Nouvelle
Nouvelle is a Sydney-based luxury kitchen and bathroom renovation company (founded 1993) operating as an NSW Class 2 Registered Builder. It serves Sydney homeowners and apartment/strata owners through two showrooms, in-house designers, licensed trades, and a ten-year warranty.
- Company typePrivate
- Founded1993
- HeadquartersWilloughby, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nouvelle does
Nouvelle (legal entity Designer Kitchens Australia Pty Ltd) is a Sydney-based luxury kitchen and bathroom renovation company founded in 1993 and operating under the Nouvelle brand since its 2020 repositioning. The company delivers custom design, cabinetry, benchtop installation, tiling, plumbing, fixtures, appliances, and full project management for residential kitchen and bathroom renovations across the Sydney metropolitan area, with a specialised apartment and strata renovation vertical compliant with the NSW Design and Building Practitioners Act. It operates as an NSW Class 2 Registered Builder (Licence No. 131536C), offering a ten-year warranty on all work, and employs an in-house design team supported by licensed tradespeople, with two physical showrooms in Pennant Hills and Willoughby serving as the primary customer-acquisition and conversion channels.
Revenue is generated on a project-by-project, quote-based basis (one-time license model) across kitchen renovations, bathroom renovations, broader home renovations, and strata-compliant apartment renovations, supplemented by a Handypay financing partnership that offers customers payment-plan options. The underlying technology stack is primarily a 3D design rendering and visualisation workflow used during the in-house design consultation process, with no disclosed AI/ML, platform, or recurring SaaS component. The business is privately held, has no disclosed external funding or parent company, and relies on organic channels including content marketing, organic social media (Facebook, LinkedIn, Pinterest, YouTube, X), showroom tours, in-person workshops, and referral/word-of-mouth through completed project testimonials.
The go-to-market is enterprise-field-sales in structure: showroom-anchored, consultative, and high-touch, targeting Sydney homeowners (primary), apartment and strata property owners (primary), and property investors (secondary). Distribution is exclusively through the two Sydney showrooms; no e-commerce, franchise, or third-party reseller channels are used. The supplier ecosystem is anchored by premium brand partnerships with Fisher Paykel, Reece, Laminex, Blum Australia, WinningAppliances, Design Tiles, DecoGlaze, Smith and Smith Lighting, and others, enabling turnkey delivery across a wide catalogue of design styles.
Nouvelle firmographics
Firmographics- Name
- Nouvelle
- Legal name
- Designer Kitchens Australia Pty Ltd
- Website
- https://nouvelle.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nouvelle is a Sydney-based luxury kitchen and bathroom renovation company (founded 1993) operating as an NSW Class 2 Registered Builder. It serves Sydney homeowners and apartment/strata owners through two showrooms, in-house designers, licensed trades, and a ten-year warranty.
- Ownership category
- akta.pro rank
Nouvelle industry classification
Industry- Product category
- Home Renovation Services
- NAICS
- Residential Remodelers (236118), Interior Design Services (54141), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
- akta.pro secondary industries
- Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)
Keywords
Where Nouvelle is headquartered
LocationHeadquarters
- HQ city
- Willoughby
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Nouvelle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Kitchen Renovations: Custom luxury kitchen renovations in Sydney, including design, cabinetry, benchtops, appliances, and full project management from planning to execution.
- Bathroom Renovations: Complete bathroom renovation services including design, tiling, fixtures, vanities, and installation, tailored to residential homeowners.
- Home Renovations: Broader home renovation services including bedroom renovations, custom furniture, and apartment renovations, often bundled with kitchen and bathroom projects.
- Apartment and Strata Renovations: Specialised renovation services for apartment buildings and strata properties, compliant with NSW Design and Building Practitioners Act.
- Handypay Financing: Partnership with Handypay providing payment plan options for customers to finance their renovation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Nouvelle product offering
Product offeringCore offering
Nouvelle designs and builds luxury kitchen, bathroom, and broader home renovations for residential property owners across the Sydney metropolitan area. Services span custom design consultation with 3D visualization, custom cabinetry manufacturing, supply and installation of benchtops, splashbacks, flooring, lighting, appliances and fittings, full project management through licensed in-house trades, and specialised apartment and strata-compliant renovations. The company operates two retail showrooms in Pennant Hills and Willoughby and offers Handypay payment plan financing.
