famPlus

What famPlus does

famPlus GmbH is a Munich-based B2B corporate care platform founded in 2010 that provides employers with integrated employee benefit services spanning childcare and eldercare consulting, life coaching, and mental health support. The platform connects covered employees with vetted care providers and coaches, with the company positioning itself as a one-stop care infrastructure for HR and people operations teams. famPlus serves more than 550,000 employees across 24+ named enterprise customers including Audi, Bayer, Siemens, and Deutsche Bundesbank, with a secondary office in Hamburg.

The underlying technology combines a care provider directory and case-management workflow with standard communication integrations (Google Maps, WebEx, Microsoft Teams, Skype). The platform has been extended with the famPlus Campus offering, which delivers structured programs such as Mental Health First Aid Training and Workplace Care Navigators. famPlus co-initiated the DIN SPEC 77003 standard, which was elevated to DIN 77009-1 in 2025, and holds approval under § 45 SGB XI for eldercare services and prequalification under § 48 Abs. 8 VgV for public-sector procurement.

Revenue is generated through enterprise B2B contracts, with multi-year subscriptions and per-employee pricing models typical of the corporate benefits category. The company is privately held, headquartered in Munich, and operates with a lean 1-10 employee team, reflecting a services-led, partner-network-driven operating model rather than a high-headcount SaaS structure.

Name

famPlus

Legal name

famPlus GmbH

Website

https://famplus.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

famPlus is a Munich-based B2B corporate care platform founded in 2010 that delivers integrated childcare, eldercare, life coaching, and mental health services to 550,000+ employees across 24+ enterprise clients including Audi, Bayer, Siemens, and Deutsche Bundesbank.

Ownership category

akta.pro rank

Product category

Corporate Care / Employee Assistance Programs

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHSABAGAJ

Family Caregiver Relief & Coaching (Respite-Integrated)

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHLADAKAJ

Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Corporate care services
• Employee assistance programs
• Eldercare consulting services
• Parent counseling services
• Work-life balance programs

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Provision Fee (Bereitstellungsgebühr): Annual flat-rate fee per company for providing access to the famPlus platform for all employees. Fees depend on company size class and are determined by individual agreement. Covers basic login access for all employees.
2. License/Case Fee (Lizenz/Fallpauschale): Per-employee license fee for active users who want direct contact with providers, telephone consultation, and personal case management. Additional fee on top of provision fee, determined by individual agreement. Includes personal case management services.
3. Seminars, Trainings and Webinars: Training sessions, seminars, and webinars on parenting, caregiving, and mental health topics. May be billed jointly with health and nursing insurance funds under § 45 SGB XI.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

famPlus is a B2B web-based corporate care platform that sells employee support services to German companies, giving their workforce access to integrated family support including parent counseling (Elternberatung), eldercare consulting (Pflegeberatung), life situation coaching (Lebenslagen-Coaching), and a learning/events platform (famPlus Campus) covering parenting, caregiving, and mental health topics. Service delivery combines a proprietary provider database with telephone consultation and case management, audited under DIN 77009-1, and is reimbursed in part under § 45 SGB XI.

Product overview

famPlus is an integrated Corporate Care solution combining three core service modules—Elternberatung (Parent Counseling), Pflegeberatung (Eldercare), and Lebenslagen-Coaching (Life Situation Coaching)—into a unified platform with additional content extensions including Campus (events/training), Blog, and Podcast. The platform provides B2B services to companies, offering their employees access to counseling, childcare and eldercare placement, and mental health support. Core platform features include a provider database with matching services, personal case management, and an orientation/solution phase consulting process. All modules are integrated under DIN 77009-1 audited quality standards, enabling seamless delivery across parenting support, caregiving coordination, and psychosocial coaching use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Care (Integrated Solution) Integrated Corporate Care solution for German employers combining mental health, work-life balance, and caregiving support seamlessly embedded into existing HR programs. Sold B2B via subscription-style corporate agreements.
• Elternberatung (Parent Counseling) Individualized parenting counseling addressing parenting issues, emotional overload, and work-family balance, including childcare placement services. Delivered to employees of client companies under DIN 77009-1 audited quality.
• Pflegeberatung (Eldercare) Care advice and support for employees with responsibility for relatives needing care, covering legal questions, home care organization, financing options, and benefits applications from health and nursing care insurance.
• Lebenslagen-Coaching (Life Situation Coaching) Individual coaching to strengthen mental well-being in difficult times, addressing work conflicts, health issues, family problems, and crisis intervention including acute crises.
• famPlus Campus Learning and exchange platform offering lectures, workshops, and coaching sessions on parenting, caregiving, and mental health topics. Includes nearly 70 lecture topics deliverable virtually or on-site.
• Mental Health First Aid Training Training program consisting of three compact modules for recognizing mental stress, responding sensitively, and providing effective support to colleagues.
• Workplace Care Navigators Training Training program preparing employees to act as the first point of contact for colleagues caring for relatives, offering advice and support on navigating the care system.
• Dementia Caregiver Training Eight-session compact course providing scientifically-based, practical support and strategies for caring for relatives with dementia.

