Nosh - the catering company

What Nosh - the catering company does

NOSH Catering + Events is a privately held, Wellington-based catering company founded in 2003, operating from a kitchen and office at 9-20 Ganges Road, Khandallah, with a core team of approximately 10 employees. The company provides full-service catering across four primary customer segments — corporate events, weddings, private celebrations, and office catering — serving events ranging from 50 to over 1,000 guests across the wider Wellington region including Otaki, Kapiti Coast, Martinborough, and Wairarapa. Its product portfolio spans wedding catering, office catering, corporate event catering, private catering, equipment hire, and licensed beverage service, with sub-product menu lines covering canapés, buffet, formal plated, breakfast, platters, small plates, delivered 3-course meals, and Christmas Day catering.

The company's commercial backbone is a quote-based, project-driven catering model with per-head pricing (approximately NZD 50-60 for weddings, NZD 58 for delivered meals, NZD 4.50-13.50 for individual office items) and weekend minimums of NZD 1,000. Customer-facing digital infrastructure is built on the Puree.app platform, which handles online ordering for office catering and platters as well as structured quote-request workflows for corporate, conference, wedding, and private events. Distribution runs through direct on-site catering with full setup, service, and cleanup, supplemented by office drop-off delivery (NZD 10 to Wellington CBD), customer collection from the Khandallah kitchen, and an exclusive supplier arrangement with Prefab Hall venue.

Go-to-market is sales-led and event-driven: the company participates in the Wellington Wedding Show, maintains venue partnerships (Prefab Hall exclusive, plus relationships with 20+ Wellington venues including Erskine Chapel and The Boatshed), and operates a multi-channel presence across its website, Facebook, Instagram, Google Reviews, and a referral network of complementary wedding and event vendors. The company emphasizes fresh, made-from-scratch preparation by an in-house chef team, licensed bar service under a Wellington City Council caterers off-licence, and sustainability practices including crockery reuse, free-range sourcing, and food donation partnerships with The Free Store and Kaibosh. Named enterprise customers include NZ Rugby Union, Housing New Zealand, Statistics New Zealand, Television New Zealand, and BECA.

Name

Nosh - the catering company

Legal name

NOSH Catering + Events

Website

https://nosh.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

NOSH Catering + Events is a privately held Wellington, New Zealand catering company founded in 2003 that provides full-service catering for corporate events, weddings, private celebrations, and office functions across the Wellington region, supported by equipment hire and licensed beverage service.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Wedding catering services
• Corporate event catering
• Office catering delivery
• Private party catering
• Event equipment hire

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Catering Services: Full-service catering for corporate events, weddings, office catering, and private events. Includes setup, service, and cleanup. Food prepared fresh daily by professional chefs.
2. Equipment Hire: High-quality furniture, cutlery, crockery, glassware, and linen hire for events. Also partners with Event Hire companies for wider range of equipment.
3. Beverage Service: Licensed beverage provider with trained bar managers. Offers cocktail bars, beverage packages, and consumption-based billing options. Holds caterers off licence authority from Wellington City Council.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NOSH is a Wellington-based catering company providing full-service catering for weddings, corporate events, office functions, and private celebrations, including menu preparation, setup, service, and cleanup. It supports events of 50 to over 1,000 guests with multiple service styles (buffet, formal plated, canapés, small plates, platters, breakfast, delivered meals) and offers licensed beverage service and equipment hire as add-ons. Online ordering is enabled through the Puree.app platform for office catering and platters.

