Die Notfallmamas GmbH

What Die Notfallmamas GmbH does

Die Notfallmamas GmbH is a Hamburg-based, privately held German services company founded in 2012 that provides on-demand and planned childcare solutions to corporate clients and their employees. The company sells annual service agreements to German employers of all sizes, which then offer the services as a tax-advantaged employee benefit (up to 600 EUR per employee per year tax-free). Operations span seven German cities (Berlin, Bremen, Düsseldorf, Frankfurt, Hamburg, Munich, plus a second Hamburg address), delivered through a contracted workforce of medically or pedagogically trained caregivers who provide in-home care.

The product portfolio centers on Notfallbetreuung (at-home emergency childcare dispatched typically within 24 hours of booking), supplemented by Ferienbetreuung (school-holiday programs), Veranstaltungsbetreuung (event/conference childcare), Inhouse-Betreuung (on-site company childcare), Online-Betreuung (virtual live care via Whereby video), Familienservice (gap-filling and elder-care referral), and the Pop-up-Kita (co-developed with famPLUS and Little Bird) for under-3 transitional care. There is no proprietary technology platform; delivery relies on human caregivers, with supporting integrations to PayPal, Stripe, Whereby, Google Analytics, and Google Ads.

The revenue model is hybrid: a recurring setup/availability fee (Bereitstellungspauschale) plus usage-based hourly billing, with a separate subscription-like vacation-care program and professional-services pricing for event care. Pricing is quote-based, with differentiated KMU (small business) and enterprise tiers, a 4-hour minimum engagement, and next-day booking accepted until 3 PM. Go-to-market is sales-led B2B with direct outreach, free audit tools, and consultation calls feeding enterprise field sales and an SME inside-sales motion; no self-serve consumer channel exists. The company is independently owned, has not raised disclosed external funding, and employs 5 corporate staff supporting the multi-city service operation.

Name

Die Notfallmamas GmbH

Legal name

Die Notfallmamas GmbH

Website

https://notfallmamas.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Die Notfallmamas GmbH is a Hamburg-based B2B childcare services provider that delivers emergency, holiday, event, in-house, and virtual childcare to German employers and their employees across seven German cities through vetted contracted caregivers under annual corporate service agreements.

Ownership category

akta.pro rank

Product category

Corporate Childcare Services

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHSAAAJAA

On-Demand Sick Child In-Home Care

Home & Personal Services/Childcare, Babysitting & Nanny Services/Sick Child & Emergency Backup Childcare

SECONDARYHSAAAJAG

Medication Administration & Health Monitoring Childcare

Home & Personal Services/Childcare, Babysitting & Nanny Services/Sick Child & Emergency Backup Childcare

Keywords

• Emergency childcare services
• Corporate family benefits
• Holiday child supervision
• Backup childcare solutions
• Employee family services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Service Contracts: Annual service agreements with companies providing emergency childcare as an employee benefit. Companies pay a setup/availability fee plus hourly rates for actual childcare services. Services are billed monthly to the employer company.
2. Hourly Childcare Services: Hourly billing for actual childcare hours used. Minimum engagement of 4 hours, typically 6-8 hours per booking. Extended or repeat bookings can be made through the same channels.
3. Vacation Care Programs: Structured vacation childcare programs booked by companies for their employees' children during school holidays.
4. Event Care Services: Childcare services for company events, seminars, conferences, and meetings. Companies book these as standalone services or as part of annual contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Die Notfallmamas GmbH provides emergency and supplementary childcare services to corporate clients. Companies purchase these services as employee benefits, covering situations such as school holidays, parent-child office events, in-house care scenarios, online/virtual care, and pop-up Kita setups. The company additionally offers family service, consulting, and PR activities as complementary offerings.

Product overview

Die Notfallmamas GmbH offers a modular portfolio of on-demand and planned childcare services for companies and working parents, without requiring companies to operate their own workplace Kita. The core offering centers on emergency at-home childcare (Notfallbetreuung) when children fall ill or regular care arrangements fail. This is supplemented by holiday care (Ferienbetreuung), event supervision (Veranstaltungsbetreuung), in-house care at company premises (Inhouse-Betreuung), and virtual live supervision (Online-Betreuung) via video conference. A collaborative product, the Pop-up-Kita, developed with partners famPLUS and Little Bird, addresses transitional childcare gaps for under-3s. Consulting and PR services help companies communicate and optimize their family-friendly policies. All services operate through a service contract model where companies offer childcare as an employee benefit.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Childcare (Notfallbetreuung)
• Holiday Care (Ferienbetreuung)
• Event Care (Eventbetreuung)
• In-house Care (Inhouse-Betreuung)
• Online Care (Online-Betreuung)
• Pop-up Kita
• Family Service (Familienservice)
• Consulting
• PR

Quantifiable outcome

• 95% next-day availability guarantee
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• digitaleelternhelfer.deminorOthersPartner organization providing digital parenting support services. Listed on the partner page of Notfallmamas.
• famPLUS GmbHcoreStrategic or Co-development PartnerfamPLUS is a co-development partner in the Pop-up-Kita concept, working with Notfallmamas and Little Bird to provide bridging childcare for children whose Kita spots aren't yet available. Jointly developed the flexible Pop-up-Kita solution for companies to help employees return from parental leave sooner.
• Fürstenberg-InstitutminorOthersPartner organization listed on the partner page. Fürstenberg-Institut provides employee assistance and family services.
• motherworldminorOthersPartner organization focused on mother/family support. Listed on the partner page of Notfallmamas.
• NotmütterdienstminorOthersPartner organization providing mother support services. Listed on the partner page of Notfallmamas.
• viva familienservice.deminorOthersPartner organization providing family services. Listed on the partner page of Notfallmamas.
• World is a Village (WorldsAVillage)minorOthersPartner organization focused on work-life balance and international family support. Listed on the partner page.
• Worklife HamburgminorOthersHamburg-based partner organization for work-life services. Listed on the partner page.
• Little BirdcoreStrategic or Co-development PartnerLittle Bird is a co-development partner in the Pop-up-Kita concept, working with Notfallmamas and famPLUS. Part of the joint solution helping parents bridge the gap when Kita spots aren't available at the end of parental leave. Developed the flexible on-demand childcare model for companies.
• SEND e.V. (Social Entrepreneurship Deutschland)minorOthersMember of the SEND network, Germany's association for social entrepreneurs. Notfallmamas participates in network events and collaborations with other social enterprises on topics of work-life balance and DEI.
• Fortschrittsindex VereinbarkeitminorOthersNotfallmamas displays the 'Fortschrittsindex Vereinbarkeit' (Progress Index for Work-Life Balance) certification on their website, indicating alignment with this family-friendly employer benchmarking initiative by the Federal Ministry for Family Affairs.
• Verband der ergänzenden Kinderbetreuung e.V. (VdeKb)minorOthersMember of the German association for supplementary childcare. Listed as a member organization on the Notfallmamas website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care.com: Global online marketplace for family care including childcare and senior care. Not a direct German B2B competitor but the dominant platform model that could disrupt traditional providers like Notfallmamas.
• Helpling: European on-demand platform for home services. While primarily focused on cleaning, its marketplace technology and German footprint represent a credible adjacent platform threat to traditional in-home service providers.

Direct peers

• pme Familienservice GmbH: Germany's largest corporate family-service provider, offering emergency and supplemental childcare, elder care, and life-coaching benefits to enterprise clients — the closest direct competitor to Die Notfallmamas in the B2B family-benefit space.
• famPLUS GmbH: Existing co-development partner of Notfallmamas on the Pop-up-Kita concept and a family-service provider for companies — overlapping product portfolio and shared enterprise customer base make it both partner and competitor.
• VIF Hilfe GmbH: Munich-based corporate family-service provider offering emergency and supplemental childcare to employers — comparable service model and southern-German geographic overlap with Notfallmamas' Munich office.
• AWO Lifebalance GmbH: Subsidiary of AWO providing family services to corporate clients including emergency childcare, holiday care, and elder care — directly comparable offerings and customer base in the German employer-benefit market.

Regional players

• Kinderbetreuung.de (Volkswagen / external network): German online directory and matching service for childcare providers — overlapping end-customer (working parents) and adjacent business model, though primarily consumer-facing rather than enterprise B2B.

Others

• Beruf und Familie gGmbH (berufundfamilie): Non-profit service of the Hertie Foundation operating the leading German audit 'berufundfamilie' for family-friendly HR policy. Indirectly comparable as it shapes the same employer decision-making and certification ecosystem Notfallmamas sells into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.de/notfallmamas
• LinkedInlinkedin.com/company/die-notfallmamas-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Notfallmamas GmbH