Not A Phase

What Not A Phase does

Not A Phase is a trans-led, nationwide UK registered charity (Charity No 1193381) founded in 2020 to support trans+ and gender diverse adults — positioned as the first UK charity focused exclusively on this population. Its core programs include Misfits (free fitness, wellbeing and self-defence classes across 14 UK cities delivered through partner gyms such as Frame, WOMB, Gym-Box, Uplifted Titans and Jump Studios), Trans+Connect (free fortnightly online peer support groups spanning Later in Life, Early Days, Enby, Intimacy, Neurodiverse, Rural, Men's and Women's editions), and Trans+ Socials (monthly in-person events across 8 UK cities).

Supporting programs include the TRANS+Formation Project (funding, materials and mentorship for trans-led businesses and grassroots initiatives), Trans+ Voice Academy (vocal training video content co-produced with @trans.voice), Diversity & Inclusion consultancy for corporate clients (speaker sessions, training workshops and bespoke multi-year engagements), a curated Trans+ Resources & News content hub, and an Email Your MP advocacy tool with pre-drafted templates. Operational infrastructure is intentionally lightweight: standard web registration, online event management, and calendar integrations with Google Calendar, iCalendar, Microsoft Outlook 365 and Outlook Live.

The revenue model is a hybrid charity stack. Free core services to trans+ adults are funded by individual donations processed via JustGiving and Tiltify, branded merchandise (t-shirts from £30, caps from £25, tote bags from £20, including collaborations with Charles Jeffrey and Dirtee Murfee), and a custom-priced corporate D&I stream. The charity is led by Chief Exec & Trustee Danielle St James (founder), with trustees Dee Humphreys (Chair), Alix Anson-Jones, Glyn Fussell, Hayden Millar, Dr. Jack Lopez and Antonia Belcher. Geographic coverage spans England, Scotland, Wales and Northern Ireland from a registered office in Margate.

Name

Not A Phase

Legal name

Not A Phase

Website

https://notaphase.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Not A Phase is a trans-led UK registered charity (founded 2020) that supports trans+ and gender diverse adults through free fitness classes across 14 UK cities, fortnightly online peer support groups, in-person socials, vocal training, trans-led business funding, and corporate diversity and inclusion consultancy.

Ownership category

akta.pro rank

Product category

Transgender and LGBTQ+ Community Support Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Transgender support services
• Peer support groups
• Diversity consulting
• Community fitness programs
• LGBTQ advocacy charity

Headquarters

HQ city

Margate

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Not A Phase relies on charitable donations from individuals and corporate supporters to fund community projects, awareness campaigns, and trans+ initiatives. The organization runs fundraising events including marathons and challenges, with donations processed through platforms like JustGiving and Tiltify.
2. Merchandise Sales: The organization sells branded merchandise including t-shirts, hats, caps, and tote bags through its online shop. Collaborations with artists like Charles Jeffrey and Dirtee Murfee generate additional revenue while promoting the charity's mission.
3. Corporate Diversity & Inclusion Training: Not A Phase offers paid consultancy services including speaker sessions, training workshops, and bespoke consultancy for organizations seeking to improve trans+ inclusion in workplaces. Services cover people management, recruitment, policy advisory, and media/communications strategy.
4. TRANS+Formation Fund Support: The charity provides funding, materials, and mentorship to trans-led projects and grassroots initiatives through its TRANS+Formation Project, supporting the growth of the UK trans+ economy and community projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Not A Phase is a UK-registered trans-led charity that provides free peer support, community fitness (Misfits), social events (Trans+ Socials), and capacity-building programs (Trans+ Voice Academy, TRANS+Formation) for trans+ adults nationwide. It supplements these free community services with paid Diversity and Inclusion consultancy and corporate training delivered to businesses by lived-experience trainers. The charity is funded through a mix of donations, merchandise sales, and corporate D&I revenue, allowing it to keep individual-facing services free of charge.

Product overview

Not A Phase is a trans-led, nationwide UK charity offering a portfolio of community support programmes for trans+ adults. The core offerings include Misfits (a free fitness, wellbeing and self-defence programme running in 14 UK locations), Trans+Connect (fortnightly online peer support groups), and Trans+ Socials (monthly social events across 8 cities). Supporting services include Diversity & Inclusion consultancy for organisations, the TRANS+Formation Project (funding and mentorship for trans-led businesses), the Trans+ Voice Academy (vocal training videos), Trans+ Resources & News (informational content), and an Email Your MP advocacy tool. All programmes aim to uplift trans+ lives through community, joy, and practical support.