Product overview
Nouvelle is a luxury kitchen and bathroom renovation company serving Sydney homeowners, offering custom design and construction services through an integrated approach. The core offering combines kitchen and bathroom renovations as the primary service lines, supported by custom cabinetry manufacturing, in-house design consultation with 3D rendering capabilities, and physical showroom experiences at Pennant Hills and Willoughby locations. The company provides various design style options including Modern, Traditional, French Provincial, Country, Hamptons/Coastal, and Industrial kitchen and bathroom designs. Sub-services include benchtop installation (stone, natural stone, laminate, concrete, stainless steel, timber), splashback installation, flooring installation, lighting design, cabinetry fabrication in multiple materials, appliance selection assistance, and bathroom fittings (sinks, tapware, vanities, baths, showers, toilets). The company also specialises in apartment and strata renovations compliant with NSW regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Renovations Custom luxury kitchen renovations including design, cabinetry, benchtop installation, appliances, and complete project management for Sydney homeowners.
- Bathroom Renovations Full-service bathroom renovations encompassing design, custom joinery, tiling, plumbing, and fixtures for residential properties across Sydney.
- Custom Cabinetry Bespoke cabinetry solutions including kitchen cabinets, bathroom vanities, and custom storage designed and manufactured to fit specific spaces and client requirements.
- Design Consultation Services In-house design team providing layout planning, styling, colour selection, materials guidance, and 3D renderings to visualise renovations before construction.
- Showroom Visits Physical showroom experience at Pennant Hills and Willoughby locations where clients can explore materials, finishes, and see kitchen and bathroom designs in person.
- Apartment and Strata Renovations Specialised renovation services for apartments and strata properties, compliant with NSW Design and Building Practitioners Act requirements.
- Benchtop Installation Installation of benchtop materials including stone (Caesarstone, Smartstone), natural stone (marble, granite), laminate, concrete, stainless steel, and timber.
- Kitchen Splashback Installation Installation of splashback materials including glass, tiles, stone, pressed metal, and brick to protect walls and enhance kitchen aesthetics.
- Flooring Installation Professional installation of flooring materials including floating floors, solid timber, concrete, and tiles for kitchens and bathrooms.
- Lighting Design Services Expert lighting solutions including task lighting, ambient lighting, accent lights, and decorative fixtures for kitchen and bathroom spaces.
- Kitchen Cabinetry Options Range of cabinetry materials and finishes including laminate, melamine, polyurethane (2PAC), vacuum-formed vinyl, timber, and timber veneer.
- Appliance Selection Assistance Expert guidance on selecting kitchen and bathroom appliances including cooktops, ovens, rangehoods, refrigerators, and dishwashers.
- Kitchen and Bathroom Fittings Sourcing and installation of sinks (top-mount, undermount, fully integrated, butler), tapware, vanities, baths, showers, and toilets.
Companies that use Nouvelle
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nouvelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nouvelle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Fisher PaykelcorePremium appliance partner supplying high-end kitchen appliances (cooktops, ovens, refrigerators, dishwashers) for Nouvelle kitchen renovations. Fisher Paykel is known for innovative kitchen appliances that align with Nouvelle's luxury positioning.
- ReececoreMajor bathroom and kitchen plumbing fixtures supplier providing taps, sinks, showers, toilets, and accessories. Reece offers a wide range of products from budget to luxury options.
- Design TilescoreTile supplier providing ceramic, porcelain, stone, and decorative tiles for kitchen splashbacks and bathroom flooring and walls.
- Smith&Smith LightingminorLighting supplier providing decorative and functional lighting solutions including pendant lights, downlights, and statement fixtures for kitchen and bathroom spaces.
- ArciuliminorSupplier of bathroom and kitchen fixtures including vanities, mirrors, and storage solutions.
- DecoGlazecoreSpecialist supplier of glass splashbacks and bathroom glazing solutions, providing custom glass panels in various colours and finishes.
- Blum AustraliacorePremium cabinetry hardware supplier providing high-quality hinges, drawer runners, and soft-close mechanisms for kitchen and bathroom cabinetry.
- Kethy AustraliaminorSupplier of bathroom and kitchen fixtures including tapware, sinks, and accessories.
- Palmers GlassminorGlass specialist providing shower screens, mirrors, and custom glass solutions for bathrooms.
- WinningAppliancescorePremium appliance retailer supplying high-end kitchen appliances including ovens, cooktops, rangehoods, and integrated refrigerators.
- LaminexcoreMajor laminate and engineered surface supplier providing benchtops, cabinetry materials, and splashback products. Nouvelle is a Laminex partner.
