nouriche

What nouriche does

Planted Kitchens is a sole-proprietor nutritional therapy practice founded and operated by Maureen McCooey, NTP (Nutritional Therapy Practitioner), serving individual wellness clients and corporate employers primarily from the Greater Philadelphia Area. The practice delivers personalized one-on-one coaching addressing nutrition, sleep, stress management, blood sugar balance, and digestion, plus group coaching and cooking demonstrations for employer-sponsored wellness programs, and interactive virtual wellness events/cookalongs. The service is presented around a "no judgment, sustainable habits" philosophy rooted in the founder's prior experience operating cafes, restaurants, and a catering/private chef business.

There is no proprietary technology platform; service delivery is human-led coaching supplemented by a GoDaddy-hosted website and a Calendly self-serve booking flow with a complimentary 15-minute exploration call preceding engagement. Customer acquisition channels include the website, an email newsletter, social media, and a guest podcast appearance (Suburban Warrior). No pricing is publicly listed; engagements are quote-based after the exploration call.

Revenue mechanics span three streams: individual coaching (categorized as recurring/subscription-style engagements), corporate wellness engagements (professional services sold via exploration calls to organizations), and virtual wellness events/cookalongs (one-time paid classes). The firm is bootstrapped with no institutional investment, no disclosed headcount beyond the founder, and no disclosed financials, ARR, or booking volume. All visibility is concentrated on a single practitioner, making the venture operationally a lifestyle practice with light commercialization, not a scalable wellness company.

Name

nouriche

Website

https://nouriche.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Planted Kitchens is a sole-proprietor nutritional therapy practice in the Greater Philadelphia Area, operated by NTP-certified founder Maureen McCooey, delivering personalized one-on-one coaching, corporate wellness programs, and virtual wellness events to individuals and employers.

Ownership category

akta.pro rank

Product category

Nutritional Therapy and Wellness Services

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Nutritional therapy services
• Corporate wellness programs
• Virtual cooking classes
• Personalized wellness coaching
• Integrative nutrition guidance

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Nutritional Therapy Coaching: Personalized one-on-one nutritional therapy sessions with Maureen McCooey addressing nutrition, sleep, stress management, blood sugar balance, and digestion. Clients book exploration calls followed by ongoing coaching engagements.
2. Corporate Wellness Program: Group sessions, individual coaching, and cooking demonstrations for corporate employees. Flexible options offered to organizations including stress management, nutrition guidance, and sleep support.
3. Virtual Wellness Events: Hands-on virtual cooking classes featuring seasonal ingredients and bold flavor combinations. Interactive cookalong sessions for individuals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Planted Kitchens provides personalized one-on-one nutritional therapy coaching for individuals addressing nutrition, sleep, stress management, blood sugar balance, and digestion. It also offers a Corporate Wellness Program with group sessions, individual coaching, and cooking demonstrations for employer clients, plus interactive virtual Wellness Events (seasonal cookalongs). All services are delivered by founder Maureen McCooey, NTP, and gated by a complimentary 15-minute exploration call.

Product overview

Planted Kitchens is a wellness practice offering personalized nutritional therapy and corporate wellness services. The core offerings include one-on-one Nutritional Therapy Services for individual clients, a Corporate Wellness Program for organizations, and Wellness Events featuring interactive cooking classes. The company is founded by Maureen McCooey, NTP, and emphasizes a gentle, sustainable approach to wellness rather than drastic lifestyle changes.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutritional Therapy Services (1:1 Coaching) Personalized one-on-one nutritional therapy coaching addressing five foundational areas — nutrition, sleep, stress management, blood sugar balance, and digestion — for individual clients. Engagement starts with a complimentary 15-minute exploration call and proceeds into ongoing coaching sessions.
• Corporate Wellness Program Corporate wellness offering for employers comprising group sessions, individual coaching, and cooking demonstrations focused on balanced nutrition, stress management, better sleep, and steady energy throughout the workday. Organizations book an exploration call to scope flexible program options.
• Wellness Events (Virtual Cookalongs) Interactive virtual cooking events (cookalongs) featuring seasonal recipes and bold flavor combinations (e.g., Chicken Tinga Tacos, lemon zucchini orzo), open to individuals as paid wellness events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Noom: A large-scale consumer nutrition and behavior-change coaching platform. Comparable as a directly competing nutrition coaching destination for individuals, but delivered via a tech platform rather than a sole practitioner.
• ZOE: A consumer health platform combining at-home testing with personalized nutrition scoring and coaching. Comparable on the personalized nutrition coaching dimension, with a much larger tech-enabled product surface.
• Parsley Health: A larger, multi-state functional medicine and nutrition coaching platform with a roster of practitioners. Comparable because it sells personalized nutrition and wellness coaching to individuals and employers, but operates at much greater scale with proprietary technology and clinical infrastructure.
• Function Health: A membership-based personalized health and nutrition platform offering lab testing and practitioner-led guidance. Comparable to Planted Kitchens in delivering individualized nutrition/wellness coaching, but at a national scale with significant venture funding.
• MyFitnessPal: Mass-market nutrition tracking and guidance app with a large established user base. Competes for the same consumer appetite for nutrition guidance but is a free, ad/subscription-supported digital product rather than personalized 1:1 coaching.
• Wellnesse: A wellness brand offering content and periodic practitioner-led programs around nutrition and lifestyle. Comparable on the wellness content + coaching angle, but packaged as a product/media brand rather than a solo practitioner service.

Others

• The Nutritional Therapy Association (NTA) practitioner directory: The professional body that trains and certifies NTPs — Planted Kitchens' founder Maureen McCooey is one of its practitioners. The directory is the implicit peer ecosystem and a key source of new practitioner supply competing for the same clients.

Emerging players

• Culinary Nutrition Expert program (various private chefs): Independent private chefs and culinary nutrition practitioners who combine cooking instruction with nutrition guidance. Closest functional analogue to Planted Kitchens' founder background, but most operate locally without a structured wellness program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nouriche-eat-healthier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nouriche