Minolta Sensing: Major manufacturer of spectrophotometers, color measurement systems, and light booths for industrial color QC. Direct overlap with the X-RITE-distributed color measurement products within NOSELAB's surface testing portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
noselab ats srl social profiles
Digital presencenoselab ats srl compliance and trust
Trust signalCompliance1 record
noselab ats srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
noselab ats srl leadership team
Management profileNumber of profiles
noselab ats srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
noselab ats srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about noselab ats srl
What does noselab ats srl do?
Noselab ATS s.r.l. manufactures and distributes laboratory testing instrumentation for industrial quality control. Its portfolio covers three product families: Fire Testing equipment (flammability, oxygen index, smoke density, heat release, incombustibility and toxic gas analysis per ISO/ASTM/DIN/CEI/UL/BS/FAR standards), Plastic and Rubber Testing instruments (specimen preparation, physical-mechanical, HDT/Vicat thermal and degradation tests), and Test Equipment for surface appearance, color, gloss, adhesion and coating thickness. The company combines its own NOSELAB-branded products with distribution of leading international brands (X-RITE, TQC SHEEN, DEFELSKO, RHOPOINT, HILDEBRAND, LABTHINK, HANNA INSTRUMENTS, TESTO, KERN, NABERTHERM), and supports customers with installation, training, certification and periodic calibration services.
Is noselab ats srl a public or private company?
noselab ats srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was noselab ats srl founded?
noselab ats srl was founded in 1986. It employs 1 to 10 people.
Where is noselab ats srl based?
noselab ats srl is headquartered in Bovisio, Italy, in the Europe region.
How does noselab ats srl make money?
Two revenue lines are on record. Testing Equipment Sales are the primary driver. The others are technical Services.
Who are noselab ats srl's main competitors?
Direct peers on record are MTS Systems, Instron, Tinius Olsen, ZwickRoell, Fire Testing Technology (FTT), BYK-Gardner and ATS FAAR. SDL Atlas is listed as an emerging player. Broad incumbents are Mettler Toledo and Konica Minolta Sensing.
Does noselab ats srl have an API?
No public API is recorded for noselab ats srl.