Product overview

NOSH is a Wellington-based catering company offering a comprehensive portfolio of catering services through distinct product lines. The core offerings include Wedding Catering (full event management since 2003), Office Catering (with online ordering), Corporate Events Catering (boardroom to 1000+ guest functions), and Private Catering (in-home chef service and delivered meals). Supporting services include Beverages Service (licensed bar with cocktails), Equipment Hire (furniture, crockery, linens), Venue Hire Assistance, and Sustainability Services. The menu portfolio spans Canapés, Buffet, Formal Plated, Breakfast, Platters, Small Plates/Tapas, Delivered 3-Course Meals, and Christmas Catering. Online ordering is facilitated through the Puree.app platform. The company emphasizes fresh, made-from-scratch ingredients with a commitment to sustainability practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Full-service wedding catering including menu development, full event management, venue setup and cleanup, pre-wedding consultations, and wedding day coordination. Operating since 2003 with a focus on quality ingredients and professional service for weddings in the Wellington region.
• Office Catering Corporate office catering with hot deliveries, breakfast, lunch, and morning/afternoon tea options. Offers online ordering through the Puree.app platform with $10 CBD delivery including drop-off and next-day plate pickup.
• Corporate Events Catering Corporate function catering ranging from boardroom dining to large cocktail events for 1,000+ guests. Includes conference catering, equipment hire supply, and full-service or drop-off options for enterprise and government clients.
• Private Catering At-home private party catering with options for chef service, delivered meals with heating instructions, and professional wait staff for events such as birthdays, anniversaries, and engagements.
• Beverage Service Licensed beverage service with trained bar managers holding a caterer's off-licence authority from Wellington City Council. Offers cocktails, non-alcoholic refreshments, and consumption-based or fixed per-guest beverage packages for events.
• Equipment Hire Hire equipment service including tables, chairs, linen, crockery, glassware, cutlery, serving platters, kitchen equipment, and audio-visual equipment. Partners with Event Hire companies for expanded inventory.
• Venue Hire Assistance Venue partnership and hire assistance service providing access to Wellington venues including Prefab Hall, Erskine Chapel, The Boatshed, and other event spaces throughout Wellington, Kapiti, and Martinborough.
• Canapés Menu Hot and cold canapés including beef short rib, lamb koftas, pork belly, chicken tikka skewers, fish and chips, arancini, and dessert canapés. Minimum 50 quantity per item, minimum $1,000 on weekends.
• Buffet Menu Buffet catering with mains including beef eye fillet, lamb shoulder, duck, free-range chicken, fish, and vegetarian options. Includes family-style service where staff serve directly to tables.
• Formal Plated Menu Formal plated dining experience with starters, mains (beef, lamb, chicken, pork, fish, vegetarian), and desserts. Minimum 25 guests, minimum $1,000 on weekends.
• Breakfast Menu Breakfast catering including muffins, scones, bagels, croissants, paninis, avocado on toast, frittatas, and fresh fruit. Minimum $1,000 per order.
• Platters Menu Platter options including cheese boards, charcuterie, vegan platters, gluten-free cheese boards, after-work drinks platters, and chef's selection platters. Suitable for up to 10 people each.
• Small Plates/Tapas Menu Small plate catering including sliders, gnocchi, pork belly bao, lamb tagine, salmon, beef fillet, and fish and chips. Minimum 50 guests.
• Delivered 3-Course Meal Gourmet 3-course meals delivered cold with heating instructions. $58 per guest plus GST and delivery. Minimum 6 guests, delivery within Wellington only.
• Christmas Day Catering Pre-cooked Christmas catering for collection including turkey, ham, sides, and desserts. Available for 4+ person servings, collected on 24th December.
• Wellington Wedding Show Exhibit Annual exhibition at the Wellington Wedding Show used to generate wedding leads and build brand awareness among couples planning weddings in the Wellington region.

Quantifiable outcome

• 20+ years serving Wellington
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Prefab HallcoreStrategic or Co-development Partner · 20 February 2021NOSH is the exclusive supplier of catering and beverage services at Prefab Hall, an iconic Wellington venue located behind PREFAB cafe on Jessie Street in Te Aro. The venue can accommodate 120 guests seated or 250 guests cocktail style. This exclusive partnership makes NOSH the preferred caterer for events at this venue.
• Daisy DaysminorOthers · 28 February 2020Daisy Days is an ice cream cart vendor that NOSH recommends to customers for weddings and corporate events as an add-on vendor. Daisy Days provides ice cream cart services that complement NOSH's catering offerings.
• Wellington Event HireminorChannel Partner/ Reseller/ DistributorPartnered with Wellington Event Hire to offer pressed tin bar and matching bar leaners in two sizes (60cm x 60cm and 120cm x 60cm) for events. NOSH refers customers to Wellington Event Hire for additional hire equipment needs beyond their own inventory.
• Tim & Nadine Wedding PhotographersminorOthersNOSH has worked alongside Tim & Nadine Wedding Photographers at events. They are recommended as wedding vendors to NOSH customers looking for photography services.
• The Free StoreminorOthersIn circumstances where orders cancel at the last minute, NOSH donates food to The Free Store charitable agency to minimize food waste and support community welfare.
• KaiboshminorOthersNOSH also partners with Kaibosh food rescue organization, donating food from cancelled orders to support food security in Wellington.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aramark: Global food services and facilities management company operating across corporate, sports, education, and event catering worldwide. Comparable as a broad incumbent offering event and institutional catering at scale, though operating through much larger institutional contracts.
• Centerplate: US-based event hospitality caterer specializing in sports venues, convention centers, and large-scale event catering. Comparable as a broad incumbent operating in the same premium event-catering category, with similar high-volume execution demands as NOSH's 1000+ guest functions.
• Compass Group: World's largest contract food services group operating across multiple sectors including corporate events, sports, and venue catering. Comparable as a broad incumbent whose event catering arm competes for the same premium corporate and venue-driven spend as NOSH.
• Sodexo: Global food services and integrated facility management major serving corporate, government, healthcare, and event clients in 50+ countries. Comparable as a broad incumbent with event and contract catering capabilities overlapping NOSH's corporate and private segments.
• Levy Restaurants: Specialist event and sports-venue hospitality caterer operating across stadiums, arenas, and corporate hospitality globally. Comparable as a broad incumbent with a focused event-catering model that overlaps with NOSH's large-event (1,000+ guest) and sports (NZ Rugby) capabilities.
• Delaware North: Global hospitality and food service company operating in sports venues, travel hospitality, gaming, and event catering. Comparable as a broad incumbent whose event catering and venue partnerships align with NOSH's venue exclusivity model and large-event execution.

Direct peers

• Ruth Pretty Catering: Long-established Wellington-based premium catering company serving weddings, corporate, and private events across the lower North Island. Direct competitor in NOSH's core market with a similar full-service model and event-focused positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/noshwellington
• Instagraminstagram.com/nosh_nz
• LinkedInlinkedin.com/company/nosh---the-catering-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nosh - the catering company