Differentiator

Problem solved

Functional benefit

Brands

• Misfits: A fitness, wellbeing and self defence programme created by Not A Phase, focusing on confidence building whilst breaking down the barriers between the trans+ community and traditional gym spaces with free fitness classes for trans+ adults.
• Trans+Connect
• TRANS+Formation Project
• Trans+ Voice Academy
• Trans+ Socials
• Diversity & Inclusion

Products and services

• Misfits A community fitness program delivered by Not A Phase for trans+ adults across the UK, designed to provide safe, trans-led exercise opportunities and physical wellbeing support.
• Trans+Connect A peer support program that connects trans+ adults with one another for mutual support, community building, and reduced isolation, delivered free of charge by the charity.
• Trans+ Socials In-person social events run nationwide for trans+ adults to build community, reduce isolation, and create safe social spaces outside of clinical or support contexts.
• Trans+ Voice Academy An educational program designed to build skills, confidence, and voice for trans+ adults, delivered as part of the charity's charitable programming.
• TRANS+Formation A business support program run by Not A Phase to help trans+ adults with employment, enterprise, or professional development pathways.
• Diversity and Inclusion Consultancy A paid corporate training and consultancy offering that delivers Diversity and Inclusion training, policy support, and lived-experience sessions to UK businesses and organizations, helping fund the charity's free community programs.

Quantifiable outcome

• 14 UK cities reached with Misfits fitness program
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Tatty DevineminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Nature of partnership appears to be marketing/brand collaboration supporting Not A Phase's mission.
• TileYardminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• W-LondonminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• QRFYminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• Axel-ArigatominorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• CocominorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• Cos Brand PartnerminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• CrocsminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• DiageominorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
• LVMHminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Major luxury goods conglomerate partnership supporting Not A Phase's mission.
• NikeminorGTM or Marketing PartnerPartner brand shown in partnerships carousel. Sportswear brand partnership supporting Not A Phase's Misfits fitness program.
• Gym-BoxcoreChannel Partner/ Reseller/ DistributorPartner gym space for Misfits fitness classes. Gym-Box provides venue for trans-inclusive fitness sessions, enabling the core Misfits program delivery.
• Frame (London)coreChannel Partner/ Reseller/ DistributorPartner gym space for Misfits fitness classes including calisthenics and rebounding. Frame provides venue for trans-inclusive fitness sessions in London.
• Mighty Hoopla FestivalcoreGTM or Marketing PartnerMajor LGBTQ+ festival partnership. Not A Phase runs 'Trans Rights' parade at Mighty Hoopla festival, providing visibility and community engagement.
• TranskatersminorStrategic or Co-development PartnerLondon's first trans+ skate collective. Partnership for social events and community activities, specifically mentioned for Transkaters monthly meetup.
• Queer Yoga EdinburghcoreChannel Partner/ Reseller/ DistributorCommunity yoga teaching collective running donation-based LGBTQ+ yoga classes. Partner for Misfits yoga programming in Edinburgh.
• Queer Running ClubcoreStrategic or Co-development PartnerLondon-based collective for LGBTQ+ runners. Co-develops and runs 'Queer Running Club X Misfits' running sessions for the trans+ community.
• Rural Trans AlliancecoreStrategic or Co-development PartnerWelsh non-profit focused on improving access to services for trans people in rural communities. Collaboration for Trans+Connect Rural Edition online support group.
• Jade ThirlwallminorGTM or Marketing PartnerLittle Mix member contributed to 'Sink The Pink's Manifesto For Misfits' book, providing celebrity support and visibility.
• Charles JeffreyminorGTM or Marketing PartnerDesigner collaborated on TransMission t-shirt collection. Collaboration generates merchandise revenue while promoting trans visibility.
• Dirtee MurfeeminorGTM or Marketing PartnerVisual artist collaborated on ally t-shirt and tote bag collections. Merchandise collaboration supports fundraising.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/notaphaseorg
• LinkedInlinkedin.com/company/not-a-phase
• Instagraminstagram.com/notaphaseorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Not A Phase