NOTION Magazine

What NOTION Magazine does

NOTION Magazine is a London-headquartered digital music and culture publication that operates a content-led business targeting music enthusiasts, fashion-conscious young adults, and live music audiences. The publication is built around a website (notion.online) and multi-platform social distribution (TikTok, Instagram, YouTube, Spotify, Twitter, Facebook, email newsletter) producing editorial content including artist interviews, digital and print covers, event coverage, fashion features, and two weekly curated playlists (NOTION NOW and UNDISCOVERED). A separate creative agency, Studio NOTION (studionotion.com), operates as a sibling entity offering agency services, and the company runs an e-commerce shop selling print editions and merchandise.

The underlying technology is standard digital publishing; no proprietary AI/ML, APIs, SDKs, or app products are disclosed. The company is privately held, has 7 employees, and operates from London (UK headquarters at 51 Lloyd Baker Street) and Los Angeles (US office at 750 N San Vicente Blvd, Suite 800). The core platform architecture is a WordPress-based website, evidenced by the site's theme and plugin structure.

NOTION monetizes through three primary streams: advertising and branded content campaigns with fashion, lifestyle, fragrance, and motorsport brands (Cat Footwear, Vans, Salt + Stone, McLaren Mastercard Formula 1 Team); one-time sales of print magazines and merchandise via the online shop; and content licensing, partnership referrals, and the adjacent creative agency. Pricing is not publicly disclosed; the publication appears to be free to consumers, with monetization concentrated on the brand-sponsor side. Customer segments are horizontal persona-based (Music Enthusiasts, Fashion & Culture Followers, Live Music & Events Audience) rather than enterprise-anchored.

Name

NOTION Magazine

Legal name

NOTION

Website

https://notionmagazine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NOTION Magazine is a London and Los Angeles-based digital music and culture publication producing artist interviews, digital and print covers, weekly playlists, and event coverage. It monetizes through branded content partnerships with fashion and lifestyle brands, print and merchandise sales, and a separate creative agency, Studio NOTION.

Ownership category

akta.pro rank

Product category

Music Media and Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Music publication
• Digital editorial content
• Artist interviews
• Music playlists
• Culture magazine

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorships: The magazine features branded content campaigns and advertising partnerships with fashion brands (Cat Footwear, Vans), fragrance brands (Salt + Stone), and other lifestyle companies. Artist features and digital covers serve as content marketing vehicles for brands.
2. Magazine & Merchandise Sales: Sale of print magazines (NOTION The Artists Vol. 4), merchandise, and potentially digital products through their online shop at notion.online/shop/.
3. Content Licensing & Partnerships: The publication licenses its editorial content and artist features to brands for marketing campaigns and earns referral or affiliate revenue through partner integrations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NOTION Magazine is a digital-first music and culture publication that produces artist interviews, digital covers, curated playlists, and event coverage for a young music-enthusiast audience. It monetizes through advertising, branded content partnerships, merchandise and print sales via NOTION Shop, and content licensing, with a separate creative services arm (NOTION Agency).

Product overview

NOTION Magazine is a digital music publication offering editorial content including artist interviews, digital and print covers, music reviews, event coverage, and curated playlists. The publication features artist series such as 'NOTION The Artists Vol. 4', while its companion products include weekly music playlists (NOTION NOW, UNDISCOVERED), a merchandise shop, and a separate creative agency.

Differentiator

Problem solved

Functional benefit

Products and services

• NOTION Magazine (digital publication) Digital-first music and culture publication producing artist interviews, digital covers, and event coverage for young music enthusiasts.
• NOTION The Artists Vol. 4 (print edition) Print edition of the NOTION publication featuring artist content, sold directly to consumers.
• NOTION Shop Direct-to-consumer e-commerce store selling NOTION Magazine merchandise and print editions.
• NOTION Agency Creative services arm offering branded content, campaign production, and partnership activations to brands targeting music-culture audiences.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Cat FootwearminorGTM or Marketing PartnerNOTION collaborated with Cat Footwear on the PLAYING SITE content series exploring spaces where creativity, movement, and city life collide. The campaign placed the Colorado Boot at the centre of content featuring artist collaborations.
• Salt + StoneminorGTM or Marketing PartnerNOTION partnered with fragrance brand Salt + Stone for a campaign featuring bedroom pop artist Role Model, showcasing the brand's products through editorial content.
• VansminorGTM or Marketing PartnerNOTION collaborated with Vans for artist content featuring Ecca Vandal at the Vans store in London, combining music and lifestyle editorial content with brand visibility.
• McLaren Mastercard Formula 1 TeamminorGTM or Marketing PartnerNOTION conducted an interview with McLaren F1 driver Oscar Piastri covering his love for drum and bass music, combining F1 and music culture editorial content.
• The Covalent BondminorGTM or Marketing PartnerThe Covalent Bond is identified as NOTION's digital marketing agency partner on the website footer.

Recent moves6 records

Expansion highlights5 records

Direct peers

• i-D Magazine: i-D is a fashion and culture publication historically associated with Vice, covering the intersection of style, music, and youth culture. Its editorial positioning on emerging creative talent and digital covers is closely aligned with NOTION's approach.
• DIY Magazine: DIY is an independent UK-based music publication covering emerging artists, releases, and live music. It overlaps directly with NOTION's emerging-artist discovery editorial and youth-music audience.
• The Line of Best Fit: The Line of Best Fit is an independent music publication focused on new and emerging artists, reviews, and features. Its editorial niche and audience profile closely match NOTION's positioning as a music-discovery platform.
• Dazed: Dazed is a London-based youth culture magazine covering fashion, music, and culture with strong digital editorial. Geographic and editorial overlap with NOTION makes it a directly comparable peer in the UK music-culture publishing space.
• NME: NME is a global music and culture publication covering emerging and established artists through editorial, reviews, and interviews. It is the most direct competitor to NOTION, sharing the same music-discovery positioning, digital-first distribution, and youth audience.
• PAPER Magazine: PAPER is a US-based culture and fashion publication covering music, style, and celebrity. Its blend of music editorial, fashion features, and digital covers parallels NOTION's editorial mix.
• The FADER: The FADER is a music and style magazine covering artists, culture, and fashion. It closely mirrors NOTION's editorial mix of music discovery, fashion, and culture storytelling, targeting a similar young audience with branded content.
• Interview Magazine: Interview is a culture and arts publication focused on long-form artist conversations across music, fashion, and film. It shares NOTION's interview-led editorial format and cross-cultural positioning at the intersection of music and fashion.
• Crack Magazine: Crack Magazine is an independent music and culture publication featuring long-form interviews, features, and editorial photography. It targets a similar youth audience and shares NOTION's emerging-artist editorial focus and print-digital hybrid model.

Broad incumbents

• Pitchfork: Pitchfork is a major music publication known for reviews, news, and artist features, now owned by Condé Nast / GQ. It competes for the same artist-access and audience attention as NOTION, but operates at significantly larger scale as a broad incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/notionmagazine
• YouTubeyoutube.com/@notion-tv
• Facebookfacebook.com/NotionMagazine
• Instagraminstagram.com/notion
• TikToktiktok.com/@notion
• LinkedInlinkedin.com/company/notion-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOTION Magazine