Nourish & Flourish
- Company typePrivate
- Founded-
- HeadquartersAsheville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Nourish & Flourish firmographics
Firmographics- Name
- Nourish & Flourish
- Legal name
- Nourish & Flourish
- Website
- https://nourishflourishnow.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nourish & Flourish industry classification
Industry- Product category
- Holistic Wellness Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Nourish & Flourish is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nourish & Flourish business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-Person Sanctuary Sessions: One-on-one or small group sessions at the physical sanctuary location in Asheville, offering gentle chiropractic and energy alignment services delivered by Dr. Chelsea Rae and Dr. Brian Thomas Lumb.
- GENiUS EMBODIED Online Course: A signature online program teaching the tools and methodologies used with in-person clients, enabling participants to learn and apply the Genius Frequency approach at home. Marketed as a course that changes the course of one's life.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nourish & Flourish product offering
Product offeringCore offering
Nourish & Flourish (now operating as The Sanctuary at Haiku I Do under the Genius Frequency brand) provides in-person energy alignment and gentle chiropractic sessions at its Asheville sanctuary, facilitated by Dr. Chelsea Rae and Dr. Brian Thomas Lumb using the proprietary Genius Frequency methodology. The company also sells the GENiUS EMBODIED online course, which teaches participants the same trauma-based healing tools used with in-person clients.
Product overview
Nourish & Flourish, now operating as Genius Frequency under The Sanctuary at Haiku I Do, is a wellness practice offering a combination of in-person sessions and online programs. The core offering is the Genius Frequency methodology—a trauma-based healing approach facilitated by practitioners Dr. Brian Thomas Lumb and Dr. Chelsea Rae. The company provides in-person sessions at their Asheville sanctuary and an online course called GENiUS EMBODIED, which teaches their methodology to a broader audience.
Differentiator
Problem solved
Functional benefit
Products and services
- Genius Frequency Sessions In-person energy alignment and gentle chiropractic sessions at the Asheville sanctuary, facilitated by Dr. Brian Thomas Lumb and Dr. Chelsea Rae using the Genius Frequency methodology to work with energy layers between the body and spine. Targeted at individuals seeking trauma healing, body-mind-spirit alignment, and personal transformation.
- GENiUS EMBODIED An online course teaching the exact tools and methodologies used by the practitioners to create transformation in the body, emotions, mind, and spirit. Marketed as a course that will change the course of one's life, accessible globally via the Genius Frequency platform.
Companies that use Nourish & Flourish
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Nourish & Flourish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nourish & Flourish partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Nourish & Flourish competitors and assessment
Company assessmentDirect peers
- Hay House: Publisher and education platform for self-help, healing, and wellness content from named practitioners and authors. Comparable in monetizing a single practitioner's methodology through courses, books, and live events targeting transformation-seeking consumers.
- Wim Hof Method: Proprietary breathwork and cold-exposure methodology created by a single figurehead, distributed through a flagship online course plus certified instructor network and in-person events. Parallel structure to Nourish & Flourish: signature method, online flagship program, founder-led community.
- Mindvalley: Online personal transformation education platform offering branded courses, programs, and a global community on mind-body-spirit topics. Closely comparable to Nourish & Flourish's GENiUS EMBODIED digital course, with a similar self-development audience and creator-practitioner-led content model.
- Dr. Joe Dispenza: Personal brand built around a proprietary methodology blending neuroscience, meditation, and energy work, monetized through online courses, workshops, and week-long intensives. Directly comparable archetype for a practitioner-founded brand scaling a codified transformation method globally.
- The Chopra Center: Wellness brand founded around a single practitioner's methodology combining meditation, Ayurveda, and mind-body practices, sold via in-person retreats and online programs. Mirrors Nourish & Flourish's hybrid sanctuary-plus-digital-course model and trauma/holistic positioning.
Emerging players
- Headspace: Subscription wellness platform combining an app with employer B2B distribution and live coaching. Comparable in offering guided mind-body content through digital channels, but operating at much larger scale and without the high-touch energy alignment services that anchor Nourish & Flourish.
- Insight Timer: Large meditation and wellness app marketplace hosting thousands of teachers and guided content, including freemium and paid course offerings. Overlaps with Nourish & Flourish on the digital wellness education side, though Genius Frequency's in-person sanctuary is a channel Insight Timer does not operate.
- Calm: Consumer wellness app offering guided meditations, sleep, and mind-body content, with branded courses from named practitioners. Comparable on the digital course/community model, though its audience is broader mainstream rather than trauma-specific.
Broad incumbents
- Cleveland Clinic Wellness: Integrative and lifestyle medicine arm of a major health system offering mind-body, nutrition, and coaching programs under a clinical brand. Comparable because it legitimizes and productizes holistic mind-body modalities; Nourish & Flourish operates at a far smaller scale and outside the clinical system.
Regional players
- Marigold Therapies (Marigold Holistics): Holistic wellness collective offering energy work, somatic, and body-based healing modalities, typically booked locally or by region. Comparable niche player in alternative energy alignment with a practitioner-led service model, scaled far below Nourish & Flourish's hybrid in-person + digital offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Nourish & Flourish social profiles
Digital presenceNourish & Flourish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nourish & Flourish leadership team
Management profileNumber of profiles
Profiles2 records
Nourish & Flourish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nourish & Flourish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nourish & Flourish
What does Nourish & Flourish do?
Nourish & Flourish (now operating as The Sanctuary at Haiku I Do under the Genius Frequency brand) provides in-person energy alignment and gentle chiropractic sessions at its Asheville sanctuary, facilitated by Dr. Chelsea Rae and Dr. Brian Thomas Lumb using the proprietary Genius Frequency methodology. The company also sells the GENiUS EMBODIED online course, which teaches participants the same trauma-based healing tools used with in-person clients.
Is Nourish & Flourish a public or private company?
Nourish & Flourish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nourish & Flourish founded?
Nourish & Flourish was founded in -1. It employs 11 to 50 people.
Where is Nourish & Flourish based?
Nourish & Flourish is headquartered in Asheville, United States, in the North America region.
How does Nourish & Flourish make money?
Two revenue lines are on record. In-Person Sanctuary Sessions are the primary driver. The others are GENiUS EMBODIED Online Course.
Who are Nourish & Flourish's main competitors?
Direct peers on record are Hay House, Wim Hof Method, Mindvalley, Dr. Joe Dispenza and The Chopra Center. Emerging players are Headspace, Insight Timer and Calm. Cleveland Clinic Wellness is listed as a broad incumbent. Marigold Therapies (Marigold Holistics) is listed as a regional player.
Does Nourish & Flourish have an API?
No public API is recorded for Nourish & Flourish.
What industry is Nourish & Flourish in?
Nourish & Flourish's product category is Holistic Wellness Services. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of THAJAHAF, Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work). Its NAICS code is 62131 and its SIC code is 8090.