- HIAminorHousing Industry Association partnership providing industry connection, advocacy, and standards guidance for the renovation industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nouvelle competitors and assessment
Company assessmentDirect peers
- Freedom Kitchens: Australia's largest kitchen design and renovation retailer with national showrooms. Directly comparable to Nouvelle as a kitchen renovation specialist serving homeowners with design, cabinetry, and project management services, but operating at much larger national scale.
- Adco Kitchens & Bathrooms: Australian kitchen and bathroom renovation company with showrooms and in-house design teams. Comparable in offering end-to-end kitchen and bathroom renovations for residential customers with a multi-decade operating history similar to Nouvelle.
Others
- Fisher & Paykel: Premium New Zealand-headquartered appliance manufacturer with a strong Australian presence. Core kitchen appliance partner to Nouvelle, supplying cooktops, ovens, refrigeration, and dishwashers into the luxury renovation segment.
- Reece: Australia's largest plumbing and bathroom fixtures distributor with a national trade and showroom network. Core supplier to Nouvelle and a reference point for bathroom renovation materials sourcing, though primarily a B2B distributor rather than a residential renovation contractor.
- Winning Appliances: Premium appliance retailer with showrooms across Australia and a strategic partner to Nouvelle. Sells high-end kitchen appliances (ovens, cooktops, rangehoods, integrated fridges) into the same luxury renovation customers Nouvelle serves.
- Laminex: Australia's leading manufacturer of laminate and engineered stone surfaces used in kitchens and bathrooms. Strategic supplier to Nouvelle and a benchmark for kitchen surface branding, but operates upstream as a manufacturer rather than a renovation service provider.
- Caesarstone Australia: Premium engineered stone benchtop manufacturer commonly specified in Nouvelle kitchen projects. Comparable as a luxury surface brand in the kitchen and bathroom renovation ecosystem, though positioned upstream as a product supplier rather than a renovation contractor.
Regional players
- Beaumont Tiles: Australia's largest tile retailer with a national showroom network supplying tiles, flooring, and bathroom fittings. Comparable as a renovation-facing showroom brand serving similar homeowners, though focuses on product retail rather than full renovation project management like Nouvelle.
Emerging players
- Kaboodle (IKEA Australia kitchens): IKEA's kitchen range with modular cabinetry and design services in Australia. Overlaps with Nouvelle on kitchen renovation demand but competes on price and DIY appeal rather than full-service luxury project management.
Broad incumbents
- IKEA Australia: Mass-market home furnishings retailer with kitchen planning and installation services across Australia. Adjacent competitor for kitchen renovation customers, particularly the mid-market segment, but not a luxury bespoke provider like Nouvelle.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nouvelle social profiles
Digital presenceNouvelle compliance and trust
Trust signalCompliance5 records
Nouvelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nouvelle leadership team
Management profileNumber of profiles
Profiles5 records
Nouvelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nouvelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nouvelle
What does Nouvelle do?
Nouvelle designs and builds luxury kitchen, bathroom, and broader home renovations for residential property owners across the Sydney metropolitan area. Services span custom design consultation with 3D visualization, custom cabinetry manufacturing, supply and installation of benchtops, splashbacks, flooring, lighting, appliances and fittings, full project management through licensed in-house trades, and specialised apartment and strata-compliant renovations. The company operates two retail showrooms in Pennant Hills and Willoughby and offers Handypay payment plan financing.
Is Nouvelle a public or private company?
Nouvelle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nouvelle founded?
Nouvelle was founded in 1993. It employs 11 to 50 people.
Where is Nouvelle based?
Nouvelle is headquartered in Willoughby, Australia, in the Oceania region.
How does Nouvelle make money?
Five revenue lines are on record. Kitchen Renovations are the primary driver. The others are bathroom Renovations, home Renovations, apartment and Strata Renovations and handypay Financing.
Who are Nouvelle's main competitors?
Direct peers on record are Freedom Kitchens and Adco Kitchens & Bathrooms. Others are Fisher & Paykel, Reece, Winning Appliances, Laminex and Caesarstone Australia. Beaumont Tiles is listed as a regional player. Kaboodle (IKEA Australia kitchens) is listed as an emerging player. IKEA Australia is listed as a broad incumbent.
Does Nouvelle have an API?
No public API is recorded for Nouvelle.
What industry is Nouvelle in?
Nouvelle's product category is Home Renovation Services. Its primary akta.pro industry code is HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build), with a secondary code of HSAPAAAA, Full Kitchen Remodel (Layout Reconfiguration). Its NAICS code is 236118 and its SIC code is 5712.