Quantifiable outcome

• 550,000+ employees across client companies have access to services

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Deutscher Verein für öffentliche und private Fürsorge e.V.minorOthersMember of the German Association for Public and Private Welfare. Also participates in the Fachaus-schuss 'Alter und Pflege' (Committee 'Age and Care') of this association.
• Förderverein der Stiftung der Deutschen WirtschaftminorOthersSupporting association of the Foundation of the German Economy, promoting social entrepreneurship.
• Deutsches Institut für Normung DIN e.V.coreOthersfamPlus initiated the development of DIN SPEC 77003 (now DIN 77009-1) and DIN SPEC 77004 standards for personal and household services through DIN.
• Social Entrepreneurship Netzwerk Deutschland e.V. (SEND)minorOthersMember of the Social Entrepreneurship Network Germany, supporting social innovation.
• Katholische Stiftungshochschule München (KSH)minorOthersPractice partnership with Catholic University of Applied Sciences Munich for academic collaboration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Movival GmbH: German corporate health and movement provider offering employer-paid services such as fitness and prevention. Adjacent to famPlus's corporate care positioning but focused on physical rather than family/caregiving support.

Regional players

• Bertram Care (Bertram GmbH): German care service platform that helps families find and arrange eldercare services, working with employers and public agencies. Regionally comparable to famPlus's Pflegeberatung module but smaller and more focused on care placement than full employee assistance.

Direct peers

• pme Familienservice GmbH: Germany's largest direct competitor in B2B corporate family services, offering very similar Elternberatung, Pflegeberatung, and Lebenslagen-Coaching modules to employer clients. Comparable business model, target customers, and service portfolio.
• awadoo GmbH: German corporate family service provider offering employee support on childcare, eldercare, and life coaching for enterprise clients. Closely overlaps famPlus's product modules and target buyer (HR departments of German corporates).
• AWO Lifebalance GmbH: Corporate family service arm of Arbeiterwohlfahrt providing employer-paid counseling and family/eldercare support services in Germany. Directly comparable offerings and B2B distribution model.

Broad incumbents

• Optum (UnitedHealth Group): Global Employee Assistance Program (EAP) and corporate health subsidiary of UnitedHealth, offering mental health, caregiver, and family support services to large multinational employers. Significantly larger and broader, but increasingly competing for the same German corporate care RFPs.
• TELUS Health: One of the world's largest EAP and corporate wellness providers, offering mental health, family, and caregiver support to enterprise clients. Overlaps with famPlus's Lebenslagen-Coaching module at a global scale.
• ComPsych Corporation: World's largest EAP provider, serving multinational employers with integrated counseling, work-life, and family support services. Comparable in target buyer (HR/benefits) and service scope, but operates at much greater scale and geographic reach.

Emerging players

• Lyra Health: US-based mental health and family-care platform for employers, combining digital tools with human coaching. Comparable in targeting employer-paid employee mental health benefits and increasingly family caregiver support, though geographic focus differs.
• Headspace Health: Digital mental health platform (Headspace + Ginger) selling B2B to employers as an employee benefit. Overlaps with famPlus's Lebenslagen-Coaching module from a digital-first delivery angle, though not focused on eldercare or childcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/famplusgmbh
• Facebookfacebook.com/famplus.de
• LinkedInlinkedin.com/company/famplus-gmbh
• Instagraminstagram.com/famplusgmbh/?hl=de

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about